Babylist
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Who We Are
Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.
Our Ways of Working
Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up.
What the Role Is
Babylist is looking for a Senior Client Partner to own and grow a portfolio of brand partnerships across our media, content, and experiential products. Reporting to the Director of Strategic Partnerships, this role sits at the center of how Babylist brings its brand partners to life — from custom Showroom activations and branded content series to social impact programming and emerging partnership formats. This is a senior individual contributor role for a partnerships leader who thinks in long-term relationships, not just closed deals.
Who You Are
- 7+ years of experience in media, ad sales, retail media, or experiential partnerships — ideally in a consumer brand or publisher environment
- A consultative relationship builder who leads with trust and plays the long game — comfortable saying no to revenue when the partnership fit isn’t right
- Fluent in the full partnership deal cycle: prospecting, pitching, negotiation, contracting, and activation oversight
- A strong cross-functional collaborator who knows how to align internal stakeholders and bring partners along through complex, multi-team executions
- Clear and compelling in how you communicate — both in the room with partners and in the proposals and decks you build
- Comfortable operating in a lean, fast-moving environment where you’ll own your book of business end-to-end
- You're genuinely excited about what AI can do - not just as a concept, but as something you want to get your hands on. At Babylist, every team uses AI daily, and we're looking for people who lean in.
How You Will Make An Impact
- Own a portfolio of brand partner relationships, driving both breadth and depth across new business development and expansion of current partnerships across Babylist’s media and experiential offerings
- Lead end-to-end deal cycles — from prospecting and pitching to proposal development, negotiation, and contract execution
- Develop and pitch custom partnership packages ranging from Showroom activations, branded content integrations, and influencer shower sponsorships to lower-funnel, ROAS-driving onsite opportunities
- Serve as a strategic consultant to brand partners — understanding their business goals, connecting them to the right Babylist products, and knowing when the fit isn’t right
- Collaborate cross-functionally with Content, Showroom, and Social teams to develop pitches, execute activations, and ensure partnerships deliver on both sides
- Track the competitive landscape and surface relevant market trends to inform partnership strategy
- Represent Babylist at industry events and in external partner conversations
About Compensation
We use a market-based approach to compensation. The starting salary range for this role is:
$140,187 to $168,241
Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.
Why You Will Love Working At Babylist
Our Culture
- We work with focus and intention, then step away to recharge
- We believe in exceptional management and invest in tools and opportunities to connect with colleagues
- We build products that positively impact millions of people's lives
- AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact
Growth & Development
- Competitive pay and meaningful opportunities for career advancement
- We believe technology and data can solve hard problems
- We're committed to career progression and performance-based advancement
Compensation & Benefits
- Competitive salary with equity and bonus opportunities
- Company-paid medical, dental, and vision insurance
- Retirement savings plan with company matching and flexible spending accounts
- Generous paid parental leave and PTO
- Remote work stipend to set up your office
- Perks for physical, mental, and emotional health, parenting, childcare, and financial planning
Important Notices
Recorded Interviews Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription.
Interview Integrity At Babylist, every team uses AI daily and we love it. During interviews though, we want to see you — your thinking, your problem-solving, your creativity. All interviews and assessments should be completed independently without AI tools or third-party assistance unless we tell you otherwise. We'll always be clear when AI is welcome. Misrepresentation during the process may result in removal from consideration.
Protect Yourself from Scams All official communication comes from the Babylist Talent Team via @babylist.com email addresses. We will never ask for payment, bank information, or personal financial details. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email, it's not us. Verify open roles on our careers page.
Connections at Babylist In line with our conflict of interest policy, please let us know if you have a family member or close personal relationship with a current Babylist employee. This helps us keep our process fair for everyone.
Text Message Updates You may opt in to receive SMS updates about your application. Opting out won't affect your status. Message and data rates may apply. Reply STOP to unsubscribe or HELP for assistance. See our Privacy Policy for details.
Ready to apply?
Apply to Babylist
Who We Are
Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.
Our Ways of Working
Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up.
Due to the nature of this role, we expect someone to be onsite at our SoHo, New York City Showroom 3–5 days per week. This is a hands-on, IRL-first role, and your physical presence in the showroom is essential to delivering excellent partner experiences.
What The Role Is
We are looking for a Showroom Partnerships Manager to join our Partnerships team at the Babylist NYC SoHo Showroom — our second flagship experiential space, set to open in Q3 2026 New York City. Building on the success and learnings from our Beverly Hills Showroom, the NYC Showroom is designed to deepen trust with families, drive registry conversion, and showcase Babylist’s leadership in the baby category in one of the most dynamic retail and media markets in the world. Building on the success of our Beverly Hills showroom, the NYC location is designed to build trust with families, increase registry conversions, and highlight Babylist’s leadership in the baby category in a key retail and media market.
In this role, you will be the primary executional partner contact for brands activating in the NYC Showroom, owning the day-to-day operations that bring our brand experiences to life. You will work with partners on their on-site product placement, partner showcases and brand pop-up activations. You will also engage with partners and guests during Registry Weekends, brand events and influencer showers, to ensure every partner execution is seamless, on-brand, and measurably impactful.
You will operate as both an external-facing brand partner and an internal cross-functional connector — collaborating closely with our Brand, Showroom Ops, Sales, Legal, Finance and Creative teams to keep every campaign on track and every partner relationship strong. This is an ideal role for an organized, client-obsessed self-starter who thrives in a fast-paced, experiential environment and is excited to help build something truly new from the ground up.
Who You Are
- Based in the New York City area, with the ability to work onsite at our SoHo Showroom 3–5 days per week during peak partner timing, with the option to work remote when partners aren’t in the Showroom
- 5–7 years of professional experience in experiential partnerships, account management, experiential marketing, integrated marketing, or media — ideally at a media company, agency, or brand with a strong IRL events or activations component
- Hands-on experience executing in-real-life (IRL) brand activations, experiential programs, pop-ups, or brand events, with a demonstrated ability to manage logistics and partner relationships
- Experience working with brand clients — agencies and advertisers — in an account management capacity, and a track record of delivering excellent partner customer service
- Proven ability to manage media or partnership campaigns end-to-end, including social and influencer amplification, with a sharp eye for reporting and identifying performance opportunities
- High proficiency in Google Workspace (Docs, Slides, Sheets), Canva, order management tools, and project management tools such as Asana are a plus
- Energetic, enthusiastic, and collaborative — you thrive in a team environment and across cross-functional groups
- Great interpersonal skills: poise, tact, and diplomacy to navigate sensitive situations and client relationships with grace
- Excitement about helping build something new — the NYC Showroom is a ground-up effort and you’re energized by the opportunity to shape it
- A genuine love of experiential environments and the belief that in-person brand moments can be meaningful, memorable, and measurable
- You're genuinely excited about what AI can do - not just as a concept, but as something you want to get your hands on. At Babylist, every team uses AI daily, and we're looking for people who lean in
How You Will Make an Impact
- Serve as the primary executional partner contact for all NYC Showroom brand activations — owning day-to-day communication, logistics coordination, and contract fulfillment to deliver excellent partner customer service
- Manage and support partners both onsite and remotely to ensure accurate execution, quality control, and a seamless brand experience at every touchpoint
- Build strong, reliable relationships with brand contacts by anticipating needs, communicating proactively, and consistently delivering on commitments
- Proactively identify opportunities to expand and deepen partner engagements, surfacing upsell paths, renewal conversations, and new activation formats
- Own end-to-end execution and on-site management for all NYC Showroom programs, including registry weekends, pop-ups, brand events, and ongoing product placements
- Serve as the primary on-site point of contact for partners, ensuring seamless execution, strong partner experience, and accurate brand representation
- Coordinate logistics, vendors, and timelines across activations, proactively troubleshooting issues in real time with a solutions-oriented, partner-first approach
- Track, measure, analyze, and report on the performance of multiple brand partnership campaigns simultaneously, identifying trends and recommending optimizations
- Prepare and distribute detailed performance reports with clear insights and actionable recommendations
- Maintain accurate records of campaign activities, deliverables, and forecasts in relevant systems (Asana, Boostr, internal trackers)
- Manage floor model programs, asset gathering, creation, production, and archiving for all NYC campaigns
- Organize and drive interdepartmental workflow across Brand, Showroom Ops, Sales, Finance, and Legal to ensure all campaign elements are handled according to process and on schedule
- Collaborate closely with the Showroom Partnerships Lead and the Beverly Hills team to apply proven frameworks and learnings to the NYC market
- Contribute to the build-out of NYC-specific processes, templates, and workflows — helping establish a scalable operational foundation for our second flagship showroom.
- Deliver against multiple simultaneous tasks with excellence and precision, operating with focused urgency and a transparent, communicative approach
About Compensation
We use a market-based approach to compensation. The starting salary range for this role is:
$95,450 to $114,540
Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.
Why You Will Love Working At Babylist
Our Culture
- We work with focus and intention, then step away to recharge
- We believe in exceptional management and invest in tools and opportunities to connect with colleagues
- We build products that positively impact millions of people's lives
- AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact
Growth & Development
- Competitive pay and meaningful opportunities for career advancement
- We believe technology and data can solve hard problems
- We're committed to career progression and performance-based advancement
Compensation & Benefits
- Competitive salary with equity and bonus opportunities
- Company-paid medical, dental, and vision insurance
- Retirement savings plan with company matching and flexible spending accounts
- Generous paid parental leave and PTO
- Perks for physical, mental, and emotional health, parenting, childcare, and financial planning
Important Notices
Recorded Interviews Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription.
Interview Integrity At Babylist, every team uses AI daily and we love it. During interviews though, we want to see you — your thinking, your problem-solving, your creativity. All interviews and assessments should be completed independently without AI tools or third-party assistance unless we tell you otherwise. We'll always be clear when AI is welcome. Misrepresentation during the process may result in removal from consideration.
Protect Yourself from Scams All official communication comes from the Babylist Talent Team via @babylist.com email addresses. We will never ask for payment, bank information, or personal financial details. If you receive outreach via WhatsApp, Telegram, or a non-Babylist email, it's not us. Verify open roles on our careers page.
Connections at Babylist In line with our conflict of interest policy, please let us know if you have a family member or close personal relationship with a current Babylist employee. This helps us keep our process fair for everyone.
Text Message Updates You may opt in to receive SMS updates about your application. Opting out won't affect your status. Message and data rates may apply. Reply STOP to unsubscribe or HELP for assistance. See our Privacy Policy for details.
Ready to apply?
Apply to Babylist