We're looking for a commercially driven, AI-fluent sales professional to join Asana's AI GTM Specialist Team. Our sales team is committed to customer centricity — understanding and meeting the unique needs of each customer by delivering exceptional value through tailored solutions and strategic partnerships. The AI GTM Specialist Team sits at the intersection of GTM strategy and product growth, operating as co-prime partners to our core Account Teams to drive ARR, adoption, and customer outcomes across Asana's AI product line. 

In this role, you'll act as both a strategic operator and a product growth driver — embedded across key accounts and segments in your region, supporting the commercial motions that turn AI opportunity into closed revenue. You'll partner closely with core Account Executives, Solutions Engineers, and cross-functional teammates in Marketing, Product, and Field Readiness to shape how Asana's AI products scale. 

This role can either be fully remote depending on where you live in Germany, or based in our Munich office with an office-centric hybrid schedule. If based in-office: The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve

• Drive AI product ARR across your region by partnering directly with core Account Teams on AI Studio and AI Teammates deals — owning the commercial strategy, pitch co-development, and deal execution from discovery through close.
• Act as a co-prime commercial partner on AI opportunities, contributing to internal call prep, ROI documentation, business case construction, and direct customer engagement. 
• Translate customer needs and AI use cases into compelling commercial narratives — helping prospects and customers understand how Asana's AI solutions will transform the way their teams work and the measurable value they'll achieve.
• Shape the regional AI GTM motion by contributing to sales plays, pipeline strategy, and forecasting — partnering with core Account Teams to identify, qualify, and accelerate AI opportunities across your assigned segments and accounts.
• Build field enablement and autonomy across your regional sales organisation — delivering training, enablement sessions, and AI-focused content that equips core Account Teams to lead AI conversations independently.
• Serve as a critical feedback loop between the field and Asana's Product, PMM, and R&D teams — translating customer insight, objections, and use case patterns into structured roadmap input that directly influences Asana's AI product direction.
• Be the AI commercial voice for your region, helping leadership and cross-functional partners understand regional trends, opportunities, and risks.
• Develop scalable assets and sales collateral — including pitch decks, ROI frameworks, and AI use case libraries — that extend your impact beyond the deals you directly touch.

About you:

• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
• Brings 8+ years of experience in a commercial, customer-facing sales or overlay role — such as Account Executive, Sales Specialist, or similar — with a track record of influencing deals and driving revenue outcomes.
• Understands AI concepts, LLMs, and generative AI well enough to translate their business value to a range of stakeholders, from end-users to C-suite.  
• Proven ability to develop and deliver compelling commercial narratives and pitch materials that connect product capabilities to customer pain points and ROI.
• Comfortable operating in a fast-paced, high-growth environment with evolving priorities. 
• Naturally collaborative and cross-functional — you know how to build trust, earn your place in the room, and amplify the people you support.
• Brings strong analytical thinking to commercial conversations — comfortable building business cases, modelling ROI, and advising on pricing and packaging in partnership with the deal team.
• Familiarity with work management software or SaaS sales is a plus, as is experience selling or positioning AI-powered products in a competitive landscape.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between €109,900 - €129,500. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences 

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.

#LI-Remote #LI-SA

The Solutions Org drives customer acquisition and accelerates revenue growth through a mastery of strategic sales and Asana platform expertise. We are trusted advisors for our prospects and clients, driving Asana towards goals of Double the business in three years. Our team bridges the gaps between the voice of business and voice of customer, gathering first-party insights to fuel & inspire further evolutions of our software platform, thereby enabling the world’s teams to work effortlessly today and on into the future. As an Enterprise Solutions Engineer, AI Studio, you'll be part of our specialized AI Solutions team supporting our customers and enabling our sales organization in the validation of Asana’s AI solutions (AI Studio and Asana Teammates). You'll leverage your understanding of AI technologies to translate business challenges into practical solutions, working closely with Account Executives, the core Asana Solution Engineers, as well as Product, Marketing, and Field Readiness.

This role is based in our Munich office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve

• Support the technical validation of Asana’s AI solutions, partnering with Account Executives and Solutions Engineers to build solutions that match our customers' pain points.
• Build expertise in AI Studio/AI Teammates, Large Language Models, and Generative AI, effectively explaining technical concepts to various stakeholders.
• Develop a deep understanding of customer needs and articulate how Asana’s AI solutions can address those pain points by presenting a solution and its business impact.
• Conduct technical discussions and demonstrations that position our AI solutions within customers' technology landscape.
• Be a storyteller and help customers imagine how they can use AI to transform their ways of working.
• Build scalable solutions and content to support both large strategic deals as well as smaller discussions.
• Gather customer feedback to provide insights to Product teams on AI Studio capabilities.
• Deliver enablement content and training to support the broader revenue team in having meaningful AI-focused customer conversations.

About you

• 3+ years of experience in Solutions Consulting or similar customer-facing technical roles.
• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
• Understanding of AI LLMs and GPTs, and ability to articulate their business applications.
• Familiarity with work management solutions and their value proposition.
• Proven ability to effectively influence senior-level decision-makers.
• Experience supporting strategic deals and handling common product objections.
• Proficiency in developing product demonstrations, including designing and presenting from decks, briefs, and whiteboards.
• Strong communication skills to explain technical concepts to diverse audiences.
• Adaptable to working in fast-paced environments with changing priorities.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between €98,700.00-€112,000.00. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

#LI-Hybrid

The Solutions Org drives customer acquisition and accelerates revenue growth through a mastery of strategic sales and Asana platform expertise. We are trusted advisors for our prospects and clients, driving Asana towards goals of Double the business in three years. Our team bridges the gaps between the voice of business and voice of customer, gathering first-party insights to fuel & inspire further evolutions of our software platform, thereby enabling the world’s teams to work effortlessly today and on into the future. As an Enterprise Solutions Engineer, AI Studio, you'll be part of our specialized AI Solutions team supporting our customers and enabling our sales organization in the validation of Asana’s AI solutions (AI Studio and Asana Teammates). You'll leverage your understanding of AI technologies to translate business challenges into practical solutions, working closely with Account Executives, the core Asana Solution Engineers, as well as Product, Marketing, and Field Readiness.

This role is based in our London office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve

• Support the technical validation of Asana’s AI solutions, partnering with Account Executives and Solutions Engineers to build solutions that match our customers' pain points.
• Build expertise in AI Studio/AI Teammates, Large Language Models, and Generative AI, effectively explaining technical concepts to various stakeholders.
• Develop a deep understanding of customer needs and articulate how Asana’s AI solutions can address those pain points by presenting a solution and its business impact.
• Conduct technical discussions and demonstrations that position our AI solutions within customers' technology landscape.
• Be a storyteller and help customers imagine how they can use AI to transform their ways of working.
• Build scalable solutions and content to support both large strategic deals as well as smaller discussions.
• Gather customer feedback to provide insights to Product teams on AI Studio capabilities.
• Deliver enablement content and training to support the broader revenue team in having meaningful AI-focused customer conversations.

About you

• 3+ years of experience in Solutions Consulting or similar customer-facing technical roles.
• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
• Understanding of AI LLMs and GPTs, and ability to articulate their business applications.
• Familiarity with work management solutions and their value proposition.
• Proven ability to effectively influence senior-level decision-makers.
• Experience supporting strategic deals and handling common product objections.
• Proficiency in developing product demonstrations, including designing and presenting from decks, briefs, and whiteboards.
• Strong communication skills to explain technical concepts to diverse audiences.
• Adaptable to working in fast-paced environments with changing priorities.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between £98,000.00-£115,500.00. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.

#LI-Hybrid