We are looking for a Senior Product Manager in Gaming.
This is a senior IC role that owns app P&L thinking, ships features weekly, and decides what to build next based on data — not on a 2-year roadmap.
We are a lean startup operation: small team, growing portfolio, no room for ramp-up. Speed of decision-making is our competitive advantage.
What you'll own:
- Full ownership of 2+ casual games (ad-monetized, evergreen).
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Define and evolve the feature roadmap for each title — focused on what moves LTV, retention, and ad revenue this week, not next year.
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Own revenue projections and the full app P&L thinking (UA economics, IPM, retention curves, ad ARPDAU).
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Approve creatives, validate hypotheses, and challenge data when it doesn't add up.
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Decide when a game has real impact opportunities left vs. when it should move to maintenance.
Weekly release cadence — ship, measure, learn.
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Run a prioritized backlog, not a long-form roadmap.
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Every week, answer one question: "What's the #1 thing we can ship to increase LTV?" Then ship it.
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Design, spec, and validate experiments yourself — write the PRD, pull the data, review the numbers.
Pick up winners from R&D department and scale them.
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Once a VG title shows traction, you take it over: SDK integration, LiveOps, feature releases, monetization tuning.
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Stay close to UA, creative, and monetization teams — even though you don't manage them.
AI-native, hands-on execution.
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Use AI tools daily across your workflow: PRDs, data analysis, competitive teardowns, user-feedback synthesis, creative briefs, LiveOps content.
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Automate repetitive product work — reports, dashboards, alerts, content generation — instead of asking someone else to do it manually.
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Build internal AI-powered tools and automations that make you (and the team) faster.
Requirements:
Must-have:
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3+ years as a Product Manager on casual, ad-monetized, evergreen mobile games (cards, words, puzzles, or similar). You've shipped real features on real titles and moved real metrics.
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Track record of improving retention, engagement, and ad monetization (ARPDAU, IPM, ad LTV, day-7/30 retention). You can talk specifics about what you shipped and what it did to the numbers.
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You can code at a working level. You pull your own data from BI, write scripts to automate routine tasks, and prototype without blocking on engineering. This is a hard requirement, not a nice-to-have.
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AI-fluent. You actively use AI tools in your daily workflow and can show concrete examples of how AI has accelerated your output. You think "automate first, hire/delegate second."
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Lean startup mentality. You're comfortable owning multiple projects in parallel, working without long roadmaps, making decisions on partial data, and shipping fast. You don't wait for perfect conditions.
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Senior-level autonomy. You're opinionated, ship without hand-holding, and can build forecasts, challenge stakeholders, and own outcomes — not just outputs.
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Hungry, engaged, flexible. You treat product as a craft. You move fast, change direction when data says so, and don't get attached to your own ideas.
Why Join Us?
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Work on products with real scale and impact in the mobile gaming space
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Join a fast-moving, high-ownership team focused on results
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Build and experiment in a data-driven, product-first environment
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Leverage modern tools, including AI, to move faster and smarter
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Competitive compensation, performance bonuses, and growth opportunities
Our Values
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Leverage Data to Build Product – We make informed decisions grounded in data and insight
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We Work Together to Serve Others – Collaboration drives our success
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Relentless Pursuit of Excellence – We continuously improve and raise the bar
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Passionate Curiosity Fuels Perseverance – We explore, learn, and adapt
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Direct and Straightforward, No Politics – We value transparency and honesty
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Lean Startup Mentality – We move fast, experiment, and iterate
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Ownership and Accountability – We take responsibility for outcomes
Ready to build impactful products and move fast?
Apply now and help shape the future of mobile gaming at Appodeal.
