Appian is seeking a visionary Principal, AI GTM Excellence Leader reporting to the VP of Product Marketing, to transform and scale how our Product and Solution Marketing organization creates, delivers, and optimizes content. This highly visible role will act as a centralized Center of Excellence, leading the adoption of AI, scalable video, and innovative content strategies across the GTM organization.

This role is both strategic and hands-on. You will not only define the strategy, but also actively design, edit, and produce high-impact assets, including videos, animations, digital layouts, self-service content tools, and AI-enabled templates. The ideal candidate blends product marketing, content strategy, creative execution, AI fluency, and GTM operational scale.

In this role, you will:

• Lead the integration of AI-driven workflows across the PMM organization to improve productivity and expand the variety and volume of content outputs.

• Pioneer new strategies and operating models to scale video production and other high-impact digital assets.

• Build and deploy AI-enabled self-service content tools and templates that empower marketing, sales, and field teams while maintaining brand and messaging guardrails.

• Monitor emerging AI, content, and creative technology trends, and guide Product Marketing and Content teams on how to adopt them effectively.

• Actively create, edit, and produce top-tier deliverables, including videos, motion graphics, animations, and sophisticated digital layouts.

• Ensure content supports the full buyer journey, from web and digital campaigns to sales progression and closed-won opportunities.

• Develop and manage a scalable global network of content architects and production leaders who can translate complex product portfolios into clear, compelling stories and assets.

• Ensure AI-generated, self-served, and custom-built content aligns with Appian’s brand voice, messaging, and strategic positioning.

• Guide teams on the most effective layouts, formats, and delivery mechanisms to maximize audience engagement and market impact.

• Serve as a hands-on mentor, strategic advisor, and centralized resource across the PMM organization.

• Partner closely with product, marketing, and sales leadership to align teams around a shared GTM framework.

• Turn high-level strategy into measurable market impact, demand generation, and sales engagement.

Qualifications:

• 10–15+ years of senior-level experience in product marketing, content strategy, brand building, GTM leadership, or related roles.

• Demonstrated experience driving digital innovation, operational scale, and content transformation within a B2B or enterprise technology environment.

• Advanced, hands-on proficiency with creative technologies, including Adobe Creative Cloud tools such as Premiere Pro, After Effects, InDesign, Illustrator, and Photoshop.

• Experience with modern digital layout, UI, content production, or creative workflow platforms.

• Proven ability to combine strategic vision with hands-on execution across content creation, digital ecosystems, analytics, AI-driven workflows, and campaign execution.

• Experience building global messaging, content, or design systems that translate complex technical product portfolios into cohesive stories across multiple channels.

• Deep practical understanding of AI tools, generative workflows, and content automation platforms, with the ability to operationalize them for marketing teams.

• Strong cross-functional leadership skills, with experience aligning Product, Marketing, Sales, and GTM teams around a shared narrative and scalable content architecture.

• Strong eye for content layout, visual effectiveness, video production, and how B2B audiences consume content across different stages of the buyer journey.

• Hands-on leadership approach with the ability to break down silos, mentor teams, and set a high bar for creative and strategic execution.

The base salary for this role is between $144,000–$225,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.

In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards. 

Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.

#LI-MB1

Appian is seeking a visionary Principal, AI GTM Excellence Leader reporting to the VP of Product Marketing, to transform and scale how our Product and Solution Marketing organization creates, delivers, and optimizes content. This highly visible role will act as a centralized Center of Excellence, leading the adoption of AI, scalable video, and innovative content strategies across the GTM organization.

This role is both strategic and hands-on. You will not only define the strategy, but also actively design, edit, and produce high-impact assets, including videos, animations, digital layouts, self-service content tools, and AI-enabled templates. The ideal candidate blends product marketing, content strategy, creative execution, AI fluency, and GTM operational scale.

In this role, you will:

• Lead the integration of AI-driven workflows across the PMM organization to improve productivity and expand the variety and volume of content outputs.

• Pioneer new strategies and operating models to scale video production and other high-impact digital assets.

• Build and deploy AI-enabled self-service content tools and templates that empower marketing, sales, and field teams while maintaining brand and messaging guardrails.

• Monitor emerging AI, content, and creative technology trends, and guide Product Marketing and Content teams on how to adopt them effectively.

• Actively create, edit, and produce top-tier deliverables, including videos, motion graphics, animations, and sophisticated digital layouts.

• Ensure content supports the full buyer journey, from web and digital campaigns to sales progression and closed-won opportunities.

• Develop and manage a scalable global network of content architects and production leaders who can translate complex product portfolios into clear, compelling stories and assets.

• Ensure AI-generated, self-served, and custom-built content aligns with Appian’s brand voice, messaging, and strategic positioning.

• Guide teams on the most effective layouts, formats, and delivery mechanisms to maximize audience engagement and market impact.

• Serve as a hands-on mentor, strategic advisor, and centralized resource across the PMM organization.

• Partner closely with product, marketing, and sales leadership to align teams around a shared GTM framework.

• Turn high-level strategy into measurable market impact, demand generation, and sales engagement.

Qualifications:

• 10–15+ years of senior-level experience in product marketing, content strategy, brand building, GTM leadership, or related roles.

• Demonstrated experience driving digital innovation, operational scale, and content transformation within a B2B or enterprise technology environment.

• Advanced, hands-on proficiency with creative technologies, including Adobe Creative Cloud tools such as Premiere Pro, After Effects, InDesign, Illustrator, and Photoshop.

• Experience with modern digital layout, UI, content production, or creative workflow platforms.

• Proven ability to combine strategic vision with hands-on execution across content creation, digital ecosystems, analytics, AI-driven workflows, and campaign execution.

• Experience building global messaging, content, or design systems that translate complex technical product portfolios into cohesive stories across multiple channels.

• Deep practical understanding of AI tools, generative workflows, and content automation platforms, with the ability to operationalize them for marketing teams.

• Strong cross-functional leadership skills, with experience aligning Product, Marketing, Sales, and GTM teams around a shared narrative and scalable content architecture.

• Strong eye for content layout, visual effectiveness, video production, and how B2B audiences consume content across different stages of the buyer journey.

• Hands-on leadership approach with the ability to break down silos, mentor teams, and set a high bar for creative and strategic execution.

The base salary for this role is between $144,000–$225,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.

In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards. 

Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.

#LI-MB1

Appian is seeking a visionary Principal, AI GTM Excellence Leader reporting to the VP of Product Marketing, to transform and scale how our Product and Solution Marketing organization creates, delivers, and optimizes content. This highly visible role will act as a centralized Center of Excellence, leading the adoption of AI, scalable video, and innovative content strategies across the GTM organization.

This role is both strategic and hands-on. You will not only define the strategy, but also actively design, edit, and produce high-impact assets, including videos, animations, digital layouts, self-service content tools, and AI-enabled templates. The ideal candidate blends product marketing, content strategy, creative execution, AI fluency, and GTM operational scale.

In this role, you will:

• Lead the integration of AI-driven workflows across the PMM organization to improve productivity and expand the variety and volume of content outputs.

• Pioneer new strategies and operating models to scale video production and other high-impact digital assets.

• Build and deploy AI-enabled self-service content tools and templates that empower marketing, sales, and field teams while maintaining brand and messaging guardrails.

• Monitor emerging AI, content, and creative technology trends, and guide Product Marketing and Content teams on how to adopt them effectively.

• Actively create, edit, and produce top-tier deliverables, including videos, motion graphics, animations, and sophisticated digital layouts.

• Ensure content supports the full buyer journey, from web and digital campaigns to sales progression and closed-won opportunities.

• Develop and manage a scalable global network of content architects and production leaders who can translate complex product portfolios into clear, compelling stories and assets.

• Ensure AI-generated, self-served, and custom-built content aligns with Appian’s brand voice, messaging, and strategic positioning.

• Guide teams on the most effective layouts, formats, and delivery mechanisms to maximize audience engagement and market impact.

• Serve as a hands-on mentor, strategic advisor, and centralized resource across the PMM organization.

• Partner closely with product, marketing, and sales leadership to align teams around a shared GTM framework.

• Turn high-level strategy into measurable market impact, demand generation, and sales engagement.

Qualifications:

• 10–15+ years of senior-level experience in product marketing, content strategy, brand building, GTM leadership, or related roles.

• Demonstrated experience driving digital innovation, operational scale, and content transformation within a B2B or enterprise technology environment.

• Advanced, hands-on proficiency with creative technologies, including Adobe Creative Cloud tools such as Premiere Pro, After Effects, InDesign, Illustrator, and Photoshop.

• Experience with modern digital layout, UI, content production, or creative workflow platforms.

• Proven ability to combine strategic vision with hands-on execution across content creation, digital ecosystems, analytics, AI-driven workflows, and campaign execution.

• Experience building global messaging, content, or design systems that translate complex technical product portfolios into cohesive stories across multiple channels.

• Deep practical understanding of AI tools, generative workflows, and content automation platforms, with the ability to operationalize them for marketing teams.

• Strong cross-functional leadership skills, with experience aligning Product, Marketing, Sales, and GTM teams around a shared narrative and scalable content architecture.

• Strong eye for content layout, visual effectiveness, video production, and how B2B audiences consume content across different stages of the buyer journey.

• Hands-on leadership approach with the ability to break down silos, mentor teams, and set a high bar for creative and strategic execution.

The base salary for this role is between $144,000–$225,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.

In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards. 

Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.

#LI-MB1

Appian is seeking a visionary Principal, AI GTM Excellence Leader reporting to the VP of Product Marketing, to transform and scale how our Product and Solution Marketing organization creates, delivers, and optimizes content. This highly visible role will act as a centralized Center of Excellence, leading the adoption of AI, scalable video, and innovative content strategies across the GTM organization.

This role is both strategic and hands-on. You will not only define the strategy, but also actively design, edit, and produce high-impact assets, including videos, animations, digital layouts, self-service content tools, and AI-enabled templates. The ideal candidate blends product marketing, content strategy, creative execution, AI fluency, and GTM operational scale.

In this role, you will:

• Lead the integration of AI-driven workflows across the PMM organization to improve productivity and expand the variety and volume of content outputs.

• Pioneer new strategies and operating models to scale video production and other high-impact digital assets.

• Build and deploy AI-enabled self-service content tools and templates that empower marketing, sales, and field teams while maintaining brand and messaging guardrails.

• Monitor emerging AI, content, and creative technology trends, and guide Product Marketing and Content teams on how to adopt them effectively.

• Actively create, edit, and produce top-tier deliverables, including videos, motion graphics, animations, and sophisticated digital layouts.

• Ensure content supports the full buyer journey, from web and digital campaigns to sales progression and closed-won opportunities.

• Develop and manage a scalable global network of content architects and production leaders who can translate complex product portfolios into clear, compelling stories and assets.

• Ensure AI-generated, self-served, and custom-built content aligns with Appian’s brand voice, messaging, and strategic positioning.

• Guide teams on the most effective layouts, formats, and delivery mechanisms to maximize audience engagement and market impact.

• Serve as a hands-on mentor, strategic advisor, and centralized resource across the PMM organization.

• Partner closely with product, marketing, and sales leadership to align teams around a shared GTM framework.

• Turn high-level strategy into measurable market impact, demand generation, and sales engagement.

Qualifications:

• 10–15+ years of senior-level experience in product marketing, content strategy, brand building, GTM leadership, or related roles.

• Demonstrated experience driving digital innovation, operational scale, and content transformation within a B2B or enterprise technology environment.

• Advanced, hands-on proficiency with creative technologies, including Adobe Creative Cloud tools such as Premiere Pro, After Effects, InDesign, Illustrator, and Photoshop.

• Experience with modern digital layout, UI, content production, or creative workflow platforms.

• Proven ability to combine strategic vision with hands-on execution across content creation, digital ecosystems, analytics, AI-driven workflows, and campaign execution.

• Experience building global messaging, content, or design systems that translate complex technical product portfolios into cohesive stories across multiple channels.

• Deep practical understanding of AI tools, generative workflows, and content automation platforms, with the ability to operationalize them for marketing teams.

• Strong cross-functional leadership skills, with experience aligning Product, Marketing, Sales, and GTM teams around a shared narrative and scalable content architecture.

• Strong eye for content layout, visual effectiveness, video production, and how B2B audiences consume content across different stages of the buyer journey.

• Hands-on leadership approach with the ability to break down silos, mentor teams, and set a high bar for creative and strategic execution.

#LI-MB1

Appian is seeking a strategic and technical Senior Email Marketing Manager to lead our global email ecosystem. This role is responsible for the overarching marketing email strategy, ensuring high-standard domain health, and architecting sophisticated nurture programs that align with our global marketing campaign framework. You will define the governance for audience segmentation, send frequency, and list hierarchies to ensure a premium experience for our subscribers. You will be the strategic lead ensuring all email communications drive meaningful engagement and pipeline acceleration.

Key Responsibilities

Email Strategy & Governance:

• Develop and implement a comprehensive global email marketing strategy, including rules for audience targeting and send cadences.
• Establish and manage complex list hierarchies, suppression rules, and exclusion logic to prevent database fatigue.
• Oversee the end-to-end email content calendar to ensure alignment with overall marketing and business objectives.

Nurture Program Development:

• Architect and optimize automated nurture series that align with the global marketing campaign strategy and buyer journey.
• Collaborate with Global Campaign Managers to ensure email nurtures are integrated into larger, cross-functional marketing initiatives.
• Utilize data-driven insights from email campaigns to influence future campaign themes and audience segmentation.

Deliverability & Domain Health:

• Manage and protect global domain health, including monitoring opt-in/opt-out trends and managing batch sending protocols.
• Ensure compliance with global data privacy regulations, such as GDPR and CCPA, across all email communications.
• Conduct regular audits of email deliverability and performance, identifying areas for technical optimization.

Cross-Functional Leadership:

• Provide strategic guidance to team members responsible for point-in-time and nurture email execution.
• Collaborate with marketing operations to ensure seamless data flow between Marketo and other sales enablement tools.

About You

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience: 7+ years of related experience in email marketing, with a deep focus on B2B technology.
• Technical Expertise: Advanced, hands-on experience with Marketo is a must.
• Strategic Mindset: Proven track record of developing global email strategies and managing complex automation workflows.
• Analytical Skills: Strong ability to interpret email metrics and translate them into actionable insights for the broader marketing team.
• Communication: Excellent written and verbal communication skills, with a focus on stakeholder management and enablement.

The base salary for this role is between $100,000–$200,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.

In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards. 

Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.

#LI-MB1 

Appian is seeking a highly organized and cross-functional Launch Manager to drive the planning, coordination, and execution of both product launches and strategic go-to-market initiatives across the business.

This role serves as the central orchestrator of marketing activities across Product and Solutions Marketing, Field Marketing, Digital Marketing, and Communications. The Launch Manager will ensure segment-specific strategies, regional plans, and business initiatives are unified into a cohesive, insight-driven go-to-market execution plan.

This role goes beyond traditional product launches, owning the rollout of key business initiatives such as new solutions, market expansions, pricing and packaging updates, and GTM transformations.

While we would prefer this role to be based out of our HQ in McLean, VA, we will evaluate qualified remote candidates. Regardless of location, working hours will be Eastern Time to align with core Marketing and Product Management teams.

In this role, you will:

• Own the end-to-end launch strategy and execution for new product and services releases, solution launches, and strategic initiatives such as new GTM motions, pricing and packaging updates, domain expansion, and rebranding efforts.
• Establish a consistent launch framework that can scale across both product and non-product initiatives.
• Define launch tiers, success criteria, and governance models based on initiative complexity, business impact, and cross-functional dependencies.
• Consolidate segment plans from Product Marketing and Solutions Marketing into a unified launch plan.
• Integrate global launch strategy with regional execution plans in partnership with Field Marketing.
• Act as the primary liaison between Marketing and the Product Launch team within Product Management.
• Partner with Field Marketing to align launches with regional plans, targets, market dynamics, localization needs, and activation strategies.
• Coordinate across key stakeholders, including Product and Solutions Marketing, Field Marketing, Digital Marketing, Marketing Operations, Communications, and Product Launch.
• Build and maintain comprehensive launch plans, timelines, dependency trackers, and readiness plans.
• Run launch governance, including regular cross-functional syncs, executive updates, readiness reviews, and risk mitigation discussions.
• Identify risks, dependencies, and gaps, and proactively drive resolution to keep launches on track.
• Drive end-to-end readiness across all channels and regions, ensuring consistent execution while allowing for regional flexibility.
• Define and track KPIs for product launches and strategic initiatives.
• Build and deliver performance reporting using tools such as Marketo, Tableau, and Salesforce.
• Analyze launch performance across segments, regions, campaigns, and pipeline contribution.
• Provide actionable insights to Product Marketing and Solutions Marketing leads on segment performance, geographic trends, initiative effectiveness, pipeline contribution, and conversion trends.
• Partner with Field Marketing to evaluate regional performance against targets and optimize future execution.
• Lead post-launch and post-initiative retrospectives to identify opportunities to improve launch processes, cross-functional alignment, regional activation, and measurement frameworks.
• Build scalable best practices for repeatable, high-impact launches and strategic initiative rollouts.

Qualifications:

• 7–12 years of experience in product marketing, program management, launch management, go-to-market operations, or related GTM leadership roles.
• Experience managing both product launches and cross-functional business initiatives or transformations.
• Strong experience working with Field Marketing in a global organization.
• Hands-on experience with marketing automation and analytics tools, such as Marketo, Tableau, and Salesforce.
• Exceptional program and portfolio management skills, with the ability to manage multiple concurrent launches and initiatives.
• Strong cross-functional collaboration and influencing skills.
• Ability to synthesize complex inputs into clear, actionable plans.
• Analytical mindset with strong reporting and insight-generation capabilities.
• Experience connecting strategy to execution to performance measurement.
• Excellent communication and stakeholder management skills.
• Ability to operate effectively in fast-paced, evolving environments.

What success looks like:

• Product launches and strategic initiatives are consistently delivered on time and with high quality.
• Product, Marketing, Field, and regional teams are aligned on launch plans, dependencies, timelines, and success metrics.
• Leadership has clear visibility into launch readiness, risks, performance, and regional execution.
• Data-driven insights inform continuous improvement and future planning.
• The organization operates with a repeatable, scalable launch and initiative framework.

The base salary for this role is between $125,000–$250,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.

In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards. 

Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.

#LI-MB1

Appian is seeking a highly organized and cross-functional Launch Manager to drive the planning, coordination, and execution of both product launches and strategic go-to-market initiatives across the business.

This role serves as the central orchestrator of marketing activities across Product and Solutions Marketing, Field Marketing, Digital Marketing, and Communications. The Launch Manager will ensure segment-specific strategies, regional plans, and business initiatives are unified into a cohesive, insight-driven go-to-market execution plan.

This role goes beyond traditional product launches, owning the rollout of key business initiatives such as new solutions, market expansions, pricing and packaging updates, and GTM transformations.

While we would prefer this role to be based out of our HQ in McLean, VA, we will evaluate qualified remote candidates. Regardless of location, working hours will be Eastern Time to align with core Marketing and Product Management teams.

In this role, you will:

• Own the end-to-end launch strategy and execution for new product and services releases, solution launches, and strategic initiatives such as new GTM motions, pricing and packaging updates, domain expansion, and rebranding efforts.
• Establish a consistent launch framework that can scale across both product and non-product initiatives.
• Define launch tiers, success criteria, and governance models based on initiative complexity, business impact, and cross-functional dependencies.
• Consolidate segment plans from Product Marketing and Solutions Marketing into a unified launch plan.
• Integrate global launch strategy with regional execution plans in partnership with Field Marketing.
• Act as the primary liaison between Marketing and the Product Launch team within Product Management.
• Partner with Field Marketing to align launches with regional plans, targets, market dynamics, localization needs, and activation strategies.
• Coordinate across key stakeholders, including Product and Solutions Marketing, Field Marketing, Digital Marketing, Marketing Operations, Communications, and Product Launch.
• Build and maintain comprehensive launch plans, timelines, dependency trackers, and readiness plans.
• Run launch governance, including regular cross-functional syncs, executive updates, readiness reviews, and risk mitigation discussions.
• Identify risks, dependencies, and gaps, and proactively drive resolution to keep launches on track.
• Drive end-to-end readiness across all channels and regions, ensuring consistent execution while allowing for regional flexibility.
• Define and track KPIs for product launches and strategic initiatives.
• Build and deliver performance reporting using tools such as Marketo, Tableau, and Salesforce.
• Analyze launch performance across segments, regions, campaigns, and pipeline contribution.
• Provide actionable insights to Product Marketing and Solutions Marketing leads on segment performance, geographic trends, initiative effectiveness, pipeline contribution, and conversion trends.
• Partner with Field Marketing to evaluate regional performance against targets and optimize future execution.
• Lead post-launch and post-initiative retrospectives to identify opportunities to improve launch processes, cross-functional alignment, regional activation, and measurement frameworks.
• Build scalable best practices for repeatable, high-impact launches and strategic initiative rollouts.

Qualifications:

• 7–12 years of experience in product marketing, program management, launch management, go-to-market operations, or related GTM leadership roles.
• Experience managing both product launches and cross-functional business initiatives or transformations.
• Strong experience working with Field Marketing in a global organization.
• Hands-on experience with marketing automation and analytics tools, such as Marketo, Tableau, and Salesforce.
• Exceptional program and portfolio management skills, with the ability to manage multiple concurrent launches and initiatives.
• Strong cross-functional collaboration and influencing skills.
• Ability to synthesize complex inputs into clear, actionable plans.
• Analytical mindset with strong reporting and insight-generation capabilities.
• Experience connecting strategy to execution to performance measurement.
• Excellent communication and stakeholder management skills.
• Ability to operate effectively in fast-paced, evolving environments.

What success looks like:

• Product launches and strategic initiatives are consistently delivered on time and with high quality.
• Product, Marketing, Field, and regional teams are aligned on launch plans, dependencies, timelines, and success metrics.
• Leadership has clear visibility into launch readiness, risks, performance, and regional execution.
• Data-driven insights inform continuous improvement and future planning.
• The organization operates with a repeatable, scalable launch and initiative framework.

The base salary for this role is between $125,000–$250,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.

In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards. 

Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.

#LI-MB1

Appian is seeking a highly organized and cross-functional Launch Manager to drive the planning, coordination, and execution of both product launches and strategic go-to-market initiatives across the business.

This role serves as the central orchestrator of marketing activities across Product and Solutions Marketing, Field Marketing, Digital Marketing, and Communications. The Launch Manager will ensure segment-specific strategies, regional plans, and business initiatives are unified into a cohesive, insight-driven go-to-market execution plan.

This role goes beyond traditional product launches, owning the rollout of key business initiatives such as new solutions, market expansions, pricing and packaging updates, and GTM transformations.

While we would prefer this role to be based out of our HQ in McLean, VA, we will evaluate qualified remote candidates. Regardless of location, working hours will be Eastern Time to align with core Marketing and Product Management teams.

In this role, you will:

• Own the end-to-end launch strategy and execution for new product and services releases, solution launches, and strategic initiatives such as new GTM motions, pricing and packaging updates, domain expansion, and rebranding efforts.
• Establish a consistent launch framework that can scale across both product and non-product initiatives.
• Define launch tiers, success criteria, and governance models based on initiative complexity, business impact, and cross-functional dependencies.
• Consolidate segment plans from Product Marketing and Solutions Marketing into a unified launch plan.
• Integrate global launch strategy with regional execution plans in partnership with Field Marketing.
• Act as the primary liaison between Marketing and the Product Launch team within Product Management.
• Partner with Field Marketing to align launches with regional plans, targets, market dynamics, localization needs, and activation strategies.
• Coordinate across key stakeholders, including Product and Solutions Marketing, Field Marketing, Digital Marketing, Marketing Operations, Communications, and Product Launch.
• Build and maintain comprehensive launch plans, timelines, dependency trackers, and readiness plans.
• Run launch governance, including regular cross-functional syncs, executive updates, readiness reviews, and risk mitigation discussions.
• Identify risks, dependencies, and gaps, and proactively drive resolution to keep launches on track.
• Drive end-to-end readiness across all channels and regions, ensuring consistent execution while allowing for regional flexibility.
• Define and track KPIs for product launches and strategic initiatives.
• Build and deliver performance reporting using tools such as Marketo, Tableau, and Salesforce.
• Analyze launch performance across segments, regions, campaigns, and pipeline contribution.
• Provide actionable insights to Product Marketing and Solutions Marketing leads on segment performance, geographic trends, initiative effectiveness, pipeline contribution, and conversion trends.
• Partner with Field Marketing to evaluate regional performance against targets and optimize future execution.
• Lead post-launch and post-initiative retrospectives to identify opportunities to improve launch processes, cross-functional alignment, regional activation, and measurement frameworks.
• Build scalable best practices for repeatable, high-impact launches and strategic initiative rollouts.

Qualifications:

• 7–12 years of experience in product marketing, program management, launch management, go-to-market operations, or related GTM leadership roles.
• Experience managing both product launches and cross-functional business initiatives or transformations.
• Strong experience working with Field Marketing in a global organization.
• Hands-on experience with marketing automation and analytics tools, such as Marketo, Tableau, and Salesforce.
• Exceptional program and portfolio management skills, with the ability to manage multiple concurrent launches and initiatives.
• Strong cross-functional collaboration and influencing skills.
• Ability to synthesize complex inputs into clear, actionable plans.
• Analytical mindset with strong reporting and insight-generation capabilities.
• Experience connecting strategy to execution to performance measurement.
• Excellent communication and stakeholder management skills.
• Ability to operate effectively in fast-paced, evolving environments.

What success looks like:

• Product launches and strategic initiatives are consistently delivered on time and with high quality.
• Product, Marketing, Field, and regional teams are aligned on launch plans, dependencies, timelines, and success metrics.
• Leadership has clear visibility into launch readiness, risks, performance, and regional execution.
• Data-driven insights inform continuous improvement and future planning.
• The organization operates with a repeatable, scalable launch and initiative framework.

#LI-MB1

Appian is seeking a highly organized and cross-functional Launch Manager to drive the planning, coordination, and execution of both product launches and strategic go-to-market initiatives across the business.

This role serves as the central orchestrator of marketing activities across Product and Solutions Marketing, Field Marketing, Digital Marketing, and Communications. The Launch Manager will ensure segment-specific strategies, regional plans, and business initiatives are unified into a cohesive, insight-driven go-to-market execution plan.

This role goes beyond traditional product launches, owning the rollout of key business initiatives such as new solutions, market expansions, pricing and packaging updates, and GTM transformations.

While we would prefer this role to be based out of our HQ in McLean, VA, we will evaluate qualified remote candidates. Regardless of location, working hours will be Eastern Time to align with core Marketing and Product Management teams.

In this role, you will:

• Own the end-to-end launch strategy and execution for new product and services releases, solution launches, and strategic initiatives such as new GTM motions, pricing and packaging updates, domain expansion, and rebranding efforts.
• Establish a consistent launch framework that can scale across both product and non-product initiatives.
• Define launch tiers, success criteria, and governance models based on initiative complexity, business impact, and cross-functional dependencies.
• Consolidate segment plans from Product Marketing and Solutions Marketing into a unified launch plan.
• Integrate global launch strategy with regional execution plans in partnership with Field Marketing.
• Act as the primary liaison between Marketing and the Product Launch team within Product Management.
• Partner with Field Marketing to align launches with regional plans, targets, market dynamics, localization needs, and activation strategies.
• Coordinate across key stakeholders, including Product and Solutions Marketing, Field Marketing, Digital Marketing, Marketing Operations, Communications, and Product Launch.
• Build and maintain comprehensive launch plans, timelines, dependency trackers, and readiness plans.
• Run launch governance, including regular cross-functional syncs, executive updates, readiness reviews, and risk mitigation discussions.
• Identify risks, dependencies, and gaps, and proactively drive resolution to keep launches on track.
• Drive end-to-end readiness across all channels and regions, ensuring consistent execution while allowing for regional flexibility.
• Define and track KPIs for product launches and strategic initiatives.
• Build and deliver performance reporting using tools such as Marketo, Tableau, and Salesforce.
• Analyze launch performance across segments, regions, campaigns, and pipeline contribution.
• Provide actionable insights to Product Marketing and Solutions Marketing leads on segment performance, geographic trends, initiative effectiveness, pipeline contribution, and conversion trends.
• Partner with Field Marketing to evaluate regional performance against targets and optimize future execution.
• Lead post-launch and post-initiative retrospectives to identify opportunities to improve launch processes, cross-functional alignment, regional activation, and measurement frameworks.
• Build scalable best practices for repeatable, high-impact launches and strategic initiative rollouts.

Qualifications:

• 7–12 years of experience in product marketing, program management, launch management, go-to-market operations, or related GTM leadership roles.
• Experience managing both product launches and cross-functional business initiatives or transformations.
• Strong experience working with Field Marketing in a global organization.
• Hands-on experience with marketing automation and analytics tools, such as Marketo, Tableau, and Salesforce.
• Exceptional program and portfolio management skills, with the ability to manage multiple concurrent launches and initiatives.
• Strong cross-functional collaboration and influencing skills.
• Ability to synthesize complex inputs into clear, actionable plans.
• Analytical mindset with strong reporting and insight-generation capabilities.
• Experience connecting strategy to execution to performance measurement.
• Excellent communication and stakeholder management skills.
• Ability to operate effectively in fast-paced, evolving environments.

What success looks like:

• Product launches and strategic initiatives are consistently delivered on time and with high quality.
• Product, Marketing, Field, and regional teams are aligned on launch plans, dependencies, timelines, and success metrics.
• Leadership has clear visibility into launch readiness, risks, performance, and regional execution.
• Data-driven insights inform continuous improvement and future planning.
• The organization operates with a repeatable, scalable launch and initiative framework.

The base salary for this role is between $125,000–$250,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.

In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards. 

Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.

#LI-MB1

Appian is looking for a strategic and detail-oriented Web Content Manager to contribute to the evolution and maintenance of our web presence. In this role, you will be responsible for the end-to-end production of high-impact web experiences, ensuring our CMS remains healthy, scalable, and user-friendly. Rather than just executing updates, you will manage the intake of stakeholder requests and enforce a content lifecycle strategy. You will also play a critical role in empowering other teams through distributed authoring, ensuring our global web footprint is consistent, modern, and optimized for conversion.

In this role, you will:

• Oversee the end-to-end production and launch of high-quality web pages, ensuring they are optimized for the B2B buyer journey.
• Partner with Content and Product Marketing teams to ensure web content is engaging, accessible, and aligned with company strategy.
• Partner with the SEO/AEO team to ensure web content is optimized for organic growth.
• Partner with creative agencies to ensure visual assets are delivered on time and aligned to web needs.
• Lead webpage localization efforts, ensuring a seamless and culturally relevant experience for international markets.
• Manage workflows between internal teams and external translation agencies to ensure high-quality, timely localized content updates.
• Manage the web component library within the CMS, ensuring technical stability and consistency.
• Monitor and maintain overall CMS health, collaborating with Web Engineering to troubleshoot issues and implement enhancements.
• Act as the primary point of contact for internal web requests, developing a clear prioritization framework to align web updates with business objectives.
• Build a regular cadence with regional marketing leads to provide visibility into the web roadmap and production timelines.
• Develop and enforce a global content lifecycle process, including regular audits, refreshes, and archiving of outdated content.
• Partner with the performance team to lead conversion rate optimization efforts on key landing pages through message and layout testing.
• Design and lead training programs to enable cross-functional and regional teams to perform self-service content updates within a governed framework.
• Create and maintain CMS documentation and guides to ensure high-quality execution across the organization.

Qualifications:

• 7+ years of related experience in web content management, with a strong focus on the B2B sector.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Deep expertise in enterprise-level CMS platforms, such as Adobe Experience Manager, Sitecore, or similar platforms.
• Strong understanding of how design systems power modern web architecture.
• Proven experience managing complex stakeholder environments and streamlining web production workflows.
• Experience managing web content intake, prioritization, localization, governance, and content lifecycle processes.
• Familiarity with web performance, SEO/AEO, CRO, and analytics-driven optimization.
• Clear and compelling communication skills, with the ability to translate technical requirements into actionable insights for stakeholders.

The base salary for this role is between $75,000–$175,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.

In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards. 

Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.

#LI-MB1

Appian is looking for a strategic and detail-oriented Web Content Manager to contribute to the evolution and maintenance of our web presence. In this role, you will be responsible for the end-to-end production of high-impact web experiences, ensuring our CMS remains healthy, scalable, and user-friendly. Rather than just executing updates, you will manage the intake of stakeholder requests and enforce a content lifecycle strategy. You will also play a critical role in empowering other teams through distributed authoring, ensuring our global web footprint is consistent, modern, and optimized for conversion.

In this role, you will:

• Oversee the end-to-end production and launch of high-quality web pages, ensuring they are optimized for the B2B buyer journey.
• Partner with Content and Product Marketing teams to ensure web content is engaging, accessible, and aligned with company strategy.
• Partner with the SEO/AEO team to ensure web content is optimized for organic growth.
• Partner with creative agencies to ensure visual assets are delivered on time and aligned to web needs.
• Lead webpage localization efforts, ensuring a seamless and culturally relevant experience for international markets.
• Manage workflows between internal teams and external translation agencies to ensure high-quality, timely localized content updates.
• Manage the web component library within the CMS, ensuring technical stability and consistency.
• Monitor and maintain overall CMS health, collaborating with Web Engineering to troubleshoot issues and implement enhancements.
• Act as the primary point of contact for internal web requests, developing a clear prioritization framework to align web updates with business objectives.
• Build a regular cadence with regional marketing leads to provide visibility into the web roadmap and production timelines.
• Develop and enforce a global content lifecycle process, including regular audits, refreshes, and archiving of outdated content.
• Partner with the performance team to lead conversion rate optimization efforts on key landing pages through message and layout testing.
• Design and lead training programs to enable cross-functional and regional teams to perform self-service content updates within a governed framework.
• Create and maintain CMS documentation and guides to ensure high-quality execution across the organization.

Qualifications:

• 7+ years of related experience in web content management, with a strong focus on the B2B sector.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Deep expertise in enterprise-level CMS platforms, such as Adobe Experience Manager, Sitecore, or similar platforms.
• Strong understanding of how design systems power modern web architecture.
• Proven experience managing complex stakeholder environments and streamlining web production workflows.
• Experience managing web content intake, prioritization, localization, governance, and content lifecycle processes.
• Familiarity with web performance, SEO/AEO, CRO, and analytics-driven optimization.
• Clear and compelling communication skills, with the ability to translate technical requirements into actionable insights for stakeholders.

The base salary for this role is between $75,000–$175,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.

In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards. 

Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.

#LI-MB1

Appian is looking for a strategic and detail-oriented Web Content Manager to contribute to the evolution and maintenance of our web presence. In this role, you will be responsible for the end-to-end production of high-impact web experiences, ensuring our CMS remains healthy, scalable, and user-friendly. Rather than just executing updates, you will manage the intake of stakeholder requests and enforce a content lifecycle strategy. You will also play a critical role in empowering other teams through distributed authoring, ensuring our global web footprint is consistent, modern, and optimized for conversion.

In this role, you will:

• Oversee the end-to-end production and launch of high-quality web pages, ensuring they are optimized for the B2B buyer journey.
• Partner with Content and Product Marketing teams to ensure web content is engaging, accessible, and aligned with company strategy.
• Partner with the SEO/AEO team to ensure web content is optimized for organic growth.
• Partner with creative agencies to ensure visual assets are delivered on time and aligned to web needs.
• Lead webpage localization efforts, ensuring a seamless and culturally relevant experience for international markets.
• Manage workflows between internal teams and external translation agencies to ensure high-quality, timely localized content updates.
• Manage the web component library within the CMS, ensuring technical stability and consistency.
• Monitor and maintain overall CMS health, collaborating with Web Engineering to troubleshoot issues and implement enhancements.
• Act as the primary point of contact for internal web requests, developing a clear prioritization framework to align web updates with business objectives.
• Build a regular cadence with regional marketing leads to provide visibility into the web roadmap and production timelines.
• Develop and enforce a global content lifecycle process, including regular audits, refreshes, and archiving of outdated content.
• Partner with the performance team to lead conversion rate optimization efforts on key landing pages through message and layout testing.
• Design and lead training programs to enable cross-functional and regional teams to perform self-service content updates within a governed framework.
• Create and maintain CMS documentation and guides to ensure high-quality execution across the organization.

Qualifications:

• 7+ years of related experience in web content management, with a strong focus on the B2B sector.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Deep expertise in enterprise-level CMS platforms, such as Adobe Experience Manager, Sitecore, or similar platforms.
• Strong understanding of how design systems power modern web architecture.
• Proven experience managing complex stakeholder environments and streamlining web production workflows.
• Experience managing web content intake, prioritization, localization, governance, and content lifecycle processes.
• Familiarity with web performance, SEO/AEO, CRO, and analytics-driven optimization.
• Clear and compelling communication skills, with the ability to translate technical requirements into actionable insights for stakeholders.

The base salary for this role is between $75,000–$175,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.

In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards. 

Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.

#LI-MB1

Appian is looking for a strategic and detail-oriented Web Content Manager to contribute to the evolution and maintenance of our web presence. In this role, you will be responsible for the end-to-end production of high-impact web experiences, ensuring our CMS remains healthy, scalable, and user-friendly. Rather than just executing updates, you will manage the intake of stakeholder requests and enforce a content lifecycle strategy. You will also play a critical role in empowering other teams through distributed authoring, ensuring our global web footprint is consistent, modern, and optimized for conversion.

In this role, you will:

• Oversee the end-to-end production and launch of high-quality web pages, ensuring they are optimized for the B2B buyer journey.
• Partner with Content and Product Marketing teams to ensure web content is engaging, accessible, and aligned with company strategy.
• Partner with the SEO/AEO team to ensure web content is optimized for organic growth.
• Partner with creative agencies to ensure visual assets are delivered on time and aligned to web needs.
• Lead webpage localization efforts, ensuring a seamless and culturally relevant experience for international markets.
• Manage workflows between internal teams and external translation agencies to ensure high-quality, timely localized content updates.
• Manage the web component library within the CMS, ensuring technical stability and consistency.
• Monitor and maintain overall CMS health, collaborating with Web Engineering to troubleshoot issues and implement enhancements.
• Act as the primary point of contact for internal web requests, developing a clear prioritization framework to align web updates with business objectives.
• Build a regular cadence with regional marketing leads to provide visibility into the web roadmap and production timelines.
• Develop and enforce a global content lifecycle process, including regular audits, refreshes, and archiving of outdated content.
• Partner with the performance team to lead conversion rate optimization efforts on key landing pages through message and layout testing.
• Design and lead training programs to enable cross-functional and regional teams to perform self-service content updates within a governed framework.
• Create and maintain CMS documentation and guides to ensure high-quality execution across the organization.

Qualifications:

• 7+ years of related experience in web content management, with a strong focus on the B2B sector.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Deep expertise in enterprise-level CMS platforms, such as Adobe Experience Manager, Sitecore, or similar platforms.
• Strong understanding of how design systems power modern web architecture.
• Proven experience managing complex stakeholder environments and streamlining web production workflows.
• Experience managing web content intake, prioritization, localization, governance, and content lifecycle processes.
• Familiarity with web performance, SEO/AEO, CRO, and analytics-driven optimization.
• Clear and compelling communication skills, with the ability to translate technical requirements into actionable insights for stakeholders.

The base salary for this role is between $75,000–$175,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.

In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards. 

Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.

#LI-MB1

Appian is looking for a strategic and detail-oriented Web Content Manager to contribute to the evolution and maintenance of our web presence. In this role, you will be responsible for the end-to-end production of high-impact web experiences, ensuring our CMS remains healthy, scalable, and user-friendly. Rather than just executing updates, you will manage the intake of stakeholder requests and enforce a content lifecycle strategy. You will also play a critical role in empowering other teams through distributed authoring, ensuring our global web footprint is consistent, modern, and optimized for conversion.

In this role, you will:

• Oversee the end-to-end production and launch of high-quality web pages, ensuring they are optimized for the B2B buyer journey.
• Partner with Content and Product Marketing teams to ensure web content is engaging, accessible, and aligned with company strategy.
• Partner with the SEO/AEO team to ensure web content is optimized for organic growth.
• Partner with creative agencies to ensure visual assets are delivered on time and aligned to web needs.
• Lead webpage localization efforts, ensuring a seamless and culturally relevant experience for international markets.
• Manage workflows between internal teams and external translation agencies to ensure high-quality, timely localized content updates.
• Manage the web component library within the CMS, ensuring technical stability and consistency.
• Monitor and maintain overall CMS health, collaborating with Web Engineering to troubleshoot issues and implement enhancements.
• Act as the primary point of contact for internal web requests, developing a clear prioritization framework to align web updates with business objectives.
• Build a regular cadence with regional marketing leads to provide visibility into the web roadmap and production timelines.
• Develop and enforce a global content lifecycle process, including regular audits, refreshes, and archiving of outdated content.
• Partner with the performance team to lead conversion rate optimization efforts on key landing pages through message and layout testing.
• Design and lead training programs to enable cross-functional and regional teams to perform self-service content updates within a governed framework.
• Create and maintain CMS documentation and guides to ensure high-quality execution across the organization.

Qualifications:

• 7+ years of related experience in web content management, with a strong focus on the B2B sector.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Deep expertise in enterprise-level CMS platforms, such as Adobe Experience Manager, Sitecore, or similar platforms.
• Strong understanding of how design systems power modern web architecture.
• Proven experience managing complex stakeholder environments and streamlining web production workflows.
• Experience managing web content intake, prioritization, localization, governance, and content lifecycle processes.
• Familiarity with web performance, SEO/AEO, CRO, and analytics-driven optimization.
• Clear and compelling communication skills, with the ability to translate technical requirements into actionable insights for stakeholders.

#LI-MB1

Appian is looking for a strategic and detail-oriented Web Content Manager to contribute to the evolution and maintenance of our web presence. In this role, you will be responsible for the end-to-end production of high-impact web experiences, ensuring our CMS remains healthy, scalable, and user-friendly. Rather than just executing updates, you will manage the intake of stakeholder requests and enforce a content lifecycle strategy. You will also play a critical role in empowering other teams through distributed authoring, ensuring our global web footprint is consistent, modern, and optimized for conversion.

In this role, you will:

• Oversee the end-to-end production and launch of high-quality web pages, ensuring they are optimized for the B2B buyer journey.
• Partner with Content and Product Marketing teams to ensure web content is engaging, accessible, and aligned with company strategy.
• Partner with the SEO/AEO team to ensure web content is optimized for organic growth.
• Partner with creative agencies to ensure visual assets are delivered on time and aligned to web needs.
• Lead webpage localization efforts, ensuring a seamless and culturally relevant experience for international markets.
• Manage workflows between internal teams and external translation agencies to ensure high-quality, timely localized content updates.
• Manage the web component library within the CMS, ensuring technical stability and consistency.
• Monitor and maintain overall CMS health, collaborating with Web Engineering to troubleshoot issues and implement enhancements.
• Act as the primary point of contact for internal web requests, developing a clear prioritization framework to align web updates with business objectives.
• Build a regular cadence with regional marketing leads to provide visibility into the web roadmap and production timelines.
• Develop and enforce a global content lifecycle process, including regular audits, refreshes, and archiving of outdated content.
• Partner with the performance team to lead conversion rate optimization efforts on key landing pages through message and layout testing.
• Design and lead training programs to enable cross-functional and regional teams to perform self-service content updates within a governed framework.
• Create and maintain CMS documentation and guides to ensure high-quality execution across the organization.

Qualifications:

• 7+ years of related experience in web content management, with a strong focus on the B2B sector.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Deep expertise in enterprise-level CMS platforms, such as Adobe Experience Manager, Sitecore, or similar platforms.
• Strong understanding of how design systems power modern web architecture.
• Proven experience managing complex stakeholder environments and streamlining web production workflows.
• Experience managing web content intake, prioritization, localization, governance, and content lifecycle processes.
• Familiarity with web performance, SEO/AEO, CRO, and analytics-driven optimization.
• Clear and compelling communication skills, with the ability to translate technical requirements into actionable insights for stakeholders.

The base salary for this role is between $75,000–$175,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.

In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards. 

Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.

#LI-MB1

Appian is seeking a strategic and technical Senior Email Marketing Manager to lead our global email ecosystem. This role is responsible for the overarching marketing email strategy, ensuring high-standard domain health, and architecting sophisticated nurture programs that align with our global marketing campaign framework. You will define the governance for audience segmentation, send frequency, and list hierarchies to ensure a premium experience for our subscribers. You will be the strategic lead ensuring all email communications drive meaningful engagement and pipeline acceleration.

Qualifications

• Experience developing and implementing global email marketing strategies, including audience targeting, send cadence, and governance.

• Strong understanding of list management, suppression rules, exclusion logic, and database fatigue prevention.

• Experience managing end-to-end email content calendars aligned to broader marketing and business objectives.

• Proven ability to architect and optimize automated nurture programs aligned to the buyer journey and campaign strategy.

• Experience partnering with Global Campaign Managers or cross-functional marketing teams to integrate email nurtures into larger campaign initiatives.

• Ability to use email performance data to influence campaign themes, audience segmentation, and future optimization.

• Strong understanding of email deliverability, domain health, opt-in/opt-out trends, and batch sending protocols.

• Knowledge of global data privacy regulations, including GDPR and CCPA.

• Experience conducting deliverability and performance audits to identify technical optimization opportunities.

• Ability to provide strategic guidance to team members executing point-in-time and nurture email campaigns.

• Experience collaborating with Marketing Operations to ensure clean data flow between Marketo and sales enablement tools.

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience: 7+ years of related experience in email marketing, with a deep focus on B2B technology.
• Technical Expertise: Advanced, hands-on experience with Marketo is a must.
• Strategic Mindset: Proven track record of developing global email strategies and managing complex automation workflows.
• Analytical Skills: Strong ability to interpret email metrics and translate them into actionable insights for the broader marketing team.
• Communication: Excellent written and verbal communication skills, with a focus on stakeholder management and enablement.

The base salary for this role is between $100,000–$200,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.

In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards. 

Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.

#LI-MB1 

Appian is seeking a strategic and technical Senior Email Marketing Manager to lead our global email ecosystem. This role is responsible for the overarching marketing email strategy, ensuring high-standard domain health, and architecting sophisticated nurture programs that align with our global marketing campaign framework. You will define the governance for audience segmentation, send frequency, and list hierarchies to ensure a premium experience for our subscribers. You will be the strategic lead ensuring all email communications drive meaningful engagement and pipeline acceleration.

Qualifications

• Experience developing and implementing global email marketing strategies, including audience targeting, send cadence, and governance.

• Strong understanding of list management, suppression rules, exclusion logic, and database fatigue prevention.

• Experience managing end-to-end email content calendars aligned to broader marketing and business objectives.

• Proven ability to architect and optimize automated nurture programs aligned to the buyer journey and campaign strategy.

• Experience partnering with Global Campaign Managers or cross-functional marketing teams to integrate email nurtures into larger campaign initiatives.

• Ability to use email performance data to influence campaign themes, audience segmentation, and future optimization.

• Strong understanding of email deliverability, domain health, opt-in/opt-out trends, and batch sending protocols.

• Knowledge of global data privacy regulations, including GDPR and CCPA.

• Experience conducting deliverability and performance audits to identify technical optimization opportunities.

• Ability to provide strategic guidance to team members executing point-in-time and nurture email campaigns.

• Experience collaborating with Marketing Operations to ensure clean data flow between Marketo and sales enablement tools.

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience: 7+ years of related experience in email marketing, with a deep focus on B2B technology.
• Technical Expertise: Advanced, hands-on experience with Marketo is a must.
• Strategic Mindset: Proven track record of developing global email strategies and managing complex automation workflows.
• Analytical Skills: Strong ability to interpret email metrics and translate them into actionable insights for the broader marketing team.
• Communication: Excellent written and verbal communication skills, with a focus on stakeholder management and enablement.

The base salary for this role is between $100,000–$200,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.

In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards. 

Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.

#LI-MB1 

Appian is seeking a strategic and technical Senior Email Marketing Manager to lead our global email ecosystem. This role is responsible for the overarching marketing email strategy, ensuring high-standard domain health, and architecting sophisticated nurture programs that align with our global marketing campaign framework. You will define the governance for audience segmentation, send frequency, and list hierarchies to ensure a premium experience for our subscribers. You will be the strategic lead ensuring all email communications drive meaningful engagement and pipeline acceleration.

Qualifications

• Experience developing and implementing global email marketing strategies, including audience targeting, send cadence, and governance.

• Strong understanding of list management, suppression rules, exclusion logic, and database fatigue prevention.

• Experience managing end-to-end email content calendars aligned to broader marketing and business objectives.

• Proven ability to architect and optimize automated nurture programs aligned to the buyer journey and campaign strategy.

• Experience partnering with Global Campaign Managers or cross-functional marketing teams to integrate email nurtures into larger campaign initiatives.

• Ability to use email performance data to influence campaign themes, audience segmentation, and future optimization.

• Strong understanding of email deliverability, domain health, opt-in/opt-out trends, and batch sending protocols.

• Knowledge of global data privacy regulations, including GDPR and CCPA.

• Experience conducting deliverability and performance audits to identify technical optimization opportunities.

• Ability to provide strategic guidance to team members executing point-in-time and nurture email campaigns.

• Experience collaborating with Marketing Operations to ensure clean data flow between Marketo and sales enablement tools.

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience: 7+ years of related experience in email marketing, with a deep focus on B2B technology.
• Technical Expertise: Advanced, hands-on experience with Marketo is a must.
• Strategic Mindset: Proven track record of developing global email strategies and managing complex automation workflows.
• Analytical Skills: Strong ability to interpret email metrics and translate them into actionable insights for the broader marketing team.
• Communication: Excellent written and verbal communication skills, with a focus on stakeholder management and enablement.

The base salary for this role is between $100,000–$200,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.

In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards. 

Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.

#LI-MB1 

Appian is seeking a strategic and technical Senior Email Marketing Manager to lead our global email ecosystem. This role is responsible for the overarching marketing email strategy, ensuring high-standard domain health, and architecting sophisticated nurture programs that align with our global marketing campaign framework. You will define the governance for audience segmentation, send frequency, and list hierarchies to ensure a premium experience for our subscribers. You will be the strategic lead ensuring all email communications drive meaningful engagement and pipeline acceleration.

Qualifications

• Experience developing and implementing global email marketing strategies, including audience targeting, send cadence, and governance.

• Strong understanding of list management, suppression rules, exclusion logic, and database fatigue prevention.

• Experience managing end-to-end email content calendars aligned to broader marketing and business objectives.

• Proven ability to architect and optimize automated nurture programs aligned to the buyer journey and campaign strategy.

• Experience partnering with Global Campaign Managers or cross-functional marketing teams to integrate email nurtures into larger campaign initiatives.

• Ability to use email performance data to influence campaign themes, audience segmentation, and future optimization.

• Strong understanding of email deliverability, domain health, opt-in/opt-out trends, and batch sending protocols.

• Knowledge of global data privacy regulations, including GDPR and CCPA.

• Experience conducting deliverability and performance audits to identify technical optimization opportunities.

• Ability to provide strategic guidance to team members executing point-in-time and nurture email campaigns.

• Experience collaborating with Marketing Operations to ensure clean data flow between Marketo and sales enablement tools.

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience: 7+ years of related experience in email marketing, with a deep focus on B2B technology.
• Technical Expertise: Advanced, hands-on experience with Marketo is a must.
• Strategic Mindset: Proven track record of developing global email strategies and managing complex automation workflows.
• Analytical Skills: Strong ability to interpret email metrics and translate them into actionable insights for the broader marketing team.
• Communication: Excellent written and verbal communication skills, with a focus on stakeholder management and enablement.

The base salary for this role is between $100,000–$200,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.

In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards. 

Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.

#LI-MB1 

Appian is actively seeking a Field Marketing Manager reporting to the Senior Field Marketing Manager, to develop, manage, and execute integrated marketing plans to support our go-to-market efforts in the Public Sector industry. This role will be responsible for managing and executing Public Sector industry events and field marketing programs designed to grow and accelerate sales pipeline and revenue. The role will also be responsible for operational, implementation and post-program and event reporting and activities. 

Our ideal candidate will have direct experience with Public Sector marketing (Defense, Federal Civilian, and/or State and Local Government) and an understanding of the technology ecosystem in which we operate, including business process automation and low-code application development. We are looking for a creative and passionate individual, familiar with end-to-end field event strategy and execution, sales enablement, and balancing an ecosystem of partners in a dynamic environment. 

In this role, you will: 

• Manage end-to-end planning and execution of a rich portfolio of Public Sector events, including major industry trade shows, regional seminars, and executive roundtables, ensuring a high-quality and professional experience for all attendees.

• Partner closely with Public Sector Field Sales to define goals and implement a marketing plan that drives lead generation and account expansion activities.

• Execute account-based marketing (ABM) tactics, aligning them with account-specific plans to penetrate and expand target accounts.

• Enable the regional sales team with the latest marketing content and program information, ensuring they are equipped for effective follow-up and sales conversations.

• Manage the budget for assigned field programs, ensuring activities are delivered on time and within budget, while tracking and reporting on ROI.

• Oversee the lead management process for marketing campaigns, ensuring an effective handoff to sales to maximize pipeline conversion.

• Analyze campaign performance in partnership with Marketing Operations, using data to make recommendations for future optimization and strategic decisions.

• Ability to travel 25-30%.

Qualifications:

• 3+ years of field marketing or events experience at a B2G or B2B enterprise software company

• Experience managing large and regional event logistics, strategy, and execution

• Bachelor’s Degree

The base salary for this role is between $75,000–$175,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.

In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards. 

Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.

#LI-MB1

Appian is actively seeking a Field Marketing Manager reporting to the Senior Field Marketing Manager, to develop, manage, and execute integrated marketing plans to support our go-to-market efforts in the Public Sector industry. This role will be responsible for managing and executing Public Sector industry events and field marketing programs designed to grow and accelerate sales pipeline and revenue. The role will also be responsible for operational, implementation and post-program and event reporting and activities. 

Our ideal candidate will have direct experience with Public Sector marketing (Defense, Federal Civilian, and/or State and Local Government) and an understanding of the technology ecosystem in which we operate, including business process automation and low-code application development. We are looking for a creative and passionate individual, familiar with end-to-end field event strategy and execution, sales enablement, and balancing an ecosystem of partners in a dynamic environment. 

In this role, you will: 

• Manage end-to-end planning and execution of a rich portfolio of Public Sector events, including major industry trade shows, regional seminars, and executive roundtables, ensuring a high-quality and professional experience for all attendees.

• Partner closely with Public Sector Field Sales to define goals and implement a marketing plan that drives lead generation and account expansion activities.

• Execute account-based marketing (ABM) tactics, aligning them with account-specific plans to penetrate and expand target accounts.

• Enable the regional sales team with the latest marketing content and program information, ensuring they are equipped for effective follow-up and sales conversations.

• Manage the budget for assigned field programs, ensuring activities are delivered on time and within budget, while tracking and reporting on ROI.

• Oversee the lead management process for marketing campaigns, ensuring an effective handoff to sales to maximize pipeline conversion.

• Analyze campaign performance in partnership with Marketing Operations, using data to make recommendations for future optimization and strategic decisions.

• Ability to travel 25-30%.

Qualifications:

• 3+ years of field marketing or events experience at a B2G or B2B enterprise software company

• Experience managing large and regional event logistics, strategy, and execution

• Bachelor’s Degree

The base salary for this role is between $75,000–$175,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.

In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards. 

Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.

#LI-MB1

Appian is actively seeking a Field Marketing Manager reporting to the Senior Field Marketing Manager, to develop, manage, and execute integrated marketing plans to support our go-to-market efforts in the Public Sector industry. This role will be responsible for managing and executing Public Sector industry events and field marketing programs designed to grow and accelerate sales pipeline and revenue. The role will also be responsible for operational, implementation and post-program and event reporting and activities. 

Our ideal candidate will have direct experience with Public Sector marketing (Defense, Federal Civilian, and/or State and Local Government) and an understanding of the technology ecosystem in which we operate, including business process automation and low-code application development. We are looking for a creative and passionate individual, familiar with end-to-end field event strategy and execution, sales enablement, and balancing an ecosystem of partners in a dynamic environment. 

In this role, you will: 

• Manage end-to-end planning and execution of a rich portfolio of Public Sector events, including major industry trade shows, regional seminars, and executive roundtables, ensuring a high-quality and professional experience for all attendees.

• Partner closely with Public Sector Field Sales to define goals and implement a marketing plan that drives lead generation and account expansion activities.

• Execute account-based marketing (ABM) tactics, aligning them with account-specific plans to penetrate and expand target accounts.

• Enable the regional sales team with the latest marketing content and program information, ensuring they are equipped for effective follow-up and sales conversations.

• Manage the budget for assigned field programs, ensuring activities are delivered on time and within budget, while tracking and reporting on ROI.

• Oversee the lead management process for marketing campaigns, ensuring an effective handoff to sales to maximize pipeline conversion.

• Analyze campaign performance in partnership with Marketing Operations, using data to make recommendations for future optimization and strategic decisions.

• Ability to travel 25-30%.

Qualifications:

• 3+ years of field marketing or events experience at a B2G or B2B enterprise software company

• Experience managing large and regional event logistics, strategy, and execution

• Bachelor’s Degree

The base salary for this role is between $75,000–$175,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.

In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards. 

Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.

#LI-MB1

Appian is actively seeking a Field Marketing Manager reporting to the Senior Field Marketing Manager, to develop, manage, and execute integrated marketing plans to support our go-to-market efforts in the Public Sector industry. This role will be responsible for managing and executing Public Sector industry events and field marketing programs designed to grow and accelerate sales pipeline and revenue. The role will also be responsible for operational, implementation and post-program and event reporting and activities. 

Our ideal candidate will have direct experience with Public Sector marketing (Defense, Federal Civilian, and/or State and Local Government) and an understanding of the technology ecosystem in which we operate, including business process automation and low-code application development. We are looking for a creative and passionate individual, familiar with end-to-end field event strategy and execution, sales enablement, and balancing an ecosystem of partners in a dynamic environment. 

In this role, you will: 

• Manage end-to-end planning and execution of a rich portfolio of Public Sector events, including major industry trade shows, regional seminars, and executive roundtables, ensuring a high-quality and professional experience for all attendees.

• Partner closely with Public Sector Field Sales to define goals and implement a marketing plan that drives lead generation and account expansion activities.

• Execute account-based marketing (ABM) tactics, aligning them with account-specific plans to penetrate and expand target accounts.

• Enable the regional sales team with the latest marketing content and program information, ensuring they are equipped for effective follow-up and sales conversations.

• Manage the budget for assigned field programs, ensuring activities are delivered on time and within budget, while tracking and reporting on ROI.

• Oversee the lead management process for marketing campaigns, ensuring an effective handoff to sales to maximize pipeline conversion.

• Analyze campaign performance in partnership with Marketing Operations, using data to make recommendations for future optimization and strategic decisions.

• Ability to travel 25-30%.

Qualifications:

• 3+ years of field marketing or events experience at a B2G or B2B enterprise software company

• Experience managing large and regional event logistics, strategy, and execution

• Bachelor’s Degree

#LI-MB1

Appian is actively seeking a Field Marketing Manager reporting to the Senior Field Marketing Manager, to develop, manage, and execute integrated marketing plans to support our go-to-market efforts in the Public Sector industry. This role will be responsible for managing and executing Public Sector industry events and field marketing programs designed to grow and accelerate sales pipeline and revenue. The role will also be responsible for operational, implementation and post-program and event reporting and activities. 

Our ideal candidate will have direct experience with Public Sector marketing (Defense, Federal Civilian, and/or State and Local Government) and an understanding of the technology ecosystem in which we operate, including business process automation and low-code application development. We are looking for a creative and passionate individual, familiar with end-to-end field event strategy and execution, sales enablement, and balancing an ecosystem of partners in a dynamic environment. 

In this role, you will: 

• Manage end-to-end planning and execution of a rich portfolio of Public Sector events, including major industry trade shows, regional seminars, and executive roundtables, ensuring a high-quality and professional experience for all attendees.

• Partner closely with Public Sector Field Sales to define goals and implement a marketing plan that drives lead generation and account expansion activities.

• Execute account-based marketing (ABM) tactics, aligning them with account-specific plans to penetrate and expand target accounts.

• Enable the regional sales team with the latest marketing content and program information, ensuring they are equipped for effective follow-up and sales conversations.

• Manage the budget for assigned field programs, ensuring activities are delivered on time and within budget, while tracking and reporting on ROI.

• Oversee the lead management process for marketing campaigns, ensuring an effective handoff to sales to maximize pipeline conversion.

• Analyze campaign performance in partnership with Marketing Operations, using data to make recommendations for future optimization and strategic decisions.

• Ability to travel 25-30%.

Qualifications:

• 3+ years of field marketing or events experience at a B2G or B2B enterprise software company

• Experience managing large and regional event logistics, strategy, and execution

• Bachelor’s Degree

The base salary for this role is between $75,000–$175,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.

In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards. 

Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.

#LI-MB1

Appian is actively seeking a Field Marketing Manager reporting to the Senior Field Marketing Manager, to develop, manage, and execute integrated marketing plans to support our go-to-market efforts in the Public Sector industry. This role will be responsible for managing and executing Public Sector industry events and field marketing programs designed to grow and accelerate sales pipeline and revenue. The role will also be responsible for operational, implementation and post-program and event reporting and activities. 

Our ideal candidate will have direct experience with Public Sector marketing (Defense, Federal Civilian, and/or State and Local Government) and an understanding of the technology ecosystem in which we operate, including business process automation and low-code application development. We are looking for a creative and passionate individual, familiar with end-to-end field event strategy and execution, sales enablement, and balancing an ecosystem of partners in a dynamic environment. 

In this role, you will: 

• Manage end-to-end planning and execution of a rich portfolio of Public Sector events, including major industry trade shows, regional seminars, and executive roundtables, ensuring a high-quality and professional experience for all attendees.

• Partner closely with Public Sector Field Sales to define goals and implement a marketing plan that drives lead generation and account expansion activities.

• Execute account-based marketing (ABM) tactics, aligning them with account-specific plans to penetrate and expand target accounts.

• Enable the regional sales team with the latest marketing content and program information, ensuring they are equipped for effective follow-up and sales conversations.

• Manage the budget for assigned field programs, ensuring activities are delivered on time and within budget, while tracking and reporting on ROI.

• Oversee the lead management process for marketing campaigns, ensuring an effective handoff to sales to maximize pipeline conversion.

• Analyze campaign performance in partnership with Marketing Operations, using data to make recommendations for future optimization and strategic decisions.

• Ability to travel 25-30%.

Qualifications:

• 3+ years of field marketing or events experience at a B2G or B2B enterprise software company

• Experience managing large and regional event logistics, strategy, and execution

• Bachelor’s Degree

The base salary for this role is between $75,000–$175,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.

In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards. 

Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.

#LI-MB1

Appian is actively seeking a Field Marketing Manager reporting to the Senior Field Marketing Manager, to develop, manage, and execute integrated marketing plans to support our go-to-market efforts in the Public Sector industry. This role will be responsible for managing and executing Public Sector industry events and field marketing programs designed to grow and accelerate sales pipeline and revenue. The role will also be responsible for operational, implementation and post-program and event reporting and activities. 

Our ideal candidate will have direct experience with Public Sector marketing (Defense, Federal Civilian, and/or State and Local Government) and an understanding of the technology ecosystem in which we operate, including business process automation and low-code application development. We are looking for a creative and passionate individual, familiar with end-to-end field event strategy and execution, sales enablement, and balancing an ecosystem of partners in a dynamic environment. 

In this role, you will: 

• Manage end-to-end planning and execution of a rich portfolio of Public Sector events, including major industry trade shows, regional seminars, and executive roundtables, ensuring a high-quality and professional experience for all attendees.

• Partner closely with Public Sector Field Sales to define goals and implement a marketing plan that drives lead generation and account expansion activities.

• Execute account-based marketing (ABM) tactics, aligning them with account-specific plans to penetrate and expand target accounts.

• Enable the regional sales team with the latest marketing content and program information, ensuring they are equipped for effective follow-up and sales conversations.

• Manage the budget for assigned field programs, ensuring activities are delivered on time and within budget, while tracking and reporting on ROI.

• Oversee the lead management process for marketing campaigns, ensuring an effective handoff to sales to maximize pipeline conversion.

• Analyze campaign performance in partnership with Marketing Operations, using data to make recommendations for future optimization and strategic decisions.

• Ability to travel 25-30%.

Qualifications:

• 3+ years of field marketing or events experience at a B2G or B2B enterprise software company

• Experience managing large and regional event logistics, strategy, and execution

• Bachelor’s Degree

The base salary for this role is between $75,000–$175,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.

In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards. 

Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.

#LI-MB1

At Appian, our marketers have the opportunity to tell stories of impact and innovation across a multitude of industries. Being a marketer at Appian means working with innovative technology and finding creative ways to stand above the noise. It means collaborating with global teams and amazing customer brands at the forefront of digital transformation.

In this role, you will support the execution of digital marketing campaigns, content initiatives, and social media programs that help amplify Appian’s brand and product messaging across global channels.

The Social Media & Content Marketing Intern will serve as a member of the Office of the CMO during Summer 2026, supporting the Global Organic Social Media Manager and the Communications team in executing strategic marketing initiatives and digital campaigns. This internship provides an opportunity to gain real-world experience in content creation, campaign execution, digital marketing strategy, and analytics while working in a collaborative and fast-paced environment.

This internship is based at our headquarters in McLean, Virginia. Appian was built on a culture of in-person collaboration, which we believe is a key driver of our mission to be the best. Interns in this program are expected to be in the office 5 days a week to fully experience our culture, learn directly from peers and mentors, and contribute to projects in a collaborative environment. Being in the office provides more opportunities to connect, learn, and celebrate with the exceptional people across Appian.

Applicants considered for Summer 2026 - Undergraduate Only 

In this role at Appian, you will:

Content Creation & Digital Storytelling

• Write and produce marketing content for social media, blogs, and digital campaigns

• Support the creation of short-form video, graphics, and digital assets for platforms such as LinkedIn, Instagram, and YouTube

• Help transform customer stories, product insights, and event highlights into engaging marketing content

Social Media Management

• Monitor Appian’s social media channels and assist with community engagement

• Identify opportunities to amplify customer, partner, and employee content

• Research industry trends, hashtags, and conversations to inform social media strategy

Campaign Support

• Support the execution of global digital marketing campaigns across social media and content channels

• Assist with promotional content for Appian events, product announcements, and marketing initiatives

• Collaborate with Product Marketing, Digital Marketing, and Events teams to support campaign promotion and brand awareness

• Ensure content aligns with Appian’s brand messaging and campaign goals

Content Optimization

• Audit and update existing content to ensure alignment with the latest messaging and positioning

• Support updates to nurture streams, campaign landing pages, and digital assets

Marketing Analytics & Insights

• Track marketing metrics including impressions, engagement, video views, and audience growth

• Collect and synthesize marketing data to produce reports and insights for marketing stakeholders

• Assist in compiling reports that evaluate campaign performance and identify opportunities for improvement

• Support analysis that informs future content and campaign strategy

Marketing Coordination & Operations

• Document meeting action items and assist with project follow-ups across marketing teams

• Help coordinate timelines, assets, and approvals for social media content and marketing campaigns

• Support collaboration between Communications, Digital Marketing, and Product Marketing teams

Strategic Projects

• Support special projects across the Content Marketing and Digital Marketing teams

• Contribute ideas and insights to improve Appian’s digital storytelling and social media presence

• Present your work and key learnings to the Marketing department at the conclusion of your internship

Basic Qualifications

• Must be pursuing a Bachelor’s degree in Marketing, Communications, Business, Journalism, or a related field

• High academic performance (GPA)

• Strong interest in social media, digital marketing, technology, AI, or enterprise software

• Strong writing, editing, and storytelling skills

• Ability to translate complex topics into engaging and accessible content

• Strong organizational skills and ability to manage multiple projects

• Previous experience in communications or content creation preferred

Preferred Skills

• Familiarity with social media platforms such as LinkedIn, Instagram, and YouTube

• Experience with tools such as Canva, CapCut, Adobe Creative Suite, or video editing software

• Basic knowledge of marketing analytics tools or social media reporting

• Curiosity about AI, automation, and digital transformation

Reporting to the Senior Director, Product Marketing, the Lead Product Marketing Manager (PMM) is a senior individual contributor responsible for driving the commercial strategy for a major product category. Bridging the gap between product innovation and market dominance, you will own the "why" for your portfolio. In this role, you will lead the creation of scalable GTM strategies and mentor junior team members. You will serve as a strategic partner to Product Management and Sales leadership, translating complex market dynamics into high-impact narratives that drive revenue.

You will be responsible for creating the end-to-end GTM strategy, the core messaging framework, and the strategic sales playbooks that enable our Sales and Marketing organizations to win. You will not just be a marketer; you will be a commercial driver, a market expert, and a gifted storyteller.

In this role, you will:

• Design, own, and execute the end-to-end GTM strategy for a high-priority product category, ensuring alignment with long-term company objectives.

• Architect and maintain comprehensive messaging frameworks and positioning hierarchies that serve as the "source code" for global marketing and sales content.

• Lead the creation of strategic sales playbooks and "battle cards" that equip the sales organization to win complex commercial negotiations against top-tier competitors.

• Act as the primary feedback loop between the market and the Product Management team, synthesizing buyer feedback and competitive intelligence to influence the long-term product roadmap.

• Lead cross-functional launch teams, coordinating efforts across Sales, Marketing, and Product to ensure successful market entry for new features and solutions.

• Serve as a mentor to Product Marketing Managers, providing guidance on narrative construction, GTM execution, and commercial acumen.

About you:

• 7-10+ years of related experience in B2B product marketing, solution marketing, or strategy, preferably within enterprise software, PaaS, or automation.

• Bachelor’s degree in Marketing, Business, or a related field. MBA is strongly preferred.

• Proven track record of developing strategy at a portfolio level, rather than just executing tactical launches.

• Exceptional storytelling ability with experience crafting C-suite-ready narratives that simplify complex technology into clear business value.

• A self-starter attitude with an obsession for scalability and a refusal to be a "content factory," preferring to build strategic frameworks that enable the entire organization.

Basic Qualifications:

• Education & Experience: Bachelor's degree in Marketing, Business, or a related field, with 7-10+ years of experience in B2B product marketing, preferably within enterprise software or automation.

• Proven track record of building scalable sales playbooks and messaging frameworks, with a commitment to working in-person 5 days a week at our McLean, VA headquarters.

Preferred Qualifications:

• Strategic Leadership: MBA degree with demonstrated experience advising C-level executives and crafting narratives that simplify complex technology into business value.

• External Influence: Proven history of representing a company externally, such as speaking at major industry conferences or managing relationships with top-tier industry analysts.

#LI-MB1

We are looking for a motivated and adaptable Communications Associate to join our dynamic marketing team. As an entry-level role, this position is ideal for recent graduates eager to gain hands-on experience and contribute to a variety of communications activities across multiple functions. The Communications Associate will support a wide range of initiatives, including field marketing, drafting press releases, event coordination, and social media management, ensuring the smooth execution of campaigns and programs that drive business growth.

In this role, you’ll have the opportunity to work collaboratively with different teams, gain exposure to various marketing channels, and help execute key marketing strategies that align with our company goals.

This role is based at our HQ in McLean, VA. Appian was built on a culture of in-person collaboration, which we believe is a key driver of our mission to be the best. Employees hired for this position are expected to be in the office 5 days a week to foster that culture and ensure we continue to thrive through shared ideas and teamwork. We believe being in the office provides more opportunities to come together and celebrate working with the exceptional people across Appian.

Key Responsibilities:

• Support the execution of integrated marketing campaigns across multiple channels and functions.
• Assist in the planning, coordination, and logistics of events, whether virtual or in-person, ensuring that all aspects run smoothly from start to finish
• Support the creation of press releases, blog posts, and internal artifacts to communicate campaigns clearly.
• Help track and analyze campaign performance, providing valuable insights and reporting to refine future marketing strategies.
• Collaborate with cross-functional teams, including sales, product, and customer success, to ensure alignment of marketing efforts with business objectives.
• Manage and maintain marketing calendars, timelines, and project deadlines to ensure timely execution of activities. Assist with data management and CRM systems, ensuring accurate reporting and tracking of marketing activities and outcomes.
• Support day-to-day marketing operations and provide assistance on ad-hoc projects as needed.
   

Basic Qualifications:

• Bachelor’s degree in Public Relations, Journalism, Marketing, Business, Communications, or a related field.

• Strong enthusiasm for Corporate Communications with a desire to develop a broad skill set across various marketing functions.

• Excellent communication skills, both written and verbal, with a keen attention to detail.

• Ability to work effectively in a fast-paced, team-oriented environment, managing multiple projects simultaneously.

• Proficiency in Google Workspace 

• A proactive attitude with a willingness to learn and take on new challenges.

Preferred Qualifications:

• Previous internship or relevant experience in marketing, event management, or operations is a plus.