Role Overview

We are seeking a Video & Visual Application Content Producer to create compelling visual content that showcases real automation applications using Apera technology.

This role will produce robotics application videos, product demonstrations, and customer success stories that support marketing campaigns and help sales teams engage potential customers.

The ideal candidate enjoys working with technical products and industrial environments, and has strong video production and storytelling skills.

Key Responsibilities

Application Video Production

• Produce videos demonstrating robotics automation applications
• Capture real-world examples such as:
• Bin picking
• Machine tending
• Kitting
• Robotic picking

 Customer Success Videos

• Film and produce case studies and automation success stories
• Document customer deployments and system integrations

Marketing Campaign Visuals

• Create visual assets including:
• Diagrams
• Animations
• Graphics
• Support marketing campaigns with high-quality visuals

Sales Enablement Content

• Produce short video clips for sales outreach
• Create visual content used in sales presentations

Event Content Production

• Capture video and photography at:
• Trade shows
• Demonstrations
• Customer sites

 Qualifications

• 3–5 years experience in video production or visual content creation
• Strong video filming and editing skills
• Experience producing product or technical content
• Familiarity with industrial or manufacturing environments is a plus
• Ability to translate technical concepts into engaging visual stories

 What Success Looks Like

• A large and growing library of robotics application videos
• High-quality visual content used across marketing campaigns
• Strong visual support for sales outreach and presentations
• Increased engagement with Apera’s marketing content

What we offer!

Equity Participation
As an employee-owned company, we provide a meaningful stock option program, enabling all team members to share in the company’s long-term success and growth.

Competitive & Transparent Compensation
We offer a competitive and transparent compensation package aligned with market benchmarks. For this role, the expected salary range is MXN $510,000– $603,000 annually.

The final compensation package will be determined based on a range of factors, including your experience, skills, and the value you bring to the role and the organization.

Role Summary: 

The Technical Sales Development Representative plays a critical role in identifying and qualifying new automation opportunities within manufacturing environments. This role sits at the intersection of sales development and early technical discovery, helping connect manufacturers facing operational challenges with vision-guided robotics solutions.

You will engage manufacturing leaders, operations managers, and automation engineers to understand their processes, identify automation opportunities, and determine whether those opportunities are worth deeper technical exploration with the Sales Team. Through a combination of structured outreach, discovery conversations, and early qualification, you will help generate high-quality opportunities that move into the technical sales pipeline.

What you’ll do

• Build a steady cadence of qualified discovery meetings and plant walkthroughs for the Regional Sales Manager, Business Development Managers (BDMs) and Global Account Managers (GAMs) by identifying manufacturers with meaningful automation opportunities.
• Run multi-channel outreach sequences (phone, email, LinkedIn), continuously testing messaging and targeting based on conversion data and customer feedback.
• Book and host the first customer introduction call, where you will:
  • Introduce Apera and its vision-guided robotics technology
  • Understand the customer’s process and operational challenges
  • Ask structured discovery questions about automation needs
  • Identify whether the opportunity is worth deeper technical exploration. 
• Conduct early technical discovery conversations with manufacturing and operations leaders, gathering key details such as:
  • Current picking or handling process
  • Product variation and complexity
  • Facility environment
  • Existing automation
  • Potential constraints
• Evaluate whether the opportunity represents a strong technical and business fit for Apera before routing it to the Sales Team.
• Prepare a clear opportunity brief for the Regional Sales Manager or BDM including:
  • Customer context
  • Operational challenge
  • Early feasibility indicators
  • Stakeholders involved
  • Next steps
• Partner with the Sales Team on account-based prospecting, identifying plants, facilities, and key stakeholders within target manufacturing companies.
• Source contacts in ZoomInfo (and other systems) and maintain accurate plant, facility, and account structures in HubSpot CRM.
• Build and maintain segmented prospect lists by industry, manufacturing process, and automation use case.
• Rapidly learn industrial automation workflows, robotics applications, and machine vision use cases to build credibility with technical buyers.
• Partner with SDRs and the VP of Marketing to develop high-performing outreach sequences, including adapting messaging for Spanish-speaking manufacturing teams.

 Supporting BDMs on Active Opportunities

• Partner closely with Regional Sales Managers and BDMs on key accounts and active opportunities
• Assist with quote coordination and follow-up, ensuring proposals are reviewed and progressing
• Track proposal status and help schedule quote review meetings and technical follow-ups
• Maintain visibility on deal progress, customer questions, and next steps
• Support account expansion by identifying new plants, departments, or contacts within existing customers
• Help maintain pipeline accuracy and opportunity documentation in CRM

What “good” looks like

• A typical day includes a mix of outreach and customer conversations, such as:
  • 50+ phone dials
  • 10–25 connects
  • 5–15 discovery conversations
  • 50+ emails sent (mix of automated and personalized)
  • 2–4 qualified intro meetings or discovery calls completed
• Meeting quality matters more than volume, success is measured by opportunities that move into deeper technical discovery with the Sales Team.
• Outreach, reply, and meeting conversion rates improve because you test messaging tied to real manufacturing problems, not generic automation outreach.
• The Sales Team regularly confirms that the meetings you qualify involve real automation opportunities and the right stakeholders.

Example feedback: “These plants actually have the right use case. Let’s schedule walkthroughs while I’m visiting next month.”

You use AI and digital tools to prioritize accounts, summarize discovery conversations, and capture customer insights, while applying sound judgment to qualification decisions.

About you

• Fully bilingual (Spanish / English).
• 3+ years in SDR, BDR, or sales development, preferably selling into manufacturing, automation, robotics, or technical B2B markets.
• Comfortable speaking with operations managers, automation engineers, and plant leaders.
• Curious about how factories work and how robotics can solve operational challenges.
• Able to quickly learn and explain technical concepts at a high level.
• Confident hosting customer meetings and discovery conversations.
• Communicate clearly, ask thoughtful questions, and remain resilient under rejection.
• Work like a scientist: test messaging, analyze results, and iterate.
• Maintain disciplined daily execution: structured outreach, follow-ups, sequence management, and strong CRM hygiene.
• Highly organized and capable of managing multiple sequences and opportunities simultaneously.
• Experience with HubSpot and LinkedIn Sales Navigator is a strong asset.

Success Metrics

• Discovery meetings completed
• Percentage of intro calls that convert to qualified opportunities
• Pipeline generated for BDMs and Regional Sales Managers
• Quality and completeness of opportunity briefings
• Speed of follow-up and CRM accuracy

 Career Growth Path

This role is designed as a launchpad into more advanced commercial and technical roles, including:

• Business Development Manager
• Sales Engineer / Solutions Consultant
• Product Specialist

What do we offer!

Equity Participation
As an employee-owned company, we provide a meaningful stock option program, enabling all team members to share in the company’s long-term success and growth.

Competitive & Transparent Compensation
We offer a competitive compensation package aligned with market benchmarks. For this role, the expected annual salary range is MXN $533,000 – MXN $622,000, + sales incentive. The final offer will be determined based on a variety of factors, including your skills, experience, and the overall value you bring to the team and our mission.

Role Overview

We are seeking a Sr. Marketing Manager based in Mexico to lead marketing strategy and drive pipeline generation. Reporting to the Senior Vice President, Sales & Marketing.

This role is responsible for identifying high-value automation opportunities, defining target industries and accounts, and building marketing campaigns that generate qualified leads for our sales team.

The ideal candidate understands industrial automation markets, can map complex ecosystems (OEMs, system integrators, suppliers), and is comfortable working closely with sales and engineering teams.

This role will involve periodic travel to the United States, approximately one week every two months, to collaborate closely with cross-functional teams and support key initiatives.

Key Responsibilities

Marketing Strategy

• Define and maintain Apera’s Ideal Customer Profiles (ICP) 
• Identify priority industries and automation opportunities 
• Develop the overall marketing strategy aligned with sales goals 
• Build and manage the marketing campaign roadmap 

Market Intelligence & Ecosystem Mapping

• Map industry ecosystems including: 
  • OEM manufacturers 
  • Tier suppliers 
  • System integrators 
  • Line builders 
• Track key industry developments such as: 
• • Automotive model launches 
  • Factory expansions 
  • Automation investment trends 
• Identify where automation projects are likely to occur 

Brand Awareness & Industry Presence

• Increase Apera’s visibility within the robotics and automation ecosystem 
• Grow Apera’s LinkedIn presence and thought leadership 
• Coordinate participation in: 
  • Robotics conferences 
  • Automation trade shows 
  • Industry events 
• Develop industry-relevant marketing content 

Sales Alignment

• Work closely with Sales and SDR teams to align marketing initiatives with pipeline goals
• Support account-based marketing campaigns targeting strategic accounts
• Ensure marketing activities generate qualified automation opportunities

Performance & Analytics

• Monitor campaign performance using HubSpot 
• Track marketing contribution to pipeline and revenue 
• Continuously optimize marketing programs 

Qualifications

• 7+ years of marketing experience in industrial technology, robotics, or automation 
• Strong understanding of B2B marketing and demand generation 
• Experience working with technical products and engineering audiences 
• Familiarity with account-based marketing and industrial ecosystems 
• Strong analytical and strategic thinking skills 
• Experience using HubSpot or similar CRM platforms 

What Success Looks Like

• Apera becomes increasingly visible within the automation ecosystem 
• Marketing consistently generates qualified leads for SDRs 
• Strong campaigns drive engagement with target industries 
• Marketing contributes directly to pipeline growth 

What we offer! 

Equity Participation 
As an employee-owned company, we provide a meaningful stock option program, enabling all team members to share in the company’s long-term success and growth. 

Competitive & Transparent Compensation
We offer a competitive and transparent compensation package aligned with market benchmarks. For this role, the expected on target earning range is MXN $1,000,000 – $1,200,000 annually, inclusive of base salary and commission. 

Total compensation may be structured as a combination of base salary and performance-based bonus, with the overall earnings falling within this range and aligned to the achievement of defined marketing and pipeline generation targets. 

The final compensation package will be determined based on a range of factors, including your experience, skills, and the value you bring to the role and the organization. 

Role Overview:

We are looking for a Demand Generation & Campaign Manager to execute marketing campaigns that generate qualified leads and support sales pipeline growth. This role is responsible for operating the marketing engine, building campaigns in HubSpot, managing marketing automation, and ensuring leads are efficiently passed to the SDR team. The ideal candidate is highly organized, data-driven, and experienced in B2B demand generation and marketing automation.

This role will involve periodic travel to the United States to collaborate closely with cross-functional teams and support key initiatives. 

Key Responsibilities

Campaign Execution 

• Build and manage marketing campaigns including:
  • Webinars
  • Email campaigns
  • Landing pages
  • Digital content campaigns
• Coordinate campaign launches across multiple channels

HubSpot Campaign Management

• Use HubSpot to manage:
  • Marketing emails
  • Workflows
  • Lead segmentation
  • Campaign reporting
• Maintain campaign tracking and performance dashboards

Lead Management

• Manage lead lifecycle from initial engagement to SDR qualification

• Coordinate lead handoff between marketing and SDR teams

• Maintain segmentation lists and target account databases

Account-Based Marketing

• Support targeted campaigns toward strategic companies and industries

• Work with marketing leadership to develop ABM initiatives

Marketing Analytics 

• Track campaign performance and conversion rates

• Analyze marketing funnel metrics

• Provide regular reports on campaign effectiveness

Qualifications 

• 3–6 years experience in demand generation or marketing automation

• Strong experience with HubSpot

• Experience running B2B marketing campaigns

• Strong analytical and organizational skills

• Experience working with sales teams and lead qualification processes

What Success Looks Like

• Campaigns consistently generate qualified leads

• Marketing leads convert effectively to SDR opportunities

• HubSpot campaigns are executed efficiently and tracked accurately

• Marketing performance is clearly measured and optimized

What we offer! 

Equity Participation 
As an employee-owned company, we provide a meaningful stock option program, enabling all team members to share in the company’s long-term success and growth. 

Competitive & Transparent Compensation 
We offer a competitive and transparent compensation package aligned with market benchmarks. For this role, the expected salary range is MXN 600,000 – 710,000 annually. 

The final compensation package will be determined based on a range of factors, including your experience, skills, and the value you bring to the role and the organization.