ABOUT US

At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world. 

Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine.

Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans and Continuous Pursuit of Excellence —are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.

THE ROLE

AG1 is seeking a Senior Manager, Lifecycle & Retention – EU to join our growing International team. Reporting to the Director of Retention, International, this role will lead lifecycle strategy across the EU market, driving customer engagement, rebill performance, and long-term value.

The ideal candidate brings deep expertise in retention and lifecycle marketing, with a proven track record of building and executing data-driven growth strategies. You have successfully developed campaigns that enhance product education, strengthen customer engagement, reduce churn, and improve key metrics including rebill rate, churn, and LTV.

In this role, you will leverage customer insights to design highly personalised, impactful marketing initiatives that deliver measurable results. You are analytical, commercially minded, and customer-obsessed, with the ability to translate insights into scalable lifecycle programs that fuel sustainable growth.

WHAT YOU’LL DO

Lifecycle Marketing:

• Own and execute the EU lifecycle marketing strategy across the full customer journey including onboarding, activation, growth, retention, and winback to deliver a seamless, insight-led experience across email, messaging, social, direct mail, inserts, and other emerging channels.
• Build, launch, and optimise automated lifecycle programs using behavioural and transactional data to drive personalised communications at scale.
• Take a hands-on approach to experimentation, embedding A/B testing and performance analysis into all campaigns to continuously improve engagement, rebill rate, churn, and LTV.
• Regularly audit lifecycle flows and campaigns to identify gaps, streamline journeys, and unlock incremental customer value.
• Collaborate closely with Brand, Growth, Product, and Data to ensure lifecycle initiatives are commercially aligned and operationally excellent.

Customer Experience & Retention Optimisation:

• Partner closely with MarTech to define and implement technology requirements that strengthen churn prevention, improve subscription reactivation, and unlock smarter lifecycle capabilities.
• Work with Consumer Insights to translate customer feedback (surveys, reviews, CSAT, qualitative inputs) into clear, actionable retention initiatives.
• Proactively identify friction points across the customer journey and lead initiatives to simplify, enhance, and optimise the end-to-end experience.
• Design and implement loyalty programs, incentives, and retention levers that deepen engagement, strengthen brand affinity, and increase long-term customer value.

Customer Insights & Analytics:

• Own retention-focused analytics, leveraging customer and subscription data to proactively identify churn risks, growth opportunities, and value-driving segments.
• Monitor and report on core retention metrics, including churn, rebill rate, repeat purchase rate, and LTV translating performance into clear, actionable recommendations.
• Conduct deep-dive analyses to uncover behavioral patterns, lifecycle gaps, and segmentation opportunities that inform targeting and personalisation strategies.
• Turn data into impact by generating insight-led recommendations that directly shape lifecycle strategy, campaign execution, and broader commercial decision-making.

WHAT WE'RE LOOKING FOR

• 5–7+ years of experience in retention, lifecycle, or CRM marketing, ideally within DTC subscription or recurring revenue businesses; experience operating in remote or distributed teams is a plus.
• Proven track record of building and executing growth strategies across owned channels, including email, SMS, WhatsApp, direct mail, referral programs, and other retention-focused touchpoints.
• Strong technical fluency across CRM and marketing automation platforms (e.g., Klaviyo, Braze) and ecommerce ecosystems (e.g., Shopify), with the ability to translate business requirements into scalable lifecycle programs.
• Advanced analytical capability with hands-on experience using tools such as Excel, SQL, Tableau/Power BI, and Google Analytics to extract insights, measure performance, and inform decision-making.
• Fluent in German and English, with the ability to develop high-quality, localized customer communications.
• Entrepreneurial and commercially minded, with a passion for customer engagement, experimentation, and continuous optimisation in fast-paced, high-growth environments.
• Self-starter with strong cross-functional collaboration skills and the ability to balance strategic thinking with hands-on execution.
• Experience in wellness, CPG, or lifestyle brands is advantageous.

WHAT’S IN IT FOR YOU?

• Competitive compensation and performance-based incentive plans.
• A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
• A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
• A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
• A high-growth, dynamic environment with opportunities for your direct impact to be felt.
• Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on your country of residence).
• In-person team meetups for optimal collaboration, team building and accelerating productivity.
• A work environment and culture that is based on high performance, productivity and continuous improvement. 
• The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
• Access to AG1 products and branded swag. 
• Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members. 
• All other benefits and insurances as required by law, based on your specific country of residence.

AG1 is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is €75,000 - €90,000 and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.

AG1 is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer.

Please consult our Privacy Notice (https://drinkag1.com/privacy) to know more about how we collect, use and transfer the personal data of our candidates.