Who We Are: 

Founded in 2005, 2K develops and publishes interactive entertainment globally for console systems, handheld gaming systems and personal computers, including smartphones and tablets, which are delivered through physical retail, digital download, online platforms and cloud streaming services. 2K publishes titles in today’s most popular gaming genres, including shooters, action, role-playing, strategy, sports, casual, and family entertainment.

The 2K label has some of the most talented development studios in the world today, including Firaxis Games, Visual Concepts, Hangar 13 and Cat Daddy Games. 2K’s stable of high-quality titles includes the critically acclaimed BioShock®, Borderlands™ and XCOM® franchises, the beloved Sid Meier’s Civilization series, the popular WWE 2K franchise and NBA 2K, the #1 rated and #1 selling basketball franchise*. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). For more information, please visit www.2K.com.

Summary:

The primary objective of this role is to manage and operate 2K Korea’s social media channels in close, cross-functional collaboration with the 2K Asia marketing team to expand brand reach and ensure global "Big Beats" resonate within the local market.

This position is a high-stakes, execution-oriented position responsible for brand equity and growth of brand awareness for 2K’s AAA blockbuster PC and Console franchises—including NBA 2K, Sid Meier’s Civilization, and Borderlands.

Responsibilities:

Social Media & Community Operation

• Plan and manage 2K Korea’s social media strategy in line with global and title-specific brand directions, ensuring local relevance.
• Take ownership of daily operations for 2K Korea’s social channels, including contents creation, community engagement, competitor analysis and reporting
• Develop and implement a monthly content calendar and actionable steps that aligns with global and title-specific brand directions while maintaining "hyper-local" relevance.
• Oversee and collaborate with external agencies to implement resource-efficient content updates, events, and amplification strategies

Data-Driven Analysis & Insights

• Analyze key community engagement metrics, content performance, and social sentiment trends.
• Identify and explain spikes, downturns, and shifts in player engagement, using both data and experience-driven intuition.
• Connect key activations (e.g., influencer campaigns, content drops, in-game events) to measurable community responses.

Social Listening & Sentiment Analysis

• Monitor discussions across gaming forums, social media, and other digital platforms.
• Integrated VOC (Voice of Customer) reporting on player sentiment, emerging trends, and potential risks or opportunities including key social media trend and actionable recommendations.

Marketing Execution Support

• Provide marketing execution support to the team based on the practice experience of gaming market, online community, PR and influencer market landscape

Key to success in this role:

• 3 to 8 years of relevant experience in the marketing, PR and/or Social industry in gaming, contents and entertainment marketing. Candidates with more extensive experience may be considered for a more senior role
• Exposure in planning and executing Marketing and Communications strategies to meet company objectives
• Strong operational capacity to directly implement social media strategy, covering content generation and platform management, without extensive external support
• Outstanding analytical skills in interpreting social data, identifying trends, and linking activations to performance through data-driven insights and industry experience.
• Understanding of Korean online communities, influencer marketing and content creator partnerships, entertainment cultures (K-pop, webtoons / web novels, etc.)
• Strong communication and collaboration skills, with experience working across multiple teams.
• Experience in direct agency management (client-side) or working within a marketing/PR agency to deliver high-pressure campaigns appreciated.
• Proficiency in Korean and English (written and spoken)
• An experience in operating social media platforms appreciated
• Social mavens and community leaders, a plus.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

#LI-Hybrid

Who We Are

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K, renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

What We Need

This is a pivotal growth position within 2K Asia, supporting AAA blockbuster franchises such as Borderlands, Sid Meier’s Civilization, and NBA 2K. We are looking for a data-informed marketing professional to join our Tokyo team.

The ideal candidate will bridge the gap between community engagement and performance marketing. You will focus on maximizing the reach of our titles through Social Media & paid media strategy and data analysis, to ensure 2K’s brand resonates powerfully across the Japanese gaming landscape.

Social Media Strategy & Paid Media Operations

• Lead the integrated planning, execution, and management of paid media campaigns (Paid Social, YouTube, Search, etc.) to maximize reach and user acquisition for 2K titles in Japan.
• Manage and support 2K Japan’s overall social media strategy in alignment with global brand directions, ensuring content is localized and resource-efficient.
• Partner with the Social Media Manager to identify high-performing organic content and provide strategic paid boosts to amplify community engagement and brand growth.
• Collaborate with agencies to manage monthly calendars, KPIs, and actionable steps, ensuring community initiatives align with broader marketing goals.

Performance Tracking & Global Reporting

• Consolidate and analyze data from both organic social channels and paid campaigns to evaluate the overall health and growth of 2K’s presence in Japan.
• Generate regular performance reports for local, regional, and global stakeholders, translating local market trends and campaign results into actionable insights and strategic recommendations.
• Monitor social sentiment and VOC (Voice of Customer) to provide data-backed feedback to global development and marketing teams.

Marketing Execution & Cross-functional Support

• Support the broader Japan marketing team in executing integrated campaigns, including PR initiatives, influencer activations, and local events.
• Assist in managing local agency relationships and creative localization to ensure all marketing assets are tailored for the Japanese audience.
• Collaborate effectively across time zones with the Asia regional team and US headquarters.

Key to success in this role:

• Professional Experience: 3 to 8 years of relevant experience in SNS marketing, PR, or digital advertising within the gaming, entertainment, or consumer tech industries. Candidates with more extensive experience may be considered for a more senior role
• Digital Media Expertise: Proven experience in managing paid media/performance marketing campaigns (specifically Paid Social). Experience on the agency side managing gaming clients is a plus.
• Analytical Skills: Strong ability to interpret complex data sets, identify trends, and translate them into simple, actionable recommendations for the team.
• Communication & Collaboration: A proactive team player who can support and elevate the work of colleagues while maintaining clear ownership of digital performance.
• Cultural Fluency: Deep understanding of the Japanese gaming community and social media landscape.
• Language: Native-level Japanese and Business-level English (written and spoken) are required for collaboration with regional and global teams.
• Mindset: A "self-starter" who is comfortable with data and eager to take initiative in a fast-paced environment.

This role has been updated to reflect changes in our requirements and responsibilities. If you have previously applied and were unsuccessful, we kindly ask that you consider applying again only if your profile now better matches the revised criteria.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

#LI-Hybrid