The Opportunity:

The Senior Manager Omnichannel Marketing is the central coordinator and orchestrator for integrated, data-driven customer interaction across our oncology portfolio, responsible for developing, implementing, and continuously improving a consistent Omnichannel strategy across all relevant touchpoints and ensuring that marketing, field forces (Area Business Leads (ABL), Senior Oncology Account Managers (SOAMs), Lead Medical Science Liaison, Medical Science Liaisons (MSL)), and all other customer-facing functions are optimally integrated.

A key success factor for this role includes an ongoing strategic and operational alignment with the marketing and field-facing teams. Together, they ensure that marketing strategies, content, and campaigns are consistently translated into an effective, cross-channel customer experience.

Furthermore, the Senior Omnichannel Manager Marketing serves as the central point of contact for European Omnichannel management and ensures the consistent integration of global and European Omnichannel standards into local implementation.

Another essential aspect of the role is actively engaging with innovations in data, digital technologies, and artificial intelligence within the healthcare and oncology environment. The Senior Omnichannel Manager ensures that the organizational team is continuously informed about relevant developments, understands their potential, and can make informed assessments.

This role reports to the Director, Customer Engagement Germany and is a key enabler of the modern, integrated customer engagement strategy in the oncology business.

Primary responsibilities of the Senior Manager Omnichannel Marketing are summarized below:

Omnichannel Strategy & Orchestration

• Lead the development, implementation and continuous improvement of the omnichannel strategy for the German oncology portfolio.

• Ensure a consistent, integrated and data-driven customer experience across all relevant channels and touchpoints.

• Lead the orchestration of content, channel and customer engagement strategies in close collaboration with Marketing, Field Force and other customer-facing teams.

• Define and continuously improve omnichannel standards, processes and best practices to enhance customer engagement and commercial effectiveness.

Close Integration with Product Management

• Partner closely with Product Managers through ongoing strategic and operational collaboration.

• Translate marketing and launch strategies into effective cross-channel customer journeys and omnichannel engagement approaches.

• Ensure consistent activation of marketing content across all relevant customer engagement channels.

• Establish and maintain structured feedback loops between Marketing, Omnichannel and customer-facing teams (SOAM, ABL and MSL) to continuously optimize customer engagement.

Field Force & Customer Engagement Integration

• Partner closely with Senior Oncology Account Managers (SOAM), Area Business Leads (ABL) and Medical Science Liaisons (MSL) to ensure integrated, customer-centric and data-driven engagement.

• Support the development and optimization of target group-specific engagement strategies based on customer insights and business priorities.

• Drive the consistent adoption and effective utilization of omnichannel tools and platforms across customer-facing teams.

• Contribute to the continuous evolution of an integrated customer engagement model across the commercial organization.

European Integration & Alignment

• Partner closely with European Omnichannel Management to ensure consistency, scalability and alignment across omnichannel initiatives.

• Integration of European omnichannel standards, platforms, and best practices into local implementation.

• Actively contribute to the continuous evolution of a harmonized European omnichannel operating model.

AI, Data & Innovation Leadership

• Continuously monitor and evaluate developments in artificial intelligence, data analytics and digital health to identify opportunities that enhance customer engagement and commercial effectiveness within the oncology environment.

• Promote awareness of relevant innovations and proactively share insights across Marketing and customer-facing teams.

• Foster a culture of innovation and continuous learning regarding the application of digital technologies and AI.

• Evaluate emerging tools and technologies for their potential to strengthen customer experience and commercial effectiveness.

Business Impact & Performance

• Contribute to commercial performance by continuously optimizing cross-channel customer engagement.

• Leverage data, customer insights and performance metrics to continuously optimize customer journeys and engagement strategies.

• Working closely with marketing and field forces to support the achievement of business and revenue goals.

Required Skills, Experience, and Education: 

• Bachelor's degree or higher in life sciences, business, computer science, marketing, communications or a related discipline.

• 8+ of experience in omnichannel and digital marketing or customer engagement within the pharmaceutical or healthcare industry.

• Strong understanding of customer journeys, content orchestration, and data-driven interaction models

• Excellent collaboration skills with Marketing, customer-facing teams and European stakeholders.

• Demonstrated ability to translate strategy into effective cross-channel execution.

• Strong understanding of data, digital and AI trends shaping the healthcare environment.

• Excellent communication, facilitation and stakeholder management skills within complex cross-functional environments.

• High degree of personal accountability, an innovative mindset and a structured, results-oriented approach to work.

• Visibly embodies corporate Core Values while cultivating an energized team culture focused on patient impact.

• Self-directed and able to thrive in a fast-paced, dynamic and evolving environment.

• Strong ability to prioritize effectively, manage competing priorities and deliver against tight timelines, with a willingness to travel within Germany (up to 20%).

Preferred Skills:

• Ability to work independently and execute strategic and tactical plans while delivering against tight timelines.

• Ability to present ideas effectively to individuals and groups, tailoring communication to the needs of the audience.

• Demonstrates a deep understanding of digital customer journeys, data and modern communication channels, combined with a strong strategic mindset and excellent cross-functional execution skills.

• Experience supporting the launch of oral oncolytic therapies is an advantage.

• Experience working in cross-functional, international and/or European projects is an advantage.

• Strong understanding of digital platforms, CRM systems and data-driven customer engagement approaches.

• Proven ability to deliver results in highly competitive markets.

• Outstanding written, verbal and interpersonal communication skills, combined with a structured approach and professional presence that reflects the Core Values of Revolution Medicines.

• Flexible team player who thrives in a fast-growing environment, embraces change, manages ambiguity and evolving priorities effectively, while operating within agreed financial budgets.

• Highly proficient in Microsoft Office applications, including PowerPoint, Excel and Word, as well as other relevant business software.

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