Sobre esta vaga de Senior Lead Marketing – International Mobile Top Up na Idt
Idt · Guatemala City
We are currently seeking a bilingual (English/Spanish) candidate to work on the International
Mobile Top Up business. The candidate will be responsible for revenue sales, customer
acquisitions, and retention for the USA and international markets.
The Marketing Director will lead the development of digital marketing projects, including
creatives to grow the international mobile top up in the retail channel.
The Marketing Director is responsible for working with various teams to ensure the appropriate
implementation of marketing strategies for the BOSS Revolution International Mobile Top Up
business.
This person will also be in charge of launching new products like egifts.
Responsibilities:
Manage the marketing for the International Mobile Top Up (IMTU) portfolio of products.
Including the execution and measurement of CRM campaigns which include SMS notifications,
emails and in app push messages
Manage the implementation and analysis of programs that drive new customer acquisition, such
as Refer a Friend, community events, social media, and more.
Design and implement digital marketing campaigns for International Mobile Top Up business in
USA/Canada and other international countries
Lead the design of creative elements for campaigns with designers/agency
Analyze/monitor international mobile top up data and propose action plans to grow the business
Collaborate with product and sales teams to effectively launch and market new or enhanced
products
Conduct surveys on a needed basis to understand customer behavior, preferences and
competition
Manage/Track Budget
Develop presentations demonstrating campaign results, business analysis, etc
NON-NEGOTIABLE REQUIREMENTS
EDUCATIVE REQUIREMENTS AND DEGREES
WE OFFER:
Competitive salary
Bonuses
A great and positive workplace
Parking Subsidy
Life and Medical Insurance
Benefits and Discounts
Growth opportunities
All law benefits(Bono 14, Aguinaldo, IGSS, IRTRA, Vacations)
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