The New Business domain is looking for a Product Marketing Manager (f/m/d) based in Lille or Paris.

The New Business domain is at the forefront of exploring and accelerating Decathlon's next growth engines. Our challenge for 2026? To transform our circular services (Second Life, Rental, Repair) into essential and scalable performance levers worldwide. We are hiring to strengthen our Product Activation CoE and drive the market entry of these disruptive solutions. Joining New Business means being part of an agile team operating like a scale-up within a major group, where every action directly impacts the future of retail.

YOUR FUTURE CONTRIBUTION

You will be responsible for ensuring commercial success and business impact by connecting our New Business solutions to the right users across various markets. Working closely with Product teams and local business leaders, your key responsibilities will include:

• Understand (Market & User Intelligence): Master the product context to define the product-market fit. You will manage a centralized feedback loop (aiming for 20% roadmap influence) and lead quarterly reviews to infuse a market-driven perspective into our rituals.

• Shape (Positioning & Messaging): Redefine strategic storytelling for new business models across the entire customer journey. You will deliver actionable assets (Landing Pages, CRM, content strategy) to empower local country teams in activating our digital solutions.

• Launch & Activate (Go-To-Market): Orchestrate impactful GTM strategies for new features. You will structure scalable launch frameworks (Playbooks) to accelerate time-to-market and engage the digital community through "Meet the Product" sessions.

• Measure & Optimize: Conduct regular data-driven analyses to assess the adoption of New Business solutions and refine the product vision to maximize ROI and user impact.

WHAT YOU BRING

• PMM Excellence: Proven expertise in product positioning and executing complex Go-to-Market strategies in innovative environments.

• Business & Data Acumen: Ability to translate performance KPIs into concrete actions and strong analytical skills to measure activation success.

• Power of Influence: Excellent ability to align and influence cross-functional stakeholders (Product, Business, Marketing) without direct authority.

• Entrepreneurial Mindset: You thrive in the ambiguity of new models and are highly results-oriented.

• Communication: Fluent in English (essential for daily international collaboration).

WHAT WE OFFER

• Hybrid work organization;

• Opportunity to work in one of the Decathlon Digital offices in Lille or Paris;

• Equipment provided (Mac or Windows) in line with our societal commitments;

• A local team within a global network (international career opportunities);

• Support and development (technical certifications, internal training);

• Remuneration package (employee profit-sharing, monthly/quarterly bonuses).

OUR COMMITMENT TO INCLUSION AND ACCESSIBILITY

At Decathlon, we recognize the immense value that diversity brings to our teams. We encourage people of all backgrounds and abilities to apply. Selection process adjustments can be requested confidentially via the application form.