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Role Overview:
We’re seeking a strategic, highly proactive B2B Media Buyer to launch, manage, optimize, and scale Facebook/Meta ad campaigns across multiple offers, including YouTube growth services, affiliate products, and digital courses.

This role is ideal for a creative, data-driven marketer who goes beyond traditional media buying. You should be comfortable taking initiative, developing unconventional growth ideas, testing new acquisition strategies, and using out-of-the-box thinking to identify opportunities that drive measurable results.

Key Responsibilities

• Launch, manage, optimize, and scale Facebook/Meta ad campaigns across multiple B2B and digital offers.
• Test and scale winning creatives, audiences, ad angles, hooks, offers, and funnels.
• Partner closely with the founder to develop compelling messaging, campaign concepts, and offer positioning.
• Apply guerrilla marketing and unconventional growth strategies to identify new customer-acquisition opportunities.
• Proactively bring new campaign ideas, testing opportunities, and strategic recommendations rather than relying solely on direction.
• Monitor and optimize key performance metrics, including CPA, ROAS, CTR, conversion rates, and customer acquisition costs.
• Support growth initiatives for YouTube-related products, affiliate offers, coaching and consulting programs, and online courses.
• Manage multiple campaigns and offers simultaneously while maintaining strong performance and attention to detail.
• Analyze campaign performance, identify trends and opportunities, and provide clear, actionable recommendations.
• Collaborate with creative and marketing teams to continuously improve ad performance and campaign outcomes.

Requirements

• Proven experience managing and scaling Facebook/Meta advertising campaigns.
• Strong background in direct-response marketing, performance marketing, and paid customer acquisition.
• Experience running paid media campaigns for coaches, consultants, online education businesses, digital products, or online courses.
• Demonstrated ability to test and scale creatives, audiences, offers, funnels, and messaging.
• Experience with affiliate marketing campaigns is highly preferred.
• Strong understanding of conversion-focused marketing and customer psychology.
• Highly proactive, resourceful, and comfortable taking ownership without requiring constant direction.
• Creative and strategic thinker with the ability to develop unconventional, guerrilla-style marketing ideas.
• Ability to think outside the box and identify growth opportunities beyond standard paid-media tactics.
• Strong analytical skills and a data-driven approach to campaign optimization.
• Ability to manage multiple offers, campaigns, and priorities simultaneously.
• Experience in the YouTube, creator economy, coaching, consulting, or online education space
• Excellent communication skills and the ability to collaborate directly with founders and cross-functional teams.

Benefits

• Remote Working for US Company
• Competitive Salary