Job Purpose

To oversee the development and implementation of marketing strategies that support strategic objectives, enhance institutional branding, attract students locally and internationally, and build effective partnerships with educational and media organizations.

Duties & Responsibilities

• Develop and implement the annual marketing plan aligned with the University’s strategic goal.

• Lead, supervise, and develop the marketing team.

• Prepare regular reports to senior management on marketing KPIs.

• Ensure compliance with University policies and core values in all marketing activities.

• Plan and execute digital marketing strategies (social media, paid campaigns, SEO, SEM).

• Design and manage advertising campaigns (online & offline).

• Strengthen the University’s brand image locally and internationally through events, conferences, and campaigns.

• Supervise creative content development (brochures, videos, social media posts).

• Conduct market and competitor analysis to propose improvement initiatives.

• Manage the University’s official website and social media platforms.

• Manage the marketing budget and ensure optimal resource utilization.

• Coordinate with the Admissions Department to align campaigns with student recruitment targets.

• Track and report on marketing performance indicators (ROI, conversion rates).

• Organize educational fairs and promotional workshops.

• Build and maintain relationships with media outlets and educational partners.

• Develop and implement the annual marketing plan aligned with the University’s strategic goals.

• Prepare feasibility studies for new marketing campaigns.

• Design and manage advertising campaigns (online & offline).

Requirements

Academic Qualifications

• Bachelor’s degree in Marketing or Business Administration (Master’s preferred).

• Minimum 7 years of marketing experience, with at least 3 years in a leadership role (preferably in the education sector).

• Fluency in Arabic and English (Turkish is an asset).

• Strong leadership, communication, and negotiation skills.

• Proficiency in digital marketing tools and data analytics.

Authorities

• Approve and implement marketing campaigns within the approved budget.

• Recommend contracts with external marketing agencies and platforms.

• Direct supervision over all Marketing Department staff.

Required Skills

• Strategic Thinking & Leadership – ability to plan, lead, and manage teams effectively.

• Data Analysis & Reporting – interpreting KPIs and market trends.

• Digital Marketing Proficiency – SEO, SEM, social media, and analytics tools.

• Communication & Negotiation – strong interpersonal and presentation skills.

• Creativity & Innovation – designing effective campaigns and branding.

• Data Analysis & Reporting – interpreting KPIs and market trends.