About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Job Summary

The Biddable Manager will be responsible for managing the execution, optimization, and performance of paid media campaigns across biddable platforms. The role requires strong campaign management skills, data-driven thinking, and the ability to collaborate with internal teams to deliver effective media solutions and achieve campaign objectives.

Key Responsibilities

• Manage end-to-end campaign setup, execution, optimization, and reporting across platforms such as Google Ads, Meta Ads, and other biddable channels.
• Monitor campaign performance and optimize budgets, bids, audiences, keywords, and targeting strategies to achieve KPIs.
• Analyze campaign data and provide actionable insights and recommendations.
• Ensure timely campaign launches, quality checks, and adherence to platform best practices.
• Prepare performance reports and support performance discussions with stakeholders.
• Collaborate with client servicing and analytics teams to ensure smooth campaign delivery.
• Support and guide junior team members on campaign management and best practices.
• Stay updated with platform changes, industry trends, and emerging digital media practices.

Required Skills & Experience

• 2–4 years of experience in biddable media, paid search, paid social, or performance marketing.
• Hands-on experience with platforms such as Google Ads, Meta Ads, Snapchat and other platforms.
• Strong understanding of campaign optimization, bidding strategies, audience targeting, and performance metrics.
• Good analytical skills with the ability to interpret campaign data and derive insights.
• Proficiency in Excel and presentation skills.
• Good communication and stakeholder management skills.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Business, Advertising, or a related field.
• Relevant certifications in Google Ads, Meta, or other digital advertising platforms are preferred.

Key Competencies

• Analytical mindset
• Attention to detail
• Problem-solving skills
• Collaboration
• Ownership and accountability
• Adaptability and learning agility

Success Measures

• Effective campaign execution and optimization.
• Achievement of campaign performance goals.
• Accurate reporting and actionable insights.
• Strong collaboration with internal teams and stakeholders.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.