Job Summary 

We're looking for a detail-oriented Junior Marketing Automation Specialist to support our email marketing program, database data governance, and marketing automation processes. This role is central to how we communicate with leads and customers—you'll help manage email creation, keep our database clean and trustworthy, and make sure leads flow correctly from marketing to sales. It's a great fit for someone who loves systems, data hygiene, and hands-on marketing work, and who wants to build deep expertise in marketing operations. 

 What You'll Do 

• Build, test, and deploy email campaigns, including newsletters and one-off sends 

• Manage email production, segmentation, and personalization to ensure the right message reaches the right audience 

• Monitor and report on email performance (open rates, click-through, conversions) and recommend improvements.  

• Maintain database cleanliness and list management including deduplication, standardization, segmentation, and ongoing data hygiene processes within Pardot 

• Support data governance standards to ensure lead and contact data stays accurate and usable across systems 

• Build and execute forms and landing pages within Pardot 

• Help build and maintain nurture and lifecycle email workflows in Pardot 

• Support platform configuration and hygiene under guidance from the Manager, Digital Experience 

• Monitor the integration between Pardot and CRM and lead scoring model and flag adjustments for review rather than owning changes outright 

• Build and maintain regular reporting on email performance and database health 

What We Need 

• 0–2 years of experience in digital marketing, marketing operations, or a related field (internship experience welcome) 

• Familiarity with Pardot, HubSpot, Marketo, or a similar marketing automation platform (Pardot experience a plus, not required) 

• Comfort working with data in spreadsheets and databases  

• Strong attention to detail and organization 

• Basic understanding of email marketing best practices (segmentation, deliverability, A/B testing) 

Desired Qualifications 

• Bachelor's degree in marketing, communications, business, or equivalent experience 

• Experience with CRM platforms (Salesforce, etc.) and how marketing and sales data connect 

• Basic HTML/CSS knowledge for email template edits 

• WordPress experience 

• Exposure to lead scoring or lifecycle marketing concepts 

Base Salary Band: $55,000 - $88,000
 
Compensation: At PatientPoint, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including skills, qualifications, geographic location, and professional experience, which can cause your compensation to vary. The base salary range listed is just one component of PatientPoint’s total compensation package for employees. For additional details on our total benefits package, please review the section “About PatientPoint” at the end of this job description.