Sobre esta vaga de Director, Product Marketing na Trustarc
What You Will Do
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Own product positioning and messaging across the TrustArc platform, ensuring clarity, differentiation, and consistency.
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Standardize and elevate competitive and market intelligence practices; be the internal authority on the privacy and data governance landscape.
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Translate market insights into actionable go-to-market strategy and influence product roadmap decisions.
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Develop a deep understanding of buyers, users, and customer segments.
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Conduct customer interviews and engage directly with key accounts to refine value propositions.
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Drive improvements to sales and marketing processes based on customer and market insights.
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Lead cross-functional planning and execution of new product launches and major releases.
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Build repeatable launch frameworks and ensure flawless execution across teams.
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Align messaging and campaigns across digital, content, demand generation, sales enablement, and field marketing.
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Equip Sales with compelling messaging, tools, and training that clearly articulate the problems we solve.
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Develop high-impact collateral, competitive battlecards, pitch decks, and enablement programs.
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Partner with Revenue leadership to continuously improve conversion, win rates, and deal velocity.
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Serve as a thought leader and primary liaison to industry analysts (e.g., Gartner, Forrester).
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Lead analyst engagement strategy, briefings, inquiries, and research participation.
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Strengthen TrustArc’s category positioning and market influence.
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Build, mentor, and scale a high-performing product marketing team.
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Foster a culture of accountability, collaboration, and measurable impact.
Prioritize effectively in a fast-moving, high-growth environment.
What You Will Bring
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8–10+ years of product marketing experience in B2B SaaS, with demonstrated ownership of platform or multi-product portfolios
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Proven success leading and developing product marketing teams
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Strong executive presence and the ability to influence cross-functional stakeholders
Deep experience in positioning, messaging, and go-to-market strategy -
Exceptional written and verbal communication skills
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Strong analytical skills with the ability to translate data into strategic decisionsOperational rigor and project management expertise
Experience in privacy, GRC, compliance, LegalTech, eDiscovery, or adjacent markets is strongly preferred
