Optasia is a fully-integrated B2B2X financial technology platform covering scoring, financial decisioning, disbursement & collection. We provide a versatile AI Platform powering financial inclusion, delivering responsible financing decision-making and driving a superior business model & strong customer experience with presence in 39 Countries anchored by 7 Regional Offices.

The Data Intelligence Lead will be responsible for leading the regional analytics function, with a strong emphasis on commercial impact. The role requires expertise in data analysis, market evaluation, campaign design/ execution and opportunity identification, as well as the ability to initiate new strategies to increase the revenue. The successful candidate will be a fast adopter and initiator, capable of building and managing regional analytics and campaigns to enhance business intelligence.

What you will do

Regional Intelligence & Opportunity Identification

• Build and maintain a deep analytical understanding of your regional markets: active user base, cohort behavior, loan uptake, ARPU/ADPU trends, repayment patterns, and eligibility utilization rates.
• Identify gaps between addressable market size and current penetration — product type, customer segment, and geography.
• Benchmark performance across markets within the region to surface best practices and underperforming areas requiring intervention.
• Track market-level signals (subscriber data, macroeconomic indicators, competitor activity) to anticipate shifts in demand or risk.
• Analyze customer behavior and market gaps to recommend new product or pricing suitable for the region
• Work with the Product and Technology teams to input regional requirements into product roadmaps.

CVM Campaign Design & Execution

• Design, build, and own end-to-end CVM campaigns — targeting, segmentation, messaging, channel, timing, and offer — in close collaboration regional commercial team.
• Drive campaigns aimed at increasing active user share, improving loan frequency, reducing dormancy, and reactivating borrowers.
• Define success metrics and run A/B tests to continuously improve campaign effectiveness.
• Monitor campaign performance in real time, report outcomes against KPIs, and iterate rapidly based on results.
• Manage the campaign calendar across your regional portfolio

Commercial & Stakeholder Support

• Produce regular performance dashboards and narrative reports for internal steak holder covering revenue, disbursements, cohort KPIs, and campaign outcomes.
• Support the regional Commercial teams with data-driven insights during negotiations and strategy.
• Flag underperforming deployments early, diagnose root causes, and propose corrective actions.
   
  

What you will bring

• Bachelor’s or master’s degree in business Analytics, Data Science, Computer Science, Engineering, Statistics, Economics, or a related field.
• 4–6 years in data analytics and CVM experience preferably within fintech, telecom, or banking sectors.

• Hands-on experience designing and executing CVM or upsell/crosssell campaigns, with measurable commercial outcomes.

• Solid understanding of cohort analysis, funnel metrics, customer lifetime value, and campaign attribution.
• Demonstrated ability to identify business opportunities and drive commercial growth through data insights.
• Proficiency in analytics tools (e.g., SQL, Python, R, Tableau, Power BI).

Why you should apply

What we offer: 
💸 Competitive remuneration package 
🏝 Extra day off on your birthday 
💰 Performance-based bonus scheme 
📲 💻 All the tech gear you need to work smart 

Optasia’s Perks: 
🎌 Be a part of a multicultural working environment 
🎯 Meet a very unique and promising business and industry 
🌌 🌠 Gain insights for tomorrow market’s foreground 
🎓 A solid career path within our working family is ready for you 
📚 Continuous training and access to online training platforms 

In accordance with applicable pay transparency requirements, the salary range for this position will be communicated to candidates before the first step of the selection process, enabling informed discussions regarding the role.