This role is for one of the Weekday's clients

Salary range: Rs 300000 - Rs 600000 (ie INR 3 - 6 LPA)

Min Experience: 1+ years

Location: Bengaluru
JobType: full-time

We are looking for a creative, data-driven, and growth-oriented Content & Growth Manager with 1–5 years of experience to lead our content strategy and digital growth initiatives. The ideal candidate will have a strong understanding of content creation, SEO, and social media, along with the ability to turn ideas into engaging content that drives brand awareness, organic traffic, engagement, and business growth.

You will work closely with marketing, product, design, and business teams to develop compelling content across multiple channels and continuously optimize campaigns based on performance data.

Requirements

Key Responsibilities

• Develop and execute a comprehensive content strategy aligned with business objectives, target audiences, and brand positioning.
• Create high-quality content including blogs, articles, website copy, landing pages, social media posts, newsletters, case studies, thought-leadership pieces, and other marketing assets.
• Conduct keyword research, competitor analysis, and content gap analysis to identify opportunities for organic growth.
• Plan and execute SEO strategies focused on improving search visibility, organic traffic, rankings, and content discoverability.
• Optimize website and content assets for on-page SEO, including titles, meta descriptions, headings, internal linking, keyword placement, and content structure.
• Manage and grow the company’s social media presence across platforms such as LinkedIn, Instagram, X, Facebook, and other relevant channels.
• Develop social media calendars, campaigns, creative concepts, and engaging posts that increase reach, engagement, and audience growth.
• Collaborate with designers and other stakeholders to create compelling visual and written content.
• Track content and social media performance using relevant analytics tools and translate insights into actionable growth strategies.
• Experiment with different content formats, distribution channels, messaging, and campaigns to improve engagement and conversion.
• Stay updated on SEO trends, social media algorithms, content marketing best practices, and emerging digital marketing opportunities.
• Build and maintain an editorial calendar to ensure consistent, timely, and high-quality content delivery.

Must-Have Skills

• 1–5 years of experience in content marketing, digital marketing, growth marketing, or a related role.
• Strong content creation and copywriting skills with excellent written and verbal communication.
• Hands-on understanding of SEO, including keyword research, on-page optimization, content strategy, and organic growth.
• Strong experience managing social media platforms and developing engaging social content.
• Ability to understand target audiences and create content tailored to different customer segments and platforms.
• Strong analytical mindset with the ability to interpret content, SEO, and social media performance metrics.
• Excellent research, editing, proofreading, and storytelling abilities.
• Strong project management skills with the ability to manage multiple content initiatives simultaneously.

Good-to-Have Skills

• Experience with tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar SEO platforms.
• Familiarity with Canva, Figma, or other content/design tools.
• Understanding of email marketing, performance marketing, and conversion optimization.
• Experience with AI-powered content creation and marketing tools.
• Basic knowledge of HTML/CMS platforms such as WordPress.
• Experience in building content-led growth strategies for startups or fast-growing businesses.