Cubitts
Cubitts was founded in 2012, offering bespoke and made-to-measure high-quality sunglasses and eyewear. Its online and brick-and-mortar stores offer a wide range of glasses at affordable prices, as well as bespoke spectacle-making courses and full eye examinations.
2/3 of the population wear glasses, half every day, but the glasses industry hasn't evolved accordingly over the past few hundred years, with products and standards not improving. Cubitts aims to create a spectacle-buying experience that people love to transform the industry for the better.
Cubitts offers spectacles for life, with lifetime adjustments and reglazing, frames made the traditional way so that they outlast their users, using only the finest materials (and recycled waste), as well as allowing users to create a one-off frame to customers' exact colour choices and exact measurements.
With multiple stores mostly in London already, the brand is looking to expand not just throughout the UK but across the world. In the future, Cubitts aims to take the brand global to drag the $130bn industry into the modern age.