Job Overview

The TikTok Paid Media Buyer will be responsible for strategizing, executing, optimizing, and scaling paid TikTok campaigns to drive customer acquisition and revenue growth. This role requires a deep understanding of TikTok’s advertising platform, creative trends, audience targeting, and performance metrics. You’ll work closely with our creative, brand, and data teams to ensure campaigns are effective, engaging, and profitable.

Key Responsibilities

Campaign Strategy & Execution

• Plan, launch, manage, and optimize TikTok ad campaigns to drive revenue and customer acquisition.
• Develop and test ad creatives (UGC, product demos, testimonials, etc.) that align with TikTok’s best practices and trends.
• Implement data-driven media buying strategies, including A/B testing, bid strategies, audience segmentation, and campaign structuring.
• Optimize campaigns for key performance metrics: CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), and LTV (Lifetime Value).

Creative & Content Collaboration

• Work closely with the creative team and influencers to develop high-converting, TikTok-native ad creatives.
• Continuously test new ad formats, hooks, and messaging to improve engagement and conversion rates.
• Stay up-to-date with TikTok trends, viral content, and platform updates to inform creative strategy.

Audience Targeting & Optimization

• Develop and execute a robust audience testing strategy (interest-based, lookalike, retargeting, and first-party data audiences).
• Leverage first-party data (CRM, email lists, website visitors) to build high-performing custom audiences.
• Optimize ad placements, bids, and budgets based on data insights to scale efficiently while maintaining profitability.

Data Analysis & Performance Reporting

• Monitor campaign performance and provide weekly and monthly reports on key KPIs.
• Analyze ad performance to identify opportunities for scaling and optimization.
• Collaborate with the analytics team to track post-purchase behaviors and refine targeting strategies.

Budget Management & Scaling

• Manage and allocate ad spend efficiently to maximize return on investment (ROI).
• Scale winning campaigns while minimizing wasted ad spend.
• Conduct competitive analysis to identify new opportunities for TikTok growth.

Platform Operations & Cross-Channel Performance Management

• Configure automated bots and message flows within Euka to support conversion and customer engagement.
• Pull, interpret, and summarize performance insights from FastMoss to guide media and creator decisions.
• Maintain weekly communication with our TikTok representative and TikTok category manager to stay aligned on strategy, opportunities, and platform support.
• Enroll brands in TikTok sales, promotions, RPM events, and special programs to maximize visibility and incremental revenue.
• Monitor daily spend and ROI to ensure campaigns are scaling efficiently and profitably.
• Identify top-performing creator videos and repurpose them across other platforms (Meta, Google, PDP assets) when applicable.

Qualifications & Skills

• 2-4+ years of experience in TikTok paid media buying for a DTC brand, agency, or similar role.
• Proven track record of managing and scaling TikTok ad campaigns with a strong ROAS.
• Deep understanding of TikTok’s algorithm, ad formats, and consumer behavior.
• Experience working with UGC creators, influencers, and TikTok native content.
• Strong proficiency in TikTok Ads Manager, Google Analytics, and attribution tracking tools (e.g., Triple Whale, Rockerbox, Northbeam).
• Experience with A/B testing, creative iteration, and audience segmentation.
• Knowledge of eCommerce metrics and how paid media impacts revenue growth.
• Strong analytical and problem-solving skills with data-driven decision-making abilities.
• Ability to work in a fast-paced environment and adapt quickly to platform changes.

Bonus Skills (Nice to Have)

• Experience managing Meta (Facebook & Instagram) and Google Ads in addition to TikTok.
• Knowledge of email marketing, SMS, or other digital marketing channels.
• Familiarity with Shopify, Klaviyo, or other eCommerce platforms.

Role Overview 

We are seeking a highly organized, proactive, and detail-oriented Influencer Marketing Coordinator to support the execution of multiple influencer campaigns across brands and platforms. This role plays a critical part in day-to-day influencer operations, supporting Dana, our Influencer Manager, across the full influencer lifecycle—from creator sourcing and outreach to contract coordination, content tracking, and performance reporting. 

This is an execution-focused role ideal for someone who thrives in fast-moving environments, can manage multiple campaigns simultaneously, and is eager to grow within influencer and social commerce marketing. 

Key Responsibilities 

Campaign Execution & Support 

• Support the execution of multiple influencer campaigns simultaneously, ensuring timelines, deliverables, and communications stay on track. 

• Assist the Influencer Manager with day-to-day campaign operations across the full funnel. 

• Maintain clear and consistent communication with creators throughout campaign lifecycles. 

Creator Sourcing & Relationship Management 

• Source creators aligned with brand, platform, and campaign goals. 

• Assist with influencer outreach, follow-ups, and relationship management. 

• Support negotiations by tracking agreed-upon deliverables, usage rights, timelines, and compensation. 

Contracts & Documentation 

• Prepare and manage influencer agreements, including filling out contracts and updating terms based on creator-specific deal structures. 

• Ensure contracts, briefs, and creator details are accurately documented and stored. 

Content & Deliverables Tracking 

• Track creator deliverables and published content across platforms, with a strong emphasis on TikTok and TikTok Shop. 

• Monitor posting timelines, content approvals (when required), and live content status. 

• Maintain up-to-date internal trackers for creators, content, contracts, and campaign status. 

Performance Tracking & Reporting 

• Monitor influencer content performance, particularly within TikTok Shop. 

• Track key metrics such as views, engagement, GMV, conversions, and creator-level performance. 

• Support reporting by compiling insights and performance summaries for internal stakeholders. 

Qualifications 

• Strong organizational skills with the ability to manage multiple campaigns, creators, and priorities simultaneously. 

• Highly self-motivated and comfortable working independently while supporting a manager. 

• Experience or familiarity with influencer marketing platforms such as Sprout Social, Upfluence, Euka, and FastMoss. 

• Working knowledge of TikTok, TikTok Shop, and influencer-driven social commerce. 

• Strong attention to detail with excellent written and verbal communication skills. 

• Comfortable working cross-functionally with marketing, creative, and operations teams. 

• Prior experience in influencer marketing, social media, or digital marketing is strongly preferred. 

Role Summary 

• We’re hiring an Amazon External Marketing Specialist to drive qualified traffic to Amazon through affiliate networks, content publishers, creator programs, and press placements. The role is heavily focused on managing affiliate platforms such as Levanta, Partner Boost, and Wayward — including deal setup, partner coordination, and commission management. You’ll also support content and creator activations (via Creator Connections and direct outreach) and help optimize campaigns for performance across multiple brands 

What You’ll Do 

Affiliate & Partner Platforms 

• Manage Unybrands’ presence across affiliate platforms (Levanta, Wayward, Partner Boost, Roundforest, etc.). 

• Upload and maintain product deals, set private commissions, and ensure brand updates are reflected. 

• Coordinate with brand managers to approve commissions, promotions, and product availability. 

• Monitor new opportunities surfaced by partners (emails, newsletters, outreach) and assess fit for our portfolio. 

Press & Content Placements 

• Coordinate press releases and placements through tools like EIN, Cision, and Press Hook. 

• Track spend and deliverables (e.g., Yahoo placements, Taboola campaigns). 

• Support execution of seasonal placements (Back-to-School, Prime Day, Black Friday/Cyber Monday). 

Creator & Influencer Support 

• Use Creator Connections and affiliate platforms to engage with creators who can drive Amazon traffic. 

• Respond to inbound creator requests, provide briefs, and manage compliance reviews. 

• Support limited outreach to creators on priority products or categories when needed. 

Performance & Reporting 

• Track and report key metrics (traffic, sessions, conversion, revenue, Brand Referral Bonus impact). 

• Manage reporting cadence for affiliate programs (weekly/monthly depending on partner). 

• Analyze platform and partner performance to identify top contributors and optimization levers. 

Collaboration & Organization 

• Work cross-functionally with Brand Managers and Creative teams to align on promotions, assets, and messaging. 

• Maintain clean tracking docs/CRMs of affiliate partners, commissions, deliverables, and results. 

• Support creation of SOPs for affiliate deal uploads, reporting, and creator communication. 

What You’ll Bring 

Must-Haves 

• 2–4+ years in affiliate marketing, partnerships, or external traffic programs with measurable Amazon impact. 

• Hands-on experience with platforms such as Levanta, Wayward, Roundforest, or Partner Boost. 

• Working knowledge of Amazon Attribution and Brand Referral Bonus programs. 

• Strong project management skills across multiple brands, campaigns, and platforms. 

• Analytical mindset with the ability to pull reports and translate data into action. 

• Knowledge of FTC and Amazon compliance requirements for external traffic. 

Nice-to-Haves 

• Experience with creator/affiliate platforms (e.g., Creator Connections, Levanta). 

• Familiarity with press/PR platforms (e.g., EIN, Cision, Press Hook). 

• Exposure to paid content syndication (e.g., Taboola). 

• Basic design/editing or asset management skills (Monday.com, Excel, etc.). 

• Startup or multi-brand portfolio experience. 

Role Summary 

• We’re hiring an Amazon External Marketing Specialist to drive qualified traffic to Amazon through affiliate networks, content publishers, creator programs, and press placements. The role is heavily focused on managing affiliate platforms such as Levanta, Partner Boost, and Wayward — including deal setup, partner coordination, and commission management. You’ll also support content and creator activations (via Creator Connections and direct outreach) and help optimize campaigns for performance across multiple brands 

What You’ll Do 

Affiliate & Partner Platforms 

• Manage Unybrands’ presence across affiliate platforms (Levanta, Wayward, Partner Boost, Roundforest, etc.). 

• Upload and maintain product deals, set private commissions, and ensure brand updates are reflected. 

• Coordinate with brand managers to approve commissions, promotions, and product availability. 

• Monitor new opportunities surfaced by partners (emails, newsletters, outreach) and assess fit for our portfolio. 

Press & Content Placements 

• Coordinate press releases and placements through tools like EIN, Cision, and Press Hook. 

• Track spend and deliverables (e.g., Yahoo placements, Taboola campaigns). 

• Support execution of seasonal placements (Back-to-School, Prime Day, Black Friday/Cyber Monday). 

Creator & Influencer Support 

• Use Creator Connections and affiliate platforms to engage with creators who can drive Amazon traffic. 

• Respond to inbound creator requests, provide briefs, and manage compliance reviews. 

• Support limited outreach to creators on priority products or categories when needed. 

Performance & Reporting 

• Track and report key metrics (traffic, sessions, conversion, revenue, Brand Referral Bonus impact). 

• Manage reporting cadence for affiliate programs (weekly/monthly depending on partner). 

• Analyze platform and partner performance to identify top contributors and optimization levers. 

Collaboration & Organization 

• Work cross-functionally with Brand Managers and Creative teams to align on promotions, assets, and messaging. 

• Maintain clean tracking docs/CRMs of affiliate partners, commissions, deliverables, and results. 

• Support creation of SOPs for affiliate deal uploads, reporting, and creator communication. 

What You’ll Bring 

Must-Haves 

• 2–4+ years in affiliate marketing, partnerships, or external traffic programs with measurable Amazon impact. 

• Hands-on experience with platforms such as Levanta, Wayward, Roundforest, or Partner Boost. 

• Working knowledge of Amazon Attribution and Brand Referral Bonus programs. 

• Strong project management skills across multiple brands, campaigns, and platforms. 

• Analytical mindset with the ability to pull reports and translate data into action. 

• Knowledge of FTC and Amazon compliance requirements for external traffic. 

Nice-to-Haves 

• Experience with creator/affiliate platforms (e.g., Creator Connections, Levanta). 

• Familiarity with press/PR platforms (e.g., EIN, Cision, Press Hook). 

• Exposure to paid content syndication (e.g., Taboola). 

• Basic design/editing or asset management skills (Monday.com, Excel, etc.). 

• Startup or multi-brand portfolio experience.