At Medier, CRM is the heart of the business. We are looking for a VP of Engagement, who will own the full customer lifecycle strategy. In this role you will be responsible for ensuring that our global user base returns, engages, and grows in value. You will lead a massive, fast-scaling organization (including 80+ upcoming hires) and partner deeply with our technical teams to evolve our internal CRM product.

Responsibilities

• Own the end-to-end retention, reactivation, and LTV strategy across multiple verticals (E-commerce, Fintech, Gaming, etc.)
• Lead and mentor a 150+ person organization. Build scalable hiring, onboarding, and management structures to support rapid growth
• Collaborate closely with the product and technical teams to align CRM strategy with platform architecture, automation logic, and AI integration
• Oversee high-volume campaign execution across global markets, ensuring quality, deliverability, and localized relevance
• Define and hit KPIs for churn reduction, ARPU, and engagement quality through advanced segmentation and personalization

Requirements

• 10+ years in CRM/Lifecycle leadership within fast-scaling tech environments (Fintech, E-commerce, Dating, or Gaming preferred)
• Experience  managing large teams (50–200+) and know how to build a culture of accountability without being authoritarian
• Understanding of CRM architecture and "system logic." You don't just send emails; you build automated ecosystems. Expertise in multi-channel user journeys (Email, Push, SMS, In-app)
• Being a stable, empathetic leader who leads by example. You value transparency and are focused on the collective success of the organization
• Proven track record of influencing CRM product development and data infrastructure
• Fluency in English; ability to navigate a diverse, global workforce

Benefits

• Learning and development opportunities and interesting challenging tasks
• Private medical coverage including inpatient, outpatient, dental care, annual check-ups, maternity support
• Sport membership benefit
• Opportunity to develop language skills and partial compensation for the cost of English and Portuguese language classes (for localization purposes)
• Birthday celebration present
• Time for proper rest, with 24 non-business days per year and additional 6 paid sick days
• Competitive remuneration level with annual review
• Teambuilding activities

Responsibilities:

• Code responsive HTML emails from scratch using table-based layouts and inline CSS
• Translate design mockups (Figma / Sketch) into production-ready email templates
• Ensure consistent rendering across 20+ email clients and environments — Gmail iOS and Android, Outlook 2013–2021, Apple Mail, Samsung Mail, Yahoo, and others
• Build and maintain a modular email template library
• Test emails thoroughly using Litmus or Email on Acid before every send
• Optimize images, handle retina/HiDPI assets, and manage fallbacks for unsupported CSS properties
• Write and manage media queries for mobile responsiveness
• Handle edge cases: dark mode support, web font fallbacks, Outlook conditional comments
• Implement dynamic content blocks using templating syntax (Liquid, AMPscript, or Handlebars) provided by the CRM team
• Maintain clean, commented, and well-documented code

Requirements:

• Expert knowledge of table-based HTML layout and inline CSS
• Strong understanding of how different email clients parse and render HTML/CSS
• Experience with Litmus, Email on Acid, or similar cross-client testing tools
• Solid grasp of responsive email techniques and mobile-first thinking
• Familiarity with dark mode rendering and how to handle it gracefully
• Experience with Outlook-specific hacks and conditional comments

We are looking for an experienced Global CRM Manager to drive CRM strategy across multiple markets, owning the full player lifecycle and scaling retention performance globally.

This role is based in Spain with relocation support provided.

Key Responsibilities:

•⁠  ⁠Define and execute CRM strategy across multiple markets and products
•⁠  ⁠Own the full customer lifecycle: onboarding, engagement, retention, reactivation, and churn prevention
•⁠  ⁠Plan, launch, and optimize CRM campaigns across all channels (Email, SMS, Push, In-app)
•⁠  ⁠Drive segmentation and personalization strategies tailored to different markets and player behaviors
•⁠  ⁠Analyze CRM performance (LTV, retention, conversion, churn) and translate insights into actionable improvements
•⁠  ⁠Work closely with Product, Analytics, Content, and Design teams to deliver data-driven campaigns
•⁠  ⁠Continuously test new mechanics, offers, and communication approaches across different regions
•⁠  ⁠Monitor market trends and competitors across key geographies
•⁠  ⁠Ensure compliance with local regulations and responsible gaming standards in each market

Requirements:

•⁠  ⁠2+ years of CRM experience
•⁠  ⁠Proven experience in CRM iGaming across multiple markets (must-have)
•⁠  ⁠Strong understanding of player lifecycle management and retention mechanics
•⁠  ⁠Hands-on experience with CRM platforms (e.g., Braze, Optimove, Salesforce, or similar)
•⁠  ⁠Strong analytical mindset (segmentation, A/B testing, performance optimization)
•⁠  ⁠Experience working in cross-functional and international teams
•⁠  ⁠Upper-Intermediate English or higher

We are looking for an experienced Local CRM Manager to take ownership of the Polish Market, driving player lifecycle strategy and CRM performance across multiple products.

Location: Valencia, on-site.

Key Responsibilities:

• Define and execute CRM strategy for the Polish market across all channels (Email, SMS, Push, In-app)
• Own the full customer lifecycle: onboarding, engagement, retention, reactivation, and churn prevention
• Plan, launch, and optimize CRM campaigns with a strong focus on segmentation, personalization, and ROI
• Analyze CRM performance (LTV, retention, conversion) and translate insights into actionable improvements
• Collaborate with Product, Analytics, Content, and Design teams to deliver data-driven campaigns
• Continuously test new mechanics, offers, and communication approaches tailored to the Polish audience
• Monitor competitors and market trends within the Polish iGaming landscape
• Ensure compliance with local regulations and responsible gaming practices

Requirements:

• 4+ years of CRM experience
• 2+ years of strong hands-on experience in iGaming with a clear focus on the Polish market (must-have)
• Proven track record of managing CRM campaigns end-to-end with measurable impact
• Experience with CRM tools (e.g. Braze, Optimove, Salesforce, or similar)
• Strong analytical mindset (segmentation, A/B testing, performance optimization)
• Upper-Intermediate English or higher
• Native Polish

We're on the hunt for a sharp, tech-savvy CRM Operations Manager who thrives at the intersection of data, automation, and customer experience. If you love the idea of running high-impact campaigns, diving into platforms, and optimizing every step of the customer journey, this is your stage.

In this role, you won’t just keep the machine running - you’ll help build a smarter, faster, more personalized CRM engine for global B2B and B2C brands. You’ll be a go-to player across cross-functional teams, powering segmented campaigns, fine-tuning bonus logic, and ensuring no customer touchpoint is left behind.

Location: Valencia, on-site

What You’ll Do:

• Execute and optimize lifecycle journeys, automated flows, and one-off campaigns across email, SMS, and push
• Monitor Kafka event data using Coralogix to identify and resolve data flow issues before they impact campaigns
• Build, refine, and maintain dynamic customer segments to supercharge personalization
• Collaborate with CRM, Product, and Data teams to ensure a seamless and scalable CRM infrastructure
• Own QA, platform testing, and campaign error monitoring to ensure flawless execution
• Support promotions and bonus setups, applying pre-defined rules (e.g., deposit value, expiry windows, wagering criteria)
• Perform regular campaign audits to ensure high deliverability, relevance, and performance
• Organize and maintain snippet/template libraries to enable quick scaling
• Troubleshoot journey hiccups or promo errors with support from senior team members
• Contribute to performance reporting, engagement insights, and testing results that guide strategy

What You Bring:

• 5+ years of experience as a CRM manager
• 2+ years of experience as a CRM Operations Manager in iGaming
• B2+ Level of English
• Familiarity with CRM platforms like Symplify, Optimove, Customer.io, or similar tools
• A foundational grasp of lifecycle marketing, customer segmentation, and personalization tactics
• Comfortable working with data tools and platforms - bonus if you’ve dabbled in Power BI, Postman, or Coralogix
• Eagle-eyed attention to detail and a structured, methodical approach to execution
• A proactive mindset - curious, eager to learn, and not afraid of complex systems
• Excellent communication and time management skills - you know how to keep things moving without dropping the ball

We are looking for a top-level CRM Leader to join us as the Director of Customer Engagement. This individual will bring forward-thinking ideas, knowledge, and practices to add significant value to our business. The role is crucial as we aim to enhance our customer interactions and loyalty, ensuring we remain ahead of industry trends and continue to meet the evolving needs of our clients.

The Director of Customer Engagement will be instrumental in driving our CRM strategies, optimizing customer experiences, and leading a dedicated team of over 100 professionals. This position is essential for sustaining our growth momentum and achieving our ambitious goals.

Location: on-site in Spain, Poland, Portugal, or Bulgaria.

Key Responsibilities:

• Develop and implement comprehensive customer engagement strategies to enhance customer loyalty and retention.
• Align engagement initiatives with overall business objectives and marketing strategies.
• Oversee the day-to-day operations of customer engagement activities, ensuring data integrity and system efficiency.
• Lead the selection, implementation, and optimization of engagement tools and technologies.
• Ensure the CRM system provides an effective sales funnel.
• Manage customer registration, retention, activation, reactivation, and other CRM strategies.
• Design and execute targeted marketing campaigns to drive customer engagement and satisfaction.
• Develop personalized communication strategies to enhance the customer experience.
• Oversee top-line management of customer acquisition strategies.
• Plan and manage multi-channel marketing campaigns (email, SMS, push notifications, etc.).
• Assist with organizing promotional events to reach prospective customers.
• Analyze customer data to identify trends, insights, and opportunities for growth.
• Track marketing metrics and trends, such as conversion rates and web analytics.
• Create and present regular reports on engagement performance, customer behavior, and campaign effectiveness.
• Work closely with marketing, sales, and customer service teams to ensure a cohesive approach to customer engagement.
• Partner with IT and data teams to ensure seamless integration of engagement systems with other business platforms.
• Manage and mentor a team of customer engagement specialists and analysts.
• Foster a culture of continuous improvement and innovation within the engagement team.

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field. Master’s degree preferred.
• 12+ years of experience in the CRM Department.
• 7+ years of experience in iGaming.
• Proven and successful work experience as a Director of CRM, VP of Engagement, or similar role in iGaming.
• Experience in leading teams of 100+ people.
• Solid background in customer acquisition strategies.
• Proficiency in a specific language, if required for the role.
• Knowledge of CRM systems and principles, particularly customer lifecycle touchpoints such as email, SMS, push notifications, and more.
• Technical expertise with CRM and analytical systems.
• Strong analytical and problem-solving skills.
• Exceptional leadership and team management abilities.
• Excellent communication and interpersonal skills.
• Proficiency in data analysis and reporting tools (e.g., Excel, SQL, Tableau).
• Ability to manage marketing projects end-to-end.
• Customer-oriented attitude with a focus on enhancing the customer experience.
• Fluent English.

• Support the execution of automated journeys, lifecycle flows, and ad-hoc campaigns (email, SMS, push)
• Kafka Data Monitoring: Use of Coralogix for tracking event flows and troubleshooting data issues
• Assist in building and updating customer segments
• Collaborate with the CRM, Product, and Data teams to ensure proper tracking and data flow across platforms
• Participate in CRM platform operations, including QA, testing, and error monitoring
• Support bonus and promotion setup using pre-defined logic (deposit amount, expiry, wagering, etc.)
• Perform regular campaign checks to ensure deliverability, personalization, and targeting accuracy
• Maintain and organize snippet and template libraries
• Help troubleshoot journey or bonus execution issues with guidance from senior team members
• Contribute to reporting and performance insights (e.g., engagement metrics, campaign performance)

• 1–5 years of experience in CRM, retention, marketing operations, or a similar role
• Familiarity with CRM platforms (Symplify, Optimove, CustomerIO etc.) is a strong plus
• Basic understanding of customer lifecycle stages and segmentation principles
• Comfortable working with data and learning tools like Power BI, Postman, Coralogix or similar
• Strong attention to detail and structured approach to execution
• Proactive mindset with a willingness to learn technical processes and automation tools
• Excellent communication and time management skills
• Experience in iGaming, eCommerce, or B2B environments

• Support the execution of automated journeys, lifecycle flows, and ad-hoc campaigns (email, SMS, push)
• Kafka Data Monitoring: Use of Coralogix for tracking event flows and troubleshooting data issues
• Assist in building and updating customer segments
• Collaborate with the CRM, Product, and Data teams to ensure proper tracking and data flow across platforms
• Participate in CRM platform operations, including QA, testing, and error monitoring
• Support bonus and promotion setup using pre-defined logic (deposit amount, expiry, wagering, etc.)
• Perform regular campaign checks to ensure deliverability, personalization, and targeting accuracy
• Maintain and organize snippet and template libraries
• Help troubleshoot journey or bonus execution issues with guidance from senior team members
• Contribute to reporting and performance insights (e.g., engagement metrics, campaign performance)

• 1–5 years of experience in CRM, retention, marketing operations, or a similar role
• Familiarity with CRM platforms (Symplify, Optimove, CustomerIO etc.) is a strong plus
• Basic understanding of customer lifecycle stages and segmentation principles
• Comfortable working with data and learning tools like Power BI, Postman, Coralogix or similar
• Strong attention to detail and structured approach to execution
• Proactive mindset with a willingness to learn technical processes and automation tools
• Excellent communication and time management skills
• Experience in iGaming, eCommerce, or B2B environments

We are looking for a highly motivated and detail-oriented CRM Executive with at least 2 years of experience to join our marketing or customer engagement team. The ideal candidate will have hands-on experience with CRM tools and platforms, and a strong understanding of customer lifecycle management. Experience within the e-commerce or iGaming sectors will be considered a significant advantage.

As a CRM Executive, you will support the planning, execution, and optimization of customer communication strategies to increase engagement, retention, and customer lifetime value.

Key Responsibilities:

• Campaign Management:
  Plan, execute, and analyze CRM campaigns across multiple channels (email, SMS, push notifications, in-app messaging).

• Customer Segmentation:
  Create and manage customer segments based on behavior, preferences, and lifecycle stages to drive targeted communications.

• Content Coordination:
  Work with content and design teams to ensure campaigns are visually appealing, personalized, and aligned with brand messaging.

• Platform Management:
  Use CRM tools (e.g., Salesforce, HubSpot, Braze, Klaviyo, Optimove, etc.) to set up, track, and optimize campaigns.

• Data Analysis & Reporting:
  Monitor key CRM metrics (open rates, click-through rates, conversion rates, churn, etc.) and generate actionable insights to improve performance.

• Lifecycle & Retention Strategy:
  Assist in developing and refining customer retention and reactivation strategies.

• Compliance & Best Practices:
  Ensure all CRM communications comply with relevant data protection laws (e.g., GDPR) and follow industry best practices.

• Collaboration:
  Work closely with product, customer support, and marketing teams to align CRM strategies with broader business goals.

Key Skills & Requirements:

• Minimum 2 years of experience in a CRM or customer retention role.

• Hands-on experience with at least one CRM platform (e.g., Salesforce, HubSpot, Braze, etc.).

• Strong analytical skills and experience with A/B testing and performance tracking.

• Excellent written and verbal communication skills.

• Strong organizational skills and attention to detail.

• Experience in e-commerce or iGaming is highly desirable.

• Familiarity with HTML for email is a plus.

• Proactive, data-driven, and customer-focused mindset.

What We Offer:

✨ Career Growth & Learning: Exciting challenges and professional development opportunities.
🛂 Official Employment: Fully compliant with Cyprus & EU laws, including support for family relocation.
✈️ Relocation Package: Includes flight tickets and two weeks of accommodation.
🏋️ On-Site Fitness Corner: Stay active while at work!
🗣 Language Courses: Partial reimbursement for language learning.
🎁 Birthday Gift: Because your special day matters to us!
🌴 Paid Time Off: 24 annual vacation days to relax and recharge.
🥗 Office Meals: Enjoy breakfasts and lunches (partially covered by the company).

Join us in shaping the future of CRM marketing! 🚀

Job Summary

We are looking for a Regional CRM Manager to lead our CRM efforts . You’ll be responsible for designing and executing customer lifecycle strategies to drive engagement, retention, and customer lifetime value. You should have a deep understanding of iGaming/online entertainment experience, and CRM best practices.

Key Responsibilities:

• Develop and manage localized CRM strategies (Email, SMS, push notifications, onsite messaging, etc.)

• Own the customer journey and optimize communications across all stages: onboarding, engagement, churn prevention, and reactivation

• Plan, execute, and analyze CRM campaigns with a focus on personalization, segmentation, and ROI

• Collaborate with product, content, design, and data teams to deliver relevant and engaging campaigns

• Monitor KPIs such as retention rate, conversion, CLV, and churn — and proactively act on insights

• Ensure all campaigns are compliant with local regulations and responsible gaming practices

• Act as the main point of contact for all CRM-related initiatives 

Requirements:

• 3+ years of experience in CRM, preferably in iGaming, fintech, or digital entertainment

• Fluent English (written and spoken)

• Strong understanding of the market and user behavior

• Hands-on experience with CRM tools and platforms (Braze, Optimove, Salesforce, etc.)

• Data-driven mindset with experience in segmentation, A/B testing, and campaign analysis

• Excellent communication, planning, and organizational skills

• Self-starter with the ability to work independently in a fast-paced environment

What We Offer:

• Competitive salary package

• Opportunity to join a fast-growing, international company

• Creative freedom and ownership of your market

• Remote-first culture with flexible working hours

• Dynamic and collaborative work environment

Ready to make an impact in one of the most exciting digital spaces? Join Medier and take our markets to the next level.