The Product Launch team is built for people who don’t just maintain systems but create them. We take products from zero to hero, and scale them until they’re strong enough to be handed over to core teams. No legacy constraints. No endless support cycles. Just greenfield builds, modern tech, and real ownership from day one.

We move fast, think lean, and execute with focus, one product at a time, full commitment, full impact. Every sprint matter, every decision ship value. This is not a support team. It’s a build-from-scratch engine for products that matter, because every hero needs a superhero.

We’re looking for a Product Designer to shape player journeys, design fast prototypes, validate ideas, and influence product direction from day one.

RESPONSIBILITIES 

• Define UX direction for brand-new products and early-stage features.
• Architect clear, conversion-driven player flows across sportsbook and casino journeys.
• Create wireframes and prototypes for rapid validation and KPI-driven decisions.
• Lead discovery: identify user friction, market gaps, and new product opportunities.
• Use data (funnels, heatmaps, behavior) to guide prioritization and iteration.
• Collaborate closely with Product, Engineering, QA, and Product Analysts.
• Design A/B test variants and optimize LTV, engagement, and conversion.
  
  

REQUIREMENTS

• Senior-level UX/UI Designer with 5+ years of experience in product design.
• Strong iGaming background and understanding of player psychology.
• Product-driven UX mindset focused on outcomes, not aesthetics.
• Skilled in analyzing user behavior and proposing structural improvements.
• Fast, lean, iterative approach to prototyping and validation.
• Excellent communicator who thrives in cross-functional environments.

Company Background

We’re a design-driven unit within Coherent Solutions built on the belief that extraordinary design should be the norm, not the exception. We create real, implementable digital experiences that solve problems, launch products, and drive growth.

We’re growing and looking for a like-minded UX/Product Designer to join the team!

What You'll Do

• Work with early-stage ideas, raw product concepts, and sometimes fuzzy client inputs - and turn them into clickable concepts at speed - because we don't have time for perfection before validation;
• Lead or co-lead workshops, discovery sessions, and ideation sprints;
• Ask users, test ideas, learn quickly - because guessing is not a design strategy;
• Own your work end-to-end, from problem framing to collaborating closely with developers and PMs to ensure designs are not only thoughtful, but buildable;
• Actively contribute to expanding The Norm’s knowledge base with proven methods, scalable frameworks, and practical tools;
• Support pre-sales efforts by crafting UX-focused proposals that clearly communicate value and fit for client needs;

Who You Are

• You're a proactive problem-solver, not just a task-taker;
• You thrive in ambiguity and quickly get up to speed in unfamiliar domains;
• You ask sharp, sometimes uncomfortable questions and you ask “why” as often as “how”;
• You care about the why behind pixels: real business needs, real user problems, real outcomes;
• You think in products, not just UI, and treat design as a way to make sense, not decorate;
• You’re not afraid to challenge the status quo - with respect, honesty, and good reasoning;
• You value momentum over perfection, and believe good design ships;
• You love collaboration, feedback, and being part of a team that has each other’s back;

Job Requirements

• 3+ years in UX or Product Design;
• Experience working on digital products (web or mobile), portfolio is required;
• Strong skills in user research, business analysis, wireframing, prototyping, UX flows, and UI design. Knowledge of visual design principles is implied;
• Confident using Figma. Other visual design/prototyping tools are welcome;
• Very comfortable in facilitating communication with clients and cross-functional teams;
• Knowledge of English - from Upper-Intermediate+ (written/spoken);

Nice to have

• Experience in consulting or pre-sales;
• Customer / service design mindset and experience;
• Experience in conducting online/offline workshops;
• Animation and motion design;

Why Join The Norm

• A team where initiative is celebrated and ideas matter;
• Projects that go live, not sit in a folder;
• A place to grow as a strategist, not just a UX designer;
• A supportive team that’s serious about their craft (but not about themselves);

What Do We Offer

The global benefits package includes:

• Technical and non-technical training for professional and personal growth;
• Internal conferences and meetups to learn from industry experts;
• Support and mentorship from an experienced employee to help you professional grow and development;
• Internal startup incubator;
• Health insurance;
• English courses;
• Sports activities to promote a healthy lifestyle;
• Flexible work options, including remote and hybrid opportunities;
• Referral program for bringing in new talent;
• Work anniversary program and additional vacation days.

To apply, send your CV, portfolio, and a short take (max 300 words) on 'how your approach to design has changed over time'.