Role:  Copywriter

Location:  Remote until further notice

About the role: 

We have a need for an experienced and talented B2B Copywriter to join our dedicated BTG+ 3M team. 

This Copywriter will be responsible for assisting the writing, researching, and production of content across a variety of digital channels including, marketing automation – email, website, social media campaigns. 

A minimum 4 years’ experience (within a professional English-speaking environment) will be required in the writing and development of rich product related content. 

This role shall require the candidate to have confident email writing background, with experience of content production and QA.  

What you will be doing: 

Responsible for copy development and adaptation, research (including sourcing existing product content, SEO, SOV, etc.) and supporting the build of digital platforms by improvising upon existing, approved content into build briefing documents and copy sheets. 

Specific Responsibilities: 

• Develop clear, engaging, and persuasive copy for various platforms, including marketing automation campaigns, social media, websites, and search engine marketing (SEM), using provided marketing materials. 

• Adapt content to align with content strategy, brand and industry guidelines  

• Complete content briefing documents by consolidating information from existing content plans. This includes: 

• Marketing automation builds documents 

• Web content build briefs 

• Webinar platform builds (e.g., ON24) 

• Social media briefs 

• Perform quality assurance (QA) checks on marketing materials to ensure accuracy and consistency. 

• Support research for product content. 

• Implement SEO best practices for 3m.com experiences, providing recommendations for tags and metadata. 

• Handle general administrative tasks related to content management. 

What you need to be great in this role:

Personal attribute:

• Consistent attention to detail.

• Strong time management skills and the ability to be self–directed .

• Excellent English writing and communication skill. 

• Passionate about new technology, digital trends, creativity and creative technology. 

• Question and provide constructive feedback regarding marketing activities which are out of their primary area of responsibility (i.e. digital strategy, UX / UI, creative and design). 

Mandatory Qualifications & Professional Experience 

• Relevant working experience of 4-6 years in similar roles 

• Delivered B2B projects 

• Experience working within creative or content agencies 

Req ID: 17267

#LI-TT1 #REMOTE #MID #BTG+

Purpose: Analytics and Insights is accountable for ensuring that we are translating business and communication objectives into an actionable and measurable media framework for the client.  This role is responsible for analysing trends and data in order to effectively develop both innovative and practical solutions for client.  

Insights & Learnings: 

 Support the team with the development & presentation of media strategies through: 

• Channel evaluation and selection.   

• Providing target market insights and recommendations  

• Analysing benchmarks and KPIS  

• Posting campaign presentations with clear insights and learnings to positively impact future campaigns. 

• Monitoring competitive media and spend activity, and delivering key learnings, thus ensuring competitive media strategies.  

• Provide ROI opportunities for clients’ e.g., modeling, integration of strategy & implementation learnings.  

• Be the custodian of both quantitative and qualitative insight at all stages throughout the strategic planning process.  

• Think critically and be discerning about information sources. 

• Understand and predict the dynamics of the market and its implications for the client. 

• Conduct quarterly media landscape updates & regular media reviews (Competitor analysis and media environment scans)   

• Assist in developing, updating, and generating data for Interactive Dashboards. 

• Keep up to date in using media measurement tools.   

• Analyze website, social media platforms, online stats, trends. 

• Interpret digital metrics, for a fast-paced and dynamic television environment.    

• Pull data from Facebook, Twitter, Instagram, Google Analytics and other sources and aggregate results into a proprietary database. 
• Monitor activity on an ongoing basis to identify optimization opportunities. 

The Ideal Candidate  

• At least 6 years of through-the-line media experience preferred.  

• Minimum of 4 years of experience in media analytics.  

• Familiar with online and social media platforms and publishing in a professional environment (i.e. Websites, Facebook, Twitter, YouTube, Instagram, Google Plus, Vine etc.)  

• Strong analytical and numeracy abilities required.  

• Skilled in industry related research and stats tools. 

• A good understanding of SEO and digital marketing.   

• Strong up to date understanding of tracking and tagging, attribution modelling, behavioral marketing, database modelling, retargeting, addressability, viewability, brand safety  

• Strong organizational skills, multi-tasking capabilities and detail oriented.  

• Good understanding of media channels, both digital and traditional   

• Problem-solver 

• Proven experience using data to generate insights and demonstrate their value to influence business decisions. 

• Experience with MarTech, social analytics (listening and native platforms), reporting dashboard technology and digital media whilst strategically focusing on business objectives. 

• High attention to detail