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Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the Team
The Consumer Apps team is responsible for Roku’s core user-facing applications across streaming and utility experiences, including The Roku Channel and the Roku Mobile App. We deliver The Roku Channel across Roku devices and off-platform environments (including web and third-party connected TV platforms), and we build mobile experiences that help customers discover, stream, and engage with the Roku ecosystem at scale. We partner closely with Engineering, UX, Content, Data, and Business teams to deliver cohesive, high-quality experiences that drive engagement and growth.
About the Role
As a Senior Product Manager, The Roku Channel – Roku OS, you will own the streaming-service experience for The Roku Channel on Roku’s flagship platform. This role is for a product leader who thinks like a streaming service operator - deeply customer-obsessed, fluent in discovery and engagement loops, and comfortable balancing viewer experience with content and monetization goals.
You’ll define and deliver experiences that help viewers find something great to watch quickly, keep them coming back, and showcase Roku’s evolving content catalog. You’ll partner closely with Design, Engineering, and Data/Analytics to ship and iterate, collaborate with a Recommendations/Personalization PM to balance merchandising and ML thoughtfully, and work hand-in-hand with Content Strategy/Programming to align product experiences with launches, tentpoles, and ongoing merchandising needs.
This position is based in San Jose, reporting to Director of Product, Consumer Apps.
For California Only - The estimated annual salary for this position is between $176,000 - $302,700 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What You’ll Be Doing
- Own The Roku Channel roadmap for Roku OS end-to-end: Define and deliver a multi-quarter vision across key streaming journeys including discovery, navigation, content details, and engagement loops
- Champion streaming-service craftsmanship: Identify friction and opportunities across time-to-content, selection rate, and repeat engagement - balancing viewer delight with business goals
- Prioritize with impact: Draw hard lines on priorities informed by viewer insights, content strategy, company goals, and data - ensuring we ship high-ROI experiences
- Be intensely data-driven: Define KPIs and success criteria; form hypotheses and run experiments that drive measurable lifts in engagement, retention, and monetization
- Partner deeply with UX: Design intuitive, high-performing experiences that balance usability, editorial storytelling, and personalization
- Lead execution with Engineering: Translate strategy into crisp PRDs, align scope and milestones, and deliver high-quality features on predictable timelines
- Operationalize programming and merchandising: Work with Content Strategy/Programming to translate launches, tentpoles, and seasonal moments into scalable merchandising patterns (collections, campaigns, modules, messaging)
- Collaborate with Recommendations/Personalization: Integrate ML-powered discovery thoughtfully balancing editorial intent, personalization, and experimentation to improve satisfaction and engagement
- Partner with the Search team: Ensure Roku Channel content is discoverable and represented effectively across search entry points and results experiences
- Monitor and optimize performance: Track dashboards, cohorts, and content-level insights; iterate post-launch to drive sustained KPI improvements, not just feature delivery
- Communicate with clarity: Align stakeholders across Product, Design, Engineering, Data, and Content; surface tradeoffs and decisions with crisp, executive-ready narratives
We’re Excited If You Have
- 8+ years of product management experience with increasing scope and cross-functional impact
- Strong streaming services background (AVOD/SVOD/FAST) - experience owning customer journeys and business outcomes for a streaming app or service
- Demonstrated success driving engagement and retention through discovery improvements, merchandising strategy, and personalization-informed experiences
- Experience partnering closely with Content/Programming teams and translating content goals into scalable product experiences
- Proven collaboration with ML/recommendations teams and comfort balancing editorial curation with personalization and experimentation
- Strong analytical skills: defining KPIs, building measurement plans, and using data to guide prioritization and iteration (funnels, cohorts, content-level performance, experiments)
- Excellent product judgment and UX sensibility for content-rich UIs (home, navigation, rails, content details)
- Technical fluency: comfortable working with APIs, data pipelines, experimentation frameworks, and client performance considerations
- Exceptional communication and stakeholder leadership skills; ability to influence decisions across Product, Design, Engineering, Data, Search, and Content teams
- Bachelor’s degree required, technical degree a plus
- AI literacy and curiosity. You have either 1) tried Gen AI in your previous work or outside of work or 2) are curious about Gen AI and have explored it
#LI-SSC
Our Hybrid Work Approach
Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
By providing your information, you acknowledge that you want Roku to contact you about job roles, that you have read Roku's Applicant Privacy Notice, and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future, you may unsubscribe at any time by emailing WorkforcePrivacy@Roku.com.
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