Regional Property Manager – West Coast Portfolio

Lead Innovation. Drive Performance. Inspire Teams.

Cottonwood Residential is a forward-thinking real estate company that places the customer at the heart of everything we do. From self-guided tours that meet prospects on their terms, to integrating AI to improve response times, to extended hours and a collaborative team-based approach — we’re reimagining property management. We’re seeking a Regional Property Manager to lead a diverse portfolio of multifamily communities throughout the West Coast. This role requires a dynamic, strategic leader who thrives on innovation, performance, and excellence — someone who doesn't just follow best practices but helps define them.

About the Role

As Regional Property Manager, you’ll be fully responsible for maximizing the long-term performance of your portfolio. That means driving NOI, mentoring and growing high-performing teams, ensuring operational efficiency, and creating exceptional resident experiences. You will be a key leader in advancing Cottonwood's mission to outperform in every market we serve.

Key Responsibilities

Leadership & People Management

• Recruit, train, and mentor top-tier Community Managers and site teams
• Foster a culture of collaboration, accountability, and continuous improvement
• Partner with Regional Service Managers to ensure operational excellence and seamless project execution
• Serve as a strategic coach, empowering your team to think differently and act decisively

Market & Performance Strategy

• Monitor local submarkets to ensure your communities are well-positioned and priced to outperform competitors
• Analyze trends and adjust rent strategies proactively to reduce turnover and maximize occupancy
• Cultivate strong customer service and marketing programs to elevate community visibility and reputation
• Use data to lead decision-making, from leasing strategy to resource allocation

Asset & Operational Oversight

• Conduct regular site visits to inspect physical condition, operational processes, and leasing standards
• Recommend and oversee capital improvement projects aligned with asset preservation and revenue growth
• Ensure compliance with all policies, procedures, and legal regulations, including Fair Housing
• Maintain a sharp 90-day operational forecast across each community

Financial Management

• Own full P&L responsibility across your portfolio
• Build and manage annual operating budgets in partnership with AVP and Community Managers
• Review and approve contracts, control expenses, and drive NOI through smart, strategic operations
• Prepare and present monthly, quarterly, and annual reporting, forecasts, and performance reviews

What You Bring

• Bachelor’s degree preferred (Business or related field preferred)
• 5–7+ years of Regional Property Management experience in multifamily housing
• Strong leadership skills with experience managing multi-site teams across different markets
• Strategic, proactive thinker with high emotional intelligence and exceptional communication skills
• Experience working in fast-paced, high-growth environments
• Willing to travel 50–75%, with regular monthly site visits
• Experience with Entrata Core is a plus
• Comprehensive understanding of Fair Housing and Landlord-Tenant Laws

Why Cottonwood Residential?

We don’t just manage properties — we elevate them. At Cottonwood, you’ll join a culture that encourages creativity, challenges convention, and is committed to excellence. You’ll be supported by a leadership team that values innovation, transparency, and your career growth.

Compensation & Benefits

• Competitive base salary with performance-based bonus structure.
• Relocation compensation is negotiable.
• Comprehensive health, dental, vision, life & disability insurance - available within 1-30 days!
• Generous 401(k) and HSA company match
• Paid time off and holidays
• Opportunities for career advancement within a growing, people-first company

Do you love helping people feel at home? As a Customer Experience Specialist, you will help residents feel at home in our community and assist prospective residents in finding their perfect apartment home! Your upbeat attitude, ability to clearly communicate, and desire to solve problems will be crucial to everyone feeling #HomeAtLast at Park Avenue Apartments in Salt Lake City, UT. 

In this role, you will work full-time. A flexible schedule is required and includes weekends and evening hours. 

As a Customer Experience Specialist you:

• Put your upbeat attitude, communication skills, and creativity into action.
• Stand and smile when greeting all customers including prospects, residents, and vendors when they enter the office.
• Provide courteous and prompt responses to all resident and prospect inquiries via phone, email, and text.
• Answer all phone calls to the property and take detailed notes and information.
• Ensure apartments are ready to show daily and for upcoming move-ins.
• Walk buildings, amenities, and vacant apartment homes to ensure quality is up to Cottonwood Standards, including the tour path for prospects and the welcome home experience for all residents.
• Understand pricing and information about all available apartment homes, and be able to answer questions from any prospective renters.
• Assist in planning community events and social media marketing.
• Organize package room daily as packages are delivered.
• Maintain community-related communications and vendor relationships.
• Begin to kick start your career with room to grow into future management positions.

Compensation & Benefits 

• Competitive base pay and quarterly bonus structure! 
• Full health, vision, dental, life, and disability benefits - available within 1-30 days!
• Generous 401k and HSA Company match!
• Paid time off – eligible for 3 weeks (120 hours) in 1^st year!
• 10.5 paid holidays! 

Cottonwood Residential is looking to hire a Customer Experience Specialist Intern for Summer 2026! This role will be full-time for 8-12 weeks during the Summer months, offering an immersive experience for candidates interested in learning multifamily property management. 

As a Customer Experience Specialist Intern, you will help residents feel at home in our community and assist prospective residents in finding their perfect apartment home! Your upbeat attitude, ability to clearly communicate, and desire to solve problems will be crucial to everyone feeling #HomeAtLast at The Richmond Apartments in Millcreek, UT. Apply today!

In this role, you will work full-time. A flexible schedule is required and includes weekends and evening hours. 

As a Customer Experience Specialist you:

• Put your upbeat attitude, communication skills, and creativity into action.
• Stand and smile when greeting all customers including prospects, residents, and vendors when they enter the office.
• Provide courteous and prompt responses to all resident and prospect inquiries via phone, email, and text.
• Answer all phone calls to the property and take detailed notes and information.
• Ensure apartments are ready to show daily and for upcoming move-ins.
• Walk buildings, amenities, and vacant apartment homes to ensure quality is up to Cottonwood Standards, including the tour path for prospects and the welcome home experience for all residents.
• Understand pricing and information about all available apartment homes, and be able to answer questions from any prospective renters.
• Assist in planning community events and social media marketing.
• Organize package room daily as packages are delivered.
• Maintain community-related communications and vendor relationships.
• Begin to kick-start your career with room to grow into future management positions.

Company Overview 

Asset Living is a third-party management firm and a proven partner in fostering thriving communities nationwide. Founded in 1986, Asset Living has decades of experience delivering exceptional value to our partners. Since the beginning, our undeniable passion has driven our organic growth from a small property management firm to one of the most trusted allies in real estate. Asset Living's growing portfolio includes a multitude of properties across the country that span the multifamily, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions.   

Asset Living is a fast-growing company made up of talented individuals from diverse backgrounds that differentiate us and help us drive innovation and results for our clients and communities across the US. At Asset Living, we wholeheartedly believe 'Together We Lead, Together We Succeed. We empower each other to lead by example, collaborate, and evolve – inspired by our belief that we can continually improve as individuals and as an organization. Together, we create an environment where every voice is heard, every idea is valued, and every individual experiences opportunities to grow as our company grows. When you join Asset Living, you become part of a dynamic team that thrives on unity, unique talents, and a universal culture of winning.    

Recognized as one of the nation's Best and Brightest Places to Work and ranked in the NMHC top 50 professionals, join Asset Living because of its reputation as the most trusted partner in real estate, workplace culture, and growth opportunities. Asset Living is a member of The Institute of Real Estate Management (IREM) and is recognized as an Accredited Management Organization (AMO). Together, we lead the way, and together, we achieve excellence in all that we do. Join a workplace where success is a collective journey and leadership is a shared responsibility.   

Regional Manager

The Regional Manager is responsible for overseeing the entire operations of a housing community portfolio. As a Regional Manager, you will manage all phases of the operations, including personnel, leasing, maintenance, financial, administration & risk management. As an offsite leader, you will supervise all aspects of the property and staff to ensure compliance with Asset’s company policies and procedures, safety and fair housing guidelines, and liability concerns.

Essential Duties & Responsibilities

Personnel Management

• Use consistent techniques & company directives to screen, hire, train, coach, and develop on-site staff
• Ensure effectiveness of staff through ongoing training, coaching, counseling, and guidance in compliance with Asset training benchmarks
• Deal effectively and consistently with performance problems; document adequately, communicate with direct supervisor and HR and terminate appropriately when necessary
• Prepare request for a salary increase for Community Manager and assist with other team members if necessary; sign off on all requests from the site
• Ensure all counseling statements, written evaluations, and salary requests are provided for review to the Regional & Senior Vice President and delivered to the Human Resource department
• Approve all timesheets and ensure hours indicated are correct, vacation and sick time reported, and signatures available
• Deal effectively and consistently with performance problems; document adequately, communicate with Regional & Senior Vice President and HR and terminate appropriately when necessary
• Promote harmony and quality job performance of staff through support and effective leadership
• Ensure staff compliance and consistency with Company policies and procedures

Financial Management

• Achieve the highest possible net operating income through the implementation of effective cost control and revenue & leasing improvement; identify trends and recommend strategies and adjustments
• Develop yearly operating budgets/forecasts
• Provide monthly written evaluation of income and expense line items that are significantly over budget
• Provide Capital improvement suggestions for the future of the site
• Monitor all proposals and contracts for large projects at sites and check work in progress
• Monitor & maintain the timely receipt and reconciliation of deposits, rent collections, and charges to ensure submitted on a timely basis
• Monitor & approve the timely receipt, reconciliation, and coding of all vendor invoices
• Ensure property closeout is completed on time and ownership financial reports are accurate

Strategic Leasing Management

• Develop yearly marketing plan and utilize marketing strategies & systems
• Provide marketing strategy to generate rentals or for rent increases
• Ensure staff leasing techniques are effective in obtaining closure, follow up procedures met, signing/documentation of leases, and reporting systems are accurate and up to date
• Deal with resident complaints, concerns, and requests to ensure resident satisfaction
• Develop and implement resident retention programs (i.e., resident functions, special promotions, monthly newsletter, etc.) 
• Effectively show, lease, and move in prospective residents

Administrative & Maintenance Management

• Ensure all administrative & leasing reporting is accurate, complete, and submitted on a timely basis
• Assist with the emergency team for the property; ensures proper response and handling of all property emergencies with staff, residents, buildings, etc. within company guidelines to minimize liability
• Manage excellent customer service and monitor service request turnaround and responsiveness of maintenance staff
• Maintain property appearance and ensure repairs are noted and completed on a timely basis (this requires regular property inspections and tours)
• Plan for and utilize property resources, equipment and supplies economically (i.e., obtaining bids/pricing from vendors, suppliers, and contractors, dealing with inadequate service, etc.)
• Give direction to and monitor maintenance, construction, and rehabilitation activities to ensure quality and expediency (i.e., “walk” units to ensure make-ready and work orders are completed)

Travel

• This position entails travel, estimated at 25-50% of work time annually. Travel may be required for property visits, conferences, training sessions, or other business-related activities.

Education & Experience

• High School Diploma or Equivalent; Bachelor’s degree preferred or four years experience in the housing industry; or one to two years related experience and/or training; or equivalent combination of education and experience 
• Certified Apartment Manager (CAM) or Accredited Resident Manager (ARM) preferred 
• Ability to understand and perform all on-site software functions; basic computer skills required 
• Must have basic knowledge of Fair Housing Laws and OSHA requirements 

This job description should not be considered all-inclusive. It is merely a guide of expected duties. The employee understands that the job description is neither complete nor permanent and may be modified at any time. At the request of their supervisor, an employee may be asked to perform additional duties or take on additional responsibilities without notice. This is a safety-sensitive position and may be subject to additional compliance requirements.