Senior Art Director with extensive BTL experience wanted to join our growing client in the Tabaco industry.
We are on the hunt for Senior Art Director with extensive experience in the advertising agency, with a strong portfolio showcasing diverse creative campaigns.

The opportunity:

As a Senior Art Director you will be one of the members of our creative team, and you will work in tandem with a Copywriter to develop original and impactful creative concepts that accurately answer the needs of a client brief and influence the behavior of their target audiences. This is a unique opportunity to shape the visual identity and creative execution for a leading global client in the tobacco industry, operating within a complex and evolving market.

You will be instrumental in developing innovative and compliant creative solutions that resonate with target audiences, while navigating the nuances of a highly regulated sector. This role offers the chance to push creative boundaries, contribute to strategic brand evolution, and collaborate with a diverse, talented team. A strong background in Below-The-Line (BTL) marketing and experiential design is essential.

What you’ll be doing:

Conceptualization & Creative Leadership:

• Lead the development of innovative and impactful visual concepts for campaigns across various channels with a strong emphasis on Below-The-Line (BTL) activations, experiential marketing, retail environments, and trade marketing materials.
• Translate strategic and creative briefs into visually stunning and effective art direction, ensuring alignment with brand guidelines and campaign objectives. 

Regulatory Compliance & Brand Guardianship:

• Expertly navigate and apply strict regulatory and compliance guidelines specific to the tobacco industry in all creative outputs.
• Ensure all visual assets maintain the highest standards of brand integrity, consistency, and legal adherence across all markets.
• Proactively identify potential compliance risks in visual concepts and propose creative, compliant solutions.

Execution & Production Oversight:

• Oversee the end-to-end visual production process, from concept sketches and mood boards to final asset delivery, including detailed specifications for BTL elements like POS materials, event branding, merchandising, and experiential setups.
• Collaborate closely with copywriters, designers, photographers, videographers, and external production partners to ensure flawless execution.
• Provide clear, constructive feedback and art direction during all stages of production.

Stakeholder Collaboration & Presentation:

• Work seamlessly with Account Management, Strategy teams to integrate visual concepts into holistic campaign strategies.
• Confidently present and articulate creative concepts and rationale to clients and internal stakeholders, effectively managing feedback and expectations.
• Build strong relationships with client creative leads and decision-makers.

Market Adaptation & Innovation:

• Adapt global creative assets for local market relevance, ensuring cultural sensitivity and effectiveness in Romania and potentially other regional markets with a focus on optimizing BTL activations for local consumer touchpoints.
• Stay abreast of emerging visual trends, design technologies, and best practices in the advertising and tobacco industries, integrating fresh approaches where appropriate and compliant.

What we want from you:

• Extensive experience as an Art Director in an advertising agency, with a strong portfolio showcasing diverse creative campaigns.
• Demonstrable expertise and a robust portfolio in Below-The-Line (BTL) marketing, including Point-of-Sale (POS) materials, retail design, experiential activations, events, and trade marketing.
• Experience driving creative processes from initial concept and ideation through to final delivery across multiple channels
• Proven experience working with highly regulated industries (e.g., tobacco, pharma, alcohol) is highly preferred.
• You possess exceptional conceptual skills and the ability to translate a brief into a compelling visual narrative that captivates audiences.
• You are a natural conceptual thinker, skilled in generating a wealth of innovative ideas that are not only visually stunning but adhere to brand guidelines and strict regulations.
• Proficiency in industry-standard design software (Adobe Creative Suite: Photoshop, Illustrator, InDesign, etc.). Experience with motion graphics or 3D rendering is a plus.
• Strong understanding of brand positioning, identity, and integrated campaign development across traditional and digital channels (including social media, CRM, experiential).
• Excellent communication, presentation, and interpersonal skills; ability to articulate creative vision clearly and persuasively.
• High attention to detail and a meticulous approach to design and compliance.
• You thrive in a fast-paced environment, demonstrating a proactive mindset, adaptability, and an impeccable eye for detail from concept to completion.
• Proactive, resilient, and adaptable, with a problem-solving mindset.

What we can offer you:

At VML Romania, we believe in empowering our people. Alongside the opportunity to work with one of the most exciting global brands in the FMCG industry (specifically tobacco), we prioritize your career development and help you grow your skills. We empower you to make a difference, allow you to be yourself, and respect who you are.

We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.

About VML Romania:

• What We Do: VML is a leading global marketing agency that creates connected brands. We deliver marketing solutions that are innovative, effective, and drive growth for our clients.
• How We Do It: We combine creativity, technology, data, and culture to build brands that truly connect with people. Our integrated approach ensures seamless experiences across all touchpoints.
• What Makes Us Different: We are a vibrant, collaborative team passionate about pushing boundaries and delivering impactful work. We empower our people, foster a culture of continuous learning, and celebrate diversity.

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Senior Copywriter with extensive experience wanted to join our growing client in the tobacco industry.

The opportunity:

We are seeking a highly skilled and meticulously detail-oriented Copywriter to join our team, specializing in the unique and highly regulated landscape of tobacco brand communications. This role demands a strategic thinker with an exceptional command of language, an unwavering commitment to compliance, and the ability to craft compelling, compliant, and brand-consistent messaging within strict legal frameworks. The successful candidate will be instrumental in developing all written content for our portfolio of tobacco brands, ensuring every word adheres to industry regulations, internal guidelines, and brand voice.

What you’ll be doing:

Content Creation & Development:

• Develop clear, concise, and persuasive copy for a wide range of marketing and communication materials, including but not limited to: packaging, point-of-sale (POS) displays, trade communications, internal communications, digital assets (where permitted), and brand-specific collateral.
• Lead ideation sessions and workshops to develop innovative concepts for experiential marketing campaigns, events, and activations
• Craft messaging that effectively communicates brand attributes, product features (e.g., flavour profiles, formats), and brand heritage, while strictly adhering to all advertising and marketing restrictions.
• Adapt complex legal and regulatory requirements into consumer-friendly and compliant language.

Regulatory Compliance & Risk Mitigation:

• Maintain an expert-level understanding of all relevant local, national, and international regulations pertaining to tobacco advertising, marketing, and labeling (e.g., FDA, TPD, health warnings, age restrictions, promotional bans).
• Proactively identify potential compliance risks in copy and propose compliant alternatives.
• Collaborate closely with legal, regulatory, and compliance teams to ensure all copy is meticulously vetted and approved before dissemination.
• Stay abreast of evolving regulations and industry best practices to ensure ongoing compliance.

Brand Voice & Consistency:

• Develop and maintain a consistent brand voice and tone across all tobacco brand communications, ensuring alignment with overall brand strategy and guidelines.
• Work closely with client service and creative teams to translate marketing objectives into effective and compliant copy.

 Proofreading & Quality Assurance:

• Rigorously proofread all copy for grammar, spelling, punctuation, accuracy, and adherence to brand style guides and regulatory requirements.
• Ensure all factual claims are substantiated and compliant.

What we want from you:

• Extensive experience as a Senior Copywriter, with a strong portfolio demonstrating exceptional writing skills.
• Experience driving creative processes from initial concept and ideation through to final delivery across multiple channels
• Prior experience working in an agency environment
• Excellent understanding of how to craft compelling narratives for physical spaces and face-to-face interactions
• Outstanding portfolio demonstrating exceptional conceptual thinking and storytelling for experiential campaigns
• Experience leading ideation sessions and developing creative concepts from scratch
• Experience with BTL (below the line) advertising and product marketing such as: packaging, point-of-sale (POS) displays, trade communications, internal communications, digital assets and brand-specific collateral.
• Ideally you will have prior experience working with highly regulated industries (e.g., tobacco, pharmaceuticals, alcohol) is highly preferred and a significant advantage.
• Exceptional command of the English language, with impeccable grammar, spelling, and punctuation.
• The ability to quickly understand and adapt to different brand voices, tones, and styles.
• Exceptional writing, editing, and proofreading skills with a meticulous eye for detail
• Strong ability to write clear, concise, and impactful copy under strict constraints.
• High level of attention to detail and a meticulous approach to compliance.
• Strong time-management skills and the ability to handle multiple projects and deadlines in a fast-paced setting.
• Strong research and analytical skills.
• Excellent communication and interpersonal skills, with the ability to articulate creative concepts and regulatory considerations effectively.
• Proficiency in Microsoft Office Suite and project management tools.
• Experience mentoring junior team members and providing creative direction
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field

What we can offer you:

At VML Romania, we believe in empowering our people. Alongside the opportunity to work with one of the most exciting global brands in the FMCG industry (specifically tobacco), we prioritize your career development and help you grow your skills. We empower you to make a difference, allow you to be yourself, and respect who you are.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday

About VML Romania:

• What We Do: VML is a leading global marketing agency that creates connected brands. We deliver marketing solutions that are innovative, effective, and drive growth for our clients.
• How We Do It: We combine creativity, technology, data, and culture to build brands that truly connect with people. Our integrated approach ensures seamless experiences across all touchpoints.
• What Makes Us Different: We are a vibrant, collaborative team passionate about pushing boundaries and delivering impactful work. We empower our people, foster a culture of continuous learning, and celebrate diversity.

#LI-EMEA #MP-1