Let's start with the role

In this role, you will be responsible for planning and coordinating the execution of the CRM strategy for the Sportsbook and Casino products across multiple channels. Your focus will be on creating high engagement in all channels and for driving upwards the number of active players, retention, reactivation and cross-sell objectives for Sportsbook and Casino members.

As a CRM Manager, you will:

• Develop a comprehensive, data-driven CRM strategy for the local market in collaboration with the HQ team taking into account local compliance, market conditions and competition;
• Take ownership of the CRM plan;
• Plan and develop local, personalized and targeted campaigns using relevant customer channels such as onsite messaging, email, messaging and social media;
• Liaise with CRM Strategy Team in HQ for fine-tuning of the automated lifecycle journeys, providing stakeholders with updates on market insights, competitor intelligence and best practices;
• Ensure campaign execution and delivery is completed as per plan and all the relevant stakeholders are aware of the volumes, performance and outcomes;
• Deploy the bonus budget profitably through robust planning, execution and analysis;
• Analyze historical revenue performance and forecast future program performance;
• Initiate and manage the development process of creatives -from brief to delivery- with a laser focus on the customer insight and deliver customer engagement and response;
• Lead ongoing segmentation of the customer base in the market to identify insights and target customer segments with tailored campaigns;
• Identify customer touchpoints and ensure timely, relevant actions and communications are implemented;
• Keep abreast of advertising standards and consumer protection laws and standards in the local market;
• Monitor and report on competitor activity within the local market;
• Regular report to senior stakeholders on the success of campaigns, demonstrating a deep understanding of customer motivation.

What you'll bring:

• Extensive experience in CRM, lifecycle management or marketing, preferably in a technology company;
• Proven track record of developing and implementing a campaign strategy based on an understanding of customer needs and customer profile;
• Well-versed in extracting customer insight from data;
• Great organization, planning and prioritization skills, with strong attention to detail;
• Solid experience in implementing, driving and managing complex multi-channel campaigns;
• Professional experience in operating CRM tools (Adobe Campaign or Salesforce CRM, for example). Optimove tool will be considered a plus;
• Exceptional stakeholder management and collaboration skills;
• Excellent command of the English language.

Kaizen Gaming Perks

• 🕑 Hybrid way of working
• 🏃 A buddy will support you with your onboarding
• 💸 Competitive pay and bonus scheme
• 👩‍⚕️ Private health insurance for you and your family
• 💰 Monthly meal allowance 
• ⭐Developmental 360° feedback framework
• 📚 Unlimited access to Udemy & continuous training
• 👨‍👩‍👧‍👦 Family Support 
• #LI-Hybrid

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

The Paid Advertising Senior Performance Analyst is responsible for owning the execution, performance, and growth of their marketing service within their book of business. They service the most complex, enterprise-level accounts and are highly regarded for their mastery over paid advertising. In addition to their account responsibilities, they are actively involved in developing the paid advertising team through training, escalation support, auditing existing accounts, and upleveling the product. The Senior Performance Analyst supports leadership in owning and improving one core pillar of the department’s business. The Senior Performance Analyst is exceptional at working under pressure and navigating probing client questions, difficult conversations, roadblocks, and account issues. In addition to their paid advertising knowledge, the Senior Performance Analyst has an understanding of cross-channel strategy, how their service impacts the broader media mix, and general business acumen.

Key Responsibilities:

• Lead paid advertising strategy and performance marketing for key accounts, ensuring strong execution and achievement of client goals.
• Demonstrate expert-level proficiency in at least two major advertising channels (Google/Bing, Meta, TikTok, LinkedIn, Pinterest, YouTube, Snapchat, etc.).
• Serve as the primary escalation point for key accounts, resolving roadblocks and driving performance.
• Apply advanced cross-channel and technical expertise (attribution, incrementality, advanced measurement) to deliver impactful client results.
• Oversee high-quality campaign execution, including thorough QA to prevent revenue-impacting errors.
• Ensure accurate budget pacing and advise on budget changes.
• Maintain excellent communication with clients and internal teams, leading strategic conversations and performance discussions.
• Mentor and elevate team talent through coaching, training, and support; identify department knowledge gaps and partner with leadership to implement solutions.
• Conduct training sessions on platforms, tools, industry trends, and best practices to strengthen team capability.
• Collaborate on new business pitches and audits, contributing strategic insights and industry perspective.
• Demonstrate full knowledge of the Power Circuit, executing on all recommendations from the solutions roadmap.
• Leverage AI technologies to optimize workflows, insights, and performance; model best practices for team adoption.

Role Requirements:

• 5-6 years of digital marketing experience; 4+ years in an agency setting
• Minimum 3 years of hands-on experience with Search Engine Marketing
• Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development on large, enterprise-level accounts
• Significant campaign management experience in 3 or more of the following additional campaign types:
• Performance Max
• Standard Shopping
• YouTube Ads
• Display Advertising
• Local campaigns
• Bing Ads

• Minimum 3 years of hands-on experience with Meta ads direct response campaigns
• Additional platforms a plus (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc.)

• Lead Gen and B2B experience 

• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Expert knowledge of funnel marketing and paid advertising in the marketing funnel
• Strong ability to formulate meaningful insights from marketing data, going beyond the stats and telling the story
• Other skills required: 
• Strong written and verbal communication skills
• Strong organizational and project management skills
• Self-motivated individual with a strong desire to succeed
• Excellent interpersonal skills
• Confident with client-facing presentations and communication
• Strong work ethic and ability to learn quickly and independently
• Interested in a long-lasting relationship with a growing company

Key Performance Indicators (KPIs)

• Client Book Revenue per Employee: $30k
• Client Retention (bi-annual): 90%
• Team Retention (of DRs if applicable): 95%

Most Important Things (MITs)

• Owns or supports the Associate Director who owns one of Power’s 5 pillars
• Audits and supports on strategy across 8-10 existing accounts within the department to ensure the gold standard each quarter
• Plays an active role in team-member development within the department

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

As a Paid Media Supervisor, you’ll own the performance, strategy, and growth of major multi-channel paid media accounts. Working closely with the Associate Media Director for high-level planning and direction, you’ll lead all day-to-day execution, optimization, and reporting. You’ll be the subject-matter expert in both internal and client meetings—driving strategy, presenting recommendations with confidence, and defending the work with data. You’ll guide an internal team to deliver smart, integrated paid media strategies across channels, ensuring our clients see real, sustained growth. This is a client-facing role, and your ability to lead conversations, shape direction, and influence outcomes is at the center of your impact.

Responsibilities:

• Successful end-to-end management & strategic oversight of designated paid media accounts.
• Meet pacing & KPI requirements for held accounts, ultimately working to move the goal posts & set improved performance expectations.
• Own all paid media strategy, project ideation, road-mapping & testing, leading the team with confidence & direction.
• Manage a small team of 1-2+ Media Managers (growing larger over time), delegating tasks & working to develop their strategic & technical skillsets.
• Work with Account Managers & the Media Director to identify client goals, priorities & efficiency requirements, ultimately improving Paid Media’s contribution to business success.
• Actively works to increase billing & channel support for existing media accounts & propose opportunities to expand media coverage for new accounts.
• Continually work to learn new strategies, test new platforms & expand Cardinal’s paid media offerings.
• Function as the primary point of contact both internally & externally for all ‘owned’ accounts responsible for pacing & performance of accounts.
• Responsible for generating reporting, writing insights & communicating with the client for designated accounts.
• Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions.
• Full ownership of Paid Media strategy for assigned accounts, working with the Media Director as needed.
• Responsible for strategic ideation on all accounts, designing & adjusting campaign strategies to meet each client’s business goals (and internal objectives).
• Responsible for designing & deploying tests in accounts on a monthly & quarterly cadence (structural, targeting, creative & messaging, conversion, etc).
• Responsible for continual testing, verification & improvement of full-funnel structures.

Role Requirements:

• 6-10+ years of Paid Media experience
• Experience managing multiple paid media accounts with budgets ranging between $100K-$1MM per month.
• Experience driving paid media strategy, project road maps, media plans, competitive research, testing, and measurement frameworks for clients across multiple media channels.
• Experience in campaign management & strategy across multiple platforms, including Google Ads, Bing Ads, Meta, Google Display, Programmatic Display, and Social (LinkedIn, TikTok, etc. are a plus).
• Experience with full funnel strategy, video, and lead generation.
• Experience with Google Analytics, GTM, conversion, and optimization strategy (GA4 knowledge is a plus).
• Ability to write ad copy, guide creative strategy, identify asset requirements, and establish a creative testing cadence.
• Client relationship management experience. Reporting insights, identifying & optimizing towards client business goals.
• Team management experience.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

As a Paid Media Supervisor, you’ll own the performance, strategy, and growth of major multi-channel paid media accounts. Working closely with the Associate Media Director for high-level planning and direction, you’ll lead all day-to-day execution, optimization, and reporting. You’ll be the subject-matter expert in both internal and client meetings—driving strategy, presenting recommendations with confidence, and defending the work with data. You’ll guide an internal team to deliver smart, integrated paid media strategies across channels, ensuring our clients see real, sustained growth. This is a client-facing role, and your ability to lead conversations, shape direction, and influence outcomes is at the center of your impact.

Responsibilities:

• Successful end-to-end management & strategic oversight of designated paid media accounts.
• Meet pacing & KPI requirements for held accounts, ultimately working to move the goal posts & set improved performance expectations.
• Own all paid media strategy, project ideation, road-mapping & testing, leading the team with confidence & direction.
• Manage a small team of 1-2+ Media Managers (growing larger over time), delegating tasks & working to develop their strategic & technical skillsets.
• Work with Account Managers & the Media Director to identify client goals, priorities & efficiency requirements, ultimately improving Paid Media’s contribution to business success.
• Actively works to increase billing & channel support for existing media accounts & propose opportunities to expand media coverage for new accounts.
• Continually work to learn new strategies, test new platforms & expand Cardinal’s paid media offerings.
• Function as the primary point of contact both internally & externally for all ‘owned’ accounts responsible for pacing & performance of accounts.
• Responsible for generating reporting, writing insights & communicating with the client for designated accounts.
• Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions.
• Full ownership of Paid Media strategy for assigned accounts, working with the Media Director as needed.
• Responsible for strategic ideation on all accounts, designing & adjusting campaign strategies to meet each client’s business goals (and internal objectives).
• Responsible for designing & deploying tests in accounts on a monthly & quarterly cadence (structural, targeting, creative & messaging, conversion, etc).
• Responsible for continual testing, verification & improvement of full-funnel structures.

Role Requirements:

• 6-10+ years of Paid Media experience
• Experience managing multiple paid media accounts with budgets ranging between $100K-$1MM per month.
• Experience driving paid media strategy, project road maps, media plans, competitive research, testing and measurement frameworks for clients across multiple media channels.
• Experience in campaign management & strategy across multiple platforms, including Google Ads, Bing Ads, Meta, Google Display, Programmatic Display and Social (LinkedIn, TikTok, etc. are a plus).
• Experience with full funnel strategy, video, lead generation.
• Experience with Google Analytics, GTM, conversion and optimization strategy (GA4 knowledge is a plus).
• Ability to write ad copy, guide creative strategy, identify asset requirements and establish a creative testing cadence.
• Client relationship management experience. Reporting insights, identifying & optimizing towards client business goals.
• Team management experience.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

As a Paid Media Supervisor, you’ll own the performance, strategy, and growth of major multi-channel paid media accounts. Working closely with the Associate Media Director for high-level planning and direction, you’ll lead all day-to-day execution, optimization, and reporting. You’ll be the subject-matter expert in both internal and client meetings—driving strategy, presenting recommendations with confidence, and defending the work with data. You’ll guide an internal team to deliver smart, integrated paid media strategies across channels, ensuring our clients see real, sustained growth. This is a client-facing role, and your ability to lead conversations, shape direction, and influence outcomes is at the center of your impact.

Responsibilities:

• Successful end to end management & strategic oversight of designated paid media accounts.
• Meet pacing & KPI requirements for held accounts, ultimately working to move the goal posts & set improved performance expectations.
• Own all paid media strategy, project ideation, road-mapping & testing, leading the team with confidence & direction.
• Manage a small team of 1-2+ Media Managers (growing larger over time), delegating tasks & working to develop their strategic & technical skillsets.
• Work with Account Managers & the Media Director to identify client goals, priorities & efficiency requirements, ultimately improving Paid Media’s contribution to business success.
• Actively works to increase billing & channel support for existing media accounts & propose opportunities to expand media coverage for new accounts.
• Continually work to learn new strategies, test new platforms & expand Cardinal’s paid media offerings.
• Function as the primary point of contact both internally & externally for all ‘owned’ accounts responsible for pacing & performance of accounts.
• Responsible for generating reporting, writing insights & communicating with the client for designated accounts.
• Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions.
• Full ownership of Paid Media strategy for assigned accounts, working with the Media Director as needed.
• Responsible for strategic ideation on all accounts, designing & adjusting campaign strategies to meet each client’s business goals (and internal objectives).
• Responsible for designing & deploying tests in accounts on a monthly & quarterly cadence (structural, targeting, creative & messaging, conversion, etc).
• Responsible for continual testing, verification & improvement of full-funnel structures.

Role Requirements:

• 6-10+ years of Paid Media experience
• Experience managing multiple paid media accounts with budgets ranging between $100K-$1MM per month.
• Experience driving paid media strategy, project road maps, media plans, competitive research, testing and measurement frameworks for clients across multiple media channels.
• Experience in campaign management & strategy across multiple platforms, including Google Ads, Bing Ads, Meta, Google Display, Programmatic Display and Social (LinkedIn, TikTok, etc. are a plus).
• Experience with full funnel strategy, video, lead generation.
• Experience with Google Analytics, GTM, conversion and optimization strategy (GA4 knowledge is a plus).
• Ability to write ad copy, guide creative strategy, identify asset requirements and establish a creative testing cadence.
• Client relationship management experience. Reporting insights, identifying & optimizing towards client business goals.
• Team management experience.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

As a Paid Media Supervisor, you’ll own the performance, strategy, and growth of major multi-channel paid media accounts. Working closely with the Associate Media Director for high-level planning and direction, you’ll lead all day-to-day execution, optimization, and reporting. You’ll be the subject-matter expert in both internal and client meetings—driving strategy, presenting recommendations with confidence, and defending the work with data. You’ll guide an internal team to deliver smart, integrated paid media strategies across channels, ensuring our clients see real, sustained growth. This is a client-facing role, and your ability to lead conversations, shape direction, and influence outcomes is at the center of your impact.

Responsibilities:

• Successful end to end management & strategic oversight of designated paid media accounts.
• Meet pacing & KPI requirements for held accounts, ultimately working to move the goal posts & set improved performance expectations.
• Own all paid media strategy, project ideation, road-mapping & testing, leading the team with confidence & direction.
• Manage a small team of 1-2+ Media Managers (growing larger over time), delegating tasks & working to develop their strategic & technical skillsets.
• Work with Account Managers & the Media Director to identify client goals, priorities & efficiency requirements, ultimately improving Paid Media’s contribution to business success.
• Actively works to increase billing & channel support for existing media accounts & propose opportunities to expand media coverage for new accounts.
• Continually work to learn new strategies, test new platforms & expand Cardinal’s paid media offerings.
• Function as the primary point of contact both internally & externally for all ‘owned’ accounts responsible for pacing & performance of accounts.
• Responsible for generating reporting, writing insights & communicating with the client for designated accounts.
• Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions.
• Full ownership of Paid Media strategy for assigned accounts, working with the Media Director as needed.
• Responsible for strategic ideation on all accounts, designing & adjusting campaign strategies to meet each client’s business goals (and internal objectives).
• Responsible for designing & deploying tests in accounts on a monthly & quarterly cadence (structural, targeting, creative & messaging, conversion, etc).
• Responsible for continual testing, verification & improvement of full-funnel structures.

Role Requirements:

• 6-10+ years of Paid Media experience
• Experience managing multiple paid media accounts with budgets ranging between $100K-$1MM per month.
• Experience driving paid media strategy, project road maps, media plans, competitive research, testing and measurement frameworks for clients across multiple media channels.
• Experience in campaign management & strategy across multiple platforms, including Google Ads, Bing Ads, Meta, Google Display, Programmatic Display and Social (LinkedIn, TikTok, etc. are a plus).
• Experience with full funnel strategy, video, lead generation.
• Experience with Google Analytics, GTM, conversion and optimization strategy (GA4 knowledge is a plus).
• Ability to write ad copy, guide creative strategy, identify asset requirements and establish a creative testing cadence.
• Client relationship management experience. Reporting insights, identifying & optimizing towards client business goals.
• Team management experience.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

As a Paid Media Supervisor, you’ll own the performance, strategy, and growth of major multi-channel paid media accounts. Working closely with the Associate Media Director for high-level planning and direction, you’ll lead all day-to-day execution, optimization, and reporting. You’ll be the subject-matter expert in both internal and client meetings, driving strategy, presenting recommendations with confidence, and defending the work with data. You’ll guide an internal team to deliver smart, integrated paid media strategies across channels, ensuring our clients see real, sustained growth. This is a client-facing role, and your ability to lead conversations, shape direction, and influence outcomes is at the center of your impact.

Responsibilities:

• Successful end-to-end management & strategic oversight of designated paid media accounts.
• Meet pacing & KPI requirements for held accounts, ultimately working to move the goal posts & set improved performance expectations.
• Own all paid media strategy, project ideation, road-mapping & testing, leading the team with confidence & direction.
• Manage a small team of 1-2+ Media Managers (growing larger over time), delegating tasks & working to develop their strategic & technical skillsets.
• Work with Account Managers & the Media Director to identify client goals, priorities & efficiency requirements, ultimately improving Paid Media’s contribution to business success.
• Actively works to increase billing & channel support for existing media accounts & propose opportunities to expand media coverage for new accounts.
• Continually work to learn new strategies, test new platforms & expand Cardinal’s paid media offerings.
• Function as the primary point of contact both internally & externally for all ‘owned’ accounts responsible for pacing & performance of accounts.
• Responsible for generating reporting, writing insights & communicating with the client for designated accounts.
• Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions.
• Full ownership of Paid Media strategy for assigned accounts, working with the Media Director as needed.
• Responsible for strategic ideation on all accounts, designing & adjusting campaign strategies to meet each client’s business goals (and internal objectives).
• Responsible for designing & deploying tests in accounts on a monthly & quarterly cadence (structural, targeting, creative & messaging, conversion, etc).
• Responsible for continual testing, verification & improvement of full-funnel structures.

Role Requirements:

• 6-10+ years of Paid Media experience
• Experience managing multiple paid media accounts with budgets ranging between $100K-$1MM per month.
• Experience driving paid media strategy, project road maps, media plans, competitive research, testing and measurement frameworks for clients across multiple media channels.
• Experience in campaign management & strategy across multiple platforms, including Google Ads, Bing Ads, Meta, Google Display, Programmatic Display and Social (LinkedIn, TikTok, etc. are a plus).
• Experience with full funnel strategy, video, lead generation.
• Experience with Google Analytics, GTM, conversion and optimization strategy (GA4 knowledge is a plus).
• Ability to write ad copy, guide creative strategy, identify asset requirements and establish a creative testing cadence.
• Client relationship management experience. Reporting insights, identifying & optimizing towards client business goals.
• Team management experience.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

As a Paid Media Supervisor, you’ll own the performance, strategy, and growth of major multi-channel paid media accounts. Working closely with the Associate Media Director for high-level planning and direction, you’ll lead all day-to-day execution, optimization, and reporting. You’ll be the subject-matter expert in both internal and client meetings—driving strategy, presenting recommendations with confidence, and defending the work with data. You’ll guide an internal team to deliver smart, integrated paid media strategies across channels, ensuring our clients see real, sustained growth. This is a client-facing role, and your ability to lead conversations, shape direction, and influence outcomes is at the center of your impact.

Responsibilities:

• Successful end to end management & strategic oversight of designated paid media accounts.
• Meet pacing & KPI requirements for held accounts, ultimately working to move the goal posts & set improved performance expectations.
• Own all paid media strategy, project ideation, road-mapping & testing, leading the team with confidence & direction.
• Manage a small team of 1-2+ Media Managers (growing larger over time), delegating tasks & working to develop their strategic & technical skillsets.
• Work with Account Managers & the Media Director to identify client goals, priorities & efficiency requirements, ultimately improving Paid Media’s contribution to business success.
• Actively works to increase billing & channel support for existing media accounts & propose opportunities to expand media coverage for new accounts.
• Continually work to learn new strategies, test new platforms & expand Cardinal’s paid media offerings.
• Function as the primary point of contact both internally & externally for all ‘owned’ accounts responsible for pacing & performance of accounts.
• Responsible for generating reporting, writing insights & communicating with the client for designated accounts.
• Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions.
• Full ownership of Paid Media strategy for assigned accounts, working with the Media Director as needed.
• Responsible for strategic ideation on all accounts, designing & adjusting campaign strategies to meet each client’s business goals (and internal objectives).
• Responsible for designing & deploying tests in accounts on a monthly & quarterly cadence (structural, targeting, creative & messaging, conversion, etc).
• Responsible for continual testing, verification & improvement of full-funnel structures.

Role Requirements:

• 6-10+ years of Paid Media experience
• Experience managing multiple paid media accounts with budgets ranging between $100K-$1MM per month.
• Experience driving paid media strategy, project road maps, media plans, competitive research, testing and measurement frameworks for clients across multiple media channels.
• Experience in campaign management & strategy across multiple platforms, including Google Ads, Bing Ads, Meta, Google Display, Programmatic Display and Social (LinkedIn, TikTok, etc. are a plus).
• Experience with full funnel strategy, video, lead generation.
• Experience with Google Analytics, GTM, conversion and optimization strategy (GA4 knowledge is a plus).
• Ability to write ad copy, guide creative strategy, identify asset requirements and establish a creative testing cadence.
• Client relationship management experience. Reporting insights, identifying & optimizing towards client business goals.
• Team management experience.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

As a Paid Media Supervisor, you’ll own the performance, strategy, and growth of major multi-channel paid media accounts. Working closely with the Associate Media Director for high-level planning and direction, you’ll lead all day-to-day execution, optimization, and reporting. You’ll be the subject-matter expert in both internal and client meetings—driving strategy, presenting recommendations with confidence, and defending the work with data. You’ll guide an internal team to deliver smart, integrated paid media strategies across channels, ensuring our clients see real, sustained growth. This is a client-facing role, and your ability to lead conversations, shape direction, and influence outcomes is at the center of your impact.

Responsibilities:

• Successful end to end management & strategic oversight of designated paid media accounts.
• Meet pacing & KPI requirements for held accounts, ultimately working to move the goal posts & set improved performance expectations.
• Own all paid media strategy, project ideation, road-mapping & testing, leading the team with confidence & direction.
• Manage a small team of 1-2+ Media Managers (growing larger over time), delegating tasks & working to develop their strategic & technical skillsets.
• Work with Account Managers & the Media Director to identify client goals, priorities & efficiency requirements, ultimately improving Paid Media’s contribution to business success.
• Actively works to increase billing & channel support for existing media accounts & propose opportunities to expand media coverage for new accounts.
• Continually work to learn new strategies, test new platforms & expand Cardinal’s paid media offerings.
• Function as the primary point of contact both internally & externally for all ‘owned’ accounts responsible for pacing & performance of accounts.
• Responsible for generating reporting, writing insights & communicating with the client for designated accounts.
• Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions.
• Full ownership of Paid Media strategy for assigned accounts, working with the Media Director as needed.
• Responsible for strategic ideation on all accounts, designing & adjusting campaign strategies to meet each client’s business goals (and internal objectives).
• Responsible for designing & deploying tests in accounts on a monthly & quarterly cadence (structural, targeting, creative & messaging, conversion, etc).
• Responsible for continual testing, verification & improvement of full-funnel structures.

Role Requirements:

• 6-10+ years of Paid Media experience
• Experience managing multiple paid media accounts with budgets ranging between $100K-$1MM per month.
• Experience driving paid media strategy, project road maps, media plans, competitive research, testing and measurement frameworks for clients across multiple media channels.
• Experience in campaign management & strategy across multiple platforms, including Google Ads, Bing Ads, Meta, Google Display, Programmatic Display and Social (LinkedIn, TikTok, etc. are a plus).
• Experience with full funnel strategy, video, lead generation.
• Experience with Google Analytics, GTM, conversion and optimization strategy (GA4 knowledge is a plus).
• Ability to write ad copy, guide creative strategy, identify asset requirements and establish a creative testing cadence.
• Client relationship management experience. Reporting insights, identifying & optimizing towards client business goals.
• Team management experience.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

As a Paid Media Supervisor, you’ll own the performance, strategy, and growth of major multi-channel paid media accounts. Working closely with the Associate Media Director for high-level planning and direction, you’ll lead all day-to-day execution, optimization, and reporting. You’ll be the subject-matter expert in both internal and client meetings—driving strategy, presenting recommendations with confidence, and defending the work with data. You’ll guide an internal team to deliver smart, integrated paid media strategies across channels, ensuring our clients see real, sustained growth. This is a client-facing role, and your ability to lead conversations, shape direction, and influence outcomes is at the center of your impact.

Responsibilities:

• Successful end to end management & strategic oversight of designated paid media accounts.
• Meet pacing & KPI requirements for held accounts, ultimately working to move the goal posts & set improved performance expectations.
• Own all paid media strategy, project ideation, road-mapping & testing, leading the team with confidence & direction.
• Manage a small team of 1-2+ Media Managers (growing larger over time), delegating tasks & working to develop their strategic & technical skillsets.
• Work with Account Managers & the Media Director to identify client goals, priorities & efficiency requirements, ultimately improving Paid Media’s contribution to business success.
• Actively works to increase billing & channel support for existing media accounts & propose opportunities to expand media coverage for new accounts.
• Continually work to learn new strategies, test new platforms & expand Cardinal’s paid media offerings.
• Function as the primary point of contact both internally & externally for all ‘owned’ accounts responsible for pacing & performance of accounts.
• Responsible for generating reporting, writing insights & communicating with the client for designated accounts.
• Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions.
• Full ownership of Paid Media strategy for assigned accounts, working with the Media Director as needed.
• Responsible for strategic ideation on all accounts, designing & adjusting campaign strategies to meet each client’s business goals (and internal objectives).
• Responsible for designing & deploying tests in accounts on a monthly & quarterly cadence (structural, targeting, creative & messaging, conversion, etc).
• Responsible for continual testing, verification & improvement of full-funnel structures.

Role Requirements:

• 6-10+ years of Paid Media experience
• Experience managing multiple paid media accounts with budgets ranging between $100K-$1MM per month.
• Experience driving paid media strategy, project road maps, media plans, competitive research, testing and measurement frameworks for clients across multiple media channels.
• Experience in campaign management & strategy across multiple platforms, including Google Ads, Bing Ads, Meta, Google Display, Programmatic Display and Social (LinkedIn, TikTok, etc. are a plus).
• Experience with full funnel strategy, video, lead generation.
• Experience with Google Analytics, GTM, conversion and optimization strategy (GA4 knowledge is a plus).
• Ability to write ad copy, guide creative strategy, identify asset requirements and establish a creative testing cadence.
• Client relationship management experience. Reporting insights, identifying & optimizing towards client business goals.
• Team management experience.

***Proficiency in spoken and written English at an advanced level is required for this role.

Disclaimer: We're currently on the lookout for potential candidates to join our talent pool via this job listing. Your qualifications will be assessed for both present positions and future opportunities. Should your skills align with a role and an opening arise, our recruitment team will reach out to you promptly. However, please keep in mind that this doesn't guarantee immediate placement or communication.

A day in the life:

As a Paid Media Supervisor, you’ll own the performance, strategy, and growth of major multi-channel paid media accounts. Working closely with the Associate Media Director for high-level planning and direction, you’ll lead all day-to-day execution, optimization, and reporting. You’ll be the subject-matter expert in both internal and client meetings—driving strategy, presenting recommendations with confidence, and defending the work with data. You’ll guide an internal team to deliver smart, integrated paid media strategies across channels, ensuring our clients see real, sustained growth. This is a client-facing role, and your ability to lead conversations, shape direction, and influence outcomes is at the center of your impact.

Responsibilities:

• Successful end to end management & strategic oversight of designated paid media accounts.
• Meet pacing & KPI requirements for held accounts, ultimately working to move the goal posts & set improved performance expectations.
• Own all paid media strategy, project ideation, road-mapping & testing, leading the team with confidence & direction.
• Manage a small team of 1-2+ Media Managers (growing larger over time), delegating tasks & working to develop their strategic & technical skillsets.
• Work with Account Managers & the Media Director to identify client goals, priorities & efficiency requirements, ultimately improving Paid Media’s contribution to business success.
• Actively works to increase billing & channel support for existing media accounts & propose opportunities to expand media coverage for new accounts.
• Continually work to learn new strategies, test new platforms & expand Cardinal’s paid media offerings.
• Function as the primary point of contact both internally & externally for all ‘owned’ accounts responsible for pacing & performance of accounts.
• Responsible for generating reporting, writing insights & communicating with the client for designated accounts.
• Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions.
• Full ownership of Paid Media strategy for assigned accounts, working with the Media Director as needed.
• Responsible for strategic ideation on all accounts, designing & adjusting campaign strategies to meet each client’s business goals (and internal objectives).
• Responsible for designing & deploying tests in accounts on a monthly & quarterly cadence (structural, targeting, creative & messaging, conversion, etc).
• Responsible for continual testing, verification & improvement of full-funnel structures.

Role Requirements:

• 6-10+ years of Paid Media experience
• Experience managing multiple paid media accounts with budgets ranging between $100K-$1MM per month.
• Experience driving paid media strategy, project road maps, media plans, competitive research, testing and measurement frameworks for clients across multiple media channels.
• Experience in campaign management & strategy across multiple platforms, including Google Ads, Bing Ads, Meta, Google Display, Programmatic Display and Social (LinkedIn, TikTok, etc. are a plus).
• Experience with full funnel strategy, video, lead generation.
• Experience with Google Analytics, GTM, conversion and optimization strategy (GA4 knowledge is a plus).
• Ability to write ad copy, guide creative strategy, identify asset requirements and establish a creative testing cadence.
• Client relationship management experience. Reporting insights, identifying & optimizing towards client business goals.
• Team management experience.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

• The Lifecycle Marketing B2B Strategist will be responsible for audits, strategy, content, and setup of the broadcast campaigns and email automation of current and potential customers, as well as SMS campaign execution, all within our B2B client roster. They will be involved in further innovating clients’ strategy, optimizing towards higher success metrics, and leveraging senior leaders in the team to further innovate strategy. This is an extremely cross-functional role that will be closely working with creative, content, web, and other departments in the company

Responsibilities:

• Define and drive email marketing and SMS strategy for PDM’s B2B clients
• Manage daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, as well as A/B testing, measurement and reporting
• Build and manage automated email marketing programs for our clients and ensure end-to-end tracking and proper measurement
• Collaborate with creative team to ensure brand guidelines are followed in emails
• Report and provide recommendations on lifecycle programs’ performance monthly to clients
• Use data to continuously test, measure and optimize the email marketing program
• Partner and collaborate cross-functionally with all other internal digital channels
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Role Requirements:

• 2-5 years experience in B2B email marketing strategy, production and end-to-end campaign management
• Strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly
• Hands-on experience with email platforms such as Klaviyo, Hubspot, Braze, or similar
• SMS experience (preferred)
• Expertise in email best practices, including segmentation, deliverability, copy and design approaches
• Working knowledge of HTML/CSS for email coding
• Strong communication, rapport building and presentation skills, as well as the ability to navigate difficult conversations

Key Performance Indicators (KPIs):

• Manages 5-7 B2B enterprise or growth accounts
• Below 10% client churn rate
• Hitting defined EBIDTA goal

Most Important Things (MITs):

• Strategic management of email and SMS campaigns, innovating and/or optimizing to maximize performance
• Professional communication - ability to present clearly and concisely and problem solve
• Adoption of Power Digital’s processes, product innovations and tools

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

• As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business. You are oriented towards the clients’ business success, tying your efforts to the greater business goals. You are self-started and autonomously own your responsibilities. You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix. You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. As the Strategist, you are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance

Responsibilities:

• Full ownership and execution of performance marketing via paid social & paid media native platforms
• Meta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads
• Effectively executing builds and production A-Z with redundancy across channels; facilitating production with Specialists on teams where applicable
• Lead execution of optimizations with regards to performance improvements relative to goals
• Manage all client budgets and/or advise on budget changes based on your expertise
• Effectively own strategic communication internally for client teams
• Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable
• Weekly client progress recaps, outlining performance insights and future recommendations
• Excellent marketing and business strategy acumen
• Complete understanding of the marketing funnel and how to execute via paid social and paid media
• Full understanding of the eCommerce model and lead gen strategies
• Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
• Ownership of performance reporting and strategy communication
• Execute performance reporting A-Z with excellent presentation creation capabilities
• Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Role Requirements:

• 2-3 years of digital marketing experience. 1-2 years in agency setting
• Minimum 2 years of experience with Direct Response marketing; specifically in E-Commerce, Lead Gen or B2B
• Minimum 2 years of experience with Meta Ads for direct response campaigns
• Minimum 2 years of hands-on experience with Search Engine Marketing
• Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development
• Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing Ads
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Strong understanding of full-funnel marketing and paid media’s place in the funnel

Other skills required:

• Strong written and verbal communication skills
• Strong organizational and project management skills
• Self-motivated individual with a strong desire to succeed
• Excellent interpersonal skills
• Strong work ethic and ability to learn quickly and independently
• Interested in a long-lasting relationship with a growing company

Key Performance Indicators (KPIs):

• $9.5k team-member EBITDA
• Maintain below 10% Client Churn Rate
• 5-7 Accounts

Most Important Things (MITs):

• Excellence in channel production and account performance
• Cross-channel collaboration
• Internal communication

Benefits & Perks:

• Base salary + commission opportunities
• Medical Bonus
• 15 paid vacation days (PTO) per year
• Fully flex work environment: full-remote, in-office, or hybrid 
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days per year
• Legal benefits like Prima, Cesantias
• Paid Social Security
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

Responsibilities:

• Manage paid search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes
• Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific source of truth (e.g. GA, Shopify, etc.)
• Participate and engage in weekly department scrums and training sessions to further channel knowledge
• Continuously seek to improve campaign performance against client goals
• Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
• Seek to utilize available AI and outsource resources to assist in their workflow wherever possible
• Participate in the development process for new department training materials
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Requirements:

• 2-3 years of digital marketing experience. 1+ years in an agency setting
• Minimum 2 years of hands-on experience with Search Engine Marketing
  • Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development
  • Significant campaign management experience in one or more of the following additional campaign types:
    • Performance Max
    • Standard Shopping
    • YouTube Ads
    • Display Advertising
    • Local campaigns
    • Bing Ads
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Strong understanding of full-funnel marketing and paid media’s place in the funnel
• Other skills required:
  • Strong written and verbal communication skills.
  • Strong organizational and project management skills.
  • Self-motivated individual with a strong desire to succeed. 
  • Excellent interpersonal skills.
  • Strong work ethic and ability to learn quickly and independently
  • Interested in a long-lasting relationship with a growing company

Key Performance Indicators (KPIs):

• $9.5k team-member EBITDA
• Maintain below 10% Client Churn Rate
• 5-6 Accounts

Most Important Things (MITs):

• Excellence in channel production and account performance
• Cross-channel collaboration
• Internal communication

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

• The Senior Paid Social Strategist is responsible for the performance, strategy, and growth of likely our largest paid advertising accounts. He or She is also responsible for the growth of the paid advertising strategists &/or specialists skillsets through coaching, consulting, and being an end-all strategic resource for the team. Through the responsibilities outlined below, the Senior Performance Analyst plays an integral role in the development of the paid advertising offering and retention of its business

Responsibilities:

• Own strategy on 3-5 accounts OR $20k MRR minimum
• Lead and manage paid advertising strategy and initiatives to achieve success
• Spearhead strategic conversations with client and own the paid social client relationship
• Tactfully direct and hold your account teams accountable while maintaining a positive environment
• Lead and facilitate strategic decision making and pivots
• Contribute to development of junior talent by way of collaboration, example setting, and executing on key mentorship moments
• Contribute to execution of campaigns A-Z, including building, optimizing, and reporting when needed
• Own performance and strategy with the collaboration of specialists and or other strategists on allocated accounts
• Push department offering forward through strategic iteration and development, exploration of new techniques and thought leadership to maintain the cutting edge
• Contribute to the development and growth of the paid advertising department where applicable
• Contribute to new business development through service expansion identification, strategic audits and development of paid social pipeline
• Ability to speak to and strategize broader business impact of Paid Social efforts, using additional attribution platforms such as Google Analytics or Shopify
• Display general comprehension of the broader marketing funnel, not just paid social, in order to advocate for paid social when compared to against other channels
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Requirements:

• 3-5 years of experience in paid digital advertising (paid social advertising background preferred)
• Proficiency in Facebook Ads Manager & other emerging social platforms (TikTok, Twitter, Pinterest, etc.)
• Strong attention to detail and time management skills
• Self-starter who thrives in a fast-paced environment
• Proactive, organized, and able to work autonomously
• Understanding of the online advertising industry and social media
• Client Communication & Public Speaking skills
• Experience working with Excel/Google sheets for reporting metrics, including constructing pivot tables

Key Performance Indicators:

• Client Success Rate (hitting client goals)
• Account Growth & Retention
• Product & Strategy Development

Most Important Things (MITs):

• Account Growth & Retention (Results & Sentiment)
• Development of paid strategies for partners and department