WHY YOU WANT THIS ROLE:

Ready to level up your media buying career with a world-class US company—all from the comfort of your home?

This is your chance to grow into a Media Buying expert, managing large-scale budgets and driving real results for top advertisers. No prior native experience? No problem. We’ll guide you with mentorship, data-driven strategies, and hands-on training across platforms like Taboola and Outbrain.

At Launch Potato, you'll collaborate with a diverse, high-performing team across the Americas, gaining global experience in one of the most exciting spaces in digital media: Finance and Money Management.

If you’re looking for a role where you’re trusted, supported, and set up to thrive, this is it.

MUST HAVE:

• Hands-on experience running social or native ad campaigns across platforms like Meta, TikTok, Pinterest, Taboola, Outbrain
• Proven ability to monitor and optimize campaign performance using data
• Strong attention to detail with a focus on executional excellence and task management
• Ability to collaborate across functions and communicate clearly in a remote work environment
• Display an attitude of positivity and willingness to embrace change, not getting discouraged when business or cross-functional needs change
• Passion for performance marketing and a desire to grow within the Make Money/Manage Money vertical of our largest brand, FinanceBuzz

***This role will require occasional campaign monitoring after hours or on weekends, as needed.

EXPERIENCE: 3+ years of media buying experience, with a focus on performance-driven results across social and native ad campaigns

YOUR ROLE 

Support the success and growth of our Make Money/Manage Money native and social media campaigns by executing campaign builds, monitoring performance, and assisting in optimizations that help scale winning strategies.

OUTCOMES

• Execute and manage social and native ad campaigns across platforms such Meta and Taboola
• Monitor daily performance metrics and implement optimizations to creative, bids, and placements
• Partner with senior media buyers to launch new campaigns and expand existing ones while supporting strategic growth
• Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results
• Conduct competitor research and performance audits to surface new testing opportunities
• Collaborate with the Content and Paid Media teams to ensure seamless campaign setup and timely asset delivery
• Maintain campaign documentation and update performance trackers regularly to support team throughput

COMPETENCIES

• Execution-Oriented: Manages deliverables independently and consistently follows through on tasks that enable campaign momentum and growth.
• Detail-Driven: Demonstrates accuracy in reporting, campaign QA, and implementation of optimizations.
• Organized and Fast-Learning: You prioritize competing tasks effectively and quickly pick up on new trends or approaches to optimize your campaigns.
• Analytical Thinker: Understand key ad metrics and translate data into actionable strategies that improve funnel performance.
• Collaborative: Works effectively across team lines with buyers, content creators, and analysts to move campaigns forward.
• Curious & Analytical: Asks the right questions, seeks to understand performance drivers, and uses data to guide recommendations.
• Proactive Communicator: Provides regular updates, flags issues early, and clearly communicates changes or learnings to stakeholders.
• Coachability: Open to feedback, quickly applies learnings, and demonstrates a strong desire to grow into a more strategic buyer.

TOTAL COMPENSATION

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.

JOB SUMMARY

The Retail Store Manager of Sunnyside* is responsible for day-to-day team leadership and delivering a profitable business which supports Cresco Labs’ mission to normalize, professionalize and revolutionize the cannabis industry. You will ensure the dispensary achieves or exceeds all key metrics and goals across all aspects of the dispensary including customer acquisition and loyalty, merchandising, operations, and talent development. This role will serve as the link between the Sunnyside* brand vision of providing access to consistent high-quality cannabis and cannabis knowledge and the operations of the store.  

At Sunnyside, we believe the employee experience is paramount to all. With a strong focus on training, development, diversity and authenticity, our employees experience both personal and professional growth.  As a Dispensary Manager, you will have:  

• Experience leading and motivating a team of hourly and salary employees; skills include recruiting, onboarding, training, managing employee relations and coaching. 
• The opportunity to build on retail business fundamentals to include effective scheduling, payroll, financial management, identifying sales trends, and business writing & reporting. 
• Skills in conflict resolution, strategic thinking, decision making and complex problem solving. 
• Skills in interviewing, talent selection and performance management of hourly and salary team members. 
• Experience in a dynamic role that combines problem solving, teamwork, technical skills, and customer service!

WHO YOU ARE

• You are energetic, possess strong interpersonal skills and work well with others. Collaboration is key to our team’s success! 
• You enjoy people! Consulting our customers, listening to their needs and providing an exceptional experience is vital to achieving customer loyalty. 
• You inspire others! You are a leader who has a passion for coaching, developing, and influencing your teams while driving a profitable business. You have proven success building a high-performance team! 
• You hold yourself to a high level of integrity and lead by example. In an industry that is highly regulated, we trust in our employee’s commitment to always do the right thing. 

CORE JOB DUTIES 

People Management: 

• Build and sustain a high-performing team through employee selection, onboarding, coaching and clear accountability for results. 
• Conduct at least monthly 1:1 quality conversations with each assistant manager and quarterly 1:1s with each store employee.  
• Assess team performance, skill gaps, and career aspirations of employees; solicit or provide resources, trainings or procedures to support team needs.  
• Analyze and determine effective headcount requirements and labor schedules that account for store sales trends, department objectives and labor laws.  
• Motivate and inspire dispensary team to exceed revenue targets and KPIs, with an emphasis on selling and cross-selling techniques. 
• Partner with Human Resources to resolve employee relations issues. 
• Ensure employees are knowledgeable and coached to navigate any regulatory changes. 
• Ensure a clean and safe environment for employees and customers 

Sales & Operational Excellence: 

• Provide regular updates, feedback, and solutions to corporate retail leadership across all areas of dispensary operations.  
• Establish and nurture key business partner relationships across Human Resources, Outreach, Compliance, Security, Employees Health & Safety, Marketing, Construction and IT. 
• Drive profitable sales through forecasting, scheduling, outstanding customer service and execution of programs and initiatives.  
• Identify business and competitor risks; analyze metrics to help increase market share. 
• Support outreach efforts/community partnerships to build a positive image within the community, drive brand awareness, and draw new patients. 
• Establish daily operations procedures with an eye towards improvement and efficiency.  
• Oversee inventory activities ensuring product requirements are met and deliveries are on time. 
• Maintain accurate records of all dispensary activities including daily cash reconciliations, guest records, sales, deliveries and returns. 
• Perform monthly audit reporting and store visit checklist with Area Manager. 
• Ensure compliance with all company policies, procedures, state, and local laws. 
• Serve as point of contact for state regulators and local authorities, overseeing any inspections or audits  

REQUIRED EXPERIENCE, EDUCATION AND SKILLS  

• Bachelor’s degree in business or comparable experience 
• 5-7 years of retail management experience required; Cannabis knowledge or dispensary leadership experience a plus 
• Experience managing teams of 10 or more with layers of leadership, preferably in a high-volume location with a focus on team development. 
• Demonstrated ability to learn, apply and teach others technical, product-related information in a professional consultative manner. 
• Experience working closely with HR teams and processes. 
• A high level of integrity, personal motivation, and sense of urgency 
• Proficient in MS Office, Highly Proficient in MS Excel with experience in data entry and data management  
• Strong business acumen including excellent communication, attention to detail and interpersonal skills 
• Available to work all hours of operation inclusive of nights, weekends and holidays 
• Must be able to lift, carry and balance up to 50 pounds (100 pounds with assistance). 

BENEFITS

Cresco Labs is proud to offer eligible employees a robust offering of benefits including, major medical, dental and vision insurance, a 401(K)-match program, FSA/HSA programs, LTD/STD options, life insurance and AD&D.  We also offer eligible employees paid holidays and paid time off.  Other rewards may include annual discretionary bonuses, stock options as well as participation in our employee discount program. Benefits eligibility for permanent positions may vary by full-time or part-time roles, location, or position.