***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

The Paid Advertising Senior Performance Analyst is responsible for owning the execution, performance, and growth of their marketing service within their book of business. They service the most complex, enterprise-level accounts and are highly regarded for their mastery over paid advertising. In addition to their account responsibilities, they are actively involved in developing the paid advertising team through training, escalation support, auditing existing accounts, and upleveling the product. The Senior Performance Analyst supports leadership in owning and improving one core pillar of the department’s business. The Senior Performance Analyst is exceptional at working under pressure and navigating probing client questions, difficult conversations, roadblocks, and account issues. In addition to their paid advertising knowledge, the Senior Performance Analyst has an understanding of cross-channel strategy, how their service impacts the broader media mix, and general business acumen.

Key Responsibilities:

• Lead paid advertising strategy and performance marketing for key accounts, ensuring strong execution and achievement of client goals.
• Demonstrate expert-level proficiency in at least two major advertising channels (Google/Bing, Meta, TikTok, LinkedIn, Pinterest, YouTube, Snapchat, etc.).
• Serve as the primary escalation point for key accounts, resolving roadblocks and driving performance.
• Apply advanced cross-channel and technical expertise (attribution, incrementality, advanced measurement) to deliver impactful client results.
• Oversee high-quality campaign execution, including thorough QA to prevent revenue-impacting errors.
• Ensure accurate budget pacing and advise on budget changes.
• Maintain excellent communication with clients and internal teams, leading strategic conversations and performance discussions.
• Mentor and elevate team talent through coaching, training, and support; identify department knowledge gaps and partner with leadership to implement solutions.
• Conduct training sessions on platforms, tools, industry trends, and best practices to strengthen team capability.
• Collaborate on new business pitches and audits, contributing strategic insights and industry perspective.
• Demonstrate full knowledge of the Power Circuit, executing on all recommendations from the solutions roadmap.
• Leverage AI technologies to optimize workflows, insights, and performance; model best practices for team adoption.

Role Requirements:

• 5-6 years of digital marketing experience; 4+ years in an agency setting
• Minimum 3 years of hands-on experience with Search Engine Marketing
• Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development on large, enterprise-level accounts
• Significant campaign management experience in 3 or more of the following additional campaign types:
• Performance Max
• Standard Shopping
• YouTube Ads
• Display Advertising
• Local campaigns
• Bing Ads

• Minimum 3 years of hands-on experience with Meta ads direct response campaigns
• Additional platforms a plus (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc.)

• Lead Gen and B2B experience 

• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Expert knowledge of funnel marketing and paid advertising in the marketing funnel
• Strong ability to formulate meaningful insights from marketing data, going beyond the stats and telling the story
• Other skills required: 
• Strong written and verbal communication skills
• Strong organizational and project management skills
• Self-motivated individual with a strong desire to succeed
• Excellent interpersonal skills
• Confident with client-facing presentations and communication
• Strong work ethic and ability to learn quickly and independently
• Interested in a long-lasting relationship with a growing company

Key Performance Indicators (KPIs)

• Client Book Revenue per Employee: $30k
• Client Retention (bi-annual): 90%
• Team Retention (of DRs if applicable): 95%

Most Important Things (MITs)

• Owns or supports the Associate Director who owns one of Power’s 5 pillars
• Audits and supports on strategy across 8-10 existing accounts within the department to ensure the gold standard each quarter
• Plays an active role in team-member development within the department

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

As the Senior Performance Analyst at Power Digital, you lead key accounts, driving performance marketing strategies and serving as the primary point of contact for paid social initiatives. With advanced technical expertise, you ensure a thorough understanding of attribution, incrementality, and cross-channel strategy to optimize results for clients. Your role extends to team development through mentorship and training sessions, contributing to new business initiatives, and staying ahead of industry trends to integrate innovative approaches into Power Digital's strategy for sustained excellence in the dynamic landscape of paid social advertising

Key Responsibilities:

• Serve as a key leader and/or paid social lead on designated accounts
• Spearheads performance marketing efforts across marquee accounts, leading strategy to achieve account goals
• Leading strategic iteration to achieve desired results, effectively navigating roadblocks, and capitalizing on key opportunities to drive performance
• Elevate team member skills through mentorship, executive support, and coaching
• Advanced technical knowledge of paid social and marketing strategy (attribution, incrementality, contribution analysis, advanced measurement, MMTs, and LRAs, technical acumen for channels)
• Thorough understanding of cross-channel strategy to ensure paid social delivers business results for clients
• Point of Escalation on Key Accounts:
• Serve as the primary point of contact and escalation for key paid social accounts.
• Ability to navigate roadblocks and facilitate solutions internally and externally as a key leader
• Oversee the delivery of a great paid social product
• Organize training sessions to enhance the team's overall expertise in paid social advertising platforms, tools, and industry best practices
• A catalyst for the development of our team and product via knowledge share and coaching opportunities
• Collaborate with the business development team to participate in new business audits and pitches
• Identifying Paid Social Trends and Developing Department Products:
• Stay abreast of industry trends, algorithm updates, and emerging technologies in the paid social advertising space
• Lead research initiatives to identify innovative approaches and best practices, integrating findings into the team's strategy
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Role Requirements:

• Legally able to work in U.S. without visa sponsorship
• 3+ years of experience in performance media buying, ideally in a digital or media agency (inclusive of 1.5+ years of experience in performance media buying on Meta)
• 2+ years of E-commerce experience
• Mentorship experience preferred 
• Strong Excel and data analysis skills
• Experience with Google Analytics, Shopify, and other technical platforms
• Ability to handle multiple tasks in a fast-paced environment and under tight deadlines
• Excellent communication skills required and ability to ask clarifying questions
• Strong enthusiasm, passion, creativity and commitment to paid social and client work
• Entrepreneurial spirit with passion for knowledge and personal growth

Key Performance Indicators (KPIs)

• Hitting client performance goals on 100% of designated accounts and/or tangible plan and strategy in place to do so
• Maintain unforecasted churn of 4% or less
• Contributing actively to at least 3 department initiatives per quarter

Most Important Things (MITs)

• Top-tier delivery of paid social product
• Key point of escalation for Paid Social accounts to maximize client retention
• Team member and product elevation

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

As a Paid Media Supervisor, you’ll own the performance, strategy, and growth of major multi-channel paid media accounts. Working closely with the Associate Media Director for high-level planning and direction, you’ll lead all day-to-day execution, optimization, and reporting. You’ll be the subject-matter expert in both internal and client meetings—driving strategy, presenting recommendations with confidence, and defending the work with data. You’ll guide an internal team to deliver smart, integrated paid media strategies across channels, ensuring our clients see real, sustained growth. This is a client-facing role, and your ability to lead conversations, shape direction, and influence outcomes is at the center of your impact.

Responsibilities:

• Successful end to end management & strategic oversight of designated paid media accounts.
• Meet pacing & KPI requirements for held accounts, ultimately working to move the goal posts & set improved performance expectations.
• Own all paid media strategy, project ideation, road-mapping & testing, leading the team with confidence & direction.
• Manage a small team of 1-2+ Media Managers (growing larger over time), delegating tasks & working to develop their strategic & technical skillsets.
• Work with Account Managers & the Media Director to identify client goals, priorities & efficiency requirements, ultimately improving Paid Media’s contribution to business success.
• Actively works to increase billing & channel support for existing media accounts & propose opportunities to expand media coverage for new accounts.
• Continually work to learn new strategies, test new platforms & expand Cardinal’s paid media offerings.
• Function as the primary point of contact both internally & externally for all ‘owned’ accounts responsible for pacing & performance of accounts.
• Responsible for generating reporting, writing insights & communicating with the client for designated accounts.
• Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions.
• Full ownership of Paid Media strategy for assigned accounts, working with the Media Director as needed.
• Responsible for strategic ideation on all accounts, designing & adjusting campaign strategies to meet each client’s business goals (and internal objectives).
• Responsible for designing & deploying tests in accounts on a monthly & quarterly cadence (structural, targeting, creative & messaging, conversion, etc).
• Responsible for continual testing, verification & improvement of full-funnel structures.

Role Requirements:

• 6-10+ years of Paid Media experience
• Experience managing multiple paid media accounts with budgets ranging between $100K-$1MM per month.
• Experience driving paid media strategy, project road maps, media plans, competitive research, testing and measurement frameworks for clients across multiple media channels.
• Experience in campaign management & strategy across multiple platforms, including Google Ads, Bing Ads, Meta, Google Display, Programmatic Display and Social (LinkedIn, TikTok, etc. are a plus).
• Experience with full funnel strategy, video, lead generation.
• Experience with Google Analytics, GTM, conversion and optimization strategy (GA4 knowledge is a plus).
• Ability to write ad copy, guide creative strategy, identify asset requirements and establish a creative testing cadence.
• Client relationship management experience. Reporting insights, identifying & optimizing towards client business goals.
• Team management experience.

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

The Digital Marketing Project Manager will play an integral part in the overall success of our account team’s delivery and service to our clients, serving as the communications and coordinating hub between team members and the client.  This role will report directly into the Client Experience team,, and will be supported by Power’s Project Management Office (PMO). 

This role will be an exceptional client-facing project manager, skilled at managing and delivering digital marketing deliverables and solutions from inception to completion.  They will become part of a high-performing team that gets client deliverables completed on time, on budget and with the highest standards of quality while working in a dynamic, fast-paced and forward thinking agency environment.  Working closely with clients and account teams, this role will manage multiple concurrent accounts, service lines and multi-disciplinary teams to meet our client’s strategic and tactical marketing objectives.  As a key member of the account team, this role will be proactive, have excellent communication and problem-solving skills, and be confident in your ability to meticulously organize and keep your deliverables moving forward on-time without compromising quality.  They will keep all stakeholders up to date with progress and overcoming all of the inevitable challenges along the way.  

Key Responsibilities:

• Manage multiple concurrent accounts, service lines, deliverables and cross-functional team members via web-based project management software (Asana) and various communication channels
• Create and execute deliverable plans, and revise as appropriate to meet continuously changing needs and requirements
• Oversee all aspects of deliverable management: scope, risk, schedule, quality, and communication to stakeholders’ fullest satisfaction
• Support account calls through detailed recaps, captured action items, Asana task assignments and diligent follow-up on action items
• Evaluate new work requests, identify resources needed, assign individual responsibilities, and schedule action items
• Provide regular updates and progress reports to internal teams and/or client stakeholders
• Conduct risk management and escalate internally within the account team to proactively mitigate issues
• Identify areas for improvement with internal and external processes along with possible solutions

Role Requirements:

• Minimum of three (3) years of experience leading projects and supporting client deliverables in a digital marketing agency environment
• Strong proficiency with Asana as a work management platform
• CAPM, CSM, PMP, PRINCE2, PMI-ACP, or equivalent preferred
• Bachelor’s degree required
• Subject matter familiarity in digital marketing (e.g.: SEO, SEM, Content Marketing, Display, Feeds, Paid Social, Analytics, etc.)
• Able to thrive in fast-paced environments and embrace change
• Professional approach and comfort with conflict management and mediation
• Ability to direct teams effectively in task prioritization and execution as well as facilitation of multiple projects simultaneously within a high-pressure environment
• Excellent diplomatic, interpersonal, negotiation and communications skills with tenacity to solve internal and client problems quickly
• Process driven, highly organized and methodical with excellent time management skills, strong business ethics, and political awareness
• An enthusiastic and committed attitude, flexible problem-solver, open to participate and promote change within the organization
• Self-starter with ability to think independently and work autonomously

Key Performance Indicators (KPIs)

• Consistent adoption of PMO templates and processes
• Documented time savings achieved through PM task/work ownership
• Projects/deliverables completed and delivered on-time

Most Important Things (MITs)

• Ensuring on-time delivery of all supported digital marketing deliverables
• Establishing operational and project management best practices on supported accounts
• Maintaining ongoing communication between the client and account team regarding the status of all projects and deliverables

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

• As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business. You are oriented towards the clients’ business success, tying your efforts to the greater business goals. You are self-started and autonomously own your responsibilities. You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix. You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. As the Strategist, you are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance

Responsibilities:

• Full ownership and execution of performance marketing via paid social & paid media native platforms
• Meta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads
• Effectively executing builds and production A-Z with redundancy across channels; facilitating production with Specialists on teams where applicable
• Lead execution of optimizations with regards to performance improvements relative to goals
• Manage all client budgets and/or advise on budget changes based on your expertise
• Effectively own strategic communication internally for client teams
• Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable
• Weekly client progress recaps, outlining performance insights and future recommendations
• Excellent marketing and business strategy acumen
• Complete understanding of the marketing funnel and how to execute via paid social and paid media
• Full understanding of the eCommerce model and lead gen strategies
• Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
• Ownership of performance reporting and strategy communication
• Execute performance reporting A-Z with excellent presentation creation capabilities
• Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Role Requirements:

• 2-3 years of digital marketing experience. 1-2 years in agency setting
• Minimum 2 years of experience with Direct Response marketing; specifically in E-Commerce, Lead Gen or B2B
• Minimum 2 years of experience with Meta Ads for direct response campaigns
• Minimum 2 years of hands-on experience with Search Engine Marketing
• Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development
• Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing Ads
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Strong understanding of full-funnel marketing and paid media’s place in the funnel

Other skills required:

• Strong written and verbal communication skills
• Strong organizational and project management skills
• Self-motivated individual with a strong desire to succeed
• Excellent interpersonal skills
• Strong work ethic and ability to learn quickly and independently
• Interested in a long-lasting relationship with a growing company

Key Performance Indicators (KPIs):

• $9.5k team-member EBITDA
• Maintain below 10% Client Churn Rate
• 5-7 Accounts

Most Important Things (MITs):

• Excellence in channel production and account performance
• Cross-channel collaboration
• Internal communication