The opportunity:

We're looking for a passionate and driven Backend Engineer to join our dynamic and innovative team This leadership opportunity is a great fit for someone who blends hands-on coding expertise with a strategic understanding of modern application architecture, cloud native technologies, and agile team collaboration within the media and marketing landscape. We encourage applications from a diverse range of backgrounds and experiences.

What you’ll be doing:

• Design, develop, and maintain highly scalable, resilient, and cost-effective backend services using 
  Node.js and TypeScript.
• Architect and implement serverless solutions leveraging the AWS Serverless stack, including API 
  Gateway, Lambda, and DynamoDB, with a strong focus on single-table design and efficient indexing 
  strategies.
• Implement robust asynchronous processing and messaging patterns using AWS SQS, SNS, and 
  EventBridge.
• Write clean, well-documented, and testable code, adhering to best practices and coding standards.
• Participate in code reviews to maintain code quality and share knowledge within the team.

What we want from you:

We understand that candidates may not have every single skill listed below. We encourage you to apply if you 
possess a strong foundation in product ownership and a willingness to learn and grow.
Core Requirements:
• Expertise in Node.js with TypeScript
• Deep experience with AWS Serverless stack:
• API Gateway, Lambda, DynamoDB (single-table design, indexing strategies)
• SQS, SNS, EventBridge for messaging and async processing
• CloudWatch, CloudTrail, X-Ray for monitoring and auditing
Infrastructure as Code:
• Strong knowledge of AWS CDK (preferred) or Terraform
• Familiarity with AWS CodeBuild to power infrastructure provisioning and build pipelines
CI/CD:
• Strong GitHub Actions experience:
• Multi-environment deployments (dev, stage, prod)
• CodeBuild integration within workflows
• Secure secrets management and production deployment gating

What we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

The opportunity:

We're looking for a passionate and driven Fullstack Engineer to join our dynamic and innovative team This leadership opportunity is a great fit for someone who blends hands-on coding expertise with a strategic understanding of modern application architecture, cloud native technologies, and agile team collaboration within the media and marketing landscape. We encourage applications from a diverse range of backgrounds and experiences.

What you’ll be doing:

• Design, develop, and maintain responsive and performant user interfaces using React and TypeScript, focusing on modular component architecture and seamless integration with backend APIs and authentication flows (e.g., OAuth/Cognito).
• Architect and implement serverless solutions leveraging the AWS Serverless stack, including API Gateway, Lambda, and DynamoDB, with a strong focus on single - table design and efficient indexing strategies.
• Design, develop, and maintain infrastructure using AWS CDK (preferred) or Terraform, ensuring automated, repeatable, and version-controlled deployments of all cloud resources.
• Write clean, well-documented, and testable code, adhering to best practices and coding standards.
• Participate in code reviews to maintain code quality and share knowledge within the team.

What we want from you:

We’re ideally looking for someone who is comfortable across the entire stack and can take ownership of feature 
delivery from design to deployment. The ideal candidate should have:
• Frontend Skills:
o React with TypeScript, using modular component architecture
o Integration with APIs and authentication flows (OAuth/Cognito)
o Experience with frontend build tools and bundlers
• Backend Skills:
o Node.js with TypeScript, following clean architecture and modular service design
o Strong grasp of AWS Serverless:
▪ API Gateway, Lambda, DynamoDB, SQS, SNS, EventBridge, CloudWatch, CloudTrail, 
X-Ray
• Infrastructure and CI/CD:
o Hands-on experience writing and maintaining infrastructure using CDK (preferred) or 
Terraform
o Comfortable with GitHub Actions pipelines, including integration with AWS CodeBuild, 
managing environments, and implementing approval flows
• General:
o End-to-end ownership mindset — from writing business logic to observing production behavior
o Bonus: experience working with event-driven architectures and building systems with high 
observability and resilience

What we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

Head of Quality Engineering to lead and scale our QA function in India (Relocation to Noida required) 

 This is a pivotal leadership role within our Engineering and Technology team, requiring a unique blend of strategic foresight, commercial awareness, and hands-on technical expertise. 

The ideal candidate is not just a manager but a leader and coach—someone who can recruit and build a high-performing team from the ground up while maintaining involvement in projects and automation. You will be the driving force behind our continued AI Transformation in QA in the region and, ensure our technical capabilities are always one step ahead of business demand. 

This role offers relocation to Noida, its important that you are happy to relocate to Noida and our team will support your relocation 

What you’ll be doing: 

Leadership, Team Development & Future-Readiness 

• Build & Scale: Recruit top-tier QA talent to build the India team. Manage high-volume, high-pressure hiring cycles and  a establish QA Automation hub. 

• Future-Proofing the Workforce: Collaborate closely with Sales and Business Development teams to understand the sales pipeline and emerging market trends. Translate these insights into training roadmaps to ensure the team is "project-ready" for next-generation work before it arrives. 

• Talent Development: Follow and contribury to global engineering career progression frameworks. Foster a culture of continuous learning by coordinating training programs, onboarding graduates, and personally coaching team members. 

• Global Collaboration: Act as the primary liaison for the India region within our global community of QA leaders, ensuring alignment with global standards while addressing local operational needs. 

• Employee Wellbeing: Balance the drive for high performance with a deep commitment to team wellbeing, proactively managing signs of burnout and ensuring a healthy, sustainable work-life balance for your staff. 

 
AI Transformation & Technical Excellence 

• AI Leadership: Champion the adoption of AI-assisted testing tools and generative AI within the QA workflow. Lead transformation activities to automate test generation, self-healing scripts, and predictive quality analytics. 

• Automation Strategy: Lead the design and development of robust, scalable test automation frameworks using modern tools, with a specific focus on Playwright. 

• Hands-on Engineering: Review complex test scenarios and contribute to automation code or framework architecture. You will be expected to guide the team on technical implementation in Java, Python, or JavaScript. 

• Shift-Left & CI/CD: Support project teams in integrating quality gates within deployment pipelines and drive the adoption of "Shift-Left" testing principles. 

 
Strategic Quality Management 

• Metrics & KPIs: Define and track quality metrics (DRE, Test Coverage, Cycle Time) to provide transparent reporting to executive stakeholders. 

• SDLC Integration: Collaborate closely with Engineering, Product, and DevOps leads to embed quality as a mindset throughout the development lifecycle. 

• Infrastructure & Data: Oversee test environment management, data management strategies, and ensure the infrastructure supports rigorous performance and security testing. 

• Client Delivery Assurance: Act as the senior escalation point for critical project quality issues. Build relationships with global account leads to ensure Indian based delivery teams are meeting client expectations and strictly adhering to any SLAs 

 
Process & Operations 

• Agile Efficiency: Optimize testing processes to support rapid Agile/Scrum development cycles, reducing time-to-market whilst improving quality. 

• Prioritization: Expertly handle multiple conflicting priorities and context switching between strategic planning, crisis management, and recruitment activities. 

What we want from you: 

• Extensive QA Leadership & Team Scaling: Proven extensive experience in Quality Assurance, leading and managing teams, with a track record of building and scaling QA teams from small to medium sizes (including graduate intake and senior hires). 

• Comprehensive Technical QA Expertise: Strong hands-on proficiency in test automation frameworks (Java, Python, JavaScript), deep understanding of Functional, API, Performance (JMeter, k6), and Security testing fundamentals. 

• Modern QA Tooling & CI/CD Mastery: Experience with Playwright is highly desirable, along with proficiency in modern CI/CD tools (Jenkins, GitHub Actions, GitLab CI). 

• E-commerce/Retail Domain Expertise: Understanding of complex buying journeys within E-commerce/Retail domains, with experience using platforms like Shopify, Adobe Commerce, SFCC, or CommerceTools. 

• Strategic Business & Commercial Acumen: Ability to analyse business trends, sales pipelines, and commercial impact to forecast skill requirements, drive proactive team upskilling, and strategically prepare teams for future sales initiatives. 

• AI Transformation & Empowerment: Proven experience with AI transformation activities and a passion for empowering teams to effectively utilize AI tools in daily workflows. 

• Adaptable, Resilient & Results-Oriented: Comfortable with frequent context switching, adept at managing ambiguity in a fast-paced environment, and capable of handling demanding hiring targets and delivery deadlines. 

• Exceptional Communication & Stakeholder Management: Excellent verbal and written communication skills, capable of clearly explaining complex technical quality risks to non-technical stakeholders. 

• High Emotional Intelligence & Relationship Building: Possesses high emotional intelligence, fostering deep trust and strong relationships across cultural boundaries as an approachable, empathetic listener. 
• Vibrant Team & Tech Community Builder: Actively fosters a vibrant internal engineering culture (organizing Hackathons, Guilds, Lunch & Learns) and a strong sense of community within a distributed workforce through team bonding and celebrating successes. 

Desirable Attributes: 

• Cloud Native: Experience with cloud platforms (AWS, Azure, GCP) and containerization technologies (Docker, Kubernetes). 

• Emerging Tech: Demonstrated knowledge of AI/ML testing approaches and implementation of LLMs in testing. 

• Certifications: ISTQB Advanced Level or equivalent quality certifications. 

• Remote Management: Experience managing distributed or remote teams across different time zones. 

What we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

Head of Quailify Engineering needed to lead and scale our QA function in India. This is a pivotal leadership role within our Engineering and Technology team, requiring a unique blend of strategic foresight, commercial awareness, and hands-on technical expertise. 

The ideal candidate is not just a manager but a leader and coach—someone who can recruit and build a high-performing team from the ground up while maintaining involvement in projects and automation. You will be the driving force behind our continued AI Transformation in QA in the region and, ensure our technical capabilities are always one step ahead of business demand. 

What you’ll be doing: 

Leadership, Team Development & Future-Readiness 

• Build & Scale: Recruit top-tier QA talent to build the India team. Manage high-volume, high-pressure hiring cycles and  a establish QA Automation hub. 

• Future-Proofing the Workforce: Collaborate closely with Sales and Business Development teams to understand the sales pipeline and emerging market trends. Translate these insights into training roadmaps to ensure the team is "project-ready" for next-generation work before it arrives. 

• Talent Development: Follow and contribury to global engineering career progression frameworks. Foster a culture of continuous learning by coordinating training programs, onboarding graduates, and personally coaching team members. 

• Global Collaboration: Act as the primary liaison for the India region within our global community of QA leaders, ensuring alignment with global standards while addressing local operational needs. 

• Employee Wellbeing: Balance the drive for high performance with a deep commitment to team wellbeing, proactively managing signs of burnout and ensuring a healthy, sustainable work-life balance for your staff. 

 
AI Transformation & Technical Excellence 

• AI Leadership: Champion the adoption of AI-assisted testing tools and generative AI within the QA workflow. Lead transformation activities to automate test generation, self-healing scripts, and predictive quality analytics. 

• Automation Strategy: Lead the design and development of robust, scalable test automation frameworks using modern tools, with a specific focus on Playwright. 

• Hands-on Engineering: Review complex test scenarios and contribute to automation code or framework architecture. You will be expected to guide the team on technical implementation in Java, Python, or JavaScript. 

• Shift-Left & CI/CD: Support project teams in integrating quality gates within deployment pipelines and drive the adoption of "Shift-Left" testing principles. 

 
Strategic Quality Management 

• Metrics & KPIs: Define and track quality metrics (DRE, Test Coverage, Cycle Time) to provide transparent reporting to executive stakeholders. 

• SDLC Integration: Collaborate closely with Engineering, Product, and DevOps leads to embed quality as a mindset throughout the development lifecycle. 

• Infrastructure & Data: Oversee test environment management, data management strategies, and ensure the infrastructure supports rigorous performance and security testing. 

• Client Delivery Assurance: Act as the senior escalation point for critical project quality issues. Build relationships with global account leads to ensure Indian based delivery teams are meeting client expectations and strictly adhering to any SLAs 

 
Process & Operations 

• Agile Efficiency: Optimize testing processes to support rapid Agile/Scrum development cycles, reducing time-to-market whilst improving quality. 

• Prioritization: Expertly handle multiple conflicting priorities and context switching between strategic planning, crisis management, and recruitment activities. 

What we want from you: 

• Extensive QA Leadership & Team Scaling: Proven extensive experience in Quality Assurance, leading and managing teams, with a track record of building and scaling QA teams from small to medium sizes (including graduate intake and senior hires). 

• Comprehensive Technical QA Expertise: Strong hands-on proficiency in test automation frameworks (Java, Python, JavaScript), deep understanding of Functional, API, Performance (JMeter, k6), and Security testing fundamentals. 

• Modern QA Tooling & CI/CD Mastery: Experience with Playwright is highly desirable, along with proficiency in modern CI/CD tools (Jenkins, GitHub Actions, GitLab CI). 

• E-commerce/Retail Domain Expertise: Understanding of complex buying journeys within E-commerce/Retail domains, with experience using platforms like Shopify, Adobe Commerce, SFCC, or CommerceTools. 

• Strategic Business & Commercial Acumen: Ability to analyse business trends, sales pipelines, and commercial impact to forecast skill requirements, drive proactive team upskilling, and strategically prepare teams for future sales initiatives. 

• AI Transformation & Empowerment: Proven experience with AI transformation activities and a passion for empowering teams to effectively utilize AI tools in daily workflows. 

• Adaptable, Resilient & Results-Oriented: Comfortable with frequent context switching, adept at managing ambiguity in a fast-paced environment, and capable of handling demanding hiring targets and delivery deadlines. 

• Exceptional Communication & Stakeholder Management: Excellent verbal and written communication skills, capable of clearly explaining complex technical quality risks to non-technical stakeholders. 

• High Emotional Intelligence & Relationship Building: Possesses high emotional intelligence, fostering deep trust and strong relationships across cultural boundaries as an approachable, empathetic listener. 
• Vibrant Team & Tech Community Builder: Actively fosters a vibrant internal engineering culture (organizing Hackathons, Guilds, Lunch & Learns) and a strong sense of community within a distributed workforce through team bonding and celebrating successes. 

Desirable Attributes: 

• Cloud Native: Experience with cloud platforms (AWS, Azure, GCP) and containerization technologies (Docker, Kubernetes). 

• Emerging Tech: Demonstrated knowledge of AI/ML testing approaches and implementation of LLMs in testing. 

• Certifications: ISTQB Advanced Level or equivalent quality certifications. 

• Remote Management: Experience managing distributed or remote teams across different time zones. 

What we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.

We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

We are VML Enterprise Solutions - a group of talented engineers, tech experts, and creators who combine our passions and contribute to the IT world. You may know us better as Wunderman Thompson Technology – in 2024 we changed our name, but at the same time, we remained a great team of people who deliver our best. We design, build, manage and run complex technology platforms and help our clients to benefit from our work and creativity. 

The opportunity:

We are looking for a skilled Backend Developer who is passionate about building scalable, high-performance applications. This role offers the chance to work on modern cloud-native solutions, contribute to end-to-end development, and collaborate with cross-functional teams to deliver robust and secure backend systems.

What you’ll be doing:

• Designing, developing, and maintaining backend services using Node.js and Nest.js.
• Building and integrating RESTful APIs with strong authentication and authorization practices.
• Developing cloud-native services and deploying solutions within AWS environments.
• Working with CI/CD pipelines using GitHub for automated builds, testing, and deployments.
• Troubleshooting, optimizing, and enhancing application performance and reliability.
• Collaborating with frontend, QA, and DevOps teams to deliver high-quality application features.
• Ensuring best software engineering practices, code quality, and documentation.

What we want from you:

• Hands-on experience with Node.js and Nest.js.
• Familiarity with cloud-native development, preferably using AWS services.
• Experience working with GitHub CI/CD pipelines.
• Strong understanding of RESTful API patterns.
• Knowledge of authentication and authorization (auth & authn) mechanisms.

What we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Our personality and behaviours: We believe that we are what we do, not just what we say. Our shared values and behaviours show how to bring the VML Enterprise Solution's culture to life through the actions we all take every day:

• Connect Meaningfully
• Inspire Creatively
• Include Purposefully
• Approach Positively

Our brilliant, talented people are what makes VML Enterprise Solutions what we are. That’s why we look for people who go beyond and always push our thinking to be better than yesterday.

AT VML Enterprise Solutions

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.