Hankook Tire & Technology is a global leader in high-performance tire manufacturing, founded in 1941 and headquartered in Seoul, South Korea. As the world’s seventh-largest tire producer, Hankook operates advanced manufacturing facilities and offices in North America, including its U.S. headquarters in downtown Nashville, TN, and a state-of-the-art production plant in Clarksville, TN. The company delivers innovative tire solutions for passenger vehicles, trucks, motorsports, and original equipment manufacturers (OEMs) worldwide.

• Global Innovation: Pioneering innovative technologies and eco-friendly manufacturing practices. 
• Career Growth: Opportunities for internal mobility, leadership development, and continued learning.
• Employee-Focused Benefits: Competitive health coverage, 401(k) with match, paid time off, ten paid holidays per year and employee discounts on tires.
• Inclusive Culture: Committed to diversity, teamwork, and sustainability

Location: The Digital Marketing Specialist position is located at our North American Headquarters in the AT&T (Batman) Building in downtown Nashville, TN. Enjoy a collaborative work environment from Nashville's most iconic building featuring company-paid on-site parking, a cafe, gym, dry-cleaning services, and more. 

Work Style: In-person, Monday – Friday

Job Purpose

This role supports the development and execution of digital marketing initiatives and marketing events to strengthen brand awareness and drive business growth. The position will work closely with internal teams and external agencies to execute integrated marketing initiatives across digital channels and support event-based marketing programs targeting both B2B and B2C audiences.

 Key Accountabilities

• Develop digital marketing strategies based on analysis of the U.S. media and digital landscape, as well as benchmarking of global brands and key competitors. Establish detailed marketing initiatives, execution plans, and performance goals aligned with business objectives.
• Support the development and execution of digital marketing strategies across multiple digital channels.
• Manage and coordinate digital marketing campaigns including social media, online promotions, and content initiatives.
• Coordinate influencer marketing programs including identifying influencers, managing partnerships, and monitoring campaign performance.
• Track campaign performance and provide insights to improve marketing effectiveness.
• Collaborate with internal teams (including GHQ) and external agencies to execute integrated marketing campaigns.
• Plan and execute marketing events including dealer events, promotional events, brand activations, and corporate marketing initiatives.
• Experience planning and executing brand campaigns
• Experience working with marketing agencies or external partners
• Maintain and monitor Marketing budgets; collaborate with marketing operations to ensure timely payment processing and documentation.
• Secure pre-approvals for all activites, ensuring fiscal responsibility and alignment with organizational objectives.
• Lead negotiations and manage all direct interactions with external agencies, including overseeing the quoting and contracting process for event services.
• Execute other responsibilities as assigned by leadership to support organizational goals.

 Level of Accountabilities

• Individual Contributor
• Performs assignments in a professional level role
• Manages projects from start to finish
• Uses existing procedures & practices to solve moderate/complex problems; receives coaching, guidance and direction from Management

 Core Competencies

• Fast paced self-starter
• Superior interpersonal & communication skills, especially when working with high profile individuals, under stress, etc.
• Strong attention to detail and ability to manage multiple stakeholders (agency, local and global) effectively.
• Excellent Microsoft Excel, PowerPoint, Outlook and Word skills
• Excellent problem solving & analytical skills

Qualifications

• A bachelor’s degree is required
• 5-10 years of digital marketing experience required
• Experience in marketing events, and vendor/agency management preferred
• Must be comfortable with traveling 20% - 30% and be willing to work some weekend/evening hours as needed
• Experience in automotive or tire industry preferred

DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position.  They are not intended to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified.

Hankook Tire is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.

Hankook Tire & Technology is a global leader in high-performance tire manufacturing, founded in 1941 and headquartered in Seoul, South Korea. As the world’s seventh-largest tire producer, Hankook operates advanced manufacturing facilities and offices in North America, including its U.S. headquarters in downtown Nashville, TN, and a state-of-the-art production plant in Clarksville, TN. The company delivers innovative tire solutions for passenger vehicles, trucks, motorsports, and original equipment manufacturers (OEMs) worldwide.

• Global Innovation: Pioneering innovative technologies and eco-friendly manufacturing practices. 
• Career Growth: Opportunities for internal mobility, leadership development, and continued learning.
• Employee-Focused Benefits: Competitive health coverage, 401(k) with match, paid time off, ten paid holidays per year and employee discounts on tires.
• Inclusive Culture: Committed to diversity, teamwork, and sustainability.

Location: The Pricing Specialist position is located at our North American Headquarters in the AT&T (Batman) Building in downtown Nashville, TN. Enjoy a collaborative work environment from Nashville's most iconic building featuring company-paid on-site parking, a cafe, gym, dry-cleaning services, and more. 

Work Style: In-person, Monday - Friday

Job Purpose

This role is responsible for driving effective pricing strategy and market competitiveness by monitoring competitor pricing and market trends. It ensures proper MAP management and internal compliance in collaboration with external partners. The position analyzes internal sales data and competitive insights to recommend official list prices and optimize pricing structures at the SKU level. It supports accurate and timely pricing adjustments while maintaining thorough documentation of pricing activities. Additionally, the role collaborates with cross-functional stakeholders to deliver data-driven insights that align pricing decisions with broader Marketing and Sales objectives.

Key Accountabilities

Price Management

• Monitor competitor pricing across the market to identify trends, threats, and opportunities.
• Manage MAP (Minimum Advertised Price), including setup and adjustments to price structures at the SKU level.
• Manage internal MAP compliance rates in collaboration with a third-party agency.
• Analyze internal sales data and market trends to recommend official list prices and pricing strategies for products.
• Analyze competitor Price lists and provide analytical insights to Key Stakeholders
• Support pricing adjustments by understanding internal pricing structures, collaborating with stakeholders, and executing changes with accuracy and in a timely manner.           
• Maintain documentation of competitive intelligence findings and pricing actions for reporting and future reference.
• Collaborate with the pricing manager and other stakeholders to provide data-driven insights that inform strategic decisions and support alignment with broader Marketing and Sales initiatives.

Level of Accountabilities

• Individual Contributor
• Works with limited supervision
• Works in collaboration with manager, sales & marketing and customers

Core Competencies

• Proficient in using development and data analysis tools
• Advanced skills in MS Office (especially Excel)
• Problem-solving through excellent interpersonal and communication skills, both oral and written
• Strong attention to detail and commitment to accuracy

Qualification

• Bachelor's degree in Data Analytics, Economics, Statistics, Business Administration, or related area preferred
• At least 5 to 10 years of price Management experience preferred
• Previous SAP experience preferred
• Experience in the manufacturing industry preferred
• Experience with pricing software or competitive intelligence tools is a plus

DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position.  They are not intended to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified.

Hankook Tire is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.