About Choreograph

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data, and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising. Our team of thinkers, builders, creators, and problem solvers are over 1,000 strong, across 20 markets around the world. As an Senior SEO Consultant, you will operate within this innovative ecosystem, leveraging data and technology to drive impactful client solutions.

Role Summary and Impact

We are looking for a skilled Digital Analytics & CRO Consultant to lead projects for our high-profile clients. We offer a dynamic work environment where collaboration and innovative digital marketing solutions are at the forefront. 

Key Responibilities

• Proficiency in developing and conveying CRO and Digital Analytics strategies in simple terms.
• Ability to independently draft detailed requirements/implementation documents.
• Clear and proper communication of technical activities to developers.
• Daily use of Adobe Analytics and Adobe Target.
• Daily use of Google Analytics 4, Google Tag Manager, and familiarity with technical implementation as well as data analysis.
• Daily use of tools for user experience intelligence (Contentsquare, Hotjar, Clarity, Lucky Orange…).
• Daily use of tools for experimentation and personalization (VWO, AB Tasty, Optimizely, Dynamic Yield, Convert…)
• Understanding and ability to explain basic concepts of inferential and Bayesian statistics.
• Hands-on experience with Javascript, HTML, CSS.

Requirements

• A clear inclination for continuous learning.
• Knowledge of UX/UI principles and best practices.
• Fluent English language skills, both spoken and written.
• Fluent Italian language skills, both spoken and written.
• Great attention to detail.
• Creative problem-solving and thinking outside the box.
• Effective time management with the ability to balance competing priorities.
• Strong presentation abilities and a commitment to providing excellent customer service.
• Strong organizational abilities.
  
  

Considered as a plus

• Experience with niche digital analytics tools (Piwik Pro, Piano Analytics...)
• Experience with data visualization tools (Looker Studio, Tableau, Power BI…)
• Experience with Data Analysis in Python or R.
• Experience with a Consent Management Platform and/or with common technical privacy issues.
• Daily use of Adobe Analytics and Adobe Target.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

#LI-Promoted

About Choreograph

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data, and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising. Our team of thinkers, builders, creators, and problem solvers are over 1,000 strong, across 20 markets around the world. As an Senior SEO Consultant, you will operate within this innovative ecosystem, leveraging data and technology to drive impactful client solutions.

Role Summary and Impact

We are looking for an experienced Senior SEO Consultant who wishes to join a stimulating and evolving environment. The ideal candidate will drive the evolution and integration of SEO into complex, performance-driven, and data-based marketing strategies, often in digital transformation contexts.

The Senior SEO Consultant will define, lead and oversee comprehensive strategic SEO initiatives, including technical optimization, content and off-site. This role involves managing projects to achieve goals for prestigious clients, working closely with members of the SEO team, web analysts and account teams to perfectly integrate SEO strategies with other digital marketing initiatives for a holistic, data-driven approach.

The candidate must have in-depth expertise in analysing and interpreting search intent, with the ability to translate users' implicit and explicit needs into strategic recommendations for content development, information architecture and website functionality

Responsibilities

•  
• Leading the development and implementation of strategic SEO initiatives based on data insights to maximize impact, focus on client's goals.
• Lead in-depth data analysis to extract strategic insights, formulate actionable recommendations, and supervise advanced reporting, with a focus on key business performance indicators.
• Implement and test optimization techniques for Large Language Models (GEO and AEO), refining the structure and semantics of content to maximize visibility and relevance in generative search responses.
• Ensure strategic integration of SEO with other digital marketing levers (SEA, Content Marketing, UX, CRM, Analytics, CRO, Data & Tech strategy) across multi-channel and multi-country contexts.
• Manage and coordinate the consultants assigned to projects. Oversee tasks and deadlines to ensure timely and high-quality delivery.

Requirements

• Minimum of 5-6 years of SEO experience, with proven experience in managing projects and teams.
• In-depth knowledge of all SEO assets (on-page, off-page, technical, content, off-site) and search engine algorithms.
• Expertise in web analytics (GA4, Adobe Analytics), data visualization (Looker Studio, Power BI), and advanced data analysis for strategic insights and actionable recommendations.
• Proficiency in HTML, CSS, and JavaScript as it relates to SEO, and knowledge of various CMS.
• Mastery of common SEO tools (Google Search Console, Semrush, BrightEdge, Ahrefs, Lumar, Screaming Frog, etc.).
• Knowledge of AI/Machine Learning applications to improve automation on SEO projects.
• Experience in analysis and optimisation to increase visibility on LLMs (GEO-AEO)
• Exceptional written and verbal communication skills, with excellent proficiency in English. A second language is a plus.
• Advanced proficiency in Excel/Google Sheets and presentation tools (PowerPoint/Google Slides) for high-level reporting.
• Ability to manage multiple complex projects simultaneously in a fast-paced environment, demonstrating both autonomy and strong teamwork.
• Excellent project management and time management skills, combined with outstanding organisational, problem-solving and strategic thinking abilities.
• Strong analytical skills, with the ability to multitask effectively in a fast-paced environment.
• Demonstrated ability to successfully meet deadlines.
• Capacity to work both independently and collaboratively within a team.
• Good proficiency in English (both oral and written) is mandatory due to international projects; a second European language is a significant plus.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

#LI-Promoted

About Choreograph

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data, and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising. Our team of thinkers, builders, creators, and problem solvers are over 1,000 strong, across 20 markets around the world. As an SEO Consultant, you will operate within this innovative ecosystem, leveraging data and technology to drive impactful client solutions.

Role Summary and Impact

We are seeking an enthusiastic and skilled SEO Consultant to join our dynamic team. This role is crucial for integrating SEO into complex digital performance-driven strategies, directly impacting client success. The SEO Consultant will be responsible for leading and executing all SEO activities, including technical assessments, content strategies, and comprehensive link building, to significantly enhance search engine rankings for prestigious client companies across diverse industries. You will deliver high-standard strategic and operational support, ensuring robust digital presence and growth for our clients.

Responsibilities

• Analyze business requirements to propose and implement high-performing SEO project solutions tailored to client objectives.
• Conduct ongoing, in-depth keyword research, including discovery and expansion of new keyword opportunities.
• Research, develop, and implement technical and content recommendations to achieve optimal SEO performance.
• Develop and execute comprehensive link building strategies.
• Integrate SEO strategies effectively within broader digital marketing scenarios, aligning with client needs and other digital levers
• Implement and test optimization techniques for Large Language Models (GEO and AEO), refining the structure and semantics of content to maximize visibility and relevance in generative search responses.
• Provide thorough and insightful data analysis for client properties and competitive landscapes.
• Ensure the timely and accurate delivery of monthly, quarterly, and annual reports as required.
• Collaborate closely with other SEO Consultants, Managers, Web Analysts, CRO Specialists, Media teams and Account teams to develop unified offers and implement synergistic SEO strategies.
• Continually identify and pursue opportunities to streamline and improve internal processes and workflows.

Requirements

• BS/MS degree in engineering, marketing, or a related field.
• 2-3 years of progressive experience in an SEO-focused role, either agency-side or in-house, demonstrating proven working knowledge of search engine optimization practices.
• Deep knowledge of ranking factors, search engine algorithms, and current SEO trends and best practices.
• Knowledge of the current search scenario, experience in GEO to improve brand visibility on major LLMs.
• Prior experience in technical SEO, preferably for e-commerce and/or multi-country websites.
• Proven experience in running successful content and link building strategies.
• Basic understanding of the main synergies between SEO and Search Engine Advertising (SEA).
• In-depth experience with website analytics tools (e.g., Google Analytics, Adobe Analytics) and common data visualization tools (e.g., Looker Studio).
• Working knowledge of HTML, CSS, and JavaScript development and their constraints related to SEO.
• Strong familiarity with key search tools (e.g., Google Search Console, Semrush, Ahref, Lumar, Screaming Frog, AWR, Majestic).
• Leveraging modern technologies, including AI, to enhance efficiency, automate processes, and champion digital evolution.
• Good proficiency in English (both oral and written) is mandatory due to international projects; a second European language is a significant plus.
• Cultivating strong internal and external relationships through clear, influential communication and an inclusive collaborative style.
• Proficiency in Excel and PowerPoint.
• Strong organizational and analytical skills, with the ability to multitask effectively in a fast-paced environment.
• Demonstrated ability to successfully meet deadlines.
• Capacity to work both independently and collaboratively within a team.
• A commitment to ongoing professional development, acquiring new skills, and adapting swiftly to evolving contexts and market demands.
• Driving accountability and delivering exceptional value by prioritizing client needs and fostering strong, solution-oriented partnerships.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

#LI-Promoted