Our Engagement Product Development team is growing and we are now looking for a Senior Salesforce Marketing Cloud Developer to join! Engagement at Betsson Group ensures our customers come back for more. It’s all about loyalty. We provide a world class customer experience beyond the game play featuring Tournaments, Dynamic personalized campaigns and much more!

A taster of what you will be involved with: 

• Act as a consultant and technical expert on the Salesforce platform by providing support to stakeholders and users.
• Closely collaborate with experts from other areas to leverage on the Salesforce technologies through integrations with other solutions.
• Setting up new business units in SFMC that include but not limited to the configuration of the data points and FTP locations.
• Use AMP script to develop dynamic content in SFMC.
• Use SSJS to develop new custom applications in Journey Builder including leveraging the REST & SOAP APIS by creating installed packages.
• Build targeted audience segments based on email behavioral data and CRM attributes using Data Extensions and SQL Setup.
• Leveraging on the capabilities provided by Journey Builder, Automation Studio, Interaction Studio, Content Builder, Email Studio, and other solutions to deliver multi-touch communications.
• Campaigns and Triggered sends: being able to oversee complex campaign workflow rules and data segmentation.
• Oversee the ETL of multiple business units that include suggesting best practices on daily automations.
• Configuring the database environment by creating the data model using data extensions and Contact Builder inside the Data Designer.
• Define data validation, cleansing, deduplication rules and processes in SFMC.
• Define data connectors for data ingestion into Salesforce across Betsson’s technical ecosystem, partnering with CRM and Data teams, as needed.
• Assist in the technical and architectural framework for the SFDC applications.
• Ensuring scalability of all the solutions developed.
• Serve as the subject matter expert for SFMC for the internal stakeholders that include managers and end-users.
• As an expert on SFMC, it is expected to gather requirements, discuss, and implement them based on best practices.
• Able to communicate technical and business solutions by developing and presenting information to multiple audiences.

What we are looking for

• University degree in Computer Science, Information Systems, or a related field.
• Salesforce Certified Marketing Cloud Developer (or equivalent certification).
• At least 3 years of hands-on experience with Salesforce Marketing Cloud.
• Strong knowledge of Salesforce administration (minimum 1 year).
• Solid understanding of SQL, data modeling, and integration methods.
• Strong documentation and knowledge-sharing mindset.
• Ability to stay updated on industry trends, emerging technologies, and third-party solutions.
• Excellent communication skills with the ability to explain complex technical concepts to both technical and non-technical audiences.
• Experience with JavaScript
• Experience with Salesforce Service Cloud and Sales Cloud is a plus.

What we offer

Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.

Challenge accepted?

By submitting your application, you understand that your personal data will be processed as set out in our Privacy Policy

Our Engagement Product Development team is growing and we are now looking for a Senior Salesforce Marketing Cloud Developer to join! Engagement at Betsson Group ensures our customers come back for more. It’s all about loyalty. We provide a world class customer experience beyond the game play featuring Tournaments, Dynamic personalized campaigns and much more!

A taster of what you will be involved with: 

• Act as a consultant and technical expert on the Salesforce platform by providing support to stakeholders and users.
• Closely collaborate with experts from other areas to leverage on the Salesforce technologies through integrations with other solutions.
• Setting up new business units in SFMC that include but not limited to the configuration of the data points and FTP locations.
• Use AMP script to develop dynamic content in SFMC.
• Use SSJS to develop new custom applications in Journey Builder including leveraging the REST & SOAP APIS by creating installed packages.
• Build targeted audience segments based on email behavioral data and CRM attributes using Data Extensions and SQL Setup.
• Leveraging on the capabilities provided by Journey Builder, Automation Studio, Interaction Studio, Content Builder, Email Studio, and other solutions to deliver multi-touch communications.
• Campaigns and Triggered sends: being able to oversee complex campaign workflow rules and data segmentation.
• Oversee the ETL of multiple business units that include suggesting best practices on daily automations.
• Configuring the database environment by creating the data model using data extensions and Contact Builder inside the Data Designer.
• Define data validation, cleansing, deduplication rules and processes in SFMC.
• Define data connectors for data ingestion into Salesforce across Betsson’s technical ecosystem, partnering with CRM and Data teams, as needed.
• Assist in the technical and architectural framework for the SFDC applications.
• Ensuring scalability of all the solutions developed.
• Serve as the subject matter expert for SFMC for the internal stakeholders that include managers and end-users.
• As an expert on SFMC, it is expected to gather requirements, discuss, and implement them based on best practices.
• Able to communicate technical and business solutions by developing and presenting information to multiple audiences.

What we are looking for

• University degree in Computer Science, Information Systems, or a related field.
• Salesforce Certified Marketing Cloud Developer (or equivalent certification).
• At least 3 years of hands-on experience with Salesforce Marketing Cloud.
• Strong knowledge of Salesforce administration (minimum 1 year).
• Solid understanding of SQL, data modeling, and integration methods.
• Strong documentation and knowledge-sharing mindset.
• Ability to stay updated on industry trends, emerging technologies, and third-party solutions.
• Excellent communication skills with the ability to explain complex technical concepts to both technical and non-technical audiences.
• Experience with JavaScript
• Experience with Salesforce Service Cloud and Sales Cloud is a plus.

What we offer

Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.

Challenge accepted?

If you are interested to learn more, please apply with your CV in English.

By submitting your application, you understand that your personal data will be processed as set out in our Privacy Policy

Our Engagement Product Development team is growing and we are now looking for a Senior Salesforce Marketing Cloud Developer to join! Engagement at Betsson Group ensures our customers come back for more. It’s all about loyalty. We provide a world class customer experience beyond the game play featuring Tournaments, Dynamic personalized campaigns and much more!

A taster of what you will be involved with: 

• Act as a consultant and technical expert on the Salesforce platform by providing support to stakeholders and users.
• Closely collaborate with experts from other areas to leverage on the Salesforce technologies through integrations with other solutions.
• Setting up new business units in SFMC that include but not limited to the configuration of the data points and FTP locations.
• Use AMP script to develop dynamic content in SFMC.
• Use SSJS to develop new custom applications in Journey Builder including leveraging the REST & SOAP APIS by creating installed packages.
• Build targeted audience segments based on email behavioral data and CRM attributes using Data Extensions and SQL Setup.
• Leveraging on the capabilities provided by Journey Builder, Automation Studio, Interaction Studio, Content Builder, Email Studio, and other solutions to deliver multi-touch communications.
• Campaigns and Triggered sends: being able to oversee complex campaign workflow rules and data segmentation.
• Oversee the ETL of multiple business units that include suggesting best practices on daily automations.
• Configuring the database environment by creating the data model using data extensions and Contact Builder inside the Data Designer.
• Define data validation, cleansing, deduplication rules and processes in SFMC.
• Define data connectors for data ingestion into Salesforce across Betsson’s technical ecosystem, partnering with CRM and Data teams, as needed.
• Assist in the technical and architectural framework for the SFDC applications.
• Ensuring scalability of all the solutions developed.
• Serve as the subject matter expert for SFMC for the internal stakeholders that include managers and end-users.
• As an expert on SFMC, it is expected to gather requirements, discuss, and implement them based on best practices.
• Able to communicate technical and business solutions by developing and presenting information to multiple audiences.

What we are looking for

• University degree in Computer Science, Information Systems, or a related field.
• Salesforce Certified Marketing Cloud Developer (or equivalent certification).
• At least 3 years of hands-on experience with Salesforce Marketing Cloud.
• Strong knowledge of Salesforce administration (minimum 1 year).
• Solid understanding of SQL, data modeling, and integration methods.
• Strong documentation and knowledge-sharing mindset.
• Ability to stay updated on industry trends, emerging technologies, and third-party solutions.
• Excellent communication skills with the ability to explain complex technical concepts to both technical and non-technical audiences.
• Experience with JavaScript
• Experience with Salesforce Service Cloud and Sales Cloud is a plus.

What we offer

• Fitness-wellness allowance  🧗‍♂️
• Company mobile phone for private use with 100 GB  📱
• Annual HUF devaluation compensation  💡
• Hybrid model: 3 days in the office 🏢  & 2 days from home  🏠
• Private Health Insurance  🩺
• Career development  📈
• Technical and soft-skill training opportunities 🎓
• Breakfast, fruits & lunch 🍎
• Team building events  🥳

Challenge accepted?

If you are interested to learn more, please apply with your CV in English.

By submitting your application, you understand that your personal data will be processed as set out in our Privacy Policy

The Wow

As the CRM Communications Customisation Manager, you support internal email marketers to maximize value from the email marketing channel by providing innovative templates, custom solutions and best practices. Your expertise guides campaign teams how to output engaging, optimised email communications in an efficient and scalable way. In our continuous improvement culture, you look together for opportunities to further boost conversion rates. You champion excellence and innovation in email marketing.

A taster of what you will be involved with: 

· Serve as the internal expert and support on advanced email creation, coding techniques (HTML, CSS, AMPScript), and customisation possibilities.

· Train and empower coordinators, equipping them with the skills and tools to independently customise and optimise emails and landing pages.

· Drive innovation and excellence by leading advancements in email and landing page design, functionality, and scalability to stay ahead of the competition.

· Build scalable ESP setup and workflows that streamline and automate email operations, supporting the company’s growth and enhancing efficiency.

· Collaborate with design and campaign teams to create eye-catching, responsive, modular email templates.

· Configure email templates/modules in the ESP to enable a customisable and scalable setup.

· Implement new features using advanced coding techniques and third-party tools.

· Develop and maintain landing page templates, ensuring they meet regional and central team needs.

· Troubleshoot and resolve email and landing page issues, ensuring smooth operation.

· Document and track system changes for consistency and reference.

What we are looking for

· 2-3 years experience in a similar role

· Prior experience with Salesforce Marketing Cloud, Xtremepush, Wordpress

· Proven experience in HTML/CSS coding (MJML is an asset)

· Knowledge of AMPScript, (SSJS, Javascript, Liquid, Handlebars is a plus)

· Good understanding of API and JSON

· Great communication and interpersonal skills

·University level Bachelors degree (Marketing, IT or similar)

Challenge accepted?

By submitting your application, you understand that your personal data will be processed as set out in our Privacy Policy

The Wow

As the CRM Communications Customisation Manager, you support internal email marketers to maximize value from the email marketing channel by providing innovative templates, custom solutions and best practices. Your expertise guides campaign teams how to output engaging, optimised email communications in an efficient and scalable way. In our continuous improvement culture, you look together for opportunities to further boost conversion rates. You champion excellence and innovation in email marketing.

A taster of what you will be involved with: 

· Serve as the internal expert and support on advanced email creation, coding techniques (HTML, CSS, AMPScript), and customisation possibilities.

· Train and empower coordinators, equipping them with the skills and tools to independently customise and optimise emails and landing pages.

· Drive innovation and excellence by leading advancements in email and landing page design, functionality, and scalability to stay ahead of the competition.

· Build scalable ESP setup and workflows that streamline and automate email operations, supporting the company’s growth and enhancing efficiency.

· Collaborate with design and campaign teams to create eye-catching, responsive, modular email templates.

· Configure email templates/modules in the ESP to enable a customisable and scalable setup.

· Implement new features using advanced coding techniques and third-party tools.

· Develop and maintain landing page templates, ensuring they meet regional and central team needs.

· Troubleshoot and resolve email and landing page issues, ensuring smooth operation.

· Document and track system changes for consistency and reference.

What we are looking for

· 2-3 years experience in a similar role

· Prior experience with Salesforce Marketing Cloud, Xtremepush, Wordpress

· Proven experience in HTML/CSS coding (MJML is an asset)

· Knowledge of AMPScript, (SSJS, Javascript, Liquid, Handlebars is a plus)

· Good understanding of API and JSON

· Great communication and interpersonal skills

·University level Bachelors degree (Marketing, IT or similar)

Challenge accepted?

By submitting your application, you understand that your personal data will be processed as set out in our Privacy Policy

Betsson Group is seeking a self-driven and detail-oriented CRM expert with a "can-do" attitude to join our Global CRM & Engagement department. This is a fantastic opportunity to become part of an amazing team of CRM enthusiasts. In this role you are accountable for the successful end-to-end delivery of below the line (BTL) Casino retention campaigns and communications across a variety of the group’s brands and markets. You will be measured on your ability to impact top-line KPIs; your main objectives are to increase retention, prevent churn, drive upsell and ultimately improve the overall player experience and lifetime value. 

A taster of what you will be involved with: 

• Customer Communication and Campaigns: Manage and execute hyper-segmented Casino campaigns to increase retention, prevent churn, drive upsell and ultimately improve the overall player experience and lifetime value through personalised interactions with customers.
• Project Management: Use JIRA to efficiently manage projects and tasks, and to maintain effective communications with all teams and relevant stakeholders.
• Automation and Scalability: Implement automated campaign journeys to increase operational efficiency and enable campaign scalability.
• CRM Budget: Utilise advanced prediction modelling to optimise the CRM spend budget. This ensures investment in the right customer segments to drive growth and minimise budget wastage.
• Campaign Optimisation: Continuously optimise offers for increased profitability by experimenting with segmentation audience and reward conditions.
• Analysis: Ensure that campaign analysis is carried out to determine the ROI, and continually tweak and improve Casino retention lifecycle offers and player communications to maximise profitability.
• Process Improvement: Identify opportunities for campaign and process improvement within your team and the broader department, quantify their impact, and drive implementation.
• Localisation and Compliance: Optimise CRM plans to be relevant and localised for each market and collaborate with local market teams to understand competitor activity, regulatory requirements, limitations, and local trends.
• Cross-Team Collaboration: Work closely with the Support team to optimise campaign customer journeys to reduce contact-drivers.
• Stakeholder Reporting: Provide reporting to senior stakeholders on the success of lifecycle activities, demonstrating a deep understanding of what motivates Casino customers.
• On-call: In addition to standard working hours, you will also work on a roster along with other Managers and Coordinators to provide afterhours support on any incidents relating to Casino retention campaigns. 

What we are looking for

• Minimum of 4 years’ CRM experience, ideally from a similar role in the iGaming industry.
• Experience from working in a multi-brand and multi-jurisdiction environment. 
• Good understanding of player segmentation, player bonuses and incentives.
• Excellent ability to interpret CRM data and derive actionable insights.
• Proficiency in CRM tools and email marketing platforms, ideally from Salesforce or Xtremepush.
• Genuine interest in the online Casino sector with a deep understanding of the slots product category.
• Strong project management skills, enabling you to handle multiple campaigns and tasks concurrently.
• Results-driven and customer-focused mindset.
• Excellent written and verbal communication skills in English. 

EXTRA AWESOME:

• Proficiency in Spanish, Portuguese, Greek or Latvian language

Challenge accepted?

By submitting your application, you understand that your personal data will be processed as set out in our Privacy Policy