Lahore | Hybrid | Full-time

What you’ll do 

• Develop and implement the country growth strategy to take Payoneer Pakistan to the next level. Ensuring alignment with the overall global business growth plan. Drive initiatives to achieve and exceed customer performance, growth, and penetration targets across existing and new product lines.
• Lead and guide the country’s strategy both in the short and long term and ensure it translates into the execution of new Business Development, customer engagement and improved processes.
• Identifying the next growth opportunities, partnerships and solutions that will unlock the next phase of growth in Pakistan.
• Comfortable operating in a matrix environment while providing strategic leadership.
• Business & Customer Diversification: Foster a curious and creative mindset to explore new business opportunities in untapped verticals. Engage with customers and prospects, gain insights into various industries, and leverage problem-solving abilities to drive growth.
• Market Expansion: Drive the development of new verticals and business lines to unlock opportunities to collaborate with larger customers and enterprises in Pakistan.
• Partnerships and Distribution Channels: Identify and develop new SMB acquisition opportunities through potential distribution channels like mobile wallets, affiliates, platforms, banks, and industry associations.
• Cross-Functional Collaboration: Effectively communicate market needs and growth potential to APAC and global organizational functions, ensuring alignment with product, marketing, customer journey, revenue operations, FP&A, and other relevant departments.
• Operational Support: Be well-versed in all aspects of the business, including operations, data analytics, marketing, and partnerships. Provide support as required, aligning with the company's corporate functions.
• Market Leadership and brand representation: Serve as the main point of contact for Pakistan in collaboration with other company business lines. Act as the face of Payoneer in Pakistan, monitoring competitive activities, and actively representing the company at events, in local media, on social networks, exhibitions, and other relevant occasions. Proactively providing thought leadership internally and externally.
• Executive Collaboration: Demonstrate exceptional leadership and collaboration skills within the executive team, contributing to the overall success and growth of the organization.

Who you are 

• Bachelor's degree in Business Administration, or a related field. MBA is an asset.
• Proven track record of successfully developing and executing business growth strategies in a similar leadership role. Strong executional mindset balanced with a commercial growth orientation.
• Experience in leading and motivating high-performing sales and account management teams.
• Proven experience in sales and/or business development in one or more of the following industries: payments, digital marketing/advertise-Commerce and/or cross-border logistics or cross-border business.
• Strong understanding of the Pakistan market and industry trends.
• Excellent communication and presentation skills, both in English and Urdu.
• Experience in growing business via direct sales, channels, and partnerships
• Strong marketing and businesses development capabilities
• Stakeholder management experience - Demonstrated ability to build and maintain strategic partnerships with key stakeholders.
• Ability to see the bigger picture.
• Excellent communication and presentation skills (written, listening, speaking, and reading)
• Ability to make decisions in a changing environment, anticipate future needs and drive results
• Creative problem-solving skills with a focus on innovation and business expansion.
• Proficiency in data analytics, sales motions and mechanics, and marketing strategies.
• Knowledge of the fintech industry and payment solutions is a plus.

For this role you are also:

• Commercial focus (numbers, data analytics).
• Good relationship management skills (Relationships builder).
• Problem solver – working cross functionally with stakeholders regionally and globally.
• High level of organization flexibility and focus and ability to work under pressure.
• Flexibility to travel within the country and internationally as relevant.

Not a must but a great advantage:

• MBA degree
• 8+ years of experience in a growth oriented role
• Experience in the Consulting or Business/Market development a plus
• Experience in multi-national working environment (collaborating with remote teams) an advantage
• Experience using salesforce.com or a similar CRM system a plus
• Experience with data analytics & BI tools a plus

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About the Role

We’re looking for a Product Operations Lead to join our team and play an instrumental role in ensuring customers find what they need in app while driving growth. Reporting to the Lead Product Manager, you will work at the intersection of product, engineering, marketing, commercial, and operations, helping shape the in-app experience through content configuration, segmentation, and optimization. This role is based in Karachi or Lahore under Tenants (Laundry, Home & Spa, Cleaning) squad. 

Key Responsibilities

• Content Management & Strategy – Set up, manage, and optimize in-app content, ensuring relevance and consistency to improve conversion and engagement.
• Personalization & Segmentation – Ensure content is tailored to different customer cohorts, maximizing relevance and impact.
• Performance Monitoring & Optimization – Track content performance, analyse data, and iterate based on insights to improve customer experience and drive growth.
• Cross-functional Collaboration – Work closely with Product, Engineering, Marketing, Commercial, Analytics, and Operations teams to align on content strategy and execution.
• Process Improvement – Identify inefficiencies, recommend solutions, and implement scalable processes for content management.
• Project Management – Manage multiple initiatives across product, operations, and marketing, ensuring smooth execution and impact.
• Data-Driven Insights – Analyze customer behavior, content performance, and industry trends to refine content and enhance user experience.

What We’re Looking For

• Experience: A minimum of 0 to 2 years of experience in product operations and execution.
• Education: Bachelor’s degree in related quantitative field (MBA preferred).
• Problem Solver – Ability to proactively identify challenges and work collaboratively on solutions.
• Attention to Detail – Meticulous in managing content, tracking performance, and analyzing data.
• Strong Communicator – Effective in working across teams, gathering feedback, and driving alignment.
• Analytical Mindset – Comfortable interpreting data and turning insights into actionable improvements.
• Project Management Skills – Organized, able to prioritize multiple initiatives, and meet deadlines.
• Tech Enthusiast – Nice to have: App Engine (Internal Tool), SQL (Basic reading/writing), Data Segmentation tools experience
• Customer-Centric – Passionate about delivering a great experience and putting the customer first.

What we’ll provide you

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:

• Work and learn from great minds by joining a community of inspiring colleagues.
• Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
• Explore new opportunities to learn and grow every day.
• Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
• Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what helps us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

•  Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
•  Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
•  Lead Optimistically by Championing Growth and Development to Mobilize Enterprise.

Role Summary & Impact:

Are you a university student / under graduate seeking real-life experience in a collaborative, fun and innovative Media & Advertising world? If yes, read on!​

At WPP Media, we offer fulfilling careers that redefine the role of media. As a Media Intern, you will get a unique opportunity to work in the world’s leading Media Investment company. You will spend 6-12 weeks working on real media campaigns/projects alongside media experts. ​

From day one, you will be immersed into WPP Media and our work culture and learn how we make advertising work better for people.  ​

What to expect: 

You will be in an extensive media internship program for 6-12 weeks in designated departments with WPP Media. However, you will be able to get a gist of every segment on the go. 

Professional Development Opportunities:

At WPP Media, you’ll have access to professional development opportunities across our global network (including WPP). You will be exposed to opportunities through ongoing training and the chance to get involved with a variety of different projects. 

Mentoring: 

You will have unprecedented access to senior leaders as mentors and guide for your work and career. ​

What your Day looks like at WPP Media:

• Provide support in media proposals
• Optimize, manage & report on campaign performance
• Ensure smooth campaign implementation - from processing the bookings for an approved media plan, to putting together a copy call, to following up to ensure that materials are delivered on time and to specifications.
• Provide support in emerging media technology, new business, corporate processes and initiatives

Qualifications & Skills:

• Students doing their bachelors in marketing/media sciences/digital/statistics/sales backgrounds and are currently in their second last semesters of their Bachelor's program.
• Studies in Advertising, Marketing, Business Administration, and/or Mathematics, Statistics preferred
• Excellent written and verbal communication and presentation skills
• Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
• Demonstrated critical thinking and problem-solving abilities
• Great knowledge in Excel & PowerPoint
• Eager to learn more about media planning & media industry

Interview process:​

First Round: 

Upon application – the undergrad will receive a screening call from the WPP Media PK Talent Acquisition Team

​Second Round: 

Panel Interviews with the Business Managers / Senior Managers
​
Final Round: 

Reference Checks from fellow colleagues and professors

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process. 

About Pakistan

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. 

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