Why Join Selkirk Sport?

• Lead brand design for the #1 brand in pickleball—an industry on the rise.
• Work on high-impact projects seen by millions.
• Collaborate with a fast-moving, innovative brand design team.
• Enjoy a high-energy work environment where your ideas shape the future of the sport.
• Competitive salary, benefits, and opportunities for growth.
• Salary range from MYR 72,000 per annum

About this role

We are looking for a data-driven Performance Designer to bridge the gap between our Creative and Growth Marketing teams. While traditional design focuses on brand aesthetics, your focus will be on conversion.

You will be responsible for the high-volume production of direct-response creative assets—social ads, landing pages, and email graphics—that drive new customer acquisition. You understand that "good design" is design that performs. You will work in a rapid iteration loop: designing concepts, launching them, analyzing performance data with the media buyers, and optimizing the next batch based on what won.

Key Responsibilities

Ad Creative & High-Velocity Testing

• High-Volume Production: Design and iterate on a high volume of static and motion-based ad creatives for email, Meta (Facebook/Instagram), TikTok, Google, and YouTube.
• Modular Design: Create templates that allow for rapid testing of different "hooks," headlines, value propositions, and visual styles without starting from scratch every time.
• Motion Graphics: Produce lightweight, high-converting video ads (using After Effects, CapCut, or Premiere) that are specifically pacing for social media consumption (stopping the scroll).

Funnel & Landing Page Optimization

• CRO Design: Design high-converting landing pages and advertorials. You aren't just making pages look good; you are designing for User Experience (UX) and Conversion Rate Optimization (CRO).
• Visual Hierarchy: Structure layouts to guide the user’s eye toward the "Add to Cart" or "Buy Now" action effectively.
• A/B Testing Support: Partner with the marketing team to design A/B tests for email, paid ads, and landing page elements (hero images, button colors, trust badges) to improve funnel efficiency.

Data Analysis & Collaboration

• Feedback Loops: Attend weekly performance meetings to review metrics (CTR, CPA, ROAS) and translate that data into new design decisions.
• Asset Management: Organize creative assets to ensure the media buying team always has fresh content to rotate into live campaigns.

Qualifications (Required)

• 3+ years of experience in digital design, specifically within a DTC, E-commerce, or performance agency environment.
• Motion Graphics proficiency: Ability to create engaging social video ads is non-negotiable (After Effects, Premiere, or similar).
• Expert in Figma & Adobe Creative Suite: Speed and efficiency in these tools are critical.
• Data Literacy: You don't need to be a media buyer, but you must understand basic performance metrics (Click-Through Rate, Conversion Rate, Cost Per Acquisition) and how design influences them.
• Direct Response Knowledge: You understand the psychology of sales—urgency, social proof, and clear calls to action.

Qualifications (Preferred)

• Experience in the sports, fitness, or outdoor industry.
• Experience with landing page builders (Unbounce, Shogun, Replo, or similar).
• Understanding of UI/UX principles for mobile-first shopping experiences.
• Basic video editing skills for editing UGC (User Generated Content) into ads.

Physical / Environmental Requirements

• The role requires extended periods of screen time.
• Ability to work in a fast-paced environment where priorities shift based on real-time ad performance data.

Additional Expectations

• Ego-Free Design: You are comfortable with the fact that sometimes the "ugliest" ad performs the best. You prioritize data over personal aesthetic preference.
• Curiosity: You actively swipe through your own social feeds to see what other brands are doing to "stop the scroll" and bring those ideas to the table.
• Speed: You thrive on momentum and can move from concept to export quickly.
• Generative AI expert: You know prompts, and can build creative content + pipelines at scale.

Responsibilities:

• High level of outbound calling to generate new demand for the channel and sales organization to pursue
• Engage with potential clients through various communication channels
• Identify customer needs and present tailored solutions
• Reach out to and have meaningful, productive conversations with individuals representing the buyer personas targeted by the organization
• Collaborate with team members to achieve individual and team sales targets
• Track and manage account info, prospecting, qualification, and nurture activities, in the company’s Customer Relationship Management system  (Salesforce)
• Meet identified monthly KPIs (example: # leads converted to sales qualified opportunity, number of leads generated, number of meetings set up by sellers)
• Provide outstanding customer service, addressing inquiries and concerns effectively
• Stay informed about industry trends, competitor products, and market developments

Qualifications:

• Bachelor's degree in Business, Marketing, or a related field preferred
• Strong communication and interpersonal skills
• Ability to thrive in a fast-paced, goal-oriented environment
• Ability to multi-task, prioritize, and manage time effectively
• Previous sales or customer service experience is a plus but not mandatory
• Proven ability to work independently and collaboratively
• Excellent correspondence skills (Outlook, Instant Messaging, and over the phone)
• A passion for and a willingness to learn about our products and services