How you'll help us achieve it

We’re looking for a Head of Brand Design and Creative who is strategic, thrives for creative excellence and is operationally effective to be responsible for defining Wave’s brand expression at scale. You will build up and lead a high-performing creative team, establish strong creative processes, and ensure our brand supports Wave’s rapid growth across Africa.

In this role, you'll: 

• Define and lead Wave’s brand design strategy, ensuring it supports business objectives across all markets
• Conceive and implement scalable brand systems, guidelines, approval processes and quality standards to ensure consistency and local adaptability
• Build, structure, and lead a global team of brand designers and creative leads 
• Establish clear creative processes, intake systems, prioritisation frameworks, and review cadences to improve efficiency and quality
• Partner closely with Marketing, Growth, Product and leadership to align creative output with strategic priorities
• Lead and facilitate high-level creative direction sessions and provide clear, actionable feedback that elevates the team’s work
• Collaborate and optimize relationship with external agencies, production partners, and vendors
• Set performance standards, mentor team members, and build career development paths

Key details

• This is a remote position and can work remotely from anywhere (between UTC -8 and +4) with reliable Internet access.
• Our salaries are competitive and are calculated using a transparent formula
• Subsidised health insurance for you and your dependents, and retirement contributions (both vary from country to country)
• 6 months of fully paid parental leave and subsidised fertility assistance
• Unlimited vacation with a 20-day minimum requirement
• $10,000 annual charitable donation matching

Requirements

• 10+ years of experience in brand design or creative leadership roles
• Experience leading and scaling creative teams in high-growth environments
• Proven ability to design and implement scalable creative systems and governance frameworks
• Experience operating across multiple markets or regions
• Strong strategic thinking paired with high creative standards
• Experience managing agencies and external partners
• Fluent in English (French is a strong advantage)
• Hold a BSc/BA in advertising, fine art, design, or a relevant field 
• You will be occasionally be required to travel to our operating markets 

You might be a good fit if you

• Have successfully built and scaled creative or brand teams in high-growth, multi-market environments
• Demonstrate strong organisational leadership, with the ability to implement structured processes and operating models
• Have a proven track record of translating brand strategy into scalable systems and consistent execution
• Are experienced in cross-functional leadership and influencing senior stakeholders
• Bring experience managing external agencies and complex production workflows
• Have strong business acumen and understand how brand contributes to growth, trust, and customer adoption
• Combine high creative standards with operational rigor and accountability
  
  

Location: This role is fully remote but must overlap with an East Africa timezone by at least 3 hours. We are unable to sponsor or take over sponsorship of employment Visas in the U.S. or U.K. at this time.

Priority Application Deadline: March 4, 2026 or until we receive a critical mass of applications

About this Role

GiveDirectly’s Fundraising team is responsible for unlocking significant, sustained funding to scale direct cash transfers globally. As we scale, our fundraising systems must become increasingly rigorous, automated, and compounding. Today, many of our core fundraising metrics and analyses require manual effort; this role will help transform that reality.

We are hiring a Senior Manager, Data (Fundraising & Marketing) to serve as the primary strategic data partner to our fundraising and marketing teams. You will combine deep fundraising context with strong technical expertise to define the right questions, establish durable source-of-truth metrics, and build leveraged data products that reduce ad hoc work over time. You will function as a senior individual contributor with significant scope and autonomy.

You will directly own significant data modeling and transformation work within the data lakehouse. You will be responsible for building the curated data models that power reporting, forecasting, and decision-making. Our data infrastructure is built on AWS and Databricks, with dashboards and visualizations in Tableau. You will primarily use SQL to query data and contribute to data pipelines, and Python notebooks for deeper analysis. 

This is a full-time, globally remote position with travel 2–3 times per year for team retreats or planning sessions.

Core Responsibilities

Data Product and Metrics Ownership

• Set vision and priorities for how data supports fundraising and marketing strategy, based on a deep understanding of GiveDirectly’s fundraising model, donor lifecycle, and growth strategy, across revenue streams
• Define, standardize, and document core fundraising and marketing KPIs (e.g., retention, LTV, revenue forecasting metrics) to drive fundraising goals 
• Design and build robust data models in the warehouse that serve as the source of truth for fundraising reporting - weekly, monthly, quarterly and annually
• Establish clear, trusted source-of-truth datasets and metric logic used consistently across Fundraising, Finance, and Leadership, continually folding learnings in to update the metrics and definitions
• Identify recurring analytical needs and convert them into scalable, automated data products
• Scope and prioritize fundraising data products in partnership with Fundraising and Marketing Data stakeholders
• Partner with data engineering on upstream data quality and pipeline improvements, while owning the downstream analytical layer
• Continuously reduce ad hoc reporting by investing in durable systems that compound in value over time

Strategic Fundraising and Marketing Analytics

• Serve as the primary data partner to fundraising and marketing leadership, informing strategy across acquisition, retention, and revenue expansion
• Build and maintain revenue forecasts and donor cohort models to guide annual planning and budget allocation
• Support channel investment decisions with clear ROI frameworks, experiment design, and performance analysis
• Proactively surface decision-relevant insights, even when questions are not fully formed

Donor & Revenue Insights

• Conduct deep-dive analyses into donor cohorts, retention drivers, churn patterns, and cost per dollar raised to drive continuous improvement on fundraising performance
• Evaluate marketing and fundraising initiatives using appropriate analytical methods (including experimentation where feasible, though not all channels support large-scale testing)
• Translate complex analyses into clear recommendations for non-technical stakeholders that drive fundraising improvements
• Surface high-leverage opportunities to improve conversion, retention, and revenue durability

Data Infrastructure & Platform Contribution

• Collaborate with data engineers and analytics peers to improve data quality, access, and trust
• Partner with the Salesforce Lead to ensure CRM data structure and integrity support accurate reporting and scalable downstream modeling
• Contribute to the long-term roadmap for fundraising data architecture, ensuring systems are designed for scalability and compounding insight generation over time
• Contribute to improvements in GiveDirectly’s data capabilities such as adopting conversational analytics
• Maintain high standards of analytical rigor, documentation, and reproducibility

Qualifications

We recognize that strong candidates may not meet every requirement listed below. If this role excites you, we encourage you to apply.

Required

• 8+ years of experience in analytics, data science, or quantitative strategy roles, including a track record of driving marketing, growth, or fundraising performance through analytics
• Strong experience setting vision and priorities for data products from significant ambiguity
• Strong systems thinking and experience designing measurement systems that compound in value and reduce recurring friction
• Advanced SQL skills and demonstrated experience building production-grade data models in a data warehouse
• Strong Python proficiency
• Experience building forecasting models (e.g., revenue, LTV, retention)
• Experimentation and performance measurement experience (e.g., A/B testing, quasi-experimental methods, ROI evaluation)
• Ability to navigate ambiguity and independently shape how data informs organizational strategy

Compensation

At GiveDirectly, we strive to pay our employees generously and equitably. We use an accredited third party salary aggregator to calculate what we believe to be competitive pay based on role, location, and cost of living. We also have a no negotiation policy to ensure we are paying staff equitably across roles. Read more about our compensation philosophy here.

Unless otherwise noted, the benefits stipend may be used to cover benefits or taken as additional taxable income.

United States

• Base Salary: $129,000
• Bonus at Target Performance: 10% (~$12,900, with potential for upside. For reference, with the organization’s current performance multiplier, this amount would be $15,093 in 2025)
• Estimated Total Compensation at Target: $141,900+
• Annual Benefits Stipend: $21,393

This role is fully remote, so if you are not based in the US, we will share an estimated salary benchmark for the country you are based in during the hiring process. 

Why work at GiveDirectly?

At GiveDirectly, we work to ensure that you have everything you need to excel in your role and on your team, including:

• A positive and supportive team with opportunities for advancement
• A demonstrated commitment to helping all staff develop and grow
• A competitive salary, including bonus
• A robust health benefits plan (exact details will vary by country)
• Flexible paid time off
• Allowances for desk set-up and learning and development

 #LI-REMOTE

Are you passionate about building communities that do more than engage; communities that drive growth, deepen belonging, and unlock measurable business impact? Do you thrive at the intersection of community building, learner engagement, programme activation, and cross-functional execution? Are you excited by the opportunity to shape how community becomes a key driver of enrollments, retention, storytelling, and brand advocacy in one of ALX’s most important markets?

Do you have the strategic maturity to design community systems and the operational discipline to make them work at scale? Can you activate ambassadors, mobilise learners and alumni, and create high-energy experiences that strengthen participation and drive results? Are you energized by the opportunity to make community one of the strongest levers for growth in Kenya?

If so, this could be the role for you.

About ALX Africa

ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of Africa's digital future. Formerly part of Sand Tech Holdings, we've embarked on an independent journey to provide world-class tech skills training and career acceleration programmes. Our mission is to bridge the digital divide, upskill and re-skill talent, and create a generation of innovative leaders. By 2030, we aim to empower 2 million Africans to secure sustainable tech careers.

With hubs in 8 cities across Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors. Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech industry. Through a combination of rigorous coursework, industry partnerships, and hands-on projects, we prepare our students for in-demand roles in software engineering, data science, and cybersecurity.

We achieve this by:

• Providing young professionals with access to the most in-demand tech skills that will power the future.
• Empowering the next generation of technology innovators, entrepreneurs, and business leaders through challenging, real-world coursework.
• Building a lifelong, impactful community of tech professionals that supports them at all stages of their career journey. 

Our impact thus far:

• 347k+ graduates since 2020
• 257k youth in work
• 31k youth starting own ventures
• 60k youth in jobs created by entrepreneurs

 Visit our website www.alxafrica.com to learn more about our digital revolution.

Role Summary

The Community Manager will be responsible for leading ALX’s community activation strategy in Kenya, with a strong focus on ambassador activation, learner and alumni engagement, community-led recruitment, and impact storytelling.

The role will own the development of systems, experiences, and operating rhythms that enable the community to become a scalable driver of growth. This includes activating ambassadors, increasing monthly active engagement, supporting community contribution to enrollments, documenting compelling stories of impact, and creating a strong community experience that deepens learner connection to ALX.

The Community Manager will also play a key leadership role in cross-functional execution, partnering with Learning, Marketing, Recruitment, and leadership teams to ensure community efforts contribute meaningfully to business goals around enrollments, learner experience, and market growth.

Specific Responsibilities

Community Strategy and Market Activation

• Lead the design and execution of the Kenya community strategy, ensuring strong alignment with market growth priorities and business objectives.
• Build and operationalise a community model that strengthens learner and alumni engagement while driving measurable outcomes.
• Develop market-relevant activation strategies that increase participation, visibility, belonging, and advocacy across the ALX community in Kenya.
• Establish clear systems, operating rhythms, and success measures that position community as a strategic growth function.
• Continuously refine community programming and structures to improve relevance, consistency, and impact.

Ambassador Programme Design and Activation

• Lead the recruitment, activation, and ongoing management of community ambassadors in Kenya.
• Design an ambassador model that enables consistent monthly activity, strong accountability, and meaningful contribution to community growth and learner recruitment.
• Develop engagement structures, communication rhythms, toolkits, and incentives that empower ambassadors to lead relevant and high-quality community activities.
• Track ambassador activity and effectiveness to ensure the programme supports engagement, referrals, visibility, and growth objectives.
• Strengthen the quality and consistency of ambassador-led programming over time.

Community Engagement, Participation, and Retention

• Drive strategies that increase monthly active engagement across learners, alumni, and broader community members in Kenya.
• Design and oversee community programmes, experiences, and events that foster belonging, accountability, and continued participation.
• Work closely with internal teams to strengthen learner and alumni connection to ALX throughout the lifecycle, from onboarding to post-programme engagement.
• Monitor participation trends, engagement risks, and drop-off points, and implement interventions that improve retention and continuity.
• Create strong operating mechanisms for in-person and virtual community touchpoints that can scale effectively.

Community-Led Recruitment and Growth Contribution

• Partner closely with Marketing, Recruitment, and city teams to ensure community contributes meaningfully to learner acquisition and enrollment goals in Kenya.
• Develop and execute strategies that increase the percentage of new enrollments secured through community-led recruitment channels.
• Support the creation of referral systems, ambassador-led outreach efforts, local engagement campaigns, and events that drive qualified prospect interest.
• Ensure community programming and messaging are aligned with campaign priorities, target audience needs, and market goals.
• Track and report on the community's contribution to lead generation, conversion, and enrollment performance.

Impact Storytelling and Brand Advocacy

• Build systems to identify, capture, and elevate powerful stories of learner, alumni, and community impact in Kenya.
• Work with internal stakeholders to ensure impact stories are consistently documented, surfaced, and shared in ways that strengthen brand credibility and community pride.
• Support the development of a strong story pipeline that provides regular, high-quality proof points for marketing, partnerships, and brand communications.
• Encourage community members and ambassadors to contribute to storytelling efforts that showcase ALX’s value and local impact.
• Ensure storytelling efforts are intentional, measurable, and aligned with business and brand priorities.

Cross-Functional Collaboration and Community Operations

• Work closely with Learning teams to align community efforts with learner experience, participation, and retention priorities.
• Partner with Marketing and Recruitment teams to ensure community campaigns support business growth and enrollment objectives.
• Collaborate with leadership and relevant stakeholders to ensure community priorities remain visible, integrated, and outcome-oriented.
• Build strong internal coordination mechanisms that ensure the community is not operating in isolation, but as part of a broader market growth strategy.
• Contribute to a culture of accountability, experimentation, and continuous improvement within the Kenya team.

Monitoring, Reporting, and Continuous Improvement

• Track and analyse performance across key community metrics, including ambassador activation, monthly active engagement, community-led recruitment, and impact storytelling.
• Build strong reporting rhythms that provide visibility into community health, activity levels, and contribution to Kenya market goals.
• Use data, field insights, and participant feedback to continuously refine community strategy, activation models, and operating processes.
• Translate community performance insights into clear recommendations and action plans.
• Drive ongoing improvements that make the community more effective, scalable, and measurable over time.

Skill Requirements - Essential

• Minimum of 5 years of professional experience in community management, programme management, youth engagement, ecosystem building, marketing activation, or a related field.
• Demonstrated experience building or managing communities that drive measurable outcomes such as engagement, recruitment, retention, advocacy, or growth.
• Proven ability to lead multi-market or multi-stakeholder initiatives with strong operational discipline and execution quality.
• Strong experience designing and running engagement programmes, ambassador initiatives, events, or community activation campaigns.
• Ability to translate strategy into practical systems, operating rhythms, and measurable results.
• Strong stakeholder management and cross-functional collaboration skills, with the ability to work effectively across Learning, Marketing, Recruitment, and business leadership teams.
• Excellent verbal and written communication skills, with strong facilitation and community-facing presence.
• Strong analytical mindset, with the ability to track performance, interpret trends, and use insights to improve programming and results.
• High level of ownership, organisation, and comfort managing multiple priorities in a fast-paced environment.
• Candidates must be based in Nairobi or willing to relocate to Nairobi.
• This is an in-person role, and the successful candidate will be expected to work onsite as part of the Nairobi team.
• Legal authorisation to work in Kenya.

Skill Requirements - Preferable

• Experience working in education, youth development, employability, entrepreneurship, or mission-driven growth environments.
• Experience launching or rebuilding community models in new or emerging markets.
• Experience supporting business or growth goals through community-led acquisition and referral strategies.
• Exposure to content, storytelling, or brand advocacy systems within a community function.
• Comfort working across both virtual and in-person engagement environments.

Person Specification/Attributes

• Courage: Willingness to speak up, challenge the status quo, and embrace new challenges.
• Humility: Openness to learning, seeking help when needed, and a focus on serving others.
• Adventure: A passion for setting ambitious goals, tackling difficult tasks, and finding joy in the journey.
• Initiative: Proactive problem-solving, a sense of ownership, and a willingness to go above and beyond.
• Resilience: The ability to bounce back from setbacks, persevere through challenges, and emerge stronger.

Employment Type

This role is a full-time  position

Are you passionate about turning ideas into compelling visuals that tell a story and inspire action?

ALX Kenya is looking for a talented and fast-moving Graphic Designer to join our marketing team and support creative production.

This role will be responsible for designing high-quality marketing assets used across digital campaigns, social media, program launches, and events. The designer will work closely with the marketing team to translate campaign ideas into compelling visuals that attract and engage prospective learners.

Because our campaigns run across multiple programs and platforms, this role requires someone who can produce a high volume of creative assets quickly while maintaining strong design quality and brand consistency. Experience with video editing is strongly preferred, particularly for editing short-form video content.

This is an exciting opportunity to help shape the visual storytelling of a fast-growing education brand empowering young people across Africa. Experience working with youth-focused, education, technology, or digital brands is a strong advantage.

About ALX Africa

ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of Africa's digital future. Formerly part of Sand Tech Holdings, we've embarked on an independent journey to provide world-class tech skills training and career acceleration programmes. Our mission is to bridge the digital divide, upskill and re-skill talent, and create a generation of innovative leaders. By 2030, we aim to empower 2 million Africans to secure sustainable tech careers.

With hubs in 8 cities across Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors. Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech industry. Through a combination of rigorous coursework, industry partnerships, and hands-on projects, we prepare our students for in-demand roles in software engineering, data science, and cybersecurity.

We achieve this by:

• Providing young professionals with access to the most in-demand tech skills that will power the future.
• Empowering the next generation of technology innovators, entrepreneurs, and business leaders through challenging, real-world coursework.
• Building a lifelong, impactful community of tech professionals that support them at all stages of their career journey. 

Our impact thus far:

• 347k+ graduates since 2020
• 257k youth in work
• 31k youth starting own ventures
• 60k youth in jobs created by entrepreneurs

 Visit our website www.alxafrica.com to learn more about our digital revolution.

Role Summary

ALX Kenya is seeking a highly creative, agile, and execution-oriented Graphic Designer to support the production of compelling visual assets.

This role is ideal for a designer who can translate campaign strategy into high-quality creative output that strengthens brand visibility, drives audience engagement, and supports learner acquisition. The successful candidate will play a key role in designing marketing assets used across digital campaigns, social media, programme launches, and events, while ensuring consistency with ALX’s brand identity across markets.

This role requires someone who thrives in a fast-paced environment, can manage high-volume creative production, and is able to deliver quickly without compromising quality. Basic video editing capability is strongly preferred, particularly for short-form digital content tailored to youth audiences and performance-driven channels.

This is an exciting opportunity for a designer who wants to shape the visual storytelling of a fast-growing education brand that is empowering the next generation of African talent.

Specific Responsibilities

Creative Asset Production and Design Execution

• Lead the design and production of high-quality visual assets across key marketing channels, including digital campaigns, social media, programme launches, and events.
• Create static ad creatives in multiple formats and dimensions to support a wide range of programme marketing needs and platform requirements.
• Develop multiple creative variations to support A/B testing, campaign optimization, and audience segmentation strategies.
• Translate campaign briefs and marketing concepts into compelling visual storytelling that drives attention, engagement, and action.
• Ensure all creative output is aligned with ALX Africa’s brand standards, visual identity, and messaging consistency.
• Support additional design needs across the business, including event collateral, promotional materials, learner-facing assets, and broader brand marketing initiatives.
• Deliver work at speed and scale while maintaining a strong eye for detail, design quality, and accuracy.

Brand Stewardship and Creative Consistency

• Uphold and strengthen the visual expression of the ALX brand across all marketing touchpoints.
• Ensure consistency in typography, layout, imagery, and overall design language across campaigns and channels.
• Collaborate closely with internal stakeholders to ensure creative output reflects campaign objectives, audience needs, and brand positioning.
• Contribute to the evolution of creative templates, design systems, and asset libraries that improve efficiency and consistency over time.

Video Editing and Motion Content Support

• Edit short-form video content to support learner acquisition, brand storytelling, and campaign performance across digital platforms.
• Produce light video edits for testimonials, promotional content, social media clips, and event highlights.
• Add simple motion graphics, text overlays, transitions, and basic animations where needed to enhance engagement.
• Prepare video assets in platform-appropriate formats for channels such as Instagram, Facebook, TikTok, YouTube, and other digital distribution platforms.
• Work with the marketing team to ensure video content is aligned with campaign messaging, audience behavior, and creative direction.

Cross-Functional Creative Collaboration

• Partner closely with the marketing team to bring campaign ideas to life through compelling and conversion-oriented visuals.
• Collaborate with internal teams across programmes to understand creative needs, timelines, and audience requirements.
• Contribute to fast-turnaround campaign cycles by responding quickly to business priorities and evolving marketing needs.
• Support a culture of creativity, responsiveness, and continuous improvement within the broader growth and brand function

Skill Requirements - Essential

• 3 to 5 years of professional experience in graphic design, ideally within marketing, digital media, brand, or agency environments.
• Strong portfolio demonstrating high-quality design work across digital campaigns, ad creatives, and brand marketing materials.
• Proven experience designing for paid digital campaigns and working across multiple asset sizes, formats, and audience use cases.
• Demonstrated ability to operate effectively in high-volume creative production environments with fast turnaround expectations.
• Strong visual storytelling capability, with the ability to turn strategic messaging into engaging, audience-relevant creative.
• High proficiency in industry-standard design tools, including Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign.
• Familiarity with Figma and Canva is advantageous.
• Experience editing short-form digital video content for marketing or social media use.
• Working knowledge of tools such as Adobe Premiere Pro, CapCut, or similar video editing platforms.
• Ability to add light motion design elements and prepare video content for different platforms and viewing behaviors.
• Candidates must be based in Nairobi or willing to relocate to Nairobi.
• This is an in-person role and the successful candidate will be expected to work onsite as part of the Nairobi team.
• Legal authorisation to work in Kenya.

Person Specification/Attributes

• Courage: Willingness to speak up, challenge the status quo, and embrace new challenges.
• Humility: Openness to learning, seeking help when needed, and a focus on serving others.
• Adventure: A passion for setting ambitious goals, tackling difficult tasks, and finding joy in the journey.
• Initiative: Proactive problem-solving, a sense of ownership, and a willingness to go above and beyond.
• Resilience: The ability to bounce back from setbacks, persevere through challenges, and emerge stronger.

Portfolio Requirement

Applicants must submit a portfolio of previous work, including examples of:

• Digital ad creatives
• Campaign visuals
• Brand marketing work

Employment Type

This role is a full-time position.

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Do you live and breathe performance marketing, from media buying and campaign optimisation to conversion tracking and attribution? Are you comfortable working with tools like Meta Ads Manager, Google Ads, Google Tag Manager, and analytics dashboards to ensure every click, lead, and conversion is accurately tracked and optimised? 

Can you turn data into strategy, using insights from campaign performance, tracking pixels, and conversion events to test, iterate, and scale what works continuously? Do you thrive when given clear growth targets and the freedom to experiment across channels, audiences, and creative?

If you measure success in qualified leads, enrollments, cost per acquisition, and ROI, not just likes and shares, this could be your next opportunity. ALX is looking for a Performance Marketing Specialist to drive growth through data-driven campaigns, robust tracking frameworks, and continuous optimisation across our digital channels.

About ALX Africa

ALX Africa, a non-profit organisation under the ALX Foundation, is dedicated to unlocking the potential of Africa's digital future. Formerly part of Sand Tech Holdings, we've embarked on an independent journey to provide world-class tech skills training and career acceleration programmes. Our mission is to bridge the digital divide, upskill and reskill talent, and create a generation of innovative leaders. By 2030, we aim to empower 2 million Africans to secure sustainable tech careers.

With hubs in 8 cities across Africa and counting, we provide safe access to quality learning and a dedicated network of expert instructors. Our innovative programmes equip learners with the practical skills and knowledge needed to succeed in today's rapidly evolving tech industry. Through a combination of rigorous coursework, industry partnerships, and hands-on projects, we prepare our students for in-demand roles in software engineering, data science, and cybersecurity.

We achieve this by:

• Providing young professionals with access to the most in-demand tech skills that will power the future.
• Empowering the next generation of technology innovators, entrepreneurs, and business leaders through challenging, real-world coursework.
• Building a lifelong, impactful community of tech professionals that supports them at all stages of their career journey. 

Our impact thus far:

• 347k+ graduates since 2020
• 257k youth in work
• 31k youth starting own ventures
• 60k youth in jobs created by entrepreneurs

 Visit our website www.alxafrica.com to learn more about our digital revolution.

Role Summary

ALX Kenya is seeking a highly analytical, execution-focused Performance Marketing Specialist to drive learner acquisition and growth across Kenya.

This role is designed for a marketer who is deeply fluent in paid acquisition, conversion tracking, attribution, and campaign optimization, and who measures success through pipeline quality, enrollments, acquisition efficiency, and return on investment.

The successful candidate will sit at the intersection of media buying, data infrastructure, analytics, and growth experimentation. They will be responsible not only for launching and optimizing campaigns, but also for ensuring the integrity of the tracking ecosystem, strengthening visibility across the acquisition funnel, and enabling faster, smarter decision-making through robust reporting and insights. This is a high-impact role for someone who thrives in fast-paced environments, enjoys solving complex growth challenges, and is motivated by measurable outcomes rather than vanity metrics.

Specific Responsibilities

Performance Media Strategy and Campaign Execution

• Lead the strategy, setup, execution, and optimization of paid digital campaigns across key performance channels, including Meta, Google, and other relevant acquisition platforms.
• Build and manage full-funnel campaign strategies that drive awareness, lead generation, and learner enrollment across multiple markets.
• Own campaign architecture, audience targeting, budget allocation, bid strategies, and spend efficiency to maximize growth outcomes.
• Run disciplined A/B tests across creatives, messaging, audiences, placements, and landing pages to continuously improve results.
• Optimize campaigns against core commercial and growth metrics, including cost per lead, cost per acquisition, conversion rates, and return on ad spend.
• Identify opportunities to scale high-performing campaigns while reducing inefficiencies across underperforming segments.

Conversion Tracking, Attribution, and Technical Setup

• Design, implement, and maintain a reliable tracking and attribution framework to support accurate performance measurement across all digital campaigns.
• Manage tools and systems such as Meta Pixel, Google Tags, Google Tag Manager, and conversion event tracking across landing pages and enrollment funnels.
• Ensure accurate end-to-end tracking of user journeys, lead submissions, and enrollment conversion events.
• Monitor tracking integrity and proactively resolve issues related to broken events, tagging errors, attribution gaps, or data inconsistencies.
• Strengthen campaign measurement foundations to improve confidence in reporting, optimization, and investment decisions.

Performance Analytics and Dashboard Reporting

• Develop and maintain performance dashboards that provide real-time visibility into campaign results across channels, markets, and audience segments.
• Build reporting structures that track funnel performance from first click to qualified lead to enrollment.
• Monitor and analyze key performance indicators such as CTR, CPL, CPA, conversion rates, funnel progression, and ROI.
• Translate campaign and funnel performance data into clear, actionable reporting for marketing stakeholders and leadership teams.
• Improve organizational visibility into acquisition performance through high-quality dashboards, reporting discipline, and insight generation.
  
  

Insight Generation and Growth Optimization

• Produce weekly and monthly performance reports that surface trends, opportunities, risks, and recommended actions.
• Identify patterns in audience behavior, creative effectiveness, channel performance, and funnel drop-off points to inform strategic optimization.
• Use data and experimentation to uncover new growth opportunities and improve acquisition efficiency over time.
• Generate insights that support better decision-making across learner acquisition, campaign investment, and market prioritisation.
• Partner with leadership to align marketing performance with broader enrollment, impact, and revenue goals.
  
  

Cross-Functional Collaboration

• Work closely with Marketing, Recruitment, and Community teams to ensure campaigns are aligned with recruitment pipelines, market priorities, and enrollment targets.
• Support broader market activation efforts, community initiatives, and events with targeted performance campaigns where relevant.
• Collaborate with internal stakeholders to ensure messaging, targeting, and learner journeys are aligned with ALX’s brand and value proposition.
• Contribute to a culture of accountability, experimentation, and continuous improvement across the growth function.

Skill Requirements - Essential

• Minimum of 5 years of experience in performance marketing, growth marketing, paid acquisition, or a related digital growth role.
• Demonstrated success in planning, managing, and optimising paid campaigns across platforms such as Meta Ads Manager and Google Ads.
• Strong hands-on experience with conversion tracking, attribution tools, and tagging frameworks, including Meta Pixel and Google Tag Manager.
• Proven ability to build and interpret performance dashboards using tools such as Looker Studio or similar analytics platforms.
• Strong analytical capability, with the ability to turn campaign data into clear recommendations and optimisation strategies.
• Experience running structured A/B tests and using performance insights to guide scaling decisions.
• High attention to detail and strong comfort working across data, systems, and campaign operations.
• Ability to operate independently, manage multiple priorities, and deliver results in a fast-paced, high-growth environment.
• Candidates must be based in Nairobi or willing to relocate to Nairobi.
• This is an in-person role, and the successful candidate will be expected to work onsite as part of the Nairobi team.
• Legal authorisation to work in Kenya.

Who You Are

• Deeply results-oriented and motivated by measurable growth outcomes.
• Curious, experimental, and energised by continuous testing and learning.
• Highly analytical, with a strong grasp of both the strategic and technical dimensions of performance marketing.
• Comfortable moving between execution and insight, from campaign setup to dashboard review to optimisation recommendations.
• Proactive, resourceful, and able to navigate ambiguity while maintaining a strong bias for action.
• A collaborative partner who works well across functions and communicates clearly with both technical and non-technical stakeholders.

Person Specification/Attributes

• Courage: Willingness to speak up, challenge the status quo, and embrace new challenges.
• Humility: Openness to learning, seeking help when needed, and a focus on serving others.
• Adventure: A passion for setting ambitious goals, tackling difficult tasks, and finding joy in the journey.
• Initiative: Proactive, resourceful, and able to navigate ambiguity while maintaining a strong bias for action.
• Resilience: The ability to bounce back from setbacks, persevere through challenges, and emerge stronger.
• Flexibility: Comfortable moving between execution and insight, from campaign setup to dashboard review to optimization recommendations.

Employment Type

This role is a full-time position

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