About the Role

We’re looking for a Product Operations Lead to join our team and play an instrumental role in ensuring customers find what they need in app while driving growth. Reporting to the Lead Product Manager, you will work at the intersection of product, engineering, marketing, commercial, and operations, helping shape the in-app experience through content configuration, segmentation, and optimization. This role is based in Karachi or Lahore under Tenants (Laundry, Home & Spa, Cleaning) squad. 

Key Responsibilities

• Content Management & Strategy – Set up, manage, and optimize in-app content, ensuring relevance and consistency to improve conversion and engagement.
• Personalization & Segmentation – Ensure content is tailored to different customer cohorts, maximizing relevance and impact.
• Performance Monitoring & Optimization – Track content performance, analyse data, and iterate based on insights to improve customer experience and drive growth.
• Cross-functional Collaboration – Work closely with Product, Engineering, Marketing, Commercial, Analytics, and Operations teams to align on content strategy and execution.
• Process Improvement – Identify inefficiencies, recommend solutions, and implement scalable processes for content management.
• Project Management – Manage multiple initiatives across product, operations, and marketing, ensuring smooth execution and impact.
• Data-Driven Insights – Analyze customer behavior, content performance, and industry trends to refine content and enhance user experience.

What We’re Looking For

• Experience: A minimum of 0 to 2 years of experience in product operations and execution.
• Education: Bachelor’s degree in related quantitative field (MBA preferred).
• Problem Solver – Ability to proactively identify challenges and work collaboratively on solutions.
• Attention to Detail – Meticulous in managing content, tracking performance, and analyzing data.
• Strong Communicator – Effective in working across teams, gathering feedback, and driving alignment.
• Analytical Mindset – Comfortable interpreting data and turning insights into actionable improvements.
• Project Management Skills – Organized, able to prioritize multiple initiatives, and meet deadlines.
• Tech Enthusiast – Nice to have: App Engine (Internal Tool), SQL (Basic reading/writing), Data Segmentation tools experience
• Customer-Centric – Passionate about delivering a great experience and putting the customer first.

What we’ll provide you

We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:

• Work and learn from great minds by joining a community of inspiring colleagues.
• Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
• Explore new opportunities to learn and grow every day.
• Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
• Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

•  Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
•  Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
•  Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact:

EssenceMediacom is a brand of WPP Media, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Senior Manager Insights & Analytics to join us. In this role, you will need to understand the business needs of internal stakeholder, solve their problem by using data and also need to be highly analytical and able to translate data into business insights.    

Reporting of the role    

This role reports to: Director Insights & Analytics

3 best things about the job:

1. Good learning ground for energetic employee who wants to expand media industry knowledge.
2. Young and like-minded colleagues working with each other.
3. Always learning innovative and interesting things in industries.

In this role, your goals will be:
In three months:

• Have an understanding of the requirements and portfolio of clients
• You will be working with Data tools to provide strategic solutions

In six months:

• You will have an in-depth technical knowledge of the data and analytics tools and models. It will help to add value in meeting business goals
• Good communication with internal stakeholders

In 12 months:

• You will have started working on core KPIs
• You will have started to build relationships with the key decision makers within the current pipeline.

What your day job looks like at EssenceMediacom:

• Manage and plan all reporting according to project goals. (client and regional reports).
• Assess and report project status and risks to Insights & Analytics Director with recommended solutions and action plans.
• Provide oversight and guidance to insights team members and also keep a track on their KPIs.
• Responsible for all data audits and processes are carried out smoothly.
• Identify, analyse, and interpret media trends or patterns.
• Ability to design and develop dashboards for client’s reporting
• Providing day to day solutions to internal/external stakeholders.
• Accountable for assuring data accuracy.

What you’ll bring:

• Must be skilful in Microsoft Office (Excel, PowerPoint).
• Analyse data and develop insightful results or “story” that addresses business objective in a clear and concise, visually appealing format.
• Experience in designing questionnaire and conduct research studies.
• Experience in handling consumer insights tools.
• Proficient in using Kantar Ratings Software.
• Demonstrated leadership abilities, especially with cross-disciplinary efforts.
• Proven ability to take initiative, set priorities, meet deadlines, and manage multiple streams of work
• Excellent time management skills with the ability to multi-task in high pressure situations.

 Minimum qualifications:

• Candidate must possess at least a Master’s degree in Business Administration, Statistics, Marketing or Finance.
• Minimum 4 years of experience in media/marketing research and analytics.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

About Pakistan

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

#LI-Promoted

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

•  Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
•  Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
•  Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About T&P: A Leading WPP Media Brand

A Leading WPP Media Brand, T&P is one the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end to end marketing solution. Backed by WPP and WPP Media and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollar in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.

Role Summary and Impact:

T&P is a brand of WPP Media, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager Insights & Analytics to join us. In this role, you will be responsible for understanding the business needs of internal stakeholders, solve their problems by using data and need to be highly analytical and able to translate data into business insights.

Reporting of the role    

This role reports to: Senior Manager Insights & Analytics

3 best things about the job:

1. Good learning ground for energetic employees who want to expand media
    industry knowledge.
2. Young and like-minded colleagues working with each other.
3. Always learning innovative and interesting things in industries.

In this role, your goals will be:
In three months:

• Understand the requirements and portfolio of clients.
• You will be working with data tools to provide strategic solutions.

In six months:

• You will have an in-depth technical knowledge of data and analytics tools and models. It will help to add value in meeting business goals.
• Good communication with internal stakeholders.

In 12 months:

• You will have started working on core KPIs.
• You will have started to build relationships with the key decision makers within the current pipeline.

What your day job looks like at T&P:

• Manage and plan all reporting according to project goals. (client and regional reports).
• Assess and report project status and risks to Insights & Analytics Director with recommended solutions and action plans.
• Provide oversight and guidance to Insights & Analytics team members and keep track on their KPIs.
• Responsible for all data audits and processes are carried out smoothly.
• Identify, analyze, and interpret media trends or patterns.
• Ability to design and develop dashboards for client’s reporting
• Providing day-to-day solutions to internal/external stakeholders.
• Accountable for assuring data accuracy.

What you’ll bring:

• Must be skillful in Microsoft Office (Excel, PowerPoint).
• Analyze data and develop insightful results or “story” that addresses business objective in a clear and concise, visually appealing format.
• Experience in designing questionnaires and conducting research studies.
• Experience in handling consumer insights tools.
• Proficient in using Kantar Ratings Software.
• Demonstrated leadership abilities, especially with cross-disciplinary efforts.
• Proven ability to take initiative, set priorities, meet deadlines, and manage multiple streams of work.
• Excellent time management skills with the ability to multi-task in high pressure situations.

Minimum qualifications:

• Candidate must possess at least a master’s degree in business administration, Statistics, Marketing or Finance.
• Minimum 2 years of experience in media/marketing research and analytics.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

About Pakistan

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.