Lucid Software is the leader in visual collaboration and work acceleration, helping teams see and build the future by turning ideas into reality. Our products include the Visual Collaboration Suite (Lucidchart and Lucidspark) and airfocus. We hold true to our core values: innovation in everything we do, passion & excellence in every area, individual empowerment, initiative and ownership, and teamwork over ego. At Lucid, we value diverse perspectives and are dedicated to creating an environment and culture that is respectful and inclusive for everyone. Lucid is a hybrid workplace. We promote a healthy work-life balance by allowing employees to work remotely, from one of our offices, or a combination of the two depending on the needs of the role and team.

Since the company’s founding, Lucid Software has received numerous global and regional recognitions for its products, business, and workplace culture. These include being listed to the Forbes Cloud 100, Fast Company Most Innovative Companies, Fortune Best Workplaces in Technology, and PEOPLE’s Companies that Care. Lucid’s solutions are used by more than 100 million users across the globe, making Lucid the most used visual collaboration platform by the Fortune 500. Our customers include Google, GE, and NBC Universal, and we partner with leaders such as Google, Atlassian, and Microsoft. 

We’re searching for a talented individual to join our International Marketing team, focusing on acquisition growth for French-speaking markets. You’re a natural problem-solver with a passion for learning and understanding Search Engine Optimization (SEO), as well as other paid/unpaid digital marketing channels . You are capable of identifying issues and creating solutions. You have a data-driven mindset with the ability to manipulate complex sets of information and draw conclusions. You love executing digital marketing campaigns and seeing your website rise in the SERPs. You’re familiar with Web Analytics tools and Excel along with digital marketing tools like Ahrefs, SEMrush, Google Ads and Screaming Frog. You are experienced in optimizations for AIO and LLM citations. You have an intellectual curiosity that drives your need to learn and stay up-to-date on industry changes in order to take on new challenges and drive acquisition growth. 


Are you a natural leader and a team player? Do you have a passion for digital marketing and SEO? Are you drawn to cross-functional work that is different every day? If this is you, let’s talk!

Responsibilities:

• Work with the Marketing team to develop and execute digital marketing campaigns in French.
• Conduct keyword research in French and understand the local SERP landscape.
• Identify new SEO optimization opportunities and content insights that are locally relevant.
• Scope link building opportunities and perform outreach efforts with a focus on French websites.
• Review French translations to ensure our standards of localization are being met.
• Help scale PPC campaign expansion and localization, providing local insights, building keyword lists and optimizing ad copies.
• Perform local market research and competitor analysis to identify new acquisition growth opportunities.
• Monitor market specific performance metrics and support with regional reporting for France and other regions. 


Requirements:

• Native fluency in French.
• Bachelor's degree with strong academic performance.
• A growth mindset: willingness and ability to learn about digital marketing.
• Analytical skills to be able to work with large amounts of data and translate into actionable strategies.
• Strong interpersonal skills and the ability to build/maintain relationships at every level.
• Exceptional organizational skills and the ability to prioritize multiple tasks with excellent attention to detail.
• Ability to problem solve and take initiative with minimal guidance.
• Ability to provide, receive, and incorporate constructive feedback.
• A+ team player!

Preferred Qualifications:

• Degree in Marketing.
• Experience copywriting in French.
• One of other languages (Russian, Korean, Polish, or Swedish) as a plus.
• HTML, CSS, and experience working with a content management system.
• Experience with SEO tools (Ahrefs, Moz, Hunter.io, Search Console).
• Experience with digital advertising, A/B testing and email marketing.
• Experience creating, manipulating and extracting insights from Tableau dashboards.
• Experience analyzing large data sets.
• Mastery of spreadsheets and analysis functionality.
• A deep understanding of AI search is a plus.
• Experience running successful link-building campaigns through email outreach, vendor management, relationship building.

#LI-KC1

Lucid Software is the leader in visual collaboration and work acceleration, helping teams see and build the future by turning ideas into reality. Our products include the Visual Collaboration Suite (Lucidchart and Lucidspark) and airfocus. We hold true to our core values: innovation in everything we do, passion & excellence in every area, individual empowerment, initiative and ownership, and teamwork over ego. At Lucid, we value diverse perspectives and are dedicated to creating an environment and culture that is respectful and inclusive for everyone. Lucid is a hybrid workplace. We promote a healthy work-life balance by allowing employees to work remotely, from one of our offices, or a combination of the two depending on the needs of the role and team.

Since the company’s founding, Lucid Software has received numerous global and regional recognitions for its products, business, and workplace culture. These include being listed to the Forbes Cloud 100, Fast Company Most Innovative Companies, Fortune Best Workplaces in Technology, and PEOPLE’s Companies that Care. Lucid’s solutions are used by more than 100 million users across the globe, making Lucid the most used visual collaboration platform by the Fortune 500. Our customers include Google, GE, and NBC Universal, and we partner with leaders such as Google, Atlassian, and Microsoft. 

We’re searching for a talented individual to join our International Marketing team, focusing on acquisition growth for French-speaking markets. You’re a natural problem-solver with a passion for learning and understanding Search Engine Optimization (SEO), as well as other paid/unpaid digital marketing channels . You are capable of identifying issues and creating solutions. You have a data-driven mindset with the ability to manipulate complex sets of information and draw conclusions. You love executing digital marketing campaigns and seeing your website rise in the SERPs. You’re familiar with Web Analytics tools and Excel along with digital marketing tools like Ahrefs, SEMrush, Google Ads and Screaming Frog. You are experienced in optimizations for AIO and LLM citations. You have an intellectual curiosity that drives your need to learn and stay up-to-date on industry changes in order to take on new challenges and drive acquisition growth. 


Are you a natural leader and a team player? Do you have a passion for digital marketing and SEO? Are you drawn to cross-functional work that is different every day? If this is you, let’s talk!

Responsibilities:

• Work with the Marketing team to develop and execute digital marketing campaigns in French.
• Conduct keyword research in French and understand the local SERP landscape.
• Identify new SEO optimization opportunities and content insights that are locally relevant.
• Scope link building opportunities and perform outreach efforts with a focus on French websites.
• Review French translations to ensure our standards of localization are being met.
• Help scale PPC campaign expansion and localization, providing local insights, building keyword lists and optimizing ad copies.
• Perform local market research and competitor analysis to identify new acquisition growth opportunities.
• Monitor market specific performance metrics and support with regional reporting for France and other regions. 


Requirements:

• Native fluency in French.
• Bachelor's degree with strong academic performance.
• A growth mindset: willingness and ability to learn about digital marketing.
• Analytical skills to be able to work with large amounts of data and translate into actionable strategies.
• Strong interpersonal skills and the ability to build/maintain relationships at every level.
• Exceptional organizational skills and the ability to prioritize multiple tasks with excellent attention to detail.
• Ability to problem solve and take initiative with minimal guidance.
• Ability to provide, receive, and incorporate constructive feedback.
• A+ team player!

Preferred Qualifications:

• Degree in Marketing.
• Experience copywriting in French.
• One of other languages (Russian, Korean, Polish, or Swedish) as a plus.
• HTML, CSS, and experience working with a content management system.
• Experience with SEO tools (Ahrefs, Moz, Hunter.io, Search Console).
• Experience with digital advertising, A/B testing and email marketing.
• Experience creating, manipulating and extracting insights from Tableau dashboards.
• Experience analyzing large data sets.
• Mastery of spreadsheets and analysis functionality.
• A deep understanding of AI search is a plus.
• Experience running successful link-building campaigns through email outreach, vendor management, relationship building.

#LI-KC1

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

The Senior Media Executive will lead the development and execution of advanced digital media strategies to enhance the company's online presence, drive engagement, and achieve marketing goals, ultimately driving significant growth and brand awareness for our clients. This role is ideal for someone with at least one year of experience in digital media, who is ready to take on more responsibility, manage projects, and contribute to strategic planning. 

• Develop and implement comprehensive digital media strategies to support marketing objectives and enhance brand visibility.  

• Analyze market trends and user data to inform strategy and make data-driven decisions.  

• Design, execute, and oversee digital campaigns across multiple channels, including social media, email marketing, and digital advertising.  

• Manage the end-to-end process of digital media campaigns from concept to execution, including budget management and performance tracking.  

• Develop and manage a content calendar that aligns with marketing goals and audience interests.  

• Collaborate with internal teams and external partners to create high-quality, engaging content.  

• Plan and manage paid digital advertising campaigns, including PPC, display ads, and social media ads.  

• Implement SEO best practices to enhance organic search rankings and manage SEM campaigns to drive traffic and conversions.  

• Track, analyze, and report on key performance indicators (KPIs) for all digital media activities.  

• Provide insights and recommendations based on performance data to improve campaign effectiveness and ROI.  

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Bachelor’s degree in marketing, Communications, Digital Media, or a related field. 
• Minimum of 1 year of experience in digital media, marketing, or a related role. 
• Proven experience with digital media platforms, content creation, and campaign management. 
• Strong understanding of social media, SEO, SEM, and digital advertising strategies. 
• Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, social media insights). 
• Excellent communication, organizational, and analytical skills. 
• Ability to lead projects, manage multiple tasks, and meet deadlines.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.