Lightricks is an AI-first company creating next-generation content creation technology for businesses, enterprises, and studios with a mission to bridge the gap between imagination and creation. At our core is LTX-2, an open-source generative video model, built to deliver expressive, high-fidelity video at unmatched speed. It powers both our own products and a growing ecosystem of partners through API integration.

The company is also known globally for pioneering consumer creativity through products like Facetune, one of the world’s most recognized creative brands, which helped introduce AI-powered visual expression to hundreds of millions of users worldwide. We combine deep research, user-first design, and end-to-end execution from concept to final render, to bring the future of expression to all.

The team & role

We’re seeking a passionate, visionary Creative Director to own and build the visual foundation of LTX end-to-end. This role is about defining a clear, scalable visual system for the company and ensuring it is consistently expressed across product, brand, research, and storytelling.

We’re looking for a creative, strategic Creative Director to define and lead the visual foundation of LTX from end to end. This role focuses on building a clear, scalable visual language for the company and ensuring it is consistently reflected across product, brand, research, and storytelling.

You’ll operate in a highly cross-functional environment, partnering closely with product, research, engineering, marketing, and leadership. A key responsibility is shaping the visual identity of the LTX-2 model, how it is experienced and represented across developers, partners, and the broader ecosystem.

This role is ideal for someone who combines strong design craft with systems thinking and technical curiosity - someone who can turn complex AI concepts into a clear, cohesive, and inspiring visual identity that evolves with the company.

What you will be doing

• Define and scale LTX’s visual language, including brand principles, design systems, and guidelines across teams and products
• Own and evolve the visual identity of LTX-2 across product interfaces, demos, documentation, partnerships, and storytelling
• Lead creative direction across product, brand, research communication, and marketing, ensuring clarity and consistency
• Collaborate closely with product, research, engineering, and marketing to embed visual thinking into how the company operates
• Translate complex AI technologies into compelling and accessible visual narratives
• Stay hands-on: design, prototype, and refine key assets while setting a high standard for execution
• Build and mentor a multidisciplinary creative team, while enabling non-design teams through clear frameworks and guidelines
• Partner with leadership to align visual identity with long-term strategy, positioning, and growth

Your skills and experience

• 8+ years of experience in design, including leadership roles shaping visual identity across digital products or tech-driven companies
• Strong systems thinking, with experience building scalable design systems and visual frameworks across organizations
• Deep hands-on design expertise - you lead through craft, not only direction
• Experience working cross-functionally and influencing diverse teams (product, engineering, research, marketing, leadership)
• Proven ability to manage and scale design operations (processes, workflows, standards) without compromising quality
• Technical curiosity and fluency, with interest in AI, creative tools, and emerging technologies
• Ability to translate complex technical concepts into clear and engaging visual systems
• Familiarity with generative AI and modern design/production tools
• Strong collaboration and communication skills, with the ability to align stakeholders around a shared vision

Important note:

This position requires strong hands-on design experience and a proven track record in building and leading scalable design systems. Candidates whose experience is primarily focused on marketing execution or campaign management — without deep design craft and systems expertise — are unlikely to be a fit.

We’re looking for a designer at heart: someone who builds, leads through execution, and sets a high creative standard across the organization.

Why Lightricks

• Be part of a company where creativity is central to everything we do
• Play a key role in shaping the visual identity of a leading AI company, redefining creative expression
• Work alongside top talent across design, research, and technology
• Contribute to LTX-2 and next-generation creative tools, pushing the boundaries of what’s possible

We got you covered

• We empower employees with cutting-edge tools and learning opportunities to grow and succeed through workshops, access and training on platforms, subscriptions, and clear guidelines for responsible AI use.
• We run daily door-to-door shuttles, offering Car-to-go subscriptions from several locations in the central district, plus free parking and train-station pickups.
• We’re proud to have 2 chef-led restaurants on site by the legendary Machneyuda Group (yes, that Machneyuda!), plus a bakery nestled in the heart of our office, filled daily with the scent of fresh pastries.

#LI-GS1

Lightricks is an AI-first company creating next-generation content creation technology for businesses, enterprises, and studios with a mission to bridge the gap between imagination and creation. At our core is LTX-2, an open-source generative video model, built to deliver expressive, high-fidelity video at unmatched speed. It powers both our own products and a growing ecosystem of partners through API integration.

The company is also known globally for pioneering consumer creativity through products like Facetune, one of the world’s most recognized creative brands, which helped introduce AI-powered visual expression to hundreds of millions of users worldwide. We combine deep research, user-first design, and end-to-end execution from concept to final render, to bring the future of expression to all.

The team & role

We’re seeking a passionate, visionary Creative Director to lead the visual identity and brand experience of LTX. This is a unique opportunity to define how the world perceives a product that sits at the cutting edge of design and AI innovation. The ideal candidate combines deep graphic design expertise with a strong technical curiosity - someone who can translate complex technology into inspiring creative expression. You’ll balance conceptual leadership with executional craft, working closely with design, research, and development teams to shape the visual storytelling of LTX and its ecosystem, including the LTX-2 model.

What you will be doing

As Lightricks’ Creative Director, you will define the company’s visual voice - shaping how LTX expresses innovation, creativity, and beauty across every touchpoint. You’ll lead the creative vision that unites product, brand, and storytelling into one coherent and inspiring visual identity.

• Define and lead the creative direction and visual language for LTX across product, brand, and storytelling touchpoints.
• Establish a cohesive, evolving brand identity that reflects innovation, elegance, and creative freedom - a visual expression of the company’s purpose and technology.
• Partner closely with product, research, and engineering teams to explore new design capabilities within the LTX-2 model and future AI-driven features - transforming technical innovation into inspiring visual expression.
• Stay hands-on in the creative process - designing, prototyping, and iterating on visuals that showcase the creative potential of LTX’s tools.
• Build, mentor, and inspire a multidisciplinary creative team. Shape its culture, refine its processes, and set the standards for visual excellence across the organization.
• Collaborate with company leadership to align the creative vision with product strategy, long-term brand growth, and the company’s broader creative mission.

Your skills and experience

• You are an experienced creative leader with 8+ years of shaping visual identity and creative direction across digital brands, products, or storytelling platforms.
  You bring both the aesthetic sensitivity of a designer and the strategic clarity of a brand architect - able to translate a company’s vision into a unified and inspiring visual language.
• You are deeply fluent in design - with impeccable taste, mastery of visual fundamentals, and a broad cultural sensibility spanning art, film, photography, graphic design, and emerging media. You set and maintain a high bar for visual excellence, inspiring others to reach it.
• You think systemically - building and evolving brand guidelines, creative frameworks, and scalable design systems that empower teams across disciplines while keeping the brand’s voice consistent and distinct.
• You’re technically fluent and creatively fearless - deeply curious about the intersection of design, technology, and storytelling.
• You understand how AI, generative design, and creative technology are reshaping the craft, and you’ve worked hands-on with modern design and production tools to explore what’s next. You can speak the language of engineers, understand workflows, and turn technological capabilities into expressive visual directions.
• You’re a collaborative partner to product, marketing, and leadership - able to distill complex ideas into clear, expressive creative direction that aligns teams and moves audiences.
• You lead by doing. You combine vision with craft, guiding others through example and pushing the boundaries of what the brand can express.
• Proficient in Figma, Adobe Creative Suite, and modern AI and 3D design tools.

Important note:
This role requires deep, hands-on design experience and proven ownership of wide design operations. Candidates whose background is primarily in marketing execution or campaign management, without a strong foundation in visual design systems, craft, and scalable design operations, will not be a good fit.

We are looking for an experienced designer who leads through design, builds visual frameworks, establishes and runs effective design operations, and sets a consistently high creative bar across the organization.

Why Lightricks

• Join a company where creativity is the core of our mission - not a department. At Lightricks, the role of Creative Director carries unique weight and meaning, shaping how innovation itself is expressed.
• Shape the creative identity of one of the most ambitious AI companies redefining how visual creation comes to life.
• Collaborate with visionary minds across design, research, and technology - working at the intersection of creativity and innovation.
• Contribute to LTX-2 and future-generation creative models that expand the boundaries of what’s visually and technically possible.

Benefits

• Private Medical Insurance (Optical & Dental cover), including your loved ones.
• Life Assurance.
• £3,000p/a Transport Allowance.
• £750p/a allowance for Wellbeing & Professional Development.
• Free on-site breakfast, lunches, coffee & snacks.
• Pension Contributions (7%).
• Holiday (25 days).
• Seasonal & Anniversary Vouchers.
• Hybrid & Flexible working.
• Central London office space. 
• Enhanced Parental Leave.
• Cycle-to-work Scheme.
• Season Ticket Loan.
• Volunteering Opportunities.
• Frequent social activities - away-days, happy hours, team building, yoga, creative workshops.

#LI-GS1

Lightricks is an AI-first company creating next-generation content creation technology for businesses, enterprises, and studios with a mission to bridge the gap between imagination and creation. At our core is LTX-2, an open-source generative video model, built to deliver expressive, high-fidelity video at unmatched speed. It powers both our own products and a growing ecosystem of partners through API integration.

The company is also known globally for pioneering consumer creativity through products like Facetune, one of the world’s most recognized creative brands, which helped introduce AI-powered visual expression to hundreds of millions of users worldwide. We combine deep research, user-first design, and end-to-end execution from concept to final render, to bring the future of expression to all.

The team & role

We’re seeking a passionate, visionary Creative Director to own and build the visual foundation of LTX end-to-end. This role is about defining a clear, scalable visual system for the company and ensuring it is consistently expressed across product, brand, research, and storytelling.

This is a highly cross-functional role: you’ll work closely with product, research, engineering, marketing, and leadership to align the entire organization around a shared visual language. A core part of the role is shaping and evolving the visual identity of the LTX-2 model itself — how it looks, feels, and is visually represented to developers, partners, and the broader ecosystem.

The ideal candidate combines deep graphic design expertise with strong systems thinking and technical curiosity — someone who can translate complex AI technology into a cohesive, recognizable, and inspiring visual identity that scales with the company.

What you will be doing

• Define, build, and maintain clear visual guidelines for LTX — including brand principles, visual systems, and design standards that can scale across teams, products, and use cases.
• Own the visual identity of the LTX-2 model, shaping how the model is visually expressed across documentation, demos, product surfaces, partnerships, and storytelling.
• Lead the creative direction and visual language across product, brand, research communication, and marketing, ensuring consistency and clarity across all touchpoints.
• Work in close partnership with product, research, engineering, and marketing teams to embed the visual system deeply into how the company operates — not as an external layer, but as a shared language.
• Translate complex technical concepts and AI capabilities into clear, expressive visual narratives that make the technology accessible and inspiring.
• Stay hands-on: design, prototype, and iterate on key visuals, setting a high bar for craft and execution.
• Build, mentor, and inspire a multidisciplinary creative team, while also empowering non-design teams through strong guidelines and frameworks.
• Collaborate with company leadership to ensure the visual identity supports long-term product strategy, positioning, and brand growth.

Your skills and experience

• You are an experienced creative leader with 8+ years of hands-on design experience, shaping visual identity and creative direction across digital products, platforms, or technology-driven brands.
• You think systemically — with proven experience building visual guidelines, brand systems, and scalable design frameworks that enable consistency across large, cross-functional organizations.
• You bring deep hands-on design expertise and strong creative judgment — you are first and foremost a designer who leads through craft, not just a creative manager.
• You are comfortable working across the entire company, influencing product, research, engineering, marketing, and leadership through clear, confident visual direction.
• You have experience owning and managing wide design operations — including processes, workflows, standards, and collaboration models that allow design to scale without losing quality.
• You are technically fluent and creatively curious, with a strong interest in the intersection of design, AI, and emerging technologies. You can translate complex technical capabilities into expressive and coherent visual systems.
• You understand how generative AI and creative technology are reshaping visual design and have worked hands-on with modern design, production, and AI-powered tools.
• You are a collaborative partner and clear communicator, able to align diverse stakeholders around a shared visual language and creative vision.
• You lead by doing — setting a high bar for visual excellence and inspiring others through example.
• Proficient in Figma, Adobe Creative Suite, and modern AI and 3D design tools.

Important note:

This role requires deep, hands-on design experience and proven ownership of wide design operations. Candidates whose background is primarily in marketing execution or campaign management, without a strong foundation in visual design systems, craft, and scalable design operations, will not be a good fit.

We are looking for an experienced designer who leads through design, builds visual frameworks, establishes and runs effective design operations, and sets a consistently high creative bar across the organization.

Why Lightricks

• Join a company where creativity is the core of our mission - not a department. At Lightricks, the role of Creative Director carries unique weight and meaning, shaping how innovation itself is expressed.
• Shape the creative identity of one of the most ambitious AI companies redefining how visual creation comes to life.
• Collaborate with visionary minds across design, research, and technology - working at the intersection of creativity and innovation.
• Contribute to LTX-2 and future-generation creative models that expand the boundaries of what’s visually and technically possible.

Benefits

• Expected salary range is 225,000-270,000$ annually. Actual compensation will vary based on a candidate’s qualifications, experience, and other relevant factors.
• Stock options.
• Health/dental/vision with majority of premiums paid by the company.
• 401k with company match (up to 4%).
• $3,000 per year provided for lunch.
• $1,000 Yearly Learning, Development, and Wellness budget.
• Work from home stipend.
• 21 Days of PTO.
• Birthdays off! Take a free day off during your birthday month to celebrate.
• Talented teammates and a strong work culture supporting a healthy work-life balance.

#LI-GS1