Artefact is a new generation of data service providers, specialising in data consulting and data-driven digital marketing. It is dedicated to transforming data into business impact across the entire value chain of organisations. We are proud to say we’re enjoying skyrocketing growth.

The backbone of our consulting missions, today our Data consulting team has more than 400 consultants covering all Artefact's offers (and more): data marketing, data governance, strategy consulting, product owner…

What will you be doing? 

Securing delivery on your projectsCommunicating your work and achievements among the teamWorking closely with your Consulting counterpart to build and maintain strong relationships with your clients and best understand their needsEnsuring that your solutions are bringing values to the client problematicBeing a good team player, knowing your role and responsibility in the global ambition

Key Responsibilities:

• Data Quality Analysis & Remediation: Collect, extract, and clean data from various sources to prepare comprehensive datasets for analysis This includes handling missing data, removing inconsistencies, and ensuring the data is structured correctly for further analysis.
• Analyze data using appropriate statistical techniques and tools to uncover trends, patterns, and anomalies in the information. This could involve anything from simple descriptive analysis to more complex exploratory data analysis
• Validate and cross-check analysis results to ensure accuracy. This involves verifying calculations, comparing findings against external or historical data for consistency, and investigating any irregularities in the results. Data Analysts are expected to be vigilant about data quality during analysis, catching any issues that might have passed initial data processing.
• Create clear, concise reports and visualizations to communicate findings. While the focus is on analysis rather than just creating dashboards, analysts will use tools like Power BI to illustrate key insights. They should present data in an understandable way for internal stakeholders, writing summaries that interpret the numbers and highlight important conclusions.
• Work closely with statisticians and other team members to interpret results and refine analysis approaches. This collaborative approach ensures that the analysis aligns with methodological standards and project goals. Analysts may adjust their methods based on feedback, contribute to discussions on what the data means, and help integrate their findings into broader census reports.

Key Qualifications:

• Bachelor’s degree in a quantitative field such as Statistics, Data Science, Economics, Mathematics, or similar. This educational background provides a solid foundation in data analysis techniques and statistical reasoning.
• Strong proficiency in data analysis tools and languages, particularly SQL for database querying, Excel for data manipulation, and programming in Python or R for more advanced analysis and automation. Experience with statistical libraries or packages (e.g., pandas, R’s tidyverse) is highly valuable.
• Demonstrated ability to perform in-depth data analysis and not just generate visuals. We need analysts who can write complex queries, perform calculations, and apply statistical tests if necessary – beyond assembling dashboard components. An analytical mindset and attention to detail are crucial for interpreting data correctly and spotting outliers or errors.
• Familiarity with business intelligence and visualization tools, especially Power BI, to aid in presenting analysis outcomes. While creating polished dashboards is not the primary focus, the analyst should be capable of using Power BI (and similar tools like Tableau if needed) to turn data into interpretable charts and graphs for reporting purposes. They should also understand data visualization best practices to communicate information effectively.
• Excellent communication skills, both written and verbal, with the ability to explain data findings in layman’s terms. A collaborative attitude is important, as Data Analysts will frequently interact with other teams (IT, field operations, subject-matter experts) to gather context and ensure that analyses meet the needs of the census project. They should be proactive in sharing insights and contributing to data-driven decisions within the organization.

About Media Futures Group (MFG)

Google has consolidated its media agency partnership into WPP Media, building on the world class digital work that Essence has delivered for Google for over 17 years. Media Futures Group (MFG) is a bespoke team that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results.

The MFG team is made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by EssenceMediacom and other constituent parts of GroupM around the world.

The Role

The Media Activation Manager plays a critical role within the Media Activation (Programmatic) team at MFG, responsible for the flawless execution and optimization of programmatic and biddables campaigns for Google focused largely on display and video channels. This role is primarily focused on performance campaigns and will leverage a combination of real-time and guaranteed buying across both open exchange and/or direct publishers as needed. This role demands a deep understanding of programmatic platforms, a data-driven approach to optimization, and strong communication skills to collaborate effectively with internal and external stakeholders.

Role responsibilities include but are not limited to:

• Directly or indirectly (via management) supports 1-3 markets/accounts
• Able to own up to 3 campaigns E2E at any one time while assisting on others as needed
• ~60% time allocated to individual campaign assignments, ~40% time allocated to work outside of individual campaigns (e.g. management tasks, team projects, training others)
• Delivers media plans, wrap-ups, and milestone outputs utilizing established best practices against client communication strategy according to timelines
• Able to launch campaigns on time/does not contribute to gating issues, in compliance with platform (DSP/DMP) best practices (naming conventions, IO/LI)
• Flawless delivery of all campaigns (launch, pacing, performance goals)
• Meets campaign objectives by EOQ (e,g, client KPIs, Pacing), and/or flags potential performanceissues in a timely manner
• Confident and steady in optimization and improvement of campaign performance (not just delivery). 
• Strong knowledge of media planning fundamentals e.g. reach, frequency, channels, formats
• Strong knowledge of tactical essentials such as inventory and data sources
• Excellent tracking of sub-campaign level details including but not limited to pacing, performance, etc.
• Strong understanding of adjacent and/or connected disciplines (e.g. Data Strategy, Analytics, AdOps, Experience) and relationship with Programmatic 
• Strong knowledge of the  programmatic/ad-tech ecosystem (publishers, data, platform, etc.)
• Strong grasp of overall campaign lifecycle and the role programmatic plays within it
• Communicates successes, failures, and escalations to line manager in a timely manner
• Directly responsible for managing 1 junior team member assuming staffing
• Escalation point for campaign level issues

Desired background experience:

Required

• 3-4 years work experience on the programmatic/ad-tech buy-side (e.g. agency, trading desk, DSP company)
• Excellent proficiency planning and deploying campaigns using enterprise level DSPs (e.g. DV360, The Trade Desk, MediaMath)
• Experience planning and executing campaigns delivering against both Brand and Direct Response objectives
• Experience deploying campaigns across multiple environments/devices via both direct and open buying leveraging audience and/or contextual data as needed
• High attention to detail, and good organizational skills, with an understanding of optimization levers & testing approaches across programmatic platforms
• Experience directly managing at least one direct report with demonstrable skills in guiding his/her professional development
• Highly developed interpersonal, team building and relationship management skills
• Strong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw insights and develop actionable recommendations as needed
• Strong organization and time management skills. Able to prioritize recurring deliverables against ad hoc requests. Mindful of personal deliverables and projects without needing reminding from line manager
• Up-to-date knowledge on the current state of programmatic/ad/mar-tech with a POV on future developments
• A passion for everything digital, with an active interest and understanding of digital marketing/advertising industry trends

Desirable

• Strong Google stack experience
• Experience working with Data Management Platforms (DMPs) or equivalent data organisation/deployment tool/platform
• Familiar with feed-based creative setups using Creative Management Platforms (CMPs)
• Experience working with data science teams and good grasp of campaign analytics fundamentals (e.g. control/exposed segmentation, survey and panel based measurement, regression analysis)
• Experience with Google Analytics (plus certification)
• Experience with running campaigns across multiple countries / languages
• Familiarity with industry-relevant programming languages (e.g. HTML, Javascript, SQL, Python, R)

What you can expect from MFG

MFG’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an MFG employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.