About Media Futures Group (MFG)

Google has consolidated its media agency partnership into WPP Media, building on the world class digital work that Essence has delivered for Google for over 17 years. Media Futures Group (MFG) is a bespoke team that delivers on our commitment to Google for a more strategic, creative, and integrated media approach established to drive better business results.

The MFG team is made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by WPP Media and other constituent parts of the agency around the world.

About the role

As a member of the Media Futures Group (MFG) APAC activation team, you will help execute the tactical planning, setup, and activation of Paid Search campaigns across multiple countries via self-service ad platforms (e.g. Google Ads, SA360, Microsoft Ads) for the Google client. Campaign objectives focus on Direct Response (e.g. traffic, acquisition, ROAS) and will leverage real-time auction bidding across the ad platforms. 

Role responsibilities include but are not limited to:

• Directly and indirectly supports multiple markets for the client account
• Able to own E2E campaigns from client brief to channel planning (e.g. budget, forecasting, audience, format), execution (trafficking and managing offshore team), QA, and reporting.  
• Able to launch (or assist in launching) campaigns on time/does not contribute to gating issues, in compliance with platform best practices (naming conventions, campaign structure, settings, etc)
• Consistent high-quality delivery on daily/weekly tasks for all assigned campaigns (daily pacing, weekly client facing reports, data integrity, etc)
• Meets campaign objectives by EOQ (e.g. client KPIs, Pacing), and/or flags potential performance issues in a timely manner
• Growing knowledge of media planning fundamentals e.g. reach, frequency, channels, formats, etc.
• Growing knowledge of tactical essentials including but not limited to inventory and data sources
• Excellent tracking of sub-campaign level details including but not limited to pacing, performance, etc.
• Growing knowledge of adjacent and/or connected disciplines including other channels (e.g. Display, Social) and Planning, Data Strategy, Analytics, or AdOps 
• Growing knowledge of the channels and related platforms for specific APAC market(s) you are working on
• Growing grasp of overall campaign lifecycles, its impact on incrementality, and the role search plays within it
• Communicates planning successes, failures, and escalations to line manager in a timely manner, ability to manage internal communications and share updates
• Growing ability to prioritize tasks with minimal oversight from manager (able to discern cost/benefit to decide priorities independently)

Desired background experience:

• (Required for senior executive) 1-2 years’ work experience on activating Paid Search campaigns (preferably via Google Ads or SA360 platform)
• High attention to detail, and excellent organizational skills
• Highly developed interpersonal and relationship management skills
• Strong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw insights and develop actionable recommendations as needed
• Proficiency in Excel/Google Sheets (pivot tables, Vlookups, etc)
• Demonstrable interest in paid digital media ads, especially Paid Search 
• A passion for everything digital, with an active interest and understanding of digital marketing/advertising industry trends

About Media Futures Group (MFG)

Google has consolidated its media agency partnership into WPP Media, building on the world class digital work that Essence has delivered for Google for over 17 years. Media Futures Group (MFG) is a bespoke team that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results.

The MFG team is made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by EssenceMediacom and other constituent parts of GroupM around the world.

The Role

The Media Activation Manager plays a critical role within the Media Activation (Programmatic) team at MFG, responsible for the flawless execution and optimization of programmatic and biddables campaigns for Google focused largely on display and video channels. This role is primarily focused on performance campaigns and will leverage a combination of real-time and guaranteed buying across both open exchange and/or direct publishers as needed. This role demands a deep understanding of programmatic platforms, a data-driven approach to optimization, and strong communication skills to collaborate effectively with internal and external stakeholders.

Role responsibilities include but are not limited to:

• Directly or indirectly (via management) supports 1-3 markets/accounts
• Able to own up to 3 campaigns E2E at any one time while assisting on others as needed
• ~60% time allocated to individual campaign assignments, ~40% time allocated to work outside of individual campaigns (e.g. management tasks, team projects, training others)
• Delivers media plans, wrap-ups, and milestone outputs utilizing established best practices against client communication strategy according to timelines
• Able to launch campaigns on time/does not contribute to gating issues, in compliance with platform (DSP/DMP) best practices (naming conventions, IO/LI)
• Flawless delivery of all campaigns (launch, pacing, performance goals)
• Meets campaign objectives by EOQ (e,g, client KPIs, Pacing), and/or flags potential performanceissues in a timely manner
• Confident and steady in optimization and improvement of campaign performance (not just delivery). 
• Strong knowledge of media planning fundamentals e.g. reach, frequency, channels, formats
• Strong knowledge of tactical essentials such as inventory and data sources
• Excellent tracking of sub-campaign level details including but not limited to pacing, performance, etc.
• Strong understanding of adjacent and/or connected disciplines (e.g. Data Strategy, Analytics, AdOps, Experience) and relationship with Programmatic 
• Strong knowledge of the  programmatic/ad-tech ecosystem (publishers, data, platform, etc.)
• Strong grasp of overall campaign lifecycle and the role programmatic plays within it
• Communicates successes, failures, and escalations to line manager in a timely manner
• Directly responsible for managing 1 junior team member assuming staffing
• Escalation point for campaign level issues

Desired background experience:

Required

• 3-4 years work experience on the programmatic/ad-tech buy-side (e.g. agency, trading desk, DSP company)
• Excellent proficiency planning and deploying campaigns using enterprise level DSPs (e.g. DV360, The Trade Desk, MediaMath)
• Experience planning and executing campaigns delivering against both Brand and Direct Response objectives
• Experience deploying campaigns across multiple environments/devices via both direct and open buying leveraging audience and/or contextual data as needed
• High attention to detail, and good organizational skills, with an understanding of optimization levers & testing approaches across programmatic platforms
• Experience directly managing at least one direct report with demonstrable skills in guiding his/her professional development
• Highly developed interpersonal, team building and relationship management skills
• Strong analytical skills and a natural affinity for numbers is key; You must be able to analyze raw data, draw insights and develop actionable recommendations as needed
• Strong organization and time management skills. Able to prioritize recurring deliverables against ad hoc requests. Mindful of personal deliverables and projects without needing reminding from line manager
• Up-to-date knowledge on the current state of programmatic/ad/mar-tech with a POV on future developments
• A passion for everything digital, with an active interest and understanding of digital marketing/advertising industry trends

Desirable

• Strong Google stack experience
• Experience working with Data Management Platforms (DMPs) or equivalent data organisation/deployment tool/platform
• Familiar with feed-based creative setups using Creative Management Platforms (CMPs)
• Experience working with data science teams and good grasp of campaign analytics fundamentals (e.g. control/exposed segmentation, survey and panel based measurement, regression analysis)
• Experience with Google Analytics (plus certification)
• Experience with running campaigns across multiple countries / languages
• Familiarity with industry-relevant programming languages (e.g. HTML, Javascript, SQL, Python, R)

What you can expect from MFG

MFG’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an MFG employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

What will you be doing? 

Microsoft and InMobi have entered into a partnership. As per this, InMobi will be an exclusive partner for Microsoft’s Advertising inventory. Microsoft Advertising empowers the largest advertisers around the world to reach their maximum potential through paid search engine marketing on the Microsoft Ads platform. InMobi will be responsible for complete management/transaction across Bing.  

We are seeking a Lead Account Manager with search advertising experience, an attention to detail, customer obsession, and a passion to learn and adapt in an evolving environment. The individual will be coordinating with a team of Account Strategists and supporting the Account Management Head to achieve customer satisfaction and revenue objectives. As an AM, you will be serving Corporate customers by applying customer obsession to what clients care about and need, and building and maintaining strong, trusted-advisor relationships with day-to-day practitioner contacts at advertiser/agency/tool provider. The AM will be responsible for managing an assigned set of clients focused on attaining revenue targets, feature adoption, and client-driven goals.

Role requirements & expectations: 

• Shared culture of diversity and respect: Create a collaborative, trust-based work environment where differences in communication styles are considered, and the perspectives of others are respected and valued. Demonstrate Search Advertising’s culture of inclusiveness and diversity at all times. Contribute to the success of others by promoting mutual learning 
• Strong customer relationships and account health: Own the day-to-day management for newly onboarded & existing customers. Flawless execution of campaigns. Strong coordination with internal resources for execution of core tasks. Awareness and understanding of all required billing and compliance requirements. Contribute to a quality and actionable Customer Plan. 
• Pursue optimizations to deliver quota expectations: Drive campaign-level budget upsell and optimization opportunities that align with the ROI goals of the client and drive incremental revenue. Leverage internal tool-directed tactics to inform and prioritize upsells and optimizations, seeking to drive swift implementation. Drive tactic improvement by providing thoughtful feedback to make opportunities more relevant to client goals. Leverage self-serve tools and community forums to deliver insights for non-Insights-enabled clients. 
• Fluent advocate of the Bing Story: Educate clients on how the Bing Ads platform and existing features help them to reach their business goals and execute on budgets. Ensure regular client engagement with the BingAds platform, and aim to reduce customer reliance on AM for routine tasks. Utilize all available readiness and insights to ensure you are a fluent advocate of the Bing story. Develop and demonstrate an intermediate level knowledge of emerging products/features. 
• Collaborative and high-performing account team:  Ensure timely and proactive customer escalations by effectively leveraging Account Executive and internal partner network to resolve day-to-day escalations & revenue blockers. Partner with the account team to submit actionable feedback on product, tool, and processes through relevant channels. Own and effectively execute the customer transition process and operational excellence in execution of change management (Book of Business update).  
• Continuous business learning and professional growth: Continually strengthen your Bing Ads and Search Industry expertise, take personal accountability for your career and personal development; create, update, and regularly check in on your career development plan. Complete the required and recommended trainings and apply what you learn to further your growth in your role and career progression. 

What is expected of you? 

• Minimum 3 years of experience in Search Engine Marketing, Sales, or online media, and Service experience required  
• Strong knowledge of Internet advertising: CPA, CPM, CPC, search marketing, lead generation, direct response, etc. 
• Strong troubleshooting and problem-solving tools with a 'can-do' attitude and the ability to partner collaboratively with other functional areas within the company in support of the sales process. 
• Demonstrated ability to consistently meet or exceed revenue goals or targets  
• Proven ability to understand customer needs, create and deliver customized, customer-focused pitches and solutions 
• Effectively navigate through ambiguity and complexities related to client management 
• Talented in storytelling and delivering engaging presentations  
• Solid knowledge of the search industry, trends, and customers' needs 
• Passion for technology as an enabler for customer and company growth 
• Bachelor’s degree required. MBA preferable 
• Critical thinker who is organized and can make decisions based on clear priorities 
• Collaborative teammate who can build successful team relationships with partners, and can prioritize multiple tasks 
• Flexible and able to quickly adapt to changing business needs and processes 
• Excellent written and verbal communication skills 
• Willingness  to travel 

Preferred:

• Bing Ads Certification 
• Experienced in using Excel to analyze information, including data manipulation, V-Lookups, creating and using pivot tables, and data analysis 

The role:

At aCommerce, the Key Account Manager is a role carved out to meet the changing consumer demand and this position is based in Jakarta. This individual aims to serve as an extension of our clients’ businesses ensuring proper management and execution of the ecommerce strategy in social commerce on their behalf. This would include developing, managing and executing promotional and marketing campaigns and overall fulfillment execution, smooth day to day operations.

The Key Account Manager will support the team on the brand in serving as the client’s initial point of communication in executing their social commerce strategy, enabling a consistent social media presence and strong positive brand experience. You will work closely and collaborate with other internal department service providers to ensure best-in class end-to-end service execution. You will keep abreast of client industry developments, market trends and competitive intelligence, gaining specialized industry knowledge which enables us to add-value and more deeply understand the client’s business challenges and opportunities

Responsibilities:

Performance Management

• Manage overall account profitability via P&L management
• Ensure all clients and channels are successfully on-boarded on time
• Manage to maximize GMV with day-to-day collaboration with client and channels
• Customer budget management and P&L execution including reimbursement to deliver agreed GMV, Take Rate, and Profit
• Ensuring optimal product presentation and visibility on online channels
• Coordinating with internal cross function and external parties
• Establish and monitor progress against key performance indicators.
• Advising and executing end-to-end social commerce strategy for International brand owners (such as Global brands, FMCG brands etc.). This will include content, sales monitoring, analysis on how to grow demand, supply management and promotion management as well as business analytics.
• Coordinating with internal departments (tech, warehouse, marketing) and external parties (ad agencies) to troubleshoot and resolve business issues
• Support the Brand management team to ensure smooth day to day operations
• Build strong rapport with clients that include managing relationships with internal and external stakeholder

Partner Service

• Responsible for client relationship and retain client satisfaction
• Serve as the “face of aCommerce” and primary point of contact for client executives and key stakeholders at each assigned account
• Advising clients on how to increase online sales through merchandising, promotion planning and onsite marketing activities
• Managing fast-growing e-commerce sales of large brand owners through their own web-store or other online channels and initiative channel
• Ensuring that regular reviews are carried out with customers, to ensure that their needs are being met and that excellent customer service is achieved and, developing future improvements/services for the customers.
• Identifies and anticipates additional opportunities for enhancements, improvements or new services with existing clients
• Inventory management including forecast, ordering and DOH controlling
• Present analysis and recommendations to key stakeholders both client-side and internally

Business Development

• Contract Management by helping translate the outlined solution into a high level initial statement of work (SOW) and helps secure the client's agreement in sales meetings with the prospect or client (system & integration options, cost model, forecast value, activity planning, requirements definition, etc.)
• Working closely with solution design and business development to manage key customers (existing and new), thereby improving turnover and profitability
• Scope of Work (SOW) & Trade Agreement management for existing accounts and input industry insight to SD for new customers.

Technical Qualifications:

• Has a minimum two (2) years of working experience in an ecommerce company, internet start-up or in an international brand (e.g. FMCG, retailer or consulting industries)
• Previous experience in social commerce, online media, marketing would be a strong point.
• Good knowledge of Excel, PowerPoint and ability to quickly adapt to new software and tool

Soft Skills & Other Details:

• Superior communication skills in English, written and oral
• Candidate must be proactive and have a problem-solving attitude to client and/or business problems
• Very strong commercial and client-facing abilities
• Demonstrated ability to exceed client expectations and incorporate urgency and strong service ethic into all aspects of the job
• Entrepreneurial spirit, not afraid of risks and challenges
• Analytical, data driven mindset and detail oriented
• Successful record of communicating and engaging cross functional teams
• Ability to lead projects relating with responsible account and category
• Ability to coach and train key specialists effectively to produce high amounts of results

About aCommerce

aCommerce is the leading ecommerce enabler and e-distributor in Southeast Asia, delivering retail solutions for global brands such as L’Oreal, Samsung, and Unilever. Founded in May 2013, aCommerce has over 700 staff across offices and fulfillment centres in Singapore, Thailand, Indonesia and the Philippines.

The company is committed to equal opportunities for all of employees and to a work environment free of discrimination and harassment. All employment decisions at aCommerce are based on business needs, job requirements and individual qualifications, without regard to race, religion or belief, gender, sexuality, age, family or parental status, or any other status that may be protected by the laws or regulations in the locations where we operate. We do not tolerate discrimination or harassment based on any of these characteristics.

aCommerce DNA

Everyone in aCommerce lives by a set of core values that we call our DNA. These core values serve as the guide in how we work towards our common goals and targets.

• Customers above all: The customer is at the heart of everything we do. Their success is our success.
• Lead by example: Earn respect through hard work and perseverance, not seniority.
• Solve problems: A “can do” attitude solves a multitude of problems.
• Lean on your teammates: Replace “I” with “we”. Collaboration brings you a long way.
• Keep it real: Our diversity makes us strong, we treat each other equally and respectfully.

The aTeam is made up of highly ambitious individuals driven to innovate, build and succeed and is always looking for like-minded self-starters to join.