Job Purpose:

The Event Director is responsible for the strategic planning, execution, and management of a leading, high-profile, government backed, international utilities sector event.
This role involves overseeing all aspects of event management, from conception to post-event analysis, ensuring a seamless and engaging experience for exhibitors, delegates and attendees.
The Event Director will collaborate with cross-functional teams to drive revenues, manage budgets, deliver outstanding content, craft engaging messaging, and lead a talented and dedicated team to deliver an inspiring and memorable event experience that exceeds stakeholder expectations.
Through strong leadership and effective communication, the Event Director will act as an ambassador for dmg education, driving new business, new events, and growth.

Job Context:

As calls to improve global education systems increase in both urgency and scale, the education sector has both the opportunity and responsibility to lead meaningful transformation, ensuring that learners around the world have equitable access to quality, inclusive, and future-ready education. While the need for an equitable and sustainable education landscape has never been more pressing, progress in the sector depends not only on fostering dialogue among stakeholders but also on driving tangible actions and solutions to address challenges such as access, quality, digital inclusion, and skills development.

With the growing global imperative to reimagine education in response to rapid technological change, shifting workforce demands, and social inequalities, our events are more relevant than ever. We aim to bring together the global education community to address critical issues and opportunities shaping the future of learning.

At this pivotal moment for the sector, our global education portfolio provides a platform for educators, policymakers, institutions, and solution providers to engage with transformation, explore partnerships, and collaborate to advance education systems worldwide. Through a calendar of large-scale and specialist events across the globe, we deliver high-quality, relevant content aligned with sector priorities, while offering opportunities for stakeholders to connect, share knowledge, and expand their impact.

I an increasingly digital world, the value of meaningful human interaction continues to grow. Networking remains at the heart of what we do, and to support this, we offer enhanced opportunities for year-round engagement through our digital platforms. Our extensive global database of education professionals ensures ongoing access to highly targeted audiences and enables strategic communication and engagement for our partners.

Responsibilities:

Strategy
•    Develop and implement a comprehensive long-term event strategy that aligns with management and stakeholder expectations for growth, positioning and profitability.
•    With department heads, create an event delivery plan, that supports the long-term event strategy.
•    Provide weekly and monthly management reporting, tracking progress against the event delivery plan and highlighting risk.
•    Work with government supporters and host partner to ensure event strategy continues to align with their priorities and implementing changes where required. 
•    Engage with and analyse significant developments and trends in the industry, interpreting their likely impact on the event and initiating change when necessary.
Management
•    Mentor, manage, motivate, and when required recruit, a high-performance cross-functional team to drive event growth. 
•    Ensure KPIs, compensation and resources are aligned with business and stakeholder expectations.
•    Facilitate clear and consistent communication and information flow between departments and senior management. 
•    Work closely with HR teams to identify training requirements and opportunities for career progression, document succession plans and minimise staff turnover.
Stakeholder
•    Build outstanding relationships with existing and potential government supporters and host partners ensuring an exceptional event experience that exceeds expectations. 
•    Leverage key stakeholder relationships to grow the event revenues, exhibitor base, visitor attendance and speaker seniority. 
•    Recruit and manage a high level Executive Steering Committee, developing strong relationships with members, and enlisting their networks to drive progress against the event delivery plan.
•    Cultivate and maintain a substantial and senior level personal network within the industry.
Commercial
•    Own the overall event revenue target, maximising commercial opportunities, building and managing a substantial pipeline to deliver on exhibition, sponsorship and delegate revenue streams.
•    Develop a comprehensive sales plan to support the achievement of the long-term event strategy.
•    Support the commercial team to maintain the high quality of proposals and volume of activity required to achieve revenue targets.
•    Work with the commercial team to manage key accounts and drive additional revenue through increased exhibition, sponsorship and delegate spend. 
•    Ensure KPIs, compensation and resources are aligned with business and stakeholder expectations.
•    Manage and grow the international agent network to increase the number of exhibitor pavilions at the event.

Marketing

•    Work closely with the marketing team to develop engaging and relevant event collateral, positioning the event at the forefront of the market. 
•    Support the marketing team to produce a topical and compelling message house and that messaging across marketing channels is consistent.
•    Work with the marketing team to ensure relevant cross sector data is available, identifying gaps and facilitating solution.
•    Review marketing reports and analysis to ensure successful campaigns are maximised and spend is correctly allocated.
•    Support the marketing team to deliver EXPROM, VISPROM and DELPROM campaigns, delivering on revenue, attendee and delegate targets.
•    Work closely with the marketing team to generate media coverage through PR, interviews and articles, and substantial media attendance to the event.
Production
•    Work closely with the production team to develop engaging and relevant content streams that support the overall vision and growth of the event. 
•    Support the production team with internal and external validation of content to ensure the event is deeply rooted within the industry.
•    Work with the production team to ensure delivery timelines are met and conference programmes launched in good time prior to the event.
•    Ensure delegate sales briefings are clear and concise, highlighting key benefits and driving revenue.
•    Support the production team to deliver an enriching and engaging onsite experience for speakers and delegates.
Operations
•    Work closely with the operations team to develop market leading features, stage sets and signage. 
•    Support the operations team to ensure procurement is efficient and cost competitive while maintaining required standards.
•    Build strong relationships with venues and suppliers to support the successful execution of the event delivery plan.
•    Support the exhibition administrator to ensure the event floorplan is functional for participants, compliant with regulations and maximises revenue.
•    Work closely with the registrations team to deliver a seamless onsite experience for event participants.
Finance
•    Own the event P&L, ensuring budgeted costs are accurately adhered to and cost savings are made wherever possible. 
•    Work with the finance team to ensure event revenues are collected in a timely manner and cancellation risk is minimised.
•    Work with the commercial finance team to provide accurate and detailed financial reporting, highlighting opportunities and risk where appropriate.

Experience:

•    Significant experience working for an international events organiser in a senior leadership role.
•    A demonstrated track record of launching and growing international events. 
•    A keen understanding of the education sectors and the ability to build events and features around the key issues.
•    A proven ability to position exhibitions and conferences that attract significant high-level stakeholder interest. 
•    Knowledge and experience of Profit & Loss responsibility.
•    Substantial customer facing experience with a demonstrated history of building relationships and developing partnerships at a senior level.

Competencies:

•    Presentation and public speaking abilities.
•    Account management and customer care.
•    Networking and information gathering.
•    Advanced Microsoft Office skills and a familiarity with software such as Salesforce. 
•    Project management.
•    Superior oral and written communication skills.
•    Ability to communication effectively with diverse groups of stakeholders and colleagues.
•    Internal and external relationship building.
•    Management reporting.
•    Problem solving.
•    Strong analytical and critical thinking skills.
•    Time and priority management skills.

Attributes:

•    A positive, proactive, and flexible attitude.
•    Willingness to take the initiative.
•    Enthusiastic and ambitious with a strong desire to succeed.
•    A mature and common-sense approach to managing challenges.
•    Organised with strong attention to detail and ability to multitask.
•    Deadline and results oriented. 
•    Comfortable working independently and under pressure. 
•    An engaging, professional and diplomatic demeanour.
•    A creative and collaborative approach teamwork.
•    Willingness to travel.

dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.

Job Purpose:

Bring new revenue into digital products, delivering content marketing, thought leadership placement and online advertising revenue growth.

The sales executive will be responsible for discovering and pursuing new sales prospects, negotiating deals, while maintaining and growing business with existing customers. This role will interact with small, medium, high-profile accounts within the Education value-chain. We are looking for a competitive, dynamic, and trustworthy sales executive to help build up our business. If you have excellent communication skills and feel comfortable reaching out to potential customers to demonstrate our services and products through email and phone, we’d like to meet you. 

Key Accountabilities:

•    Actively seek new sales opportunities through cold calling, networking, and social media. 
•    Set up meetings with potential clients to understand their business needs. Prepare and deliver appropriate presentations and proposals on products and services. 
•    Manage existing accounts to maintain the business relations with them and grow the commercial cooperation.  
•    Negotiate/close deals and handle complaints or objections. 
•    Achieving and exceeding agreed show and personal revenue and profit targets
•    Collaborate with team members to achieve better results. Work closely with editorial, marketing and ability to operate as one team.
•    Attend events and liaising with exhibitor and sponsor clients onsite to ensure that their contract is fulfilled, and all their concerns and needs are addressed.
•    Keep up to date via a wide range of material including various industry publications relevant to the topic areas and audiences of assigned conferences for developments and trends in the industry.
•    Understand the market trends, changes and overall situation to be able to offer value proposition to the clients.  

Job Context:

We are looking for an experienced and influential individual with excellent sales skills.

Qualifications, Experience, & Skills:

What we look for in the ideal candidate – You will:
•    Have excellent telephones sales manner with consistently high call rates.
•    Have minimum 2 years’ experience in B2B exhibition sales and sponsorship
•    Be a serial networker and social media savvy.
•    Have technical experience with contract management, budget management, and proposal writing.
•    Have experience in the use of databases (preferably Salesforce) in both mass and targeted sales campaigns.
•    Be able to cross and up sell opportunities and products.
•    Focus on the customer needs AND seek win/win agreements.
•    This role is an excellent career springboard 
•    Excellent verbal and written English – other languages will be an advantage.
Personal Attributes
•    Customer Focused – put the customer at the heart of everything we do
•    Harding working - Strong work ethic representing our industry leading brands
•    Studious - Desire to learn and embrace best practice within your discipline
•    Respectful – demonstrate consistency and reliability in all areas
•    Collaborative – display open communication and innovation
•    Proactive – take initiative on opportunities and test your ideas
•    Efficient – display excellent time management and prioritisation
•    Effective – focusing on the right things at the right time to deliver the best results
Career Progression
•    Longer term career progression can lead to becoming a sales manager.
•    You will receive on the job coaching, resources to learn and develop your sales skills.
•    The onus on learning is on the individual; employees at dmg events own their own performance and development.

dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.

Job Purpose:

The Marketing Specialist will lead the marketing activities for our Education Summit & Exhibition, playing a pivotal role in driving local exhibitor and sponsor participation, as well as delegate and visitor acquisition. The role demands a strategic thinker with deep knowledge of the local market, capable of creating tailored, high-impact campaigns that align with the event's mission.

The Marketing Specialist will oversee localization, and encompasses traditional and innovative marketing approaches with the primary goal of increasing our reach and conversion within the local market by appropriate penetration in multi-channel campaigns, including website user experience, SEO, digital/print collaterals, EDMs, social media, content marketing, and PR.

The ideal candidate will possess advanced English language proficiency, a skill highly valued for effective translation and content adapted communication and campaign execution. They will demonstrate an ability to critically evaluate processes, ask thoughtful questions, and provide insightful suggestions that enhance overall team performance. A natural aptitude for quickly learning and adapting to new technologies with minimal training is essential, ensuring seamless integration into fast-paced, dynamic environments. The ability to challenge conventional approaches constructively, combined with a proactive mindset, will add significant value to the team's strategic initiatives.

Key Accountabilities:

Campaign Development & Execution
•    Design and execute integrated marketing campaigns tailored to the localised market.
•    Align campaigns with international strategies, focusing on sponsor and attendee engagement.
•    Develop and maintain a marketing plan covering all phases of the event cycle.
•    Localize global campaigns to suit the cultural, linguistic, and business nuances of the market.
•    Manage the entire marketing lifecycle, from planning to execution, across digital, print, and experiential channels.
•    Expand beyond language to include culturally tailored visual elements, narratives, and messaging specific to localised Education market sensitivities.
•    Incorporate case studies or success stories from local companies to build local trust and resonance
Performance Metrics 
•    Use Monday.com for project management, ensuring all activities meet deadlines and KPIs.
•    Share weekly reports outlining completed activities and upcoming plans.
•    Stakeholder Collaboration 
•    Work closely with sales teams to generate exhibitor and sponsorship leads
•    Collaborate with conference production to develop content-led campaigns around event themes
•    Partner with digital, content, and PR teams to create integrated campaigns that deliver measurable results.
Data-Driven Strategy 
•    Utilize market research, attendee profiling, and analytics to refine audience segmentation and campaign messaging.
•    Implement real-time performance tracking and optimize campaigns based on actionable insights.
•    Regularly assess attendee feedback and campaign data to inform future strategies.
•    Collaborate with the data team to create a cyclical data strategy.
•    Analyse and segment audience data to maximise engagement and ROI.
Localized Content Creation
•    Lead the production of localised marketing materials, including brochures, email campaigns, and social media posts.
•    Supervise translations and ensure consistency in tone and messaging across all communications.
•    Work with graphic design teams to develop culturally relevant visual content.
•    Leverage trending local platforms like LINE and X more extensively for engaging with local audiences.
Networking & Engagement 
•    Promote and manage unique event features such as the Future Leaders Networking Breakfast, Women in Education Networking, and the Official Welcome Reception to the local market to ensure attendance.
•    Design marketing campaigns that emphasize the networking, collaboration, and partnership opportunities available at the event.
Cross-Functional Collaboration 
•    Act as the primary liaison between the marketing team and specialized functions, such as SEO, CRM, and analytics teams for all local language communications.
•    Maintain strong alignment with dmg events’ global portfolio, ensuring consistency with the branding and objectives of sister events.
Media & PR 
•    Manage media partnerships, press releases, and on-site media coordination.
•    Conduct an in-depth analysis of dmg events and the Education Summit’s portrayal in localised media, pinpointing any gaps between intended and actual perceptions.
•    Include regular media monitoring throughout the campaign to adjust strategies in real-time, ensuring that any shifts in perception are addressed promptly.
•    Use insights to support the development of press releases and public communications that not only align with dmg event's strategic objectives but also speak directly to the unique concerns and priorities of the local market.
•    Enhanced Informational Resources & Event Management
•    Produce a detailed Exhibitor Guide and additional informational content for the local website and brochures, ensuring they comprehensively address potential queries and provide extensive background on the event.
•    Oversee marketing-related event logistics, including registration systems, mobile apps, and networking platforms.
•    Activate advocacy plans to amplify reach through stakeholder networks.
Post-Event Engagement Plans
•    Use attendee feedback and analytics to shape targeted campaigns for the Education Summit & Exhibition 2026.
•    Prepare and present a full post-event review of activities completed
•    Create a “Post Event Report” brochure for sharing with key clients within 4 weeks of event closing 

Job Context:

The role requires close collaboration with exhibition sales, sponsorship teams, and delegate sales teams to drive lead generation and conversions. Working across departments—including technology and data—the marketing specialist will ensure cohesive execution of campaigns. This position also involves adapting international strategies to resonate with the localised market, aligning all marketing activities to achieve the overarching goals of the Education Summit & Exhibition.

Qualifications, Experience & Skills:

Minimum Qualifications and Knowledge:

Marketing qualification is advantageous.
Minimum Experience: 5+ years in mid manager level marketing, exhibition marketing is a must

Job-Specific Skills:
• Strategy creation and critical path analysis
• Experience in the use of databases in both mass and targeted direct marketing campaigns
• Experience managing the production of mobile apps and online registration systems
• People management
• Website Management and User Experience
• Excellent writing skills, including proof reading and messaging
• Marketing Automation, Lead Generation and Lead Scoring
• Big Data Analysis from multiple sources
• Budget management, including budgetary responsibility for decision making relating to a wide variety of potential marketing channels
• Excellent interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organisation
• Excellent negotiation and relationship building skills
• Strong attention to detail
Hard Skills
The successful individual must have used more than approx. 70% of the tools used by dmg events or have proven experience of using an alternative for an events business.
• ESP – Emarsy’s email composition and analysis
• CRM/database – Salesforce for campaign management
• Social Media Channels/ Hootsuite – LinkedIn, Twitter, Facebook, Instagram, YouTube, Line, WeChat (content creation, sponsored posts, analytics, and effectiveness)
• Registration – InfoSalons, N200, Form Assembly (including Social Amplification though InGo or Gleanin)
• Website – CMS (Umbraco, TYPO3, WordPress or similar) plus experience of design and user experience (working with 3rd parties)
• Google Suite
• SEO
• PPC
• Advocacy & exhibitor remarketing
• App management, networking platforms, content delivery platforms (webinar etc)
Behavioural Competencies:
• Good leadership skills
• Work well under pressure, adaptable and resilient
• Able to work on own initiative, be highly motivated and proactive
• Practice good time management
• Be trustworthy, professional, and reliable
• Demonstrate good teamwork with co-workers/peers

dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.