About AppDirect

Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world.  AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service.  We power millions of subscriptions worldwide for organizations.  We do this by our values-driven culture—one that enables you to Be Seen, Be Yourself, and Do Your Best Work.

About the Portfolio Marketing Team

The Portfolio Marketing team supports AppDirect’s subsidiary Business Units by owning and executing integrated marketing aligned to each BU’s growth priorities. The team exists to build and scale a marketing engine that accelerates growth across subsidiary brands while preserving brand equity and aligning to AppDirect’s vision of simplifying how technology is bought, sold, and managed. Portfolio marketers operate as embedded, BU-focused generalists — accountable for turning strategy into execution across channels and driving measurable business impact. While the team collaborates with Corporate Marketing discipline experts when appropriate, Portfolio Marketing is a distinct function with day-to-day ownership of BU marketing planning, prioritization, and delivery. Our role is to ensure each subsidiary has focused, accountable marketing support aligned to Sales and Product, while selectively leveraging corporate capabilities to scale impact.

About You

As a Marketing Manager, you will serve as the primary marketing referent for an assigned subsidiary Business Unit — Firstbase. You will translate BU strategy into integrated marketing plans and drive execution that delivers measurable business results.

The position offers a hybrid schedule: you will work once a week onsite and four days on remote. Compensation package includes 15 paid working days (PTO) plus local holidays, comprehensive medical coverage (OSDE 310) for you and your dependents, reimbursement for elegible wellness activities, English lessons, global and local events participation, within other benefits.

(*) It's not a leadership position, it's an individual contributor.

What you’ll do and how you’ll have an impact

• Develop and execute integrated annual and quarterly marketing plans
• Own campaign strategy across digital, events, content, and enablement
• Lead product launches and go-to-market initiatives
• Establish campaign KPIs and measure performance against pipeline and revenue goals
• Translate business priorities into marketing programs with clear ROI expectations
• Manage and prioritize multiple initiatives simultaneously
• Oversee external contractors or agency partners when applicable
• Identify cross-sell and shared GTM opportunities across the portfolio
• Present marketing results and insights to BU stakeholders
• Continuously refine programs based on performance data and Voice of Customer insights

What we’re looking for

• 5–7 years of B2B marketing experience, preferably in SaaS, technology, telecom, or services
• Experience owning marketing strategy for a product line, BU, or revenue segment
• Strong understanding of direct and/or channel go-to-market models
• Demonstrated ability to drive measurable pipeline impact
• Strong stakeholder management and prioritization skills
• Ability to balance autonomy with cross-functional collaboration
• Comfort presenting performance insights and recommendations
• Ownership mindset with strong business acumen
• Experience leveraging AI tools to enhance productivity and streamline day-to-day workflows
• Advanced understanding of marketing KPIs, funnel metrics, and pipeline reporting
• Experience designing and executing A/B tests and performance experiments

At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice: 

https://www.appdirect.com/about/privacy-notice

#LI-DGM

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About AppDirect

Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world.  AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service.  We power millions of subscriptions worldwide for organizations.  We do this by our values-driven culture—one that enables you to Be Seen, Be Yourself, and Do Your Best Work.

About the Portfolio Marketing Team

The Portfolio Marketing team supports AppDirect’s subsidiary Business Units by owning and executing integrated marketing aligned to each BU’s growth priorities. The team exists to build and scale a marketing engine that accelerates growth across subsidiary brands while preserving brand equity and aligning to AppDirect’s vision of simplifying how technology is bought, sold, and managed. Portfolio marketers operate as embedded, BU-focused generalists — accountable for turning strategy into execution across channels and driving measurable business impact. While the team collaborates with Corporate Marketing discipline experts when appropriate, Portfolio Marketing is a distinct function with day-to-day ownership of BU marketing planning, prioritization, and delivery. Our role is to ensure each subsidiary has focused, accountable marketing support aligned to Sales and Product, while selectively leveraging corporate capabilities to scale impact.

About You

As a Marketing Manager, you will serve as the primary marketing referent for an assigned subsidiary Business Unit — Firstbase. You will translate BU strategy into integrated marketing plans and drive execution that delivers measurable business results.

(*) It's not a leadership position, it's an individual contributor.

What you’ll do and how you’ll have an impact

• Develop and execute integrated annual and quarterly marketing plans
• Own campaign strategy across digital, events, content, and enablement
• Lead product launches and go-to-market initiatives
• Establish campaign KPIs and measure performance against pipeline and revenue goals
• Translate business priorities into marketing programs with clear ROI expectations
• Manage and prioritize multiple initiatives simultaneously
• Oversee external contractors or agency partners when applicable
• Identify cross-sell and shared GTM opportunities across the portfolio
• Present marketing results and insights to BU stakeholders
• Continuously refine programs based on performance data and Voice of Customer insights

What we’re looking for

• 5–7 years of B2B marketing experience, preferably in SaaS, technology, telecom, or services
• Experience owning marketing strategy for a product line, BU, or revenue segment
• Strong understanding of direct and/or channel go-to-market models
• Demonstrated ability to drive measurable pipeline impact
• Strong stakeholder management and prioritization skills
• Ability to balance autonomy with cross-functional collaboration
• Comfort presenting performance insights and recommendations
• Ownership mindset with strong business acumen
• Experience leveraging AI tools to enhance productivity and streamline day-to-day workflows
• Advanced understanding of marketing KPIs, funnel metrics, and pipeline reporting
• Experience designing and executing A/B tests and performance experiments

At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.

At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice: 

https://www.appdirect.com/about/privacy-notice

#LI-DGM

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Role Summary and Impact 

The Planner is responsible for transforming client briefs into integrated, insight-driven media strategies that deliver measurable business impact. This role leads the end-to-end planning process across traditional and digital channels, ensuring data-backed decision-making, strategic alignment, and budget efficiency. The Planner collaborates closely with buyers, internal stakeholders, and clients, playing a key role in campaign design, vendor negotiations, and performance analysis.

• Analyze client briefs and develop strategic media plans aligned with brand objectives and performance KPIs.
• Conduct in-depth audience segmentation and brand persona analysis using data from Nielsen, Ipsos, Integra metrics, Adintel, Tabscan, Ibope, CDI and proprietary sources.
• Negotiate rates and inventory with media vendors to ensure cost-efficiency and delivery against plan.
• Maintain healthy performance benchmarks and monitor the point of diminishing returns in media investments.
• Identify and recommend innovative media opportunities and non-traditional placements that add strategic value.
• Supervise buyers, ensuring proper campaign execution, on-time implementation, and alignment with approved strategies.
• Elevate media performance and spend report developed by Account Executives tying back to campaign objectives and providing clear, strategic insights to clients.
• Lead media flowchart development and ensure budgets, KPIs, and timelines are accurate and consistently updated.
• Forecast investment and media delivery to avoid budget deviations, and coordinate with finance and systems to ensure monthly contracted spend matches execution.
• Support the Account Director in client-facing meetings, and lead presentations when needed to optimize time and team capacity.
• Join activation or integration events to ensure brand message and media strategy are being properly executed.

Skills and Experience 

If this opportunity looks right for you, we are looking for candidates who have: 

• Bachelor’s degree in Communications, Advertising, Marketing or Business Administration.
• 2–3 years of experience as a media planner in an agency or media-related environment.
• Ideal certifications: Google Ads, Meta Blueprint, or other digital planning/analytics credentials.
• Proficient in audience and media planning tools such as Nielsen, Ipsos, Adintel, Integrametrics, Intersoft, Tabscan.
• Strong Excel skills (pivot tables, formulas, charts, filters) and proficiency in PowerPoint
• Strong attention to detail and organizational skills.
• Clear and assertive communication; ability to work well in teams.
• Intermediate to advanced English proficiency (spoken and written).

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 
 
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted.