***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

As a Senior Account Director, you’ll be responsible for working with clients in the Healthcare division. You will have a broad and varied background with hands-on experience across many digital marketing channels and tools. This role will work to drive performance through integrated marketing tactics across paid, owned and earned channels. As a seasoned business consultant, the Senior Account Director will guide and counsel clients on how marketing tactics can drive business outcomes. The Senior Account Director will manage direct reports and lead cross-functional account teams of highly-talented marketers by working closely to optimize their efforts and provide strategic guidance. In collaboration with Account Managers, they will spearhead service expansions, manage media, craft testing roadmaps and lead tactical pivots when necessary. Additionally, you will demonstrate exceptional leadership by gaining trust and providing unmatched strategic insight to their cross-functional account teams. Within the Client Services department, the Senior Account Director will also be responsible for leading key initiatives within the team such as talent acquisition, training or product quality. This is an exciting role for a seasoned digital marketer seeking an opportunity to lead innovative, growth-oriented  marketing campaigns.

Responsibilities:

• Client-centric Communication: Establishes a strong relationship with client key decision makers by hosting monthly one-on-one check-ins to review holistic business performance, gauge sentiment, solicit feedback and share additional opportunities to support the business goals
• Marketing Strategy: Leads the cross-functional account teams with a comprehensive strategy across paid, owned and earned channels to meet or exceed client business objectives; Demonstrates proficiency in cross-channel media planning and testing roadmaps, including the connection of a client’s product, audience and media
• Client Performance & Results: Ensures that at least 75% of their client roster is hitting their goals/forecast targets within the partnership.
• Data-driven Insights: Leverages data and analytics, such as first-party data tools like Google Analytics and Looker Studio, to identify strategic opportunities; Translates learnings into clear and concise reporting with actionable next steps
• Measurement Frameworks: Uses overlapping datasets to find the truth and make better marketing decisions; Prioritizes business metrics to guide strategy and budgets; Leverages platform or attribution metrics to inform tactical daily optimizations; Uses incrementality to validate when needed
• Team Coaching and Development: Leads by example and practices servant leadership; Delivers timely, specific feedback to team members to up-level business acumen and connect the marketing objectives to business objectives
• Existing Account Manager Support: Shadows and provides coaching and feedback to new hires within the first 90 days and/or existing Account Managers to ensure high product quality and assist in coaching any skill gaps
• Client Portfolio: Manages a diverse set of clients totaling with specific target monthly recurring revenue
• Client Retention: Leads the contract renewal strategy by following the established client renewal process and timelines.  Takes a proactive approach to the process, beginning at least 90 days in advance of the contract expiration date by preparing the  presentation and proposal development alongside the Account Manager to extend client partnerships.  Reviews and analyzes client contracts on a regular basis to ensure goals are on target
• Service Expansions: Works with the Account Manager and the internal account team to identify additional strategies to improve performance and expand client partnerships. 
• Own the strategic coaching and development of Account Managers and Resource Team leads, ensuring teams can independently connect channel execution to client business outcomes and confidently lead client conversations
• Elevate client-facing excellence across accounts, coaching teams on storytelling, executive presence, and emotional intelligence to deliver clear, polished recommendations
• Scale team capability and consistency, developing AMs as strategic leaders, reinforcing shared expectations across accounts, and balancing client demands with team capacity to drive sustainable performance.
• Department Operations: Plays an active role in supporting key department initiatives such as recruitment, staffing, training, onboarding and more
• Specialty Focus Area: Identifies a focus area within the department that aligns with the individual’s skill set; Creates a roadmap alongside the Account Manager to enhance and optimize that focus area (e.g., Training, Reporting, Talent Acquisition)
• Responsible for other tasks and projects as assigned by Client Services department leadership, as needed
• Employ AI technologies to enhance and optimize business processes

Role Requirements:

• Bachelor's Degree in Marketing, Communication or related discipline
• 10+ years cross-channel digital marketing experience, including: strategic planning, consumer insights, digital integration and client services, ideally in a digital or media agency
• Proven track record of delivering high customer satisfaction scores through NPS or similar retention metrics
• Strong understanding of paid media, particularly Google Ads and Meta Ads
• Working knowledge of SEO, Analytics, and Creative workflows and deliverables
• Experience speaking to business-level metrics such as LTV:CAC, ROAS, etc.
• Proficiency in establishing goals for clients and validating forecast scenarios to show a path to goal
• Campaign leadership skills for end-to-end campaign development including strategy, segmentation, targeting, etc. in a multi-channel environment
• Ability to quickly build rapport and develop relationships with executive-level points of contact
• Desire to work in a role that functions as both a marketing consultant and a business consultant for clients
• Highly dependable individual who thrives in a fast-paced environment and is a self-starter; Emanates high energy and a positive attitude
• Entrepreneurial spirit with a passion for problem-solving, continued learning and personal growth

Key Performance Indicators (KPIs)

• Division ETCR or Expansion to Churn Ratio (as established quarterly)
• Division Team Retention Rate of 90%+
• Client Retention Rate of Book of 96%+
• Deliverable timeliness: 95% on time delivery
• NPS for Account Director Portfolio (8 or above)
• MRR: $100k+ monthly revenue

Most Important Things (MITs)

• Team Coaching and Development
• Marketing Strategy, Development and Execution
• Client Retention and Client Revenue Growth

Benefits & Perks:

• Base salary paid in USD + commission opportunities
• Unlimited Time Off available on day one
• Fully flex work environment: full-remote, in-office, or hybrid
• Healthcare stipend: $50/month to support your healthcare or insurance costs
• National Holidays + 2 Mental Health Recharge Days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

MUST HAVE:

• 5+ years of experience in data engineering within fast-paced, cloud-native environments
• Deep expertise in Python, SQL, Docker, and AWS (S3, Glue, Kinesis, Athena/Presto)
• Experience building and managing scalable ETL pipelines and data lake infrastructure
• Familiarity with distributed systems, Spark, and data quality best practices
• Strong cross-functional collaboration skills to support BI, analytics, and engineering teams

EXPERIENCE: 5+ years of data engineering experience in an AWS-based environment where data powers decision-making across product, marketing, and operations.

YOUR ROLE

Lead scalable data engineering efforts that empower cross-functional teams with reliable, timely, and actionable data, ensuring Launch Potato’s analytics and business intelligence infrastructure fuels strategic growth.

OUTCOMES

• Build and optimize scalable, efficient ETL and data lake processes that proactively catch issues before they impact the business
• Own the ingestion, modeling, and transformation of structured and unstructured data to support reporting and analysis across all business units
• Partner closely with BI and Analytics to deliver clean, query-ready datasets that improve user acquisition, engagement, and revenue growth
• Maintain and enhance database monitoring, anomaly detection, and quality assurance workflows
• Serve as the internal point of contact for reporting infrastructure—delivering ad hoc data analyses and driving consistent data integrity
• Drive adoption and advancement of Looker dashboards by ensuring robust and scalable backend data support
• Contribute to the future of Launch Potato’s data team by mentoring peers and shaping a high-performance, quality-first engineering culture

COMPETENCIES

• Data Engineering Mastery: Demonstrates technical excellence in building data pipelines, troubleshooting distributed systems, and scaling infrastructure using AWS and open-source tools
• Cross-Functional Collaboration: Communicates clearly across technical and non-technical teams, translating business needs into robust data solutions
• Proactive Ownership: Operates with a strong sense of accountability; identifies and solves data issues independently and efficiently
• Quality-Driven Execution: Holds a high bar for data accuracy, auditability, and documentation throughout all systems and workflows
• Strategic Thinking: Anticipates how data infrastructure impacts wider company OKRs and proactively suggests improvements and innovations
• Growth Mindset: Seeks out opportunities to elevate team capabilities, mentor others, and stay ahead of evolving best practices in data engineering

MUST HAVE:

• 5+ years of experience in data engineering within fast-paced, cloud-native environments
• Deep expertise in Python, SQL, Docker, and AWS (S3, Glue, Kinesis, Athena/Presto)
• Experience building and managing scalable ETL pipelines and data lake infrastructure
• Familiarity with distributed systems, Spark, and data quality best practices
• Strong cross-functional collaboration skills to support BI, analytics, and engineering teams

EXPERIENCE: 5+ years of data engineering experience in an AWS-based environment where data powers decision-making across product, marketing, and operations.

YOUR ROLE

Lead scalable data engineering efforts that empower cross-functional teams with reliable, timely, and actionable data, ensuring Launch Potato’s analytics and business intelligence infrastructure fuels strategic growth.

OUTCOMES

• Build and optimize scalable, efficient ETL and data lake processes that proactively catch issues before they impact the business
• Own the ingestion, modeling, and transformation of structured and unstructured data to support reporting and analysis across all business units
• Partner closely with BI and Analytics to deliver clean, query-ready datasets that improve user acquisition, engagement, and revenue growth
• Maintain and enhance database monitoring, anomaly detection, and quality assurance workflows
• Serve as the internal point of contact for reporting infrastructure—delivering ad hoc data analyses and driving consistent data integrity
• Drive adoption and advancement of Looker dashboards by ensuring robust and scalable backend data support
• Contribute to the future of Launch Potato’s data team by mentoring peers and shaping a high-performance, quality-first engineering culture

COMPETENCIES

• Data Engineering Mastery: Demonstrates technical excellence in building data pipelines, troubleshooting distributed systems, and scaling infrastructure using AWS and open-source tools
• Cross-Functional Collaboration: Communicates clearly across technical and non-technical teams, translating business needs into robust data solutions
• Proactive Ownership: Operates with a strong sense of accountability; identifies and solves data issues independently and efficiently
• Quality-Driven Execution: Holds a high bar for data accuracy, auditability, and documentation throughout all systems and workflows
• Strategic Thinking: Anticipates how data infrastructure impacts wider company OKRs and proactively suggests improvements and innovations
• Growth Mindset: Seeks out opportunities to elevate team capabilities, mentor others, and stay ahead of evolving best practices in data engineering

MUST HAVE:

• 5+ years of experience in data engineering within fast-paced, cloud-native environments
• Deep expertise in Python, SQL, Docker, and AWS (S3, Glue, Kinesis, Athena/Presto)
• Experience building and managing scalable ETL pipelines and data lake infrastructure
• Familiarity with distributed systems, Spark, and data quality best practices
• Strong cross-functional collaboration skills to support BI, analytics, and engineering teams

EXPERIENCE: 5+ years of data engineering experience in an AWS-based environment where data powers decision-making across product, marketing, and operations.

YOUR ROLE

Lead scalable data engineering efforts that empower cross-functional teams with reliable, timely, and actionable data, ensuring Launch Potato’s analytics and business intelligence infrastructure fuels strategic growth.

OUTCOMES

• Build and optimize scalable, efficient ETL and data lake processes that proactively catch issues before they impact the business
• Own the ingestion, modeling, and transformation of structured and unstructured data to support reporting and analysis across all business units
• Partner closely with BI and Analytics to deliver clean, query-ready datasets that improve user acquisition, engagement, and revenue growth
• Maintain and enhance database monitoring, anomaly detection, and quality assurance workflows
• Serve as the internal point of contact for reporting infrastructure—delivering ad hoc data analyses and driving consistent data integrity
• Drive adoption and advancement of Looker dashboards by ensuring robust and scalable backend data support
• Contribute to the future of Launch Potato’s data team by mentoring peers and shaping a high-performance, quality-first engineering culture

COMPETENCIES

• Data Engineering Mastery: Demonstrates technical excellence in building data pipelines, troubleshooting distributed systems, and scaling infrastructure using AWS and open-source tools
• Cross-Functional Collaboration: Communicates clearly across technical and non-technical teams, translating business needs into robust data solutions
• Proactive Ownership: Operates with a strong sense of accountability; identifies and solves data issues independently and efficiently
• Quality-Driven Execution: Holds a high bar for data accuracy, auditability, and documentation throughout all systems and workflows
• Strategic Thinking: Anticipates how data infrastructure impacts wider company OKRs and proactively suggests improvements and innovations
• Growth Mindset: Seeks out opportunities to elevate team capabilities, mentor others, and stay ahead of evolving best practices in data engineering

MUST HAVE:

• 5+ years of experience in data engineering within fast-paced, cloud-native environments
• Deep expertise in Python, SQL, Docker, and AWS (S3, Glue, Kinesis, Athena/Presto)
• Experience building and managing scalable ETL pipelines and data lake infrastructure
• Familiarity with distributed systems, Spark, and data quality best practices
• Strong cross-functional collaboration skills to support BI, analytics, and engineering teams

EXPERIENCE: 5+ years of data engineering experience in an AWS-based environment where data powers decision-making across product, marketing, and operations.

YOUR ROLE

Lead scalable data engineering efforts that empower cross-functional teams with reliable, timely, and actionable data, ensuring Launch Potato’s analytics and business intelligence infrastructure fuels strategic growth.

OUTCOMES

• Build and optimize scalable, efficient ETL and data lake processes that proactively catch issues before they impact the business
• Own the ingestion, modeling, and transformation of structured and unstructured data to support reporting and analysis across all business units
• Partner closely with BI and Analytics to deliver clean, query-ready datasets that improve user acquisition, engagement, and revenue growth
• Maintain and enhance database monitoring, anomaly detection, and quality assurance workflows
• Serve as the internal point of contact for reporting infrastructure—delivering ad hoc data analyses and driving consistent data integrity
• Drive adoption and advancement of Looker dashboards by ensuring robust and scalable backend data support
• Contribute to the future of Launch Potato’s data team by mentoring peers and shaping a high-performance, quality-first engineering culture

COMPETENCIES

• Data Engineering Mastery: Demonstrates technical excellence in building data pipelines, troubleshooting distributed systems, and scaling infrastructure using AWS and open-source tools
• Cross-Functional Collaboration: Communicates clearly across technical and non-technical teams, translating business needs into robust data solutions
• Proactive Ownership: Operates with a strong sense of accountability; identifies and solves data issues independently and efficiently
• Quality-Driven Execution: Holds a high bar for data accuracy, auditability, and documentation throughout all systems and workflows
• Strategic Thinking: Anticipates how data infrastructure impacts wider company OKRs and proactively suggests improvements and innovations
• Growth Mindset: Seeks out opportunities to elevate team capabilities, mentor others, and stay ahead of evolving best practices in data engineering

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

The Paid Advertising Senior Performance Analyst is responsible for owning the execution, performance, and growth of their marketing service within their book of business. They service the most complex, enterprise-level accounts and are highly regarded for their mastery over paid advertising. In addition to their account responsibilities, they are actively involved in developing the paid advertising team through training, escalation support, auditing existing accounts, and upleveling the product. The Senior Performance Analyst supports leadership in owning and improving one core pillar of the department’s business. The Senior Performance Analyst is exceptional at working under pressure and navigating probing client questions, difficult conversations, roadblocks, and account issues. In addition to their paid advertising knowledge, the Senior Performance Analyst has an understanding of cross-channel strategy, how their service impacts the broader media mix, and general business acumen.

Key Responsibilities:

• Lead paid advertising strategy and performance marketing for key accounts, ensuring strong execution and achievement of client goals.
• Demonstrate expert-level proficiency in at least two major advertising channels (Google/Bing, Meta, TikTok, LinkedIn, Pinterest, YouTube, Snapchat, etc.).
• Serve as the primary escalation point for key accounts, resolving roadblocks and driving performance.
• Apply advanced cross-channel and technical expertise (attribution, incrementality, advanced measurement) to deliver impactful client results.
• Oversee high-quality campaign execution, including thorough QA to prevent revenue-impacting errors.
• Ensure accurate budget pacing and advise on budget changes.
• Maintain excellent communication with clients and internal teams, leading strategic conversations and performance discussions.
• Mentor and elevate team talent through coaching, training, and support; identify department knowledge gaps and partner with leadership to implement solutions.
• Conduct training sessions on platforms, tools, industry trends, and best practices to strengthen team capability.
• Collaborate on new business pitches and audits, contributing strategic insights and industry perspective.
• Demonstrate full knowledge of the Power Circuit, executing on all recommendations from the solutions roadmap.
• Leverage AI technologies to optimize workflows, insights, and performance; model best practices for team adoption.

Role Requirements:

• 5-6 years of digital marketing experience; 4+ years in an agency setting
• Minimum 3 years of hands-on experience with Search Engine Marketing
• Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development on large, enterprise-level accounts
• Significant campaign management experience in 3 or more of the following additional campaign types:
• Performance Max
• Standard Shopping
• YouTube Ads
• Display Advertising
• Local campaigns
• Bing Ads

• Minimum 3 years of hands-on experience with Meta ads direct response campaigns
• Additional platforms a plus (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc.)

• Lead Gen and B2B experience 

• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Expert knowledge of funnel marketing and paid advertising in the marketing funnel
• Strong ability to formulate meaningful insights from marketing data, going beyond the stats and telling the story
• Other skills required: 
• Strong written and verbal communication skills
• Strong organizational and project management skills
• Self-motivated individual with a strong desire to succeed
• Excellent interpersonal skills
• Confident with client-facing presentations and communication
• Strong work ethic and ability to learn quickly and independently
• Interested in a long-lasting relationship with a growing company

Key Performance Indicators (KPIs)

• Client Book Revenue per Employee: $30k
• Client Retention (bi-annual): 90%
• Team Retention (of DRs if applicable): 95%

Most Important Things (MITs)

• Owns or supports the Associate Director who owns one of Power’s 5 pillars
• Audits and supports on strategy across 8-10 existing accounts within the department to ensure the gold standard each quarter
• Plays an active role in team-member development within the department

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

• The Lifecycle Marketing B2B Strategist will be responsible for audits, strategy, content, and setup of the broadcast campaigns and email automation of current and potential customers, as well as SMS campaign execution, all within our B2B client roster. They will be involved in further innovating clients’ strategy, optimizing towards higher success metrics, and leveraging senior leaders in the team to further innovate strategy. This is an extremely cross-functional role that will be closely working with creative, content, web, and other departments in the company

Responsibilities:

• Define and drive email marketing and SMS strategy for PDM’s B2B clients
• Manage daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, as well as A/B testing, measurement and reporting
• Build and manage automated email marketing programs for our clients and ensure end-to-end tracking and proper measurement
• Collaborate with creative team to ensure brand guidelines are followed in emails
• Report and provide recommendations on lifecycle programs’ performance monthly to clients
• Use data to continuously test, measure and optimize the email marketing program
• Partner and collaborate cross-functionally with all other internal digital channels
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Role Requirements:

• 2-5 years experience in B2B email marketing strategy, production and end-to-end campaign management
• Strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly
• Hands-on experience with email platforms such as Klaviyo, Hubspot, Braze, or similar
• SMS experience (preferred)
• Expertise in email best practices, including segmentation, deliverability, copy and design approaches
• Working knowledge of HTML/CSS for email coding
• Strong communication, rapport building and presentation skills, as well as the ability to navigate difficult conversations

Key Performance Indicators (KPIs):

• Manages 5-7 B2B enterprise or growth accounts
• Below 10% client churn rate
• Hitting defined EBIDTA goal

Most Important Things (MITs):

• Strategic management of email and SMS campaigns, innovating and/or optimizing to maximize performance
• Professional communication - ability to present clearly and concisely and problem solve
• Adoption of Power Digital’s processes, product innovations and tools

***Proficiency in spoken and written English at an advanced level is required for this role.

A day in the life:

We’re looking for a creative and energetic full-time Paid Social Strategist to join our team with a passion for performance marketing and team management. Experience in TikTok and Meta Ads platforms is a must! Paid Social Strategist is responsible for the performance, strategy, growth and execution from A-Z of paid social accounts. You will lead and execute upon a paid social strategy that helps reach a business' overarching goals and work closely to optimize strategies for our TikTok clients. You will work closely with the team and our clients making sure we are hitting or surpassing monthly performance goals, as well as collaborating with the creative, organic, and influencer/partnerships teams to ensure we are best-in-class across the channel

Responsibilities:

• Full ownership and execution of performance marketing via paid social platforms
  • Effectively executing builds and production A-Z with redundancy across channels
    • Channels include TikTok, Meta, Pinterest, Snapchat, Reddit, and LinkedIn where applicable. Heavier emphasis on TikTok and Meta
  • Lead execution of optimizations concerning performance improvements relative to goals
• Effectively own strategic communication internally and externally for clients and client teams
  • Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items
  • Autonomous external communication with clients for performance, tactical and strategic items, updates, and recommendations via email, calls, and/or Slack (as applicable)
• Excellent marketing and business strategy acumen
  • Complete understanding of the marketing funnel and how to execute via paid social
  • Full understanding of the eCommerce model and basic lead gen strategies
  • Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
• Ownership of performance reporting and strategy communication
  • Execute performance reporting A-Z with excellent presentation creation capabilities
  • Autonomously presents performance reports and recaps, facilitating strategic conversations with clients (verbally and written)
  • Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
  • Present forward-thinking plans and execute to drive business results
• Operating as an effective member of the team for both department and account teams
  • Contributing to a constructive and effective work environment in line with PD core values
  • Actively participate in the growth and development of junior talent where applicable
  • Employ AI technologies to enhance and optimize business processes
  • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Requirements:

• 1-2 years of digital marketing; Agency experience a plus
• 1+ years of experience with Direct Response marketing specifically in E-Commerce; Lead Gen and B2B a plus
• 1+ years experience with Meta Ads and TikTok ads for direct response campaigns; additional platforms a plus (LinkedIn Ads, Pinterest Ads, etc)
• 1+ years experience leading paid social strategy for direct response marketing efforts
• 1+ years experience with Google Analytics, Shopify; other technical platforms a plus
• 1 year experience client facing and handling communications
• Excellent Excel skills with clear understanding of advanced Excel features
• Excellent data analytics skills

Key Performance Indicators (KPIs):

• Managing a full workload indicated by one or more of the following:
  • $26k MRR or
  • 6 owned clients
• Below 10% client churn rat

Most Important Things (MITs):

• • Delivering top-tier product, as well as owning strategic direction and channel communication for designated accounts, overseeing effective reporting and execution of channel strategy
  • Account Growth & Retention (Results & Sentiment)