Job Purpose:

The Marketing Manager will work closely with the Head of Marketing to plan and deliver integrated marketing strategies for Europe Energy Week; A new global platform at the intersection of energy and industry.

This role will play a critical part in driving year-round, 360 marketing activities including but not limited to exhibitor and sponsor acquisition, as well as delegate and visitor attendance, ensuring campaigns are aligned with market priorities and Europe’s industrial energy landscape.
The Marketing Manager will lead the planning, implementation and execution of multi-channel campaigns across digital and traditional platforms, overseeing website optimisation, SEO & GEO, digital and print collateral, EDM campaigns, social media, media partnerships, partner deliverables and content marketing. They will ensure consistency, quality and performance across all channels, with a strong focus on conversion and commercial impact. Working in a fast-paced, high-growth environment, the role requires close collaboration with internal stakeholders, international teams and external partners to deliver campaigns that are insight-led, data-driven and aligned with the event’s positioning as a platform for real industry outcomes.

The ideal candidate is both strategic, hands-on and able to translate direction into high-performing campaigns while contributing creative ideas that elevate messaging and campaign impact. They will demonstrate:

•    Strong English language proficiency, with the ability to adapt messaging across audiences and markets 
•    Creative capability, with an eye for compelling messaging, visuals and campaign concepts 
•    A commercial mindset, with experience driving lead generation and audience growth 
•    Confidence in analysing performance metrics and optimising campaigns accordingly 
•    The ability to challenge and improve processes constructively 
•    Strong organisational skills and the ability to manage multiple workstreams simultaneously 
•    A proactive, solutions-oriented approach, with the agility to operate in a dynamic environment 
•    German language skills are a plus, but not essential 

This is an opportunity to play a key role in building a new global brand, working alongside senior leadership to deliver marketing that connects the energy ecosystem with real industrial demand.

Key Accountabilities:

Campaign Development & Execution

• Plan and execute integrated marketing campaigns targeting the European energy and industrial market
• Drive exhibitor, sponsor and delegate acquisition in line with commercial objectives
• Own and maintain the end-to-end marketing plan across all phases of the event lifecycle
• Deliver multi-channel campaigns across digital, print and experiential platforms, ensuring consistency and performance
• Develop high-impact, locally relevant content (including case studies and success stories) to strengthen market credibility
• Track industry trends across energy and manufacturing to inform messaging, positioning and content strategy
• Support the Head of Marketing in the development of campaign assets and creative execution

Performance Metrics 

• Use Monday.com to manage campaign delivery, ensuring all activities are executed on time and aligned to KPIs
• Track and report weekly on performance, completed activities and upcoming priorities
• Work closely with sales teams to drive exhibitor and sponsorship lead generation and pipeline growth
• Partner with conference production to translate content and themes into high-impact marketing campaigns
• Collaborate with digital and content agencies teams to deliver integrated campaigns with measurable outcomes

Data-Driven Strategy 

• Build and continuously refine audience data sets to strengthen targeting, segmentation and campaign performance
• Leverage market research, attendee profiling and analytics to shape messaging and audience strategy
• Implement real-time performance tracking, optimising campaigns based on actionable insights
• Analyse campaign and audience data to maximise engagement, conversion and ROI
• Establish and maintain a structured, cyclical data strategy in collaboration with internal data teams
• Translate attendee feedback and performance data into clear recommendations to improve future campaigns

Networking & Engagement 

• Promote and manage unique event features such as the Energy Club, Energy Security Forum, Energy-Industry Matchmaking, and more to the local market to ensure attendance.
• Design marketing campaigns that emphasize the networking, collaboration, and partnership opportunities available at the event.

Cross-Functional Collaboration 

• Act as the key point of coordination between marketing and specialist functions, including Digital, CRM and analytics
• Ensure alignment with dmg events’ global portfolio, maintaining consistency in brand, messaging and strategic objectives

Media & PR 

• Manage media partnerships and on-site media activity to maximise visibility and coverage
• Monitor media performance and sentiment throughout the campaign, adjusting strategy in real time
• Use insights to inform press releases and communications, ensuring relevance to both global positioning and local market priorities
• Develop and maintain key marketing materials, including the Exhibitor Guide, website content and brochures
• Oversee marketing-related event platforms, including registration systems, mobile apps and networking tools
• Activate advocacy and partner networks to extend campaign reach and audience engagement

Post-Event Engagement Plans

• Use attendee feedback and analytics to shape targeted campaigns for Europe Energy Week 2028
• Prepare and present a full post-event report
• Create a “Post Event Report” brochure for sharing with key clients within 4 weeks of event closing 

Job Context:

The role partners closely with the Head of Marketing to ensure marketing is fully aligned to commercial objectives, working with exhibition sales, sponsorship and delegate teams to drive measurable pipeline and conversion.

Collaborating with technology, data, conference production and the Hannover Messe team, the role is responsible for delivering integrated campaigns that maximise reach, visibility and impact for Europe Energy Week.

Qualifications, Experience, & Skills:

Minimum Qualifications and Knowledge:
Marketing qualification is advantageous.
Minimum Experience: 5+ years in mid manager level marketing, exhibition marketing is a must

Job-Specific Skills:
•    Strategic planning and critical path management
•    Strong experience using CRM and data platforms for both large-scale and targeted campaigns
•    Proven ability to manage digital event platforms, including registration systems and mobile apps
•    Website management with a focus on user experience and conversion optimisation
•    Excellent copywriting and editing skills, with the ability to craft clear, compelling messaging
•    Experience with marketing automation, lead generation and lead scoring frameworks
•    Strong stakeholder management skills, with the ability to engage and influence at all levels
•    Confident negotiator with proven relationship-building capabilities
•    High attention to detail with a strong focus on quality and execution
•    Experience in working with and managing external agencies 

Hard Skills:
•    CRM & Marketing Automation: Salesforce, Emarsys (campaign management, email creation and performance analysis)
•    Digital & Social Media: LinkedIn, X, Facebook, Instagram, YouTube; experience with management tools such as Hootsuite (organic, paid, analytics)
•    Event Technology Platforms: InfoSalons, ADITUS, including social amplification tools (InGo, Gleanin)
•    Website & CMS: Umbraco, TYPO3, WordPress or similar, with a strong understanding of UX and working with external developers
•    Design & Content Tools: Canva, Adobe Creative Suite, Google Workspace
•    Performance Marketing: SEO, PPC and conversion optimisation
•    Advocacy & Exhibitor Marketing: stakeholder engagement and amplification strategies
•    Media Partnerships: planning, execution and performance tracking
•    Event & Content Platforms: mobile apps, networking tools and webinar/content delivery platforms

Behavioural Competencies:
•    Strong leadership presence, with the ability to take ownership and drive initiatives forward
•    Resilient and adaptable, with the ability to perform in a fast-paced, high-pressure environment
•    Proactive and self-directed, with a strong sense of accountability
•    Excellent time management and prioritisation skills across multiple workstreams
•    Professional, reliable and trusted to deliver to a high standard
•    Collaborative team player, able to work effectively across functions and stakeholders

dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.

Job Purpose:

The Marketing Specialist will lead the marketing activities for our Education Summit & Exhibition, playing a pivotal role in driving local exhibitor and sponsor participation, as well as delegate and visitor acquisition. The role demands a strategic thinker with deep knowledge of the local market, capable of creating tailored, high-impact campaigns that align with the event's mission.

The Marketing Specialist will oversee localization, and encompasses traditional and innovative marketing approaches with the primary goal of increasing our reach and conversion within the local market by appropriate penetration in multi-channel campaigns, including website user experience, SEO, digital/print collaterals, EDMs, social media, content marketing, and PR.

The ideal candidate will possess advanced English language proficiency, a skill highly valued for effective translation and content adapted communication and campaign execution. They will demonstrate an ability to critically evaluate processes, ask thoughtful questions, and provide insightful suggestions that enhance overall team performance. A natural aptitude for quickly learning and adapting to new technologies with minimal training is essential, ensuring seamless integration into fast-paced, dynamic environments. The ability to challenge conventional approaches constructively, combined with a proactive mindset, will add significant value to the team's strategic initiatives.

Key Accountabilities:

Campaign Development & Execution
•    Design and execute integrated marketing campaigns tailored to the localised market.
•    Align campaigns with international strategies, focusing on sponsor and attendee engagement.
•    Develop and maintain a marketing plan covering all phases of the event cycle.
•    Localize global campaigns to suit the cultural, linguistic, and business nuances of the market.
•    Manage the entire marketing lifecycle, from planning to execution, across digital, print, and experiential channels.
•    Expand beyond language to include culturally tailored visual elements, narratives, and messaging specific to localised Education market sensitivities.
•    Incorporate case studies or success stories from local companies to build local trust and resonance
Performance Metrics 
•    Use Monday.com for project management, ensuring all activities meet deadlines and KPIs.
•    Share weekly reports outlining completed activities and upcoming plans.
•    Stakeholder Collaboration 
•    Work closely with sales teams to generate exhibitor and sponsorship leads
•    Collaborate with conference production to develop content-led campaigns around event themes
•    Partner with digital, content, and PR teams to create integrated campaigns that deliver measurable results.
Data-Driven Strategy 
•    Utilize market research, attendee profiling, and analytics to refine audience segmentation and campaign messaging.
•    Implement real-time performance tracking and optimize campaigns based on actionable insights.
•    Regularly assess attendee feedback and campaign data to inform future strategies.
•    Collaborate with the data team to create a cyclical data strategy.
•    Analyse and segment audience data to maximise engagement and ROI.
Localized Content Creation
•    Lead the production of localised marketing materials, including brochures, email campaigns, and social media posts.
•    Supervise translations and ensure consistency in tone and messaging across all communications.
•    Work with graphic design teams to develop culturally relevant visual content.
•    Leverage trending local platforms like LINE and X more extensively for engaging with local audiences.
Networking & Engagement 
•    Promote and manage unique event features such as the Future Leaders Networking Breakfast, Women in Education Networking, and the Official Welcome Reception to the local market to ensure attendance.
•    Design marketing campaigns that emphasize the networking, collaboration, and partnership opportunities available at the event.
Cross-Functional Collaboration 
•    Act as the primary liaison between the marketing team and specialized functions, such as SEO, CRM, and analytics teams for all local language communications.
•    Maintain strong alignment with dmg events’ global portfolio, ensuring consistency with the branding and objectives of sister events.
Media & PR 
•    Manage media partnerships, press releases, and on-site media coordination.
•    Conduct an in-depth analysis of dmg events and the Education Summit’s portrayal in localised media, pinpointing any gaps between intended and actual perceptions.
•    Include regular media monitoring throughout the campaign to adjust strategies in real-time, ensuring that any shifts in perception are addressed promptly.
•    Use insights to support the development of press releases and public communications that not only align with dmg event's strategic objectives but also speak directly to the unique concerns and priorities of the local market.
•    Enhanced Informational Resources & Event Management
•    Produce a detailed Exhibitor Guide and additional informational content for the local website and brochures, ensuring they comprehensively address potential queries and provide extensive background on the event.
•    Oversee marketing-related event logistics, including registration systems, mobile apps, and networking platforms.
•    Activate advocacy plans to amplify reach through stakeholder networks.
Post-Event Engagement Plans
•    Use attendee feedback and analytics to shape targeted campaigns for the Education Summit & Exhibition 2026.
•    Prepare and present a full post-event review of activities completed
•    Create a “Post Event Report” brochure for sharing with key clients within 4 weeks of event closing 

Job Context:

The role requires close collaboration with exhibition sales, sponsorship teams, and delegate sales teams to drive lead generation and conversions. Working across departments—including technology and data—the marketing specialist will ensure cohesive execution of campaigns. This position also involves adapting international strategies to resonate with the localised market, aligning all marketing activities to achieve the overarching goals of the Education Summit & Exhibition.

Qualifications, Experience & Skills:

Minimum Qualifications and Knowledge:

Marketing qualification is advantageous.
Minimum Experience: 5+ years in mid manager level marketing, exhibition marketing is a must

Job-Specific Skills:
• Strategy creation and critical path analysis
• Experience in the use of databases in both mass and targeted direct marketing campaigns
• Experience managing the production of mobile apps and online registration systems
• People management
• Website Management and User Experience
• Excellent writing skills, including proof reading and messaging
• Marketing Automation, Lead Generation and Lead Scoring
• Big Data Analysis from multiple sources
• Budget management, including budgetary responsibility for decision making relating to a wide variety of potential marketing channels
• Excellent interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organisation
• Excellent negotiation and relationship building skills
• Strong attention to detail
Hard Skills
The successful individual must have used more than approx. 70% of the tools used by dmg events or have proven experience of using an alternative for an events business.
• ESP – Emarsy’s email composition and analysis
• CRM/database – Salesforce for campaign management
• Social Media Channels/ Hootsuite – LinkedIn, Twitter, Facebook, Instagram, YouTube, Line, WeChat (content creation, sponsored posts, analytics, and effectiveness)
• Registration – InfoSalons, N200, Form Assembly (including Social Amplification though InGo or Gleanin)
• Website – CMS (Umbraco, TYPO3, WordPress or similar) plus experience of design and user experience (working with 3rd parties)
• Google Suite
• SEO
• PPC
• Advocacy & exhibitor remarketing
• App management, networking platforms, content delivery platforms (webinar etc)
Behavioural Competencies:
• Good leadership skills
• Work well under pressure, adaptable and resilient
• Able to work on own initiative, be highly motivated and proactive
• Practice good time management
• Be trustworthy, professional, and reliable
• Demonstrate good teamwork with co-workers/peers

dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.

We are building the definitive AI-powered crypto search engine, transforming how users discover, analyze, and interact with on-chain and off-chain data. Our mission is to make the complex world of crypto instantly accessible through intelligent, natural-language search. As Head of Growth, you will architect our user acquisition strategy, leveraging data-driven approaches to scale our platform into the go-to gateway for millions of crypto participants.

Core Responsibilities

• Design and execute the overarching user acquisition strategy, focusing on sustainable growth loops and high-retention onboarding.

• Lead performance marketing efforts across digital channels, optimizing spend based on rigorous CAC and LTV analysis.

• Implement growth hacking experiments to identify new channels for user expansion, from viral referral programs to SEO-driven content strategies.

• Work closely with the product and engineering teams to integrate growth-focused features and reduce friction in the user journey.

• Manage and analyze the full growth stack, using data to drive decisions on product positioning and marketing messaging.

Requirements

• 5+ years of experience in growth marketing or user acquisition, specifically within the fintech, crypto, or AI sectors.

• Proven experience leading user acquisition, performance marketing, and growth hacking initiatives.

• Strong analytical skills with the ability to interpret complex datasets and translate them into actionable growth tactics.

• Proven track record of scaling consumer-facing platforms through a mix of performance marketing and organic growth hacking.

• Deep understanding of the crypto market landscape and user behavior patterns within the Web3 ecosystem.

• Experience managing growth budgets and working with modern marketing automation and analytics tools.

About the Role

We are seeking a highly capable Head of Business Development  to lead our user acquisition, channel development, performance growth, and regional market strategy. This role requires strong crypto derivatives experience, proven revenue performance, and existing networks within the blockchain, trading, and investment ecosystem. The position is based in Dubai, managing a high-performing team across multiple markets.

Key Responsibilities

1. User Acquisition & Growth

• Leverage existing networks in blockchain, investment, funds, trading, stocks, and crypto communities to drive new user acquisition.
  
  
• Develop user acquisition strategies, execution rhythms, and scalable growth plans.
  
  
• Collaborate closely with Operations to drive user conversion and activation.
  
  
• Lead the team to achieve quarterly and annual acquisition goals.

2. Channel Development & Partnerships

• Identify, build, and integrate high-quality marketing and distribution channels.
  
  
• Create and deliver effective market placement and acquisition strategies.
  
  
• Expand and manage diverse promotional channels, including:
  
  
• News & crypto media
  
  
• Vertical media platforms
  
  
• Investment communities
  
  
• KOLs / influencers
  
  
• App traffic acquisition
  
  
• SEO & growth channels
  
  
• Quant teams, strategy providers, trading educators
  
  
• Platform examples: Telegram, Twitter, Facebook, YouTube, Google SEO, Google Play, Cointelegraph, CNN, Feixiaohao, Jinse, Bishijie, CoinMarketCap, Biyong, etc.
  
  

3. Performance & KPI Ownership

• Set acquisition, channel expansion, and conversion KPIs.
  
  
• Deliver actionable and data-driven marketing plans aligned to product and market cycles.
  
  
• Lead the execution of campaigns and initiatives to meet revenue and performance targets.
  
  

4. Team Leadership & Department Operations

• Build and lead a market expansion team with clear goals and responsibilities.
  
  
• Formulate market strategies aligned with operational and product timelines.
  
  
• Improve market processes and workflows to increase efficiency and scalability.
  
  
• Coordinate cross-department collaboration with Product, Operations, Compliance, and BD.
  
  
• Solve complex or high-impact issues beyond frontline capability.
  
  

5. Market Research & Strategic Insights

• Conduct ongoing market research on competitors, user behavior, and industry trends.
  
  
• Provide forward-looking market insights and data to guide decision-making.
  
  
• Monitor industry dynamics, regulatory shifts, and user demand changes.

Requirements

Education & Knowledge

• Bachelor’s degree or above.
  
  
• Solid understanding of financial markets, trading, and investment fundamentals.
  
  
• Crypto trading or derivatives experience is strongly preferred.
  
  

Experience

• 5+ years in crypto, blockchain, or financial investment industry
  
  
• 4+ years in trading, stocks, funds, or other investment fields.
  
  
• Proven leadership experience in crypto exchange marketing or derivatives growth.
  
  
• Demonstrated track record in achieving acquisition and revenue goals.