VML MAP’s Agentic AI Lab helps some of the world’s largest brands figure out what AI means for their marketing organisations — from redesigning how teams work, to building new consumer experiences, to launching AI-powered tools and products. 

We are now looking for a student to support this work. Someone who can sit in a client strategy session in the morning, prototype a demo in the afternoon, and turn a brainstorming session into a polished deck by the end of the week.
This is not a defined-lane role. You will move between strategy, storytelling, prototyping, workshops, and client delivery — often in the same week. You will use AI tools — Claude, ChatGPT, Cursor — as a first instinct, not a last resort. 

You will get direct exposure to recognised brands across industries such as FMCG, automotive, energy, food service, and retail from day one.

Caught your attention? Keep reading!

What will your day look like?

Supporting the full stack of AI consulting from strategy to implementation, you will work on:

• Consulting and storytelling: Build and refine slide decks for client pitches, RFPs, and new business. Turn brainstorming sessions into structured first drafts. Prepare workshop materials and translate discussions into clear next steps.
• Project delivery: Synthesise insights from stakeholder interviews, help identify and prioritise AI use cases, and work with product and engineering teams to translate strategy into defined priorities.
• Building and prototyping: Co-develop AI demos and proof-of-concept experiences — from backstage solutions like data insights agents, to consumer-facing applications like voice agents. Independently test emerging Martech tools and return with structured learnings.
• Internal enablement: Support the design of internal AI pilots, write the briefs that get leadership buy-in, and contribute to measurement frameworks. 

Who are you going to work with?

Navigating the organisation independently, you will be unblocking yourself and finding the right people without waiting to be guided. While doing this, you'll:

• Build first drafts of client-facing decks for RFPs, pitches, and use case presentations.
• Prototype AI demos using vibe coding and AI-assisted development tools, iterating until demo-ready.
• Use Figma to polish visual components and make materials genuinely client-ready.
• Synthesise stakeholder interview insights into use case frameworks and prioritisation inputs.
• Prepare workshop materials — Miro boards, facilitation guides, agendas — and support live facilitation.
• Draft project deliverables including engagement plans, capability briefs, and pilot frameworks.
• Test emerging AI and Martech tools and return with structured findings.
• Support internal enablement — business cases, pilot designs, and measurement models. 

What do you bring to the table?

We are hiring for a mindset, not a background.
You may be a master’s student in management, business analytics, digital innovation, strategy and technology, philosophy, design, or computer science. Two of our AI consulting leads came from philosophy — so the right profile is not always the obvious one on paper. 

You should however have: 

• A genuine AI-first working style: you reach for Claude or ChatGPT before Google, and you have built things with these tools — not just used them to clean up writing.
• The ability to turn a messy brainstorming session into a structured, compelling deck quickly.
• Comfort working in PowerPoint and Figma, or a clear drive to get there fast.
• Experience prototyping digital experiences using AI-assisted development tools — demos, side projects, anything real.
• Strong communication skills with an instinct for what lands with a senior business audience.
• High emotional intelligence: you read the room, manage up well, and know when to ask and when to act.
• A self-starter mindset — you unblock yourself and produce good work without hand-holding.
• Comfort with ambiguity and ability to deliver without a fully defined brief. 

What is also nice to have in this role: 

• Experience building voice agents or ChatGPT-style applications.
• Familiarity with Martech platforms such as Adobe, Salesforce, or Braze.
• Experience designing or facilitating workshops.
• Some exposure to CRM, marketing automation, or customer experience programmes. 

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

VML MAP’s Agentic AI Lab helps some of the world’s largest brands turn the AI shift into something tangible: from backstage tools that change how teams work, to user-facing applications, agents, demos, and prototypes people can actually experience. 

We are now looking for a student assistant to work closely with our AI Lead on the design and prototyping of user-facing AI solutions.

This is a hands-on product design role at the intersection of AI, UX, interface craft, and rapid prototyping. You will shape prototypes, apps, demos, and interactive concepts that make AI feel useful, understandable, and exciting for real users and clients. This is not about designing screens that disappear into a folder. It is about imagining new AI-powered experiences, designing them properly, and bringing them to life as functional apps and demos that prove the value of your ideas — using tools such as Figma, Claude Code, Codex, and other AI-assisted development tools. 

You will be involved in the full front-stage journey: from idea, to user flow, to interface design, to working prototype, to demo-ready experience. 

Caught your attention? Keep reading!

What will your day look like?

You will design and prototype user-facing AI experiences for large clients across industries including automotive, retail, financial services, and enterprise tools. 
The work may involve digital products, mobile apps, web experiences, service concepts, internal tools, live demos, and physical-digital journeys. 

Your role will be to shape the front stage: what users see, understand, click, type, and act on. You will help ask the questions that make an idea more interesting — what role could voice play? How should data show up without feeling overwhelming? How do we make it feel different from yet another AI chat app? 

The work is exploratory. Sometimes the question will not be “how do we improve this screen?” but “what should this experience even be now that AI is part of it?”

Who are you going to work with?

Becoming a part of the wider Agentic AI Lab, you will work closely with the AI Lead on user-facing AI product concepts, as well as: 

• Design product experiences, user flows, interface concepts, and prototypes in Figma.
• Translate early ideas into tangible product directions and interactive experiences.
• Use AI-assisted development tools such as Claude Code and Codex to turn designs into working prototypes.
• Prepare prototypes and demos for clients, internal teams, and stakeholders.
• Collaborate with front-end developers to refine prototypes into product-ready applications.
• Research and benchmark modern AI products, interaction patterns, and emerging product behaviours. 

What do you bring to the table?

We are hiring for a mindset, not a background. 
You may be studying product design, interaction design, UX/UI design, service design, philosophy, creative technology, computer science, or something else entirely. Two of our AI leads came from philosophy — so the right profile is not always the obvious one on paper. 

What matters is how you think, how fast you learn, what you make, and whether you are excited by the combination of design, AI, prototyping, and product thinking. You should care about beautiful, useful interfaces — but also be curious about what happens behind them. 

You should however have: 

• Solid UX and UI design fundamentals and strong Figma skills — auto-layout should be a close friend.
• Strong visual taste and attention to detail.
• Ability to think in user journeys, not only individual screens.
• Interest in AI products, assistants, copilots, agents, and new forms of human-AI interaction.
• Experience or strong interest in using vibe coding / AI-assisted development tools to turn designs into working prototypes.
• Ability to work with ambiguity and combine creativity with execution.
• A portfolio or examples of digital product design work that shows how you think. 

What is also nice to have in this role: 

• Experience designing AI-related features, conversational interfaces, copilots, or agentic workflows.
• Basic understanding of front-end development concepts.
• Experience creating interactive or coded prototypes.
• Interest in CRM and marketing-specific experiences such as customer journeys, personalisation, or marketing automation.
• Experience working with design systems.
• Interest in how digital experiences can connect with physical environments. 

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

VML MAP’s Agentic AI Lab helps some of the world’s largest brands turn the AI shift into tangible tools, applications, agents, demos, and prototypes.

We are now on the look out for a student assistant to join the Lab as our front-end profile for AI-powered experiences. 

This is a hands-on role at the intersection of product design, AI, rapid prototyping, and interface craft. You will turn ideas, Figma designs, and early concepts into working digital experiences that feel polished, responsive, and demo-ready.
This is not about writing code from a perfectly defined ticket, but about working in a fast, exploratory environment where ideas move quickly from concept to working prototype.

We are looking for someone who enjoys figuring things out, cares about the final experience, and knows how to use AI-assisted development tools without losing control of the craft.
Is this you? Then keep reading!

What will your day look like?

You will build front-end experiences for user-facing AI solutions across industries including automotive, retail, financial services, and enterprise tools. The work may involve digital products, mobile-like experiences, web apps, internal tools, live demos, and physical-digital journeys.
Your role will be to make ideas work in practice — from how the interface behaves, to how data moves through the experience, to how we connect the front-end to an AI service.

The work is exploratory: sometimes you will receive a clear Figma design, other times a rough idea or half-working prototype that needs to be shaped technically.

You will also:

• Build front-end prototypes, apps, and demo experiences for AI product concepts.
• Translate Figma designs into polished, responsive interfaces with clean, reusable components.
• Work with APIs, mock data, and back-end integrations to connect experiences to AI services and agents.
• Use vibe coding and AI-assisted development tools to accelerate development while maintaining quality.
• Debug and refine prototypes until they are stable enough for client demos and product handover.

Who are you going to work with?

You will work closely with the AI Lead, and collaborate closely with product designers, AI consultants, AI engineers, and other developers on building the front-end of AI experiences: from prototype, to demo, to product-ready interface 

Along the way, you will learn about the back-end side of AI products, how agents are built, and how user-facing experiences connect to the systems behind them. 

What do you bring to the table?

We are hiring for a mindset, not a background.
You may be studying computer science, software engineering, interaction design, creative technology, philosophy, or something else entirely. Two of our AI leads came from philosophy — so the right profile is not always the obvious one on paper. 

You should however be strong in front-end development, but also interested in the product and system side of what you build — someone who asks not only “does it work?” but also “does it feel good?” and “how is it powered behind the scenes?” 

You should also have: 

• Strong front-end skills with HTML, CSS, JavaScript (preferably TypeScript), and frameworks such as React, Next.js, or Vue.
• Ability to work from Figma designs and translate them into polished interfaces.
• A good eye for interface quality, spacing, layout, and interaction details.
• Experience or strong interest in vibe coding / AI-assisted development tools (ideally Claude Code or Codex).
• Comfort working with APIs and basic front-end/back-end connections — or strong curiosity to learn.
• A mindset that combines speed with quality.
• Examples of previous front-end work, prototypes, or side projects. 

Nice to have: 

• Experience deploying prototypes or AI-powered product experiences.
• Experience connecting products to AI APIs, LLMs, agents, or automation workflows.
• Basic understanding of back-end development, databases, serverless functions, or agent frameworks such as ADK.
• Experience with Tailwind CSS, component libraries, or design systems.
• Interest in product design, UX, AI-native interfaces, and physical-digital experiences. 

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

Are you eager to learn new technologies? Do you appreciate a free working environment where you get a high level of decision-making authority but also the support you needed? Can you turn business requirements into excellent technical solutions leveraging Adobe technologies? And would you like to work with some of the world’s most skilled marketing automation developers on one of the most advanced CRM/marketing platforms? Then you might be just the one we are looking for!

What will your day look like?

In the role as an Adobe Developer, you are responsible for understanding the technical structure of a project. Your job will be to identify client requirements by researching concept, strategy, and target for the project, followed by designing, developing, and implementing robust solutions leveraging Adobe marketing platforms.

Furthermore, your tasks include:

• Leading the implementation of new features, bug fixes, and complex configurations within Adobe environments.
• Collaborating with Architects and Technical Project Managers to translate client requirements into precise technical specifications, estimates, and deployment plans.
• Conducting in-depth technical investigations, troubleshooting issues, and proposing effective solutions, often involving advanced programming and integration.
• Mentoring and providing technical guidance to Associate and other Developers on complex tasks, coding best practices, and problem-solving techniques.
• Ensuring the successful integration, testing, and deployment of client applications and platforms, applying rigorous quality assurance methods.
• Staying abreast of industry trends and emerging technologies, especially within the Adobe ecosystem, to continually enhance our offerings and provide innovative solutions.
• Acting as a go-to resource for technical challenges, proactively engaging in discussions with clients and internal teams to find the best approach.

Who are you going to work with?

You will become part of an exciting and challenging professional environment, working closely with Architects, Application Consultants, Technical Project Managers, and other Developers (including Associate, Senior, Lead, and Principal levels) within the technical team. You will also collaborate with Data Specialists and Designers outside of your department. Our common feature is that we all are competent, respectful teammates who go the extra mile to help one another.

We value room for diversity, and you will get a chance to put a personal touch on your daily tasks while developing your professional skillset. We are proud of our multicultural environment and easy-going, dynamic atmosphere where we not only work together – we are great at having fun as well.

What do you bring to the table?

You are an outgoing and self-motivated person who contributes positively to the working environment with your team-player attitude. Your previous experience with being a trusted advisor for clients and colleagues means that you are not afraid to express your opinion, and your organized approach helps you meet deadlines and break down projects into manageable chunks.

In addition, you have:

• 4+ years of hands-on development experience, ideally within an agency or consulting environment, with a strong focus on digital marketing solutions.
• Proven expertise with Adobe Experience Cloud platforms, such as Adobe Journey Optimizer (AJO), Adobe Campaign Classic, Adobe Marketo Engage, Adobe Analytics, Adobe Experience Platform (AEP), Adobe Target (AT).
• Strong proficiency in front-end and back-end technologies including JavaScript, HTML, XML, CSS, and SQL, along with experience in other programming languages (e.g., Python, Java) and API integrations.
• Active Adobe certifications such as AJO Developer Expert, RTCDP Developer Expert, Adobe Campaign Classic Developer Expert, Adobe Campaign Standard Developer Expert
• Experience with code versioning systems, automated integration testing, security testing, and secure coding practices.
• Deep understanding of data models, optimization techniques, and GDPR principles.
• Excellent communication skills (in English), with the ability to articulate complex technical concepts to diverse audiences (technical and non-technical).
• A proactive and collaborative mindset, with a strong commitment to continuous learning, problem-solving, and a growth mindset.

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.

We are looking for a structured and proactive Resource Manager to support our Experience Strategy & Design capability, a central part of the CRM, marketing automation and personalisation powerhouse that is VML MAP.

In this role, you will be responsible for planning and coordinating resources across projects, balancing business needs, team capacity, for our amazing team in Copenhagen. 

You will work closely with team leads and Client Engagement and Delivery teams to ensure the right people are staffed on the right work at the right time. The role requires strong planning skills, commercial understanding, and the ability to manage changing priorities in a fast-paced, collaborative environment. The term of the role is 12 months.

What will your day look like?

• Own resource planning and allocation across the Experience Strategy & Design team.
• Know the team: match project needs with skills, seniority, availability and development opportunities, and monitor team capacity, utilisation and forecasting on a daily basis.
• Partner with Heads of Experience Strategy & Design, Experience Directors and team leaders on staffing decisions and priorities through weekly (and sometimes daily) check-ins. Liaise directly with internal stakeholders (e.g. points of contact in CE&D and the Growth team) as needed to plan staffing.
• Identify resource gaps, overbooking and delivery risks, and proactively support solutions. Manage holiday requests and support Workbook approvals. Monitor team wellbeing.
• Support improvements to resourcing processes, planning routines and ways of working with business support teams and capability leadership.

Who are you going to work with?

At the VML MAP headquarters in Copenhagen, you will become part of a dynamic and international environment where you will get plenty of opportunity to develop your personal and professional skills. 

Your work will depend on collaboration with the wider VML MAP teams, which means you will get to collaborate closely with experts from our technology, data, creative, and client teams from our offices globally. 

In addition, you will be working with our clients, both management and specialists, across many of their functions including marketing, sales, digital and technology. Our global clients span across multiple industries including FMCG, retailers, fashion, automotive, and financial services. 

What do you bring to the table?

• Demonstrated Experience in resource management, workstream management, operations, or project management  
• Excellent communication skills and fluent/professional proficiency in English  
• Strong planning, coordination, and stakeholder management skills 
• Comfortable working with forecasting, utilization, and capacity data 
• Organized, proactive, solution-oriented, and able to manage multiple priorities in a fast-paced environment
• Experience from an agency, consultancy, or other project-based environment is an advantage
• Ability to work from a Copenhagen office. 

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

Do you have a passion for uncovering hidden stories in data, driving data-driven strategies, and delivering impactful insights? Do you love understanding human behaviour, turning analysis into strategic recommendations, and helping brands build more meaningful customer relationships? Are you seeking an exciting role that balances analytical depth with client collaboration and a consulting mindset? Then you might be the Experience & Optimisation Consultant we are looking for!

What will your day look like?

As an Experience & Optimisation Consultant, you will:

• Translate Business Challenges into Strategy – Partner with clients and client account leads to understand their needs & challenges to define a structured approach to deliver insights and optimisation opportunities that drive real impact.
• Tell Compelling Data Stories – Present insights to stakeholders with clarity and confidence, using visualisation and storytelling to turn analysis into strategic recommendations.
• Testing & Optimisation – Help define testing hypotheses, measurement strategies, and continuous improvement opportunities that evolve with client needs.
• Collaborate Across Functions – Work seamlessly with CX strategists, data engineers, technical leads, and operational teams to ensure audience insights are embedded throughout campaign planning and execution.
• Support Research & Discovery – Support qualitative and quantitative research initiatives to uncover customer motivations, behaviours, and engagement opportunities that inform strategic recommendations.
• Support Segmentation Strategy Initiatives – Evaluate client first-party data sources (CRM engagement, loyalty) and performance metrics to identify segmentation opportunities, personalization potential, and areas for data maturity and audience growth.

Who are you going to work with?

You'll be a key member of our Insight & Optimization team — a group of naturally curious problem-solvers obsessed with humanizing data and solving client challenges. You'll typically be working closely with research leads, data specialists, and strategy partners. Your role balances analytical depth with client collaboration, presenting insights as a trusted subject matter expert while contributing to strategic workshops and planning sessions. You'll also be part of the broader VML MAP network—a world-leading Centre of Excellence focused on helping brands become truly customer-centric through data, personalization, and marketing technology.

What do you bring to the table?

As a person, you are an outgoing and collaborative team player with strong interpersonal skills and a self-starter mindset with critical thinking skills. You enjoy solving complex business challenges in a structured and analytical way, with a strong attention to detail. You are comfortable supporting the analysis and reporting both qualitative and quantitative customer data and translating it into clear insights and recommendations supported by a compelling storyline.

In addition, you have:

Experience & Background:

• 4+ Experience in customer insight strategy or a related field, (client facing marketing agency or consultancy preferred)
• Proven experience in delivering actionable insights that inform customer experience strategy and recommendations to improve key performance metrics (in marketing or customer experience preferred)
• Strong background in qualitative and/or quantitative customer insight planning, analysis and reporting
• Experience with experimentation supporting the design and analysis of A/B and multivariate tests to optimize performance and customer engagement is strongly desired
• Familiarity with CRM marketing and loyalty programs preferred (candidates with strong relevant capabilities are encouraged to apply)
• Familiarity with customer segmentation strategy and campaign audience planning preferred (candidates with strong relevant capabilities are encouraged to apply)

Skills & Capabilities:

• Strong storytelling skills, able to translate data into compelling, action-oriented narratives for senior stakeholders, using clear structure, engaging language and well-designed visuals.
• Consulting mindset – comfortable with workshop planning & facilitation, roadmap development, and structured problem-solving
• Strong analytical skills with the ability to synthesise multiple sources of data into strategic insight.
• Confident problem solving skills, able to turn ambiguous or open-ended tasks into clear and structured questions.
• Excellent written and verbal communication; able to present executive-ready insights
• Proficiency with MS Office (Word, Excel, PowerPoint) and using data visualization tools
• Passion for understanding human behaviour and consumer psychology

Education:

• B.S. or B.A. required; in marketing, statistics, behavioural economics, psychology or related field and Advanced degree (M.A., M.S.,) (nice to have)

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence helping businesses humanize the relationship between brands and customers through hyper-personalized experiences, marketing automation, and customer data strategy. With the brain of a consultancy, the heart of an agency, and the power of technology and data, we partner with some of the world's most admired brands on their transformation journey to becoming truly customer-centric.

A global network

We are part of the global VML network—150+ offices across 60+ markets with 30,000+ employees representing 55+ nationalities. Our culture values connection, belonging, and the power of differences. We offer a hybrid work model that balances in-office collaboration with remote flexibility.

We have the work; you have the chops. Together, nothing can stop us. Create scroll-stopping, neck-turning, convention-defying copy for some of the biggest and most iconic global brands.  

Yadda yadda yadda. But no, really, that’s what we offer – and it’s why we need you.  

Come wrangle words for us. Dream up ideas with us. Do it as part of our amazing Experience Design team, based in vibrant London or beautiful Copenhagen, and a central part of the CRM, marketing automation and personalization powerhouse that is VML MAP.  

What will your day look like?

We’re looking for someone who’s eager to learn, with proven creative writing skills (and fluent/professional proficiency in English), to be our full-time, in-house Copywriter. As our new Copywriter, you will write communications and help develop engaging activations for global clients, based on a clear understanding of their TOVs, business objectives and audiences.    

Your primary job will be to create compelling copy for CRM, loyalty and other comms channels. You will:   

• write original copy in American or British English for emails, push notifications, and paid media; 

• revise copy based on internal and client feedback; 

• flawlessly proofread new business and pitch decks;  

• study insights or reports to give your copy a strong conceptual foundation;  

• lean on brand playbooks and tone of voice guides; 

• leverage new, emerging technologies to be the most creative, most efficient writer you can be;  

• play an active role in projects, from initial idea generation to execution and approval. 

Who are you going to work with?

As a member of the Experience Design team, you will work closely with talented designers, copywriters, motion designers and creative leads, as well as experience strategists, data scientists, tech developers and project managers.   

Our offices are centrally located in London and Copenhagen, and we’ll expect not only great work from you, but also that you contribute to the fun, friendly, collaborative and innovative atmosphere that echoes through our office space. We come from diverse backgrounds and have unique skill sets, so you’ll get plenty of opportunities to apply your expertise, and to grow.  

What do you bring to the table?

You thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times. Your positive, conscientious, and solution-oriented mindset enables you to digest complex information and translate strategy and insights into persuasive copy and exciting ideas. You value diligent editing, ensuring all deliveries are flawless and effective.   

 Required skills and qualifications 

• 3+ years of copywriting experience from an advertising or in-house agency   

• Excellent communication skills and fluent/professional proficiency in English  

• A relevant background in journalism, English, communications, advertising, or similar  

• Ability to work independently or as part of a team to meet deadlines  

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

Would you like to be on the frontline in helping some of the world’s strongest brands make customer-centric marketing, loyalty, and CRM strategies more measurable? With a large and growing portfolio of clients, we are looking for a proactive and business-savvy Associate Consultant within Value Engineering who is eager to make their mark within data-driven value articulation, value cases, and measurement frameworks! If you're a self-starter with a passion for data and a desire to learn and grow, this is the role for you!

What will your day look like?

As our new Associate Consultant within the Value Engineering team, you will work alongside our Strategy Consulting team of 15+ people in helping clients understand the potential and how to realize the ROI of their investments in digital marketing, loyalty and CRM. Your work will create recommendations for executive management and support large-scale transformation within some of the biggest companies in the world. You will be working with different clients and projects simultaneously while collaborating with the broader VML MAP organization. 

More specifically, your tasks will include: 

• Assisting in the development of value cases, measurement frameworks, benchmarks, and KPI reports. 

• Contributing to the creation of fresh and enhanced assets, tools, and materials, supporting the advancement of the field. 

• Supporting the crafting and delivery of compelling presentations, roadmaps, and guidance tailored for executive-level business audiences. 

• Assisting in facilitating workshops focused on discovering business value and strategic insights in collaboration with client stakeholders. 

• Supporting the promotion of a value engineering approach both within the organization and externally, among clients and potential prospects. 

• Supporting our client and growth team with account growth and new business development. 

Who are you going to work with?

At the VML MAP headquarters in Copenhagen, you will become part of a dynamic and international environment where you will get plenty of opportunity to develop your personal and professional skills. 

Your work will depend on collaboration with the wider VML MAP teams, which means you will get to collaborate closely with experts from our technology, data, creative, and client teams from our offices globally. 

In addition, you will be working with our clients, both management and specialists, across many of their functions including marketing, sales, digital and technology. Our global clients span across multiple industries including FMCG, retailers, fashion, automotive, and financial services. 

What do you bring to the table?

As a person, you are an outgoing, sociable team player with strong interpersonal skills and a self-starter, can-do mentality. You find energy in solving complex challenges in a structured manner with a strong grasp of detail. You possess a strong ability to collect and analyze qualitative and quantitative data, drawing sound insights and recommendations supported by a clear and concise storyline. 

In addition, you have: 

• 1+ years of experience in a relevant field such as consulting, business analysis, marketing analytics, finance, or a strong internship background. 

• Strong analytical and problem-solving abilities. 

• A relevant bachelor's or master's degree; preferably in business administration, strategy, marketing, finance, or similar. 

• A prominent level of proficiency in the use of PowerPoint and Excel, with a strong ability to craft compelling narratives through presentations. 

• Familiarity with business case modelling or financial analysis is a strong plus. 

• An eagerness to learn and adapt to complex environments with many stakeholders on a global level. 

• An interest in understanding both the big picture and underlying details. 

• Comfortable working independently and as part of a team. 

• Excellent communication skills, including strong writing and presentation abilities. 

Many of our clients and colleagues are in other time zones, so it is important for us that you are willing to travel and have a flexible mindset. 

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

Are you a Senior Data Engineer with a passion to build, support & maintain digital marketing solutions that offers real value? Are you interested in working with the largest global brands and complex challenges in the media analytics space? Then you might be the Senior Data Engineer we’re looking for!

What will your day look like?

As our new Senior Data Engineer, you will become part of our growing Data Insights and Science team. Here, you will employ new technologies across multiple cloud platforms to help successful brands reach their next level in 1:1 retargeting, communication, and CRM. More specifically, your tasks include:

• Identify, collect, and integrate data from various sources by building high-quality data pipelines and data models for analytics and business intelligence (BI) purposes.
• Develop and optimize code to enable pipelines at minimum cost and ease of maintenance.
• Build monitoring procedures & tools to ensure solid ETL flows and data quality.
• Design processes and tools to correct ETL incidents.
• Collaborate with CRM developers, data scientists, data analysts, and product owners to ensure the supplied data supports the business initiatives.
• Consult our data analytics teams to ensure best practices on the technical use of data are followed.
• Design data architectures and collaborate in data migrations in cloud environments. 

Who are you going to work with?

You will join a team of highly skilled Architects, Data Scientists, and Consultants who are passionate about unlocking insights from data through analytics. You will also get to work closely with experts from other Technology, Creative, and Client Teams.

What do you bring to the table?

As a person, you have a team player mindset and an open-minded attitude. You can communicate ideas and technical topics honestly and clearly – also to non-experts – while respecting the views of others on the team. You are eager to understand and find solutions, allowing you to quickly adapt to changing situations and come up with new ideas.

At the same time, you solve problems in an analytical and pragmatic manner.

Moreover, you have:

• Experience in data engineering, big data, business intelligence, or data science. 
• Experience in Spark, Python, Scala, or similar.
• Excellent SQL skills enabling large-scale data transformation and analysis.
• A comprehensive understanding of cloud data warehousing, data pipelines and data transformation (extract, transform, and load) processes and supporting technologies such as Google Dataflow, Looker, DBT, EMR, CI/CD Pipelines, Airflow DAGs, and other analytics tools.
• Experience with cloud-based data infrastructures (Ideally GCP, but AWS or Azure would also suffice)
• Programming experience in Javascript, Python, or similar.
• Expertise in managing databases, including performance tuning, backup, and recovery.
• Solid knowledge of data quality management best practices, including data profiling, data cleansing, and data validation
• Knowledge of strengths and limitations of visualization tools (e.g. PowerBI, Tableau, Looker, etc.) in terms of data modeling in the visualization tools.
• Understanding of versioning control tools like GitHub to changes related to dbt models and transformations, ensuring that changes are tracked, documented, and reviewed by the appropriate stakeholders.
• Knowledge of applying data governance principles, policies, and practices that ensure data accuracy, consistency, and security
• Knowledge of Kubernetes would be an advantage

Personal skills:

• Strong desire to contribute towards keeping data tidy and well-organized
• Ability to think critically, identify issues autonomously, and propose corrective actions.
• Build great relationships with your team and stakeholders

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

Are you passionate about defining world-class costumer experiences in the world of Marketing Automation, Personalization, Loyalty, and CRM? Do you have a strategic mindset, and do you enjoy crafting impactful experience strategies for global clients? Then you might be the Senior Experience Strategist that we are looking for! 

What will your day look like? 

As a Senior Experience Strategist, you will act as an advocate for the end-customers with the goal of consistently ensuring a cohesive, customer-first approach to marketing automation, personalization, loyalty and CRM and to the wider connected customer experiences at scale. Your goal will be to humanize the relationship between brands and consumers, leveraging the power of data and technology to make every moment matter. 

Your role will be highly client-facing, requiring you to build strong relationships with key stakeholders both internally and externally to push innovative thinking and deliver best-in-class solutions for our clients.  

More specifically, your tasks will include:   

• Identifying gaps and opportunities throughout the customer journey and define how to fill/leverage them.  

• Representing and implementing VML MAP’s proven frameworks and methodologies, setting the strategic direction for outstanding data–driven connected customer experiences for our clients and their customers.  

• Actively contributing to engagements with brands with a customer-centric approach, prioritizing experience strategy at the heart of every touch point.   

• Consulting both internally and externally as well as defining engaging omni-channel customer journeys, connecting relevant consumer moments through data, tech, content and insights.   

• Facilitating seamless collaboration our capabilities to meet project deadlines and ensure industry-leading quality and client satisfaction.    

Who are you going to work with? 

At the VML MAP headquarters in Copenhagen, you will become part of a dynamic and international environment where you will get plenty of opportunity to develop your personal and professional skills. 
Your work will depend on collaboration with the wider VML MAP capabilities, which means you will get to collaborate closely with experts in technology, data, design, business consulting and client services from our offices globally. 

In addition, you will be working with our clients, both management and specialists, across many of their functions including marketing, sales, digital and technology. Our global clients span across multiple industries including FMCG, retailers, fashion, automotive, financial services. 

What do you bring to the table? 

As a person, you are an outgoing, sociable team player with strong interpersonal skills and with a self-starter and can-do mentality. You find energy in thinking-out-of-the box and solving complex challenges in a structured manner with a strong grasp of detail. You possess a strong ability to draw sound insights from data and switching between tech-first and human-first perspectives to translate business objectives into clear strategic recommendations. Finally, turning your strategies into tactical and scalable omnichannel communications through strong and concise storytelling is key to succeeding in the role.  

Additionally, you have a global perspective and flair for cross-cultural collaboration, ensuring seamless alignment between our different offices.  

Ideally, you have:  

• A relevant degree within the fields of marketing, advertising, communications and/or digital consulting.  

• Experience with leveraging tech and data to enable customer-centric design and personalization at scale.  

• Knowledge of the capabilities, opportunities, and limitations of marketing automation platforms such as Adobe Marketing Cloud, Salesforce Marketing Cloud, Braze or similar platforms. 

• Excellent communication skills, both oral, written and in visual presentations.   

• Strong collaboration skills. Experience working cross-culturally between the U.S. and Europe is a strong advantage.  

• Experience working effectively in flat organizational structures, where collaboration and flexibility take precedence over set procedures and hierarchy.    

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

Are you eager to learn new technologies? Do you appreciate a free working environment where you get a high level of decision-making authority but also the support you need? Can you turn business requirements into excellent technical solutions? And would you like to work with some of the world’s most skilled marketing automation developers on one of the most advanced CRM platforms? Then you might be just the one we are looking for! 

What will your day look like?

In the role as Salesforce Developer, you are responsible for understanding the technical structure of a project. Your job will be to identify client requirements by researching concept, strategy and target for the project, followed by developing automations, coding and producing technical specifications, estimates, deployment plans and test methods.

Furthermore, your tasks include:    

• Contributing to product implementation/customisation   
• Testing and maintaining client applications and platforms   
• Providing project feedback and updates, using agile methodologies like Scrum and Kanban. 

Who are you going to work with?

You will become part of an exciting and challenging professional environment, working closely with Architects, Developers and Technical Project Managers within the technical team, currently consisting of 150+ colleagues. But you will also work with Data Specialists and Designers outside of your department. Our common feature is that we are all competent, respectful teammates who go the extra mile to help one another. 

We value room for diversity, and you will get a chance to put a personal touch on your daily tasks while developing your professional skillset. We are proud of our multicultural environment and easy-going, dynamic atmosphere where we not only work together – we are great at having fun as well. 

What do you bring to the table?

You are an outgoing and self-motivated person who contributes positively to the working environment with your team-player attitude. Your previous experience with being a trusted adviser for clients and colleagues means that you are not afraid to express your opinion, and your organised approach helps you meet deadlines and break down projects into manageable chunks. 

In addition, you have: 

• Experience with Salesforce Marketing Cloud, and it is a plus if you have experience with Adstudio, Social Studio and Einstein
• 4+ years of developer experience at an agency, working with digital sales and/or marketing solutions
• Extensive knowledge of technologies such as SQL, AMPscript and JavaScript (marketing domain knowledge is a plus)
• Experience in Workflow Engines as well as HTML and CSS plus knowledge of one or more programming languages
• Great communication skills (in English), allowing you to make complex problems understandable and manageable. 

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

Are you an inspirational leader driven by a passion for transforming customer experiences and marketing strategies? Join our Customer & Business Strategy team to not only spearhead the design and delivery of innovative solutions for global brands but also to build, motivate, and empower high-performing teams. This is an opportunity to leave a lasting impact, both on our clients and on the incredible talent you will lead. 

What will your day look like?

As a Senior Strategy Consulting Director, you will lead with vision and empathy, fostering an environment where innovation thrives and talent excels. 

Client Delivery  

• Inspire and Lead Client Engagements: Galvanize cross-functional teams to lead multiple complex client engagements, fostering a culture of excellence to ensure profound strategic impact, robust profitability, and unparalleled client satisfaction. 

• Strategic & Inspirational Partnership: Act as a strategic business partner to clients and their teams, providing visionary thought leadership across customer experience and marketing transformation, while inspiring confidence and driving collaborative success. 

• Empowerment & Stakeholder Mastery: Expertly navigate and manage complex stakeholder relationships across global, matrixed environments within VML / WPP, empowering your teams to achieve seamless collaboration and delivery. 

• Excellence in Delivery: Champion the highest quality of deliverables, instilling a commitment to measurable business value and inspiring teams to exceed expectations. 

Capability Development  

• Cultivate and Elevate the Capability: Provide visionary leadership in shaping and evolving the Customer & Business Strategy team’s core offerings, with a relentless focus on CX strategy, CRM, loyalty, and digital innovation, ensuring the team remains at the forefront of the industry. 

• Foster Innovation & Growth: Inspire and drive innovation in delivery methodologies, including the adoption of AI and agentic operating model design, empowering your team to explore new frontiers and deliver cutting-edge solutions. 

• Nurture & Develop Talent: A primary focus on being an inspirational mentor and dedicated coach to our consulting talent. You will actively guide career growth, conduct impactful performance reviews, facilitate meaningful goal setting, and champion continuous learning and skill development within your team. 

• Shape Our Culture: Play a pivotal role in contributing to the strategic direction, fostering an inclusive, high-performance, and supportive culture within the practice, where every team member feels valued and empowered to excel. 

Business Development  

• Lead & Inspire Business Growth: Take decisive leadership in major new business pursuits, inspiring your team to collaboratively convert opportunities into profitable and impactful engagements. 

• Strategic Client Expansion: Develop and execute visionary client relationship strategies, empowering your team to proactively grow VML MAP’s footprint and deepen client partnerships. 

• Orchestrate Partnerships: Proactively identify, cultivate, and manage strategic partnerships across technology and service ecosystems, leveraging your team's collective strengths. 

• Drive Team Success: Inspire the team to achieve ambitious revenue targets and strategically expand the client portfolio, fostering a shared sense of ownership and success. 

Who are you going to work with?

You will be a pivotal and inspirational leader within our dynamic Customer & Business Strategy capability, reporting to the Capability Lead. In this highly collaborative role, you'll not only guide global brands, client teams, and internal stakeholders across VML / WPP through complex customer experience and marketing transformations, but you'll also serve as a foundational mentor. Your leadership will be instrumental in nurturing and developing our consulting talent, shaping our cutting-edge offerings, and continuously driving a culture of innovation and excellence. 

What do you bring to the table?

• Proven Leadership & Consulting Experience: Extensive and proven experience in a Big 4 consultancy, leading strategy firm, or top-tier marketing agency, with a track record of building and nurturing high-performing teams. 

• Transformational Impact: Demonstrated success in leading, inspiring, and delivering complex customer experience and marketing transformation programs through effective team leadership. 

• Platform Acumen: Familiarity with leading platforms such as Salesforce, Adobe Experience Cloud, Braze, Google Marketing Platform, and the vision to guide teams in their optimal utilization. 

• Strategic Commercial Insight: Exceptional commercial acumen, with the ability to inspire teams to link strategic initiatives directly to measurable business value. 

• Inspirational Leadership & Communication: Outstanding communication, visionary leadership, and exemplary stakeholder management skills, with a proven ability to coach, mentor, and motivate teams to achieve collective success. 

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

Would you like to be on the front line of making customer-centric marketing, loyalty, AI, and CRM strategies measurable for some of the world’s strongest brands? 

With a large and growing client portfolio, we are looking for a proactive and business-savvy Strategy Consultant within Value Engineering who wants to make their mark in data-driven value articulation, business cases, measurement frameworks, and financial modelling. 

Have we caught your attention? Then keep reading. 

What will your day look like?

As our new Strategy Consultant within Value & Promotional Engineering, you will work alongside our Strategy Consulting team, helping clients understand both the potential and the realized ROI of their investments in digital marketing, loyalty, AI, and CRM. 

Your work will inform executive-level decision-making and support large-scale transformation programs at some of the world’s leading companies. You will work across multiple clients and projects simultaneously while collaborating closely with the broader VML MAP organization. 

More specifically, your responsibilities will include: 

• Developing business cases, measurement frameworks, financial models, and KPI reporting 
• Spearheading the creation of new and improved assets, tools, and methodologies that advance the discipline 
• Working with client stakeholders to define the value architecture and business goals, and to analyze baseline data and performance insights to build data-driven commercial strategies 
• Crafting and delivering compelling presentations, roadmaps, and recommendations for executive stakeholders 
• Leading workshops to identify business value and strategic insights in collaboration with client stakeholders 
• Promoting the adoption of value engineering approaches internally and externally among clients and prospects 
• Supporting client teams and commercial growth initiatives, including account development and new business 

Who are you going to work with?

At VML MAP, you will become part of a dynamic and international environment with strong opportunities for both personal and professional development. 

You will collaborate closely with specialists across the wider VML MAP organization - including experts in technology, data, creative, and client leadership - across our global offices. 

You will also work directly with client stakeholders across multiple functions, including marketing, sales, digital, and technology. Our global client base spans industries such as FMCG, retail, fashion, automotive, and financial services. In addition, you will be working with our clients, both management and specialists,  across many of their functions including marketing, sales, digital, and technology. Our global clients span across multiple industries including FMCG, retailers, fashion, automotive, and financial services. 

What do you bring to the table?

As a person, you are an outgoing and collaborative team player with strong interpersonal skills and a self-starter mindset. You enjoy solving complex business challenges in a structured and analytical way, with a strong attention to detail. You are comfortable collecting and analysing both qualitative and quantitative data and translating it into clear insights and recommendations supported by a compelling storyline. 

In addition, you have: 

• 4-5 years of experience from a strategy consulting firm or an in-house corporate strategy function (candidates with strong relevant capabilities are encouraged to apply) 
• Strong analytical, financial, and problem-solving skills 
• A relevant master’s degree, preferably in business administration, strategy, marketing, finance, or a related field 
• Experience working in complex stakeholder environments at a global level 
• The ability to move seamlessly between strategic perspective and detailed analysis 
• The ability to work both independently and as part of a team 
• Advanced proficiency in PowerPoint and Excel 
• Excellent written and verbal communication skills 
• Strong business case and financial modelling capabilities 
  
• Experience in financial modeling for loyalty programs is strongly preferred, including the estimation of cost and impact of various loyalty currencies and value propositions.

As many of our clients and colleagues operate across time zones, flexibility and willingness to travel are important. 

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

Would you like to lead high-impact Customer Experience (CX) and CRM strategies for our global top-tier clients, driving significant business transformation and unlocking new levels of customer value? Are you a highly motivated, business-savvy professional ready to leverage your extensive strategy consulting experience to tackle complex challenges at the intersection of customer strategy, technology, and operations? Then you might be just the Strategy Consulting Manager we’re looking for! 

As our client portfolio continues its rapid expansion, specializing in the development of consumer-centric strategies that effectively integrate creativity and data to cultivate valuable relationships between consumers and brands, we are seeking and experienced Strategy Consulting Manager to join our highly engaged, skilled, and expanding Customer & Business Strategy Consulting team. This role will have a particular emphasis on CX design and CRM transformation. 

What will your day look like?

You will primarily engage with client leadership teams, often leading workstreams and engagements independently within the CX and CRM domain. Your assignments will focus on shaping strategic direction, including: 

• Leading strategic work sessions with senior client stakeholders, facilitating critical decision-making processes around customer journey design, CRM capabilities, and CX innovation. 

• Driving the development of robust business cases, strategic recommendations, and actionable roadmaps for CX enhancement and CRM platform optimization/implementation, ensuring alignment with client objectives and market realities. 

• Orchestrating comprehensive customer research, journey mapping, and experience design activities, translating insights into tangible strategies for personalization, loyalty, and improved customer engagement. 

• Conducting current state assessments of client CRM capabilities and MarTech stacks, identifying gaps and opportunities for improvement to drive customer lifetime value. 

• Defining future-state CRM vision and requirements, contributing to technology selection (e.g., Salesforce, Adobe, Microsoft Dynamics, SAP CX) and implementation strategy. 

• Owning the delivery of strategic frameworks and solutions, from initial concept to implementation planning, ensuring impact and value creation across the customer lifecycle. 

• Cultivating and managing deep relationships with client executives, acting as a trusted advisor and thought partner on all matters related to customer strategy, experience, and CRM. 

• Proactively identifying and developing new business opportunities within the CX/CRM space, contributing significantly to our firm's growth and thought leadership. 

• Providing guidance and mentorship to project team members, fostering a high-performance culture and ensuring the quality of deliverables without direct line management responsibilities. 

• Shaping and evolving our proprietary CX/CRM offerings and methodologies, contributing directly to the firm’s intellectual capital and competitive edge. 

Who are you going to work with?

You will join a team of highly skilled consultants and become part of a dynamic and international environment where you will have ample opportunity to further develop your personal and professional leadership skills. Your role will involve significant collaboration with cross-functional experts and professionals from our technology, data science, creative, and client teams across our global offices. We are a leader within our field and are a transformation partner for some of the most admired brands in the world. 

What do you bring to the table?

You possess a self-starter and can-do mentality, thriving in complex environments while maintaining a structured approach and meticulous attention to strategic detail. You demonstrate a superior ability to collect, analyze, and synthesize diverse qualitative and quantitative data, establishing profound insights and crafting compelling, executive-ready narratives. 

With your advanced reasoning skills, you can interpret extensive and ambiguous information, navigating multiple abstract and concrete variables to form robust strategies. You excel at building and managing high-level stakeholder relationships, and in addition, you have: 

• A relevant master's degree; preferably within Business, Economics, Marketing, or a related quantitative field. 

• 5+ years of progressive strategy or management consulting experience from a top-tier consulting firm or Big 4 environment, with a significant focus on Customer Experience (CX) and Customer Relationship Management (CRM) initiatives. 

• Proven expertise in developing and implementing CX strategies (e.g., customer journey mapping, segmentation, personalization, loyalty programs) and CRM strategies (e.g., platform selection, roadmap definition, capability assessment, MarTech integration). 

• Deep understanding of leading CRM platforms (e.g., Salesforce, Adobe Experience Cloud, and Braze) and their strategic application. 

• Demonstrated ability to lead complex projects and workstreams independently, taking full ownership of deliverables and client outcomes in CX/CRM transformation. 

• Exceptional executive-level writing, presentation, and interpersonal communication skills, with a proven ability to influence senior stakeholders on customer-centric topics. 

• High proficiency in advanced analytical tools, Excel, and PowerPoint for executive communication, particularly for presenting CX insights and CRM value propositions. 

• Superior analytical and complex problem-solving abilities, capable of dissecting customer and technology challenges and formulating innovative solutions. 

• A willingness to travel internationally as required to meet client and project demands. 

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

Do you want to make an impact through a new exciting opportunity? Our newest role of Enablement Lead cultivates a thriving engineering culture by fostering professional growth for current talent and developing future Tech and Data specialists. This includes strengthening core engineering skills, refining delivery tools and project support, and streamlining engineering operational practices. Crucially, the Enablement Lead ensures synergy across engineering capabilities by implementing effective processes across MAP enabled by project participation and more.

What will your day look like?

This role will be a core pillar in making sure the tech and data capability runs smoothly. The key responsibilities of this role will be split into the below:

Capability Optimization:

•Develop and implement enablement strategies that enhance Technology and Data performance and meet specific goals.

•Tailor enablement programs, tools, and processes to address unique challenges and priorities within the capability.

•Identify and resolve operational bottlenecks, driving continues improvement within the team's workflows.

Cross-Functional Collaboration:

•Align capability enablement efforts with overarching company strategies and promote T&D services

•Partner with other Enablement Leads to co-create solutions for cross-functional goals, such as improving employee onboarding, process, templates or technology adoption.

•Facilitate collaboration across capability members, ensuring interdependencies are respected and leveraged to achieve client results.

Recruitment and Onboarding:

•Clarify the need for balance between churn, delivery, support, and innovation during hiring and onboarding discussions.

•Work closely with Talent Acquisition Capability to ensure high quality interviewers.

•Drive proposals for training programs and alignment with evolving MAP and Capability needs and strategies while staying close aligned with the Learn & Develop capability

•Drive the evolvement of the Personal Growth Framework and actively participate in defining the roles and crafting job descriptions as well as successful change management.

Training and Development for Technology and Data:

•Develops and delivers training materials, workshops, and learning programs to enhance skills and knowledge.

•Focuses on upskilling teams in specific areas such as Standards, technology, Leadership and WOW.

Knowledge Sharing:

•Promotes collaboration and innovation and foster a growth mindset

•Conduct efforts for Guilds and Communities engagement, adoption and value adding

•Enablement and adoption of principles, best practice and standards

•Secure well informed Capability Leadership team (meeting and written communication)

Metrics and Reporting:

•Tracks the effectiveness of enablement programs by key performance indicators (KPIs) for Business, Technology, Guilds and Communities

•eNPSmeasurement

Who are you going to work with?

You will join the Tech&Data department and work very closely with the capability leads and managers. This role will be a vital cross collaborative partnership with the rest of the business i.e. our Tech&Data people partner and Talent Acquisition. 

What do you bring to the table?

We are looking for someone with the below experience:

• Proven experience designing and implementing capability or functional enablement strategies within Technology and/or Data organizations, with measurable business impact.
• Strong cross-functional leadership skills with the ability to align stakeholders, influence without authority, and drive adoption of new processes, standards, and tools.
• Strong analytical mindset with experience defining KPIs, tracking enablement effectiveness, oerformance management metrics and using data (including engagement metrics such as eNPS) to drive continuous improvement.
• Excellent communication and facilitation skills, with the ability to foster collaboration, knowledge sharing (e.g., guilds/communities), and a growth mindset culture across teams.
• Experience with change management 

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

Are you excited by the power of data and the potential it holds to solve business problems? Do you want to help world class brands use marketing and customer data to drive revenue growth and better customer experiences? Are you ready to stand in front of clients and help guide them through the jungle of cloud computing, insights, advanced analytics, and AI? Join our team as a Data Strategy Consultant and help our clients transform their marketing data capabilities to deliver tangible business impact! 

What will your day look like?

As our new Data Strategy Consultant, you will join our growing team of CRM & marketing data experts. Here, you will help our clients collect, analyse and activate 1st-party and 3rd-party data at scale to create impactful customer experiences that drive measurable business results.  You will help to propose, design and deliver solutions that support customer insights, audience activation, personalization and measurement of marketing performance. 

More specifically, your tasks will include:   

Customer Data & Audience Strategy 

• Convert business and marketing objectives into actionable audience strategies and frameworks at both global and local levels. 

• Establish reusable audience taxonomies, segmentation logic, and eligibility requirements. 

• Identify necessary data elements and align them with existing platforms such as DWH and Martech 

Experimentation & Measurement Frameworks 

• Develop standardized methodologies for holdouts, control groups, test design, and KPI definition, including incrementality and consent value. 

• Create reusable templates for test briefs and result reporting. 

• Collaborate with analytics and operations teams to execute initial tests and implement a scalable experiment model. 

Technology & Data Architecture Enablement 

• Translate marketing requirements into solution patterns for critical use cases for activation and measurement and help create clear specifications for tech and data specialists. 

• Partner with platform and data teams to assess feasibility and prioritize development initiatives. 

• Support the transformation of custom solutions into scalable, reusable patterns for clients and markets.   

Who are you going to work with?

You will be working closely in projects with a lot of different people with different professions, both inside and outside of VML MAP. You will be part of a group of experienced Data Strategy and Data Solution Consultants and will work closely with colleagues from the other groups in our consulting practice. We strive to have an open collaboration model to optimally utilize our total skillsets.  

You will also work closely with our Tech and Data specialists, and Client Engagement leads to deliver client projects, and you will work directly with our clients, i.e., key stakeholders in the data, marketing and IT organizations of large global companies. You will also have the opportunity to engage with our data and technology partners, such as Salesforce, Adobe, Braze, Google, and Snowflake. 

Together, we help our clients put in place data solutions that drive business value in a collaborative work environment with a focus on both professional expertise and having fun on the way. 

What do you bring to the table?

You might have a data and technology background and grew into a consulting role, or maybe you come from a business background and built a strong understanding of data solutions. Nevertheless, it is important that you have strong core consulting skills as well data experience and expertise. 

Consulting skills 

• Strong communication and presentation skills, i.e., the ability to clearly communicate complex topics to stakeholders at all levels of the organization. 

• Structured problem-solving skills, i.e., the ability to identify and analyze complex problems and develop practical solutions.  

• Business acumen, i.e., an understanding of how businesses work and how they create value.  

• The ability to build trust and strong working relationships with clients, partners and colleagues. 

Data experience and expertise 

• You have a degree in data science, digital marketing, computer science or similar fields of study. 

• You are considered an expert in marketing data solutions with deep expertise in marketing measurement, customer data, and other data solutions. 

• You have experience with analyzing business needs, designing, scoping, and delivering data solution projects and services in large organizations. 

• Experience with collaborating with and communicating to technical and business audiences alike.  

Mindset 

As a person, you are collaborative and love being part of interdisciplinary projects and solutions.  You are comfortable with the complexity of high-tech dialogues and solutions.  Furthermore, you have the drive, enthusiasm and technical skills to take lead when facing the client in data and insights related matters. Through this, you strive to help and inspire the client to grow their business by combining data insights, performance analytics, and data engineering. It’s an advantage if you have agency experience and marketing domain knowledge, but it’s not a requirement.   

In addition, you have:   

•  3-5 years in a data consultant role with clients related to marketing data, predictive analytics, BI and reporting solutions. 

• An infectious curiosity around data applications for CRM and customer insight development, AI use cases and continuous innovation. 

• Comfortable with hands-on work in technology platforms such as Salesforce Marketing Cloud and Data Cloud, Adobe Experience Cloud, Braze, etc. 

• Hands-on experience working with cloud data platforms, ETL and reporting, data analysis through R, Python or other similar toolsets. 

• Experience with database and data model design for business intelligence and analytics solutions is an advantage. 

• Familiarity with multi-touch attribution approaches and techniques involving a range of paid and owned channels is an advantage.  

• Experience with Google Insights/Google Analytics, Google Cloud Platform/BigQuery, Adobe Analytics and Salesforce is an advantage. 

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

Do you want to design and architect the technical solutions behind some of the worlds largest and most advanced customer journeys? Are you driven by transforming the needs of business stakeholders into innovative solutions on leading CRM and marketing automation platforms? Would you like to join one of the leading digital agencies in the world? Then you might be just the Technical Architect we’re looking for!

What will your day look like?

As our new Technical Architect (specialising in Salesforce marketing cloud), you will be responsible for defining the overall technical structure of a client project. Your job will be to identify client requirements by researching and analysing their needs. This involves studying the concept, strategy, and vision for the project.

More specifically, you will create user scenarios, prepare data models, design information structure, workflows as well as work out technical specifications and test methods. You will also create implementation plans and estimates for new and existing clients.

Doing this, your tasks include:

• Implementing the architecture in corporation with the project team, using agile methodologies like Scrum
• Delivery of Salesforce Marketing Cloud projects
• Working out which solution to use based on cost-benefit analysis and research
• Explaining to designers and developers what's required and overseeing the progress
• Providing feedback, summary, and information about your projects, agreeing plans with the client and breaking down large-scale projects into manageable chunks.

Who are you going to work with?

You join the technical team, currently consisting of 100+ competent and respectful colleagues. Here, you become part of an exciting and challenging professional environment where you get to work closely with Architects, Developers, and Technical Project Managers. You will also work with the account team and Data Specialists as well as our clients’ technical teams.

We value room for diversity, and you will get a chance to put a personal touch on your daily tasks while developing your professional skillset. We are proud of our multicultural environment and easy-going, dynamic atmosphere where we not only work together – we are great at having fun as well.   

What do you bring to the table?

As a person, you are outgoing, self-motivated, and ambitious; yet you are a helpful team-player that contributes positively to the working environment. Since you will be involved throughout the entire project lifecycle, it’s essential that you understand all aspects of each system, from both a business and technical point of view. In other words, you know how to turn business requirements into technical solutions. This means having an extensive knowledge of technologies such as SQL, XML, JSON, JavaScript, HTML, and CSS as well as knowledge of one or more programming languages.

In addition, you have:

• 6+ years of experience as a salesforce marketing cloud architect or technical consultant, preferably at an agency within digital sales and/or marketing solutions 
• Extensive experience with Salesforce marketing cloud
• Working with client-based projects and know how to service clients, including handling deadlines within agreed budget
• Experience in Workflow Engines as well as a great understanding of and ability to design database design and modeling
• Ability to explain complex technical solutions with clients

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. 

#LI-EMEA

At AKQA (part of WPP) we believe in the imaginative application of art and science to create beautiful ideas, products and services. With an entrepreneurial and collaborative approach, we design adaptive digital services and applications that capture the imagination, delivering impressive returns for our clients.

We’re looking for a senior brand strategist, seasoned in combining strategic rigour with creative imagination, to join our Copenhagen studio. Our brand strategists are the connective tissue between our clients’ ambitions and our creative solutions.

We are looking for someone to join our team, who can dissect market dynamics and socio-cultural shifts, identify compelling positions, and translate them into creative brand ideas that resonate and perform. 

If you thrive on turning complexity into clarity—and believe brands both shape and reflect culture—we’d love to meet you.

The role

Strategy at AKQA combines analytical rigour with creative imagination to help our clients’ businesses thrive and suceed in the market. Senior brand strategists operate across brand, campaign, and experience to develop holistic solutions that establish differentiated brand positions and bring them to life through creative activation. Collaborating closely with the our strategy leadership—and across creative, design, and technology disciplines—you will lead translation of our clients’ challenges into actionable strategies that are both strategically sound and creatively compelling. 

This role requires the ability to identify emerging customer expectations and market white-space with rigour, while crafting brand narratives and concepts with imagination. You’ll own the strategic direction of brand and campaign engagements—from foundational brand work through to creative activation. You will champion value-driven thinking, moving beyond conventional touchpoints to identify the moments that matter most—ensuring our combined impact is both business outcomes and creative excellence.

YOUR ROLE AND RESPONSIBILITIES

Define brand futures

• Lead the development of brand platforms, positioning, and narrative frameworks that help our clients define who they are and where they’re going
• Dissect market dynamics, customer expectations, and organisational capabilities to unearth compelling, differentiated brand positions
• Demonstrate how brands can meaningfully participate in culture—not just respond to it, but actively shape conversations, behaviours, and social dynamics
• Translate complex business challenges into clear, compelling strategic territories that establish a resilient and relevant market position
• Pioneer approaches that sit at the intersection of brand, technology, and culture

Develop campaign strategies

• Turn strategic insights into simple, creative concepts and campaign ideas that cut through the noise
• Develop campaign strategies and activation that are culturally resonant, creatively ambitious 
• Define audience insights, communication territories, and strategic frameworks that guide creative development
• Craft campaign briefs that inspire breakthrough creative work—balancing clarity of direction with creative freedom

• Orchestrate GTM systems and brand/campaign ecosystems across audiences, channels, formats, and timings for maximum impact

Collaborate on creative activation 

• Partner with creative teams to develop campaign concepts and activation ideas rooted in strategic insight
• Combine strategic insight with imaginative creativity to develop and collaborate on concept development
• Ensure creative executions ladder back to brand strategy while pushing creative boundaries
• Think across touchpoints—from big brand campaigns to digital activations, experiences, and beyond
• Evaluate and refine creative work through a strategic lens, championing ideas that are both bold and effective

Build the case

• Ensure brand and campaign strategies translate into measurable business value—not just creative awards
• Conduct organisational analysis and stakeholder collaboration to safeguard execution of strategic direction
• Conduct and synthesise primary and secondary research—from qualitative deep-dives to cultural and semiotic analysis
• Develop insight-led strategies grounded in evidence and business relevance, not assumption
• Craft strategic narratives that inspire creative teams and build client confidence

Lead in the room

• Present and defend strategic recommendations to senior client stakeholders with clarity and conviction
• Facilitate workshops that can develop new thinking and align diverse stakeholder perspectives
• Be the strategic voice that earns a seat at the table—with clients and creative partners alike

Collaborate across disciplines

• Partner with creatives, designers, technologists, and experience strategists to ensure strategic coherence
• Bring a holistic perspective—integrating inside-out (organisational) and outside-in (market) viewpoints
• Work across categories; this is a generalist role with exposure to diverse sectors and challenges
• Contribute to new business development, bringing strategic direction to pitches

QUALITIES AND CHARACTERISTICS

Experience and background

• 5-7+ years in brand strategy, marketing strategy, or creative strategy
• Demonstrated experience across both brand-building and campaign activation work
• Agency experience strongly preferred; consultancy or client-side brand roles also valued
• A portfolio that demonstrates both strategic depth and creative ambition

Strategic capability

• You dissect complexity with confidence—market dynamics, competitive landscapes, customer expectations
• You build airtight arguments, with recommendations grounded in evidence and communicated with precision – you can hold your own in a room of sceptics because your thinking is bulletproof
• You understand brand architecture, positioning frameworks, and how to measure brand performance
• You think in value journeys, not just touchpoints—identifying the moments that matter most

Creative capability

• You’re drawn to the “what if?” and have the imagination to envision futures that don’t yet exist
• You understand that strategy is not only an analytical practice, but also a creative act
• You translate strategic insight into compelling brand narratives and creative concepts
• You understand how to brief and inspire creative teams, not just direct them
• You have an instinct for concepts that resonate—ideas that are simple, memorable, and ownable

The mindset

• You’re fascinated by how brands shape and reflect culture, and how they can be proactive leaders in their categories
• You question assumptions—including your own—and bring intellectual curiosity to every challenge
• You believe brand is a business value driver, not a cost centre, and you balance creative ambition with commercial pragmatism
• You’re genuinely curious about technology, behaviour, semiotics, and the forces that drive cultural change. We expect that you read widely, notice patterns, and bring outside-in thinking to every challenge

Explore our extensive range of benefits here.