Role: Gen AI Copywriter  

Location: Cairo, Egypt 

About the role: 

We're seeking a Copywriter who combines sophisticated writing craft with AI innovation to create compelling content for premium beauty and luxury brands. This role demands someone who can maintain distinctive brand voices while leveraging AI tools to enhance creative output and efficiency.

What you will be doing: 

Creative Writing & Development: 

• Craft compelling narratives and copy using Gen AI tools
• Maintain premium brand tone of voice across all content 
• Develop innovative approaches to AI-assisted copywriting
• Create content that resonates with luxury and beauty audiences
• Ensure emotional connection in AI-enhanced writing

Technical Expertise: 

• Master Gen AI writing tools and platforms
• Develop sophisticated prompting techniques
• Optimize AI-generated copy for brand voice 
•  Pioneer new approaches to AI content creation 
• Balance automation with creative craft

Content Creation: 

• Write across multiple formats and channels:
• Social media content
• Digital advertising copy
• Website content
• Email marketing
• Long-form articles
• Brand storytelling
• Product descriptions
• Campaign concepts 

Required Experience: 

• 4 years copywriting experience
• Proven experience in beauty or luxury sectors
•  Portfolio demonstrating premium writing capability 
• Experience with Gen AI writing tools
• Track record of successful campaign work

Technical Skills: 

• Advanced Gen AI prompt engineering
• Understanding of AI content optimization
• SEO and digital content best practices
• Content management systems
•  Social media platform expertise

Brand Voice Expertise: 

• Ability to adapt tone for premium brands
• Understanding of beauty/luxury language
• Multilayered messaging capabilities
• Emotional storytelling ability
• Cultural sensitivity and awareness

AI Writing Capabilities: 

• Advanced prompting techniques
• Content enhancement and refinement
• Quality control processes
• Style guide implementation
• Innovation in AI applications

Editorial Excellence: 

• Impeccable grammar and style
• Strong editorial judgment
• Attention to detail
• Understanding of regulatory requirements
•  Quality control expertise

Research & Strategy: 

• Trend analysis and implementation
• Audience insight development
• Competitive analysis
• Performance optimization
• Cultural relevance maintenance

Personal Qualities: 

• Creative thinking
• Problem-solving ability
• Collaborative mindset
• Adaptability
• Innovation focus

Personal Project Management: 

• Timeline management
• Stakeholder communication
• Process optimization
• Quality control
• Workflow efficiency

Our Commitment: 

•  Access to cutting-edge AI tools 
• Ongoing professional development
• Flexible working arrangement
• Creative community involvement
• Career growth opportunities

Success Metrics: 

• Writing quality excellence
• AI implementation effectiveness
• Content performance
• Innovation in approach
• Team collaboration

Required Outputs: 

• Campaign concepts
• Social content calendars
• Digital advertising copy
• Website content
• Editorial content
• Brand guidelines
• Training documentation

Learning & Development: 

• Regular AI tools training
• Writing craft workshops
• Industry trends education
• Best practice sharing
•  Peer learning opportunities

What you need to be great in this role: 

Deep understanding of beauty or luxury sector 

• Strong portfolio of premium brand work
• Excellent communication skills
• Proven ability to work collaboratively
• Commitment to continuous learning

Technical Requirements: 

• High-speed internet access
• Proficiency in collaborative tools 
• Content management system experience
• Digital asset management knowledge
• Quality monitoring capabilities

Req ID: 16711 

#LI-MR1 #LI-REMOTE #LI-MIDSENIOR

About WPP Media

WPP is a creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

Role Summary and Impact

We are seeking a Full-Stack SEO Engineer / Technical SEO Developer to join our SEO department in Cairo. This senior executive-level role reports directly to the SEO Manager and is ideal for someone with hands-on experience implementing technical SEO at scale across multiple client websites and web applications.

You will partner with SEO strategists, analytics, and engineering stakeholders to turn recommendations into shipped improvements covering crawling and indexation, performance, structured data, rendering, and measurement. You will work across a variety of CMS and tech stacks, including Drupal, ASP.NET environments, React.js front-ends (e.g., Next.js), and Adobe Experience Manager (AEM), ensuring SEO requirements are implemented consistently and at scale.

• Implement and maintain technical SEO solutions across client websites and web apps (crawlability, indexation, internal linking, canonicals, hreflang, redirects, pagination, faceted navigation).
• Build and optimize front-end and back-end features with SEO considerations (routing, templates, metadata systems, internationalization).
• Improve site performance and Core Web Vitals (INP, LCP, CLS) through code-level optimizations (bundling, caching, CDNs, image strategies, SSR/CSR decisions).
• Implement SEO enhancements across different CMS and stacks including Drupal, ASP.NET, React.js (SSR/SPA), and Adobe Experience Manager (AEM).
• Develop and maintain SEO automation scripts and pipelines for audits, monitoring, and reporting (Python/Node), including data pulls from GSC/GA4 and crawl tools.
• Implement structured data (JSON-LD) at scale and validate integrity (entity consistency, rich results eligibility).
• Support technical audits and execute fixes with clear QA, release tracking, and post-deployment verification.
• Collaborate with developers and platform owners to embed SEO requirements into templates, components, routing, and publishing workflows.
• Monitor SEO KPIs, contribute to insights, and troubleshoot ranking and traffic issues using root-cause analysis.
• Leverage AI-powered SEO tools and automation workflows to streamline testing, documentation, and decision-making.
• Stay current with SEO trends, algorithm updates, and emerging web technologies.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• 3+ years of hands-on experience in technical SEO implementation (agency or multi-site environment is a plus).
• Strong full-stack development skills using a mix of JavaScript/TypeScript, Python and/or Node.js, and modern web frameworks.
• Practical understanding of crawling and indexation, site architecture, international SEO, redirects, canonicalization, pagination, internal linking, and faceted navigation.
• Experience improving performance and Core Web Vitals, including caching strategies, asset optimization, and image and video delivery.
• Experience implementing and validating structured data (JSON-LD) and maintaining scalable metadata systems.
• Familiarity working across multiple CMS and frameworks, including Drupal, Adobe Experience Manager (AEM), ASP.NET-based platforms, and React.js (including SSR/SPA rendering considerations).
• Strong debugging and QA skills (Chrome DevTools, server logs, crawler outputs, rendering checks).

Nice to Have

• Experience with SSR/SSG frameworks (e.g., Next.js) and understanding rendering implications for SEO.
• Experience delivering SEO in enterprise setups (e.g., AEM, multi-site architectures) and modern web apps (React/Next.js), including performance trade-offs.
• Familiarity with cloud and DevOps basics: Git, CI/CD, CDNs, caching headers, and monitoring.
• Hands-on experience with SEO tooling such as Screaming Frog, Sitebulb, JetOctopus, Google Search Console, GA4, SEMrush, or Ahrefs.
• Exposure to AI-driven SEO platforms and automation tools for auditing, reporting, or content optimization.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy ) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact 

The  Media Executive will lead the development and execution of advanced digital media strategies to enhance the company's online presence, drive engagement, and achieve marketing goals, ultimately driving significant growth and brand awareness for our clients. This role is ideal for someone with at least one year of experience in digital media, who is ready to take on more responsibility, manage projects, and contribute to strategic planning.  

• Develop and implement comprehensive digital media strategies to support marketing objectives and enhance brand visibility.   

• Analyze market trends and user data to inform strategy and make data-driven decisions.   

• Design, execute, and oversee digital campaigns across multiple channels, including social media, email marketing, and digital advertising.   

• Manage the end-to-end process of digital media campaigns from concept to execution, including budget management and performance tracking.   

• Develop and manage a content calendar that aligns with marketing goals and audience interests.   

• Collaborate with internal teams and external partners to create high-quality, engaging content.   

• Plan and manage paid digital advertising campaigns, including PPC, display ads, and social media ads.   

• Implement SEO best practices to enhance organic search rankings and manage SEM campaigns to drive traffic and conversions.   

• Track, analyze, and report on key performance indicators (KPIs) for all digital media activities.   

• Provide insights and recommendations based on performance data to improve campaign effectiveness and ROI.   

Skills and Experience 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

• Bachelor’s degree in marketing, Communications, Digital Media, or a related field.   

• Proven experience with digital media platforms, content creation, and campaign management.   

• Strong understanding of social media, SEO, SEM, and digital advertising strategies.   

• Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, social media insights).   

• Excellent communication, organizational, and analytical skills.   
• Ability to lead projects, manage multiple tasks, and meet deadlines. 

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 
 
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

  While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

The Senior Media Executive will lead the development and execution of digital media strategies to enhance the client’s online presence, drive engagement, and achieve marketing goals, ultimately driving significant growth and brand awareness for our clients. This role is ideal for someone with at least one year of experience in digital media, who is ready to take on more responsibility, manage projects, and contribute to strategic planning. 

• Develop and implement comprehensive digital media strategies to support marketing objectives and enhance brand visibility.  

• Analyze market trends and user data to inform strategy and make data-driven decisions.  

• Design, execute, and oversee digital campaigns across multiple channels, including social media, email marketing, and digital advertising.  

• Manage the end-to-end process of digital media campaigns from concept to execution, including budget management and performance tracking.  

• Plan and manage paid digital advertising campaigns, including PPC, display ads, and social media ads.  

• Implement SEO best practices to enhance organic search rankings and manage SEM campaigns to drive traffic and conversions.  

• Track, analyze, and report on key performance indicators (KPIs) for all digital media activities.  

• Provide insights and recommendations based on performance data to improve campaign effectiveness and ROI.  

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Bachelor’s degree in marketing, Communications, Digital Media, or a related field. 
• Minimum of 1 year of experience in digital media, marketing, or a related role. 
• Proven experience with digital media platforms, content creation, and campaign management. 
• Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, social media insights). 
• Excellent communication, organizational, and analytical skills. 
• Ability to lead projects, manage multiple tasks, and meet deadlines.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.