RETENTION STRATEGIST

Our Mission is to be able to say - "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price"

We are seeking a Driven and Results-Oriented Retention Strategist to join our team.

The Retention Strategist at Common Thread Collective (CTC) plays a critical leadership role in guiding our clients toward sustainable and scalable growth. This position is all about owning ensuring revenue is delivered predictably for the business through retention marketing efforts —using data-backed insights to build forecasts, shape strategic direction, and ensure consistent performance delivery. At CTC, your expertise is invaluable, covering the elements of CTC's strategic forecasting methods and the foundational principles of retention marketing.

Your role isn't limited to email strategy—you're a key partner to our clients on Customer Retention. You proactively communicate the rationale behind our approach and connect the dots between forecasts and the emails/sms/direct mail etc that are sent out. That level of clarity builds confidence and deepens trust, ensuring our clients feel supported and understood every step of the way.

You stand as a zealous advocate and representative of CTC's unique approach to retention and its accompanying tools.

 As a Retention Strategist, you lead with precision and vision, ensuring that every initiative meets the highest standards of execution and effectiveness.

You thrive on challenges, take ownership of outcomes, and are committed to building, optimizing, and scaling high-performance marketing strategies. We embrace the mantra, "Everyday in Everyplay, Count on Me," meaning we take full responsibility, drive excellence, and always deliver results.

WHAT WE LOOK FOR

This place isn’t for everyone, but it might be for you if…

Our core values are the heart and soul of this incredible Company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business.

To give ourselves our best shot at accomplishing Our mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values.

We recognize these values aren't for everyone.

They're challenging. In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.

AUTODIDACT

• Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis. Your commitment to learning sets you apart, absorbing information swiftly and more effectively than your peers.
• Your openness to both offer and embrace feedback as an opportunity for growth and implement it proactively, without needing constant direction.
• Demonstrates resourcefulness, and independently refine your skills without being prompted.
• Thrives in a self-managed environment, showing autonomy, initiative, and a commitment to continuous improvement and not requiring task lists built by their managers and constant oversight.

UNIMPEACHABLE CHARACTER

• Embodies a character that inspires pride in both personal and professional associations.
• Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable, and never lie in any situation.
• Displays a high level of self-awareness, taking full ownership of outcomes without resorting to a victim mindset.
• Values constructive feedback and integrates it, understanding nothing great is built without feedback.

COMPETITIVE GREATNESS

• Performs at their best when it matters most, The Enjoyment of Hard Challenges.
• Demonstrates an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources.
• Adapts to changing circumstances, recognizing that true success is about not just meeting, but exceeding what is required.
• Possesses a deep passion for their work, using creativity and resilience to overcome any hurdle.

Minimum Experience Requirement  

• At least 2 years of hands-on experience in email and SMS marketing, with proven execution across campaigns, automations, segmentation, and optimization.

• A minimum of 2 years of experience in retention marketing, owning initiatives that drive predictable revenue, customer lifetime value, and ongoing lifecycle improvements

What Success Looks Like

NECESSARY SKILLS

KICK OFF PERIOD

• Be willing to put in the hard work required and be hungry enough to go through the kick off.
• Being ready and prepared for this to be the hardest job you have ever worked, as you would fundamentally develop a high-leverage new skill.
• The ability to take feedback and implement it fast.
• Finish the work to the fullest with quality and on time.
• Perseverance.
• Remember and learn from the repetitive doing of the exercises.

ONBOARDING

• Align with the team and contribute to the team called Brain Trust for Ideas across clients.
• Manage, align & work with the team members of your pod including Growth strategist, Meta/Google/Channel Media Buyer and Creative Strategist.
• Ability to organize, prioritize, and manage multiple tasks with great attention to detail.
• Upkeep of data integrity of your clients across Statlas and other tracking tools.
• Be responsible for the execution of the Prophit system for your clients
• Building an Email Forecast for your clients
  • Utilizing a Growth map using the Prophet System
  • Data Analysis required during analysis of past campaigns and flows etc
  • Marketing calendar alignment and upkeep with clients
• The Monthly Execution and Actualisation vs the Forecast.
  • You make tactical deconstructions and actualize the projections each month, and determine additional resources required to meet KPIs.
• Combine data analysis and feedback from clients to develop strategic plans for the future.
• When it's time to pivot you are among the first early adopters
• Take a lead in situations that present any obstacle to execution.
• An insatiable curiosity, and an inability to leave a problem alone until you've found one or many different potential solutions.
• Responsible for the implementation of CTC's Email and SMS best practices
• Leverage tools like memberships, subscriptions, loyalty programs, popups, quizzes, cart drawers, post-purchase upsell tools, direct mail and more, to impact retention metrics.
• Upkeep and management of our ideologies and processes throughout the account.
• Monitoring active campaigns, and deploying additional resources, or updating strategy to ensure the best possible chance of hitting the Projected Targets.
• Implementing tests in your accounts in an effort to beat your best-performing campaigns.

ENSURING AND HOLDING THE STANDARD OF QUALITY OF WORK

• Ensuring deliverables are on-brand 100% of the time, in collaboration with designers and copywriters.
• Ensuring that automations, campaigns and any other retention tool has the correct technical setups and work in tandem to achieve desired business outcomes
• Ensuring alignment with the client vs the forecast & strategy
• Ensuring above benchmark client satisfaction rate feedback
• Ensuring following the Prophit system execution to 100% within the timeline required.
• Ensuring all the work is delivered based on the timeline assigned with optimal quality & attention to detail.

Client Communication

• You are a champion of communication, ensuring the client is aligned on Retention goals aligned with revenue goals on the Growth Map and next steps, while making sure everybody on your team has clarity on what is required with exact deadlines.
• Responsible for sending daily performance updates to the client
• Ensure alignment across Strategy and Forecast with the client for every week of the month.
• Providing weekly updates via Slack.
• Report where required, collaborating with Growth Strategists and Media Buyers.
  
  

CONTRIBUTING BACK

• Contributing your learnings back to the system for feedback and continuous improvement.
• Contributing & collaborating in ideas and learning across teams.
• Contributing to ideas and learning in future company content production.

NEXT-LEVEL SKILLS

Communication Skills

• Fluent in English, with a proven ability to communicate persuasively and present ideas clearly to various stakeholders.
• Skilled in crafting thoughtful, empathetic client messaging that resonates, demonstrating a high level of emotional intelligence.
• Strong presentation skills, capable of delivering compelling presentations that drive engagement and decision-making.

Great Data Analysis skills

• Strong raw talent for data analysis, with an eagerness to learn and improve.
• Familiarity with data tools, including Google Sheets, with the flexibility to develop advanced skills through on-the-job experience.

Past Experience 

• Historical expertise that compounds to bring a well-rounded perspective and adds value to the role.
• A breadth of experience from any of the multiple domains, including mathematics, data analytics, copywriting, email/sms marketing etc.

Critical Thinking 

• Ability to approach challenges with structured thinking, utilizing logical frameworks to effectively solve complex problems.
• Naturally adept at dissecting issues and proposing practical, impactful solutions.

Impact

• Passionate about e-commerce and eager to contribute to a high-performing team at the forefront of the industry.
• Highly motivated and hardworking, with a strong desire to learn, grow, and make a meaningful impact.
• Thrives in environments where they can see the direct results of their actions on the business, with a strong preference for roles that offer full accountability and autonomy.

Results 

You will merge the Retention, Growth and elements of finance to build a forecasted strategy to help the business achieve its goal.

• Achieve certification and confidence in our ideology by the end of training, enabling precise execution of the Prophit system to ensure top-quality results for clients.
• Consistently deliver high-accuracy performance of retention, far beyond the email/sms platform, referring to the Prophit system's Growth Map and Statlas.
• Lead and collaborate with your team to optimize productivity and maintain high-performance standards.
• Apply best practices in email and sms marketing to drive outstanding results, ensuring no one could achieve better outcomes in your role.
• Maintain client satisfaction levels above benchmark rates, aligning on forecasts to exceed client expectations.
• Adhere to rigorous quality standards in client feedback, forecasting, email production and execution.
• Meet all deadlines and retention requirements requirements, ensuring timely and on Target Performance.
• Contribute valuable ideas to team discussions and company-wide content, supporting growth and innovation.

DOMAIN

MANAGEMENT

• Your supervisor would be Josh Tay, The Director of Retention. 
• As a Retention Strategist, you'll report directly to Josh — a leader known for challenging the norms of retention marketing and alignment with real business growth. Josh is known by his team, and all he’s worked with before, as someone who will make you level up in your thinking. Every team member has walked away being a better retention strategist after working with Josh, that’s his promise to you, no matter if you’ve worked with him for 1 month, 1 year or 5 years

Working under Josh’s guidance will push you to your limits in the best possible way. He models the value of “do whatever it takes to be the absolute best”, and learning from him means you’ll level up in knowledge, perspective and precision. Josh is committed to personally ensuring you reach your full potential as a Retention Strategist, supporting your journey every step of the way.

JOB SCOPE

• Oversee the profitable growth of retention channels, including but not limited to email, sms, direct mail, popups and push notifications. Where required, you may work within subscription, membership, loyalty programs and more.
• Write briefs and ensure the rest of the team is able to execute on it
• Complete reports with a high degree of accuracy, checking against multiple data points
• Analyse metrics and KPIs to measure the effectiveness of retention efforts, providing insights and recommendations for improvements, with Statlas and the Growth Map as your guide.
• Collaborate with design, content and any other relevant teams to create compelling and engaging email content, ensuring brand consistency and messaging alignment.
• Ensure the timely delivery of relevant deliverables (emails, sms etc), which includes effective internal project management and management of clients and their teams.
• Stay updated with industry trends, new features, and best practices in retention marketing to continuously optimize performance.
• This is a client-facing role. So you must be able to consult clients and solve business problems, far beyond the email platform.
• Prioritize the development of relational equity with your team and clients to foster lasting relationships for the continued growth of CTC and our client businesses.

WHAT’S IN IT FOR ME?

SALARY RANGE

• First 30 days – $1.5K (Part-time transition phase)

  • Give notice at your current job (if applicable)

  • Participate in daily training for the first 15 days

  • Shadow and support ongoing accounts during the next 15 days while preparing to take on your own clients

  Days 31–60 – $3K (Full-time start)

  • Transition to full-time

  • Begin managing your first 3 client accounts independently

  Days 61–90 – $4–5K + performance bonuses

  • Continue growing your portfolio

  • Earn bonuses based on hitting revenue targets

  •  Negotiate your term contract annually

This will depend on the amount of clients and the quality of work.

Growth, Transparency, and Fairness in Career Development

• Progress is Clearly Defined
  • Depends primarily on your experience with the system & quality of execution against it. Following a well-defined path for the first 12 months and how exactly you can grow to be promoted to the next level.
• Fairness and transparency are prioritized
  • Access a weekly performance dashboard to see exactly where you stand compared to team members on both objective and subjective metrics.
• Pay transparency is upheld for all team members
  • With consistent contract terms and a clear roadmap for increasing earnings, ensuring everyone understands the path to greater compensation. We will also talk monthly about how you can progress
• My Commitment to You:
  • You will work harder, learn more than ever before, and get recognized by the world for your expertise. You will gain a diverse skill set while actively contributing to the continuous development of new tools and improvements within our system. In doing so you will have an incredible opportunity for rapid career progression.
  • We will continue to provide you mentorship through every step of your development in the role and promotion from it. We will then continue to provide feedback against the expectation and evaluate against it.

Location & Environment

• Fully remote with the ability to pick your schedule.
• Embrace autonomy as a core value, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth. Exceptional work is recognized and rewarded, with weekly check-ins for accountability, ensuring you're consistently challenged and engaged with new opportunities daily.

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Job Summary: Your Digital Launchpad: Social Media Solutions Champion!

Ready to kickstart your career in digital media? We're seeking sharp, early-career digital talent for a pivotal Solutions Social Buyer opportunity within our growing team.

This position is 100% focused on hands-on social media buying for our clients. You'll become a champion activating and optimizing paid campaigns across Meta (Facebook, Instagram) and TikTok, ensuring our social media solutions drive maximum impact.

This is a great opportunity to master social media operations from day one. While focused on social, this role offers a clear path for future career development, including programmatic trading. If you're proactive, detail-oriented, and eager to make a significant impact, grow your career with us at WPP Media Solutions!

Key Responsibilities: Drive Social Performance

• Campaign Management: Fully execute paid social media campaigns on Meta and TikTok (setup, targeting, creative, daily budget/pacing).
• Optimization: Monitor performance, identify trends, and implement real-time adjustments to boost results (e.g., ROAS, CPA, CTR).
• Reporting: Generate clear reports, translating data into actionable insights for internal teams.
• Platform Expertise: Stay updated on platform features/best practices, testing new opportunities for superior social solutions.
• Quality Assurance: Ensure accuracy in setup, tracking, and adherence to brand safety guidelines.
• Collaboration: Work with Programmatic, Client Services, and Strategy teams for integrated solutions.

Measures of Success:

• Within 3 Months:
• Successfully complete all training and onboarding for Meta and TikTok platforms.
• Independently set up campaigns accurately and on time.
• Demonstrate a clear understanding of basic campaign optimization techniques.
• Contribute effectively to daily budget pacing and management.
• Within 6 Months:
• Consistently achieve and exceed client campaign KPIs and performance targets.
• Proactively identify and implement optimization strategies without constant supervision.
• Generate clear, insightful, and professional performance reports.
• Actively contribute to internal discussions on social media best practices and new platform features.
• Within 12 Months:
• Become a recognized internal expert for Meta and TikTok operational best practices.
• Proactively identify and test innovative opportunities and new ad formats to drive superior results.
• Contribute strategic input for social campaigns, integrating with broader media strategies.
• May assist in guiding and sharing knowledge with junior team members.

What You'll Need (Qualifications):

• Education: Bachelor’s degree in marketing, Advertising, Communications, or related field (or equivalent experience).
• Digital Passion: Strong, real interest in digital advertising and social media.
• Platform Familiarity: Basic to intermediate understanding of Meta Ads Manager and TikTok Ads Manager.
• Analytical Mindset: Able to interpret data and turn insights into action.
• Attention to Detail: Exceptional organizational skills and a careful eye for accuracy.

• Communication:Excellent verbal and written communication skills in Thai are vital for clearly explaining performance, and proficiency in English communication is also essential.
• Proactive & Eager to Learn: A self-starter keen to master new technologies and best practices.

Desired Skills & Experiences (A Plus!):

• Social Ad Buyer Skills: Any hands-on experience buying/optimizing campaigns on social platforms.
• Young Digital Talent: Ambitious, innovative, with a fresh perspective.
• Certifications: Relevant social media advertising certifications (e.g., Meta Blueprint, TikTok Academy).
• Programmatic Understanding: Beneficial for future career development within our integrated solutions team

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

LIFECYCLE MARKETING STRATEGIST

Our Mission is to be able to say - "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price"

We are looking for a highly motivated and results-focused Lifecycle Marketing Strategist to join our team.

In this role at Common Thread Collective (CTC), you will serve as a key strategic leader, helping guide our clients toward long-term, scalable growth. Your mission is to ensure predictable and consistent revenue through lifecycle marketing initiatives—leveraging data-driven insights to create forecasts, shape strategic plans, and maintain reliable performance.  At CTC, your expertise is invaluable, covering the elements of CTC's strategic forecasting methods and the foundational principles of retention marketing.

Your responsibilities extend far beyond email execution—you act as a trusted partner to our clients in all areas of customer lifecycle strategy. You clearly articulate the reasoning behind our recommendations, bridging the gap between forecasts and the email, SMS, direct mail, and other lifecycle touchpoints we deploy. Your ability to explain the “why” strengthens client confidence and builds a deeper sense of partnership

You also serve as a dedicated champion of CTC’s distinctive lifecycle approach and the tools that power it.

As a Lifecycle Marketing Strategist, you lead with clarity and intention, ensuring that every initiative is executed with excellence and aligned with client goals

You are energized by complex challenges, take full ownership of outcomes, and commit to designing, refining, and scaling high-impact lifecycle marketing strategies. We operate with the mindset: “Everyday in Every Play, Count on Me”—meaning we uphold accountability, pursue mastery, and consistently deliver meaningful results.

WHAT WE LOOK FOR

This place isn’t for everyone, but it might be for you if…

Our core values are the heart and soul of this incredible Company. The right person for this role will appreciate each of these values, personally subscribe to them, and understand why each is critical to having a great business.

To give ourselves our best shot at accomplishing Our mission, we organize all of our decisions — from recruiting, to hiring, to raises, to promotions, to how we spend our time and money — in the direction of three committed values.

We recognize these values aren't for everyone.

They're challenging. In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck. We're looking for those who are interested in making their work significant.

AUTODIDACT

• Naturally curious and an autodidact, able to absorb information quickly and effectively, like osmosis. Your commitment to learning sets you apart, absorbing information swiftly and more effectively than your peers.
• Your openness to both offer and embrace feedback as an opportunity for growth and implement it proactively, without needing constant direction.
• Demonstrates resourcefulness, and independently refine your skills without being prompted.
• Thrives in a self-managed environment, showing autonomy, initiative, and a commitment to continuous improvement and not requiring task lists built by their managers and constant oversight.

UNIMPEACHABLE CHARACTER

• Embodies a character that inspires pride in both personal and professional associations.
• Consistently honest, with the courage to acknowledge and communicate hard truths, and the humility to accept them, even when uncomfortable, and never lie in any situation.
• Displays a high level of self-awareness, taking full ownership of outcomes without resorting to a victim mindset.
• Values constructive feedback and integrates it, understanding nothing great is built without feedback.

COMPETITIVE GREATNESS

• Performs at their best when it matters most, The Enjoyment of Hard Challenges.
• Demonstrates an unyielding determination to get things done, regardless of obstacles, time constraints, skills needed, or resources.
• Adapts to changing circumstances, recognizing that true success is about not just meeting, but exceeding what is required.
• Possesses a deep passion for their work, using creativity and resilience to overcome any hurdle.

Minimum Experience Requirement  

• At least 2 years of hands-on experience in email and SMS marketing, with proven execution across campaigns, automations, segmentation, and optimization.

• A minimum of 2 years of experience in retention marketing, owning initiatives that drive predictable revenue, customer lifetime value, and ongoing lifecycle improvements

What Success Looks Like

NECESSARY SKILLS

KICK OFF PERIOD

• Be willing to put in the hard work required and be hungry enough to go through the kick off.
• Being ready and prepared for this to be the hardest job you have ever worked, as you would fundamentally develop a high-leverage new skill.
• The ability to take feedback and implement it fast.
• Finish the work to the fullest with quality and on time.
• Perseverance.
• Remember and learn from the repetitive doing of the exercises.

ONBOARDING

• Align with the team and contribute to the team called Brain Trust for Ideas across clients.
• Manage, align & work with the team members of your pod including Growth strategist, Meta/Google/Channel Media Buyer and Creative Strategist.
• Ability to organize, prioritize, and manage multiple tasks with great attention to detail.
• Upkeep of data integrity of your clients across Statlas and other tracking tools.
• Be responsible for the execution of the Prophit system for your clients
• Building an Email Forecast for your clients
  • Utilizing a Growth map using the Prophet System
  • Data Analysis required during analysis of past campaigns and flows etc
  • Marketing calendar alignment and upkeep with clients
• The Monthly Execution and Actualisation vs the Forecast.
  • You make tactical deconstructions and actualize the projections each month, and determine additional resources required to meet KPIs.
• Combine data analysis and feedback from clients to develop strategic plans for the future.
• When it's time to pivot you are among the first early adopters
• Take a lead in situations that present any obstacle to execution.
• An insatiable curiosity, and an inability to leave a problem alone until you've found one or many different potential solutions.
• Responsible for the implementation of CTC's Email and SMS best practices
• Leverage tools like memberships, subscriptions, loyalty programs, popups, quizzes, cart drawers, post-purchase upsell tools, direct mail and more, to impact retention metrics.
• Upkeep and management of our ideologies and processes throughout the account.
• Monitoring active campaigns, and deploying additional resources, or updating strategy to ensure the best possible chance of hitting the Projected Targets.
• Implementing tests in your accounts in an effort to beat your best-performing campaigns.

ENSURING AND HOLDING THE STANDARD OF QUALITY OF WORK

• Ensuring deliverables are on-brand 100% of the time, in collaboration with designers and copywriters.
• Ensuring that automations, campaigns and any other retention tool has the correct technical setups and work in tandem to achieve desired business outcomes
• Ensuring alignment with the client vs the forecast & strategy
• Ensuring above benchmark client satisfaction rate feedback
• Ensuring following the Prophit system execution to 100% within the timeline required.
• Ensuring all the work is delivered based on the timeline assigned with optimal quality & attention to detail.

Client Communication

• You are a champion of communication, ensuring the client is aligned on Retention goals aligned with revenue goals on the Growth Map and next steps, while making sure everybody on your team has clarity on what is required with exact deadlines.
• Responsible for sending daily performance updates to the client
• Ensure alignment across Strategy and Forecast with the client for every week of the month.
• Providing weekly updates via Slack.
• Report where required, collaborating with Growth Strategists and Media Buyers.
  
  

CONTRIBUTING BACK

• Contributing your learnings back to the system for feedback and continuous improvement.
• Contributing & collaborating in ideas and learning across teams.
• Contributing to ideas and learning in future company content production.

NEXT-LEVEL SKILLS

Communication Skills

• Fluent in English, with a proven ability to communicate persuasively and present ideas clearly to various stakeholders.
• Skilled in crafting thoughtful, empathetic client messaging that resonates, demonstrating a high level of emotional intelligence.
• Strong presentation skills, capable of delivering compelling presentations that drive engagement and decision-making.

Great Data Analysis skills

• Strong raw talent for data analysis, with an eagerness to learn and improve.
• Familiarity with data tools, including Google Sheets, with the flexibility to develop advanced skills through on-the-job experience.

Past Experience 

• Historical expertise that compounds to bring a well-rounded perspective and adds value to the role.
• A breadth of experience from any of the multiple domains, including mathematics, data analytics, copywriting, email/sms marketing etc.

Critical Thinking 

• Ability to approach challenges with structured thinking, utilizing logical frameworks to effectively solve complex problems.
• Naturally adept at dissecting issues and proposing practical, impactful solutions.

Impact

• Passionate about e-commerce and eager to contribute to a high-performing team at the forefront of the industry.
• Highly motivated and hardworking, with a strong desire to learn, grow, and make a meaningful impact.
• Thrives in environments where they can see the direct results of their actions on the business, with a strong preference for roles that offer full accountability and autonomy.

Results 

You will merge the Retention, Growth and elements of finance to build a forecasted strategy to help the business achieve its goal.

• Achieve certification and confidence in our ideology by the end of training, enabling precise execution of the Prophit system to ensure top-quality results for clients.
• Consistently deliver high-accuracy performance of retention, far beyond the email/sms platform, referring to the Prophit system's Growth Map and Statlas.
• Lead and collaborate with your team to optimize productivity and maintain high-performance standards.
• Apply best practices in email and sms marketing to drive outstanding results, ensuring no one could achieve better outcomes in your role.
• Maintain client satisfaction levels above benchmark rates, aligning on forecasts to exceed client expectations.
• Adhere to rigorous quality standards in client feedback, forecasting, email production and execution.
• Meet all deadlines and retention requirements requirements, ensuring timely and on Target Performance.
• Contribute valuable ideas to team discussions and company-wide content, supporting growth and innovation.

DOMAIN

MANAGEMENT

• Your supervisor would be Josh Tay, The Director of Retention. 
• As a Lifecycle Marketing Strategist, you'll report directly to Josh — a leader known for challenging the norms of retention marketing and alignment with real business growth. Josh is known by his team, and all he’s worked with before, as someone who will make you level up in your thinking. Every team member has walked away being a better Lifecycle Marketing Strategist after working with Josh, that’s his promise to you, no matter if you’ve worked with him for 1 month, 1 year or 5 years

Working under Josh’s guidance will push you to your limits in the best possible way. He models the value of “do whatever it takes to be the absolute best”, and learning from him means you’ll level up in knowledge, perspective and precision. Josh is committed to personally ensuring you reach your full potential as a Lifecycle Marketing Strategist, supporting your journey every step of the way.

JOB SCOPE

• Oversee the profitable growth of retention channels, including but not limited to email, sms, direct mail, popups and push notifications. Where required, you may work within subscription, membership, loyalty programs and more.
• Write briefs and ensure the rest of the team is able to execute on it
• Complete reports with a high degree of accuracy, checking against multiple data points
• Analyse metrics and KPIs to measure the effectiveness of retention efforts, providing insights and recommendations for improvements, with Statlas and the Growth Map as your guide.
• Collaborate with design, content and any other relevant teams to create compelling and engaging email content, ensuring brand consistency and messaging alignment.
• Ensure the timely delivery of relevant deliverables (emails, sms etc), which includes effective internal project management and management of clients and their teams.
• Stay updated with industry trends, new features, and best practices in retention marketing to continuously optimize performance.
• This is a client-facing role. So you must be able to consult clients and solve business problems, far beyond the email platform.
• Prioritize the development of relational equity with your team and clients to foster lasting relationships for the continued growth of CTC and our client businesses.

WHAT’S IN IT FOR ME?

SALARY RANGE

• First 30 days – $1.5K (Part-time transition phase)

  • Give notice at your current job (if applicable)

  • Participate in daily training for the first 15 days

  • Shadow and support ongoing accounts during the next 15 days while preparing to take on your own clients

  Days 31–60 – $3K (Full-time start)

  • Transition to full-time

  • Begin managing your first 3 client accounts independently

  Days 61–90 – $4–5K + performance bonuses

  • Continue growing your portfolio

  • Earn bonuses based on hitting revenue targets

  •  Negotiate your term contract annually

This will depend on the amount of clients and the quality of work.

Growth, Transparency, and Fairness in Career Development

• Progress is Clearly Defined
  • Depends primarily on your experience with the system & quality of execution against it. Following a well-defined path for the first 12 months and how exactly you can grow to be promoted to the next level.
• Fairness and transparency are prioritized
  • Access a weekly performance dashboard to see exactly where you stand compared to team members on both objective and subjective metrics.
• Pay transparency is upheld for all team members
  • With consistent contract terms and a clear roadmap for increasing earnings, ensuring everyone understands the path to greater compensation. We will also talk monthly about how you can progress
• My Commitment to You:
  • You will work harder, learn more than ever before, and get recognized by the world for your expertise. You will gain a diverse skill set while actively contributing to the continuous development of new tools and improvements within our system. In doing so you will have an incredible opportunity for rapid career progression.
  • We will continue to provide you mentorship through every step of your development in the role and promotion from it. We will then continue to provide feedback against the expectation and evaluate against it.

Location & Environment

• Fully remote with the ability to pick your schedule.
• Embrace autonomy as a core value, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth. Exceptional work is recognized and rewarded, with weekly check-ins for accountability, ensuring you're consistently challenged and engaged with new opportunities daily.