About this Sr Associate, Programmatic role at Dentsu
Job Description:
ROLE PURPOSE
Senior Associates are responsible for supporting Manager in executing programmatic and digital media campaigns across clients with particular focus on local media campaigns. The role will include direct client communication on builds plans and activation. It includes on-the-job training in industry landscape and technologies, campaign management, client services, ad trafficking, analysis, and communications.
This position is for the Offshore Team of Dentsu Argentina, and works for teams located in Dentsu's agencies in other countries. Has a local support team that leads the integration and relationship with the other members of the Offshore Team in Argentina.
TASKS AND RESPONSABILITIES
Holistic understanding of digital, deeper understanding of optimization strategy.
Support Manager with all client deliverables including campaign set up, launch notifications, ad creative screenshots, optimization to performance KPIs, reporting, etc.
Complete quality assurance per dentsu QA process within ad server, buying platform or DSP.
Understand and execute responsibilities to traffic in the ad serving process. Act as account point person for agency ad operations coordinating assets for upcoming campaign launches.
Capable of communicating effectively and building strong relationships with agency team counterparts.
Troubleshoot basic campaign delivery and performance issues independently.
Traffic all ad serving needs (if applicable) and provide quality assurance of tagging process.
Manage pace reporting across campaigns and provide optimization suggestions to ensure full delivery.
Become an expert in the programmatic and digital display ecosystem understanding the taxonomy of digital media landscape and its components.
Interpret performance reports to provide actionable insights and analysis.
Work with the manager to build media tools flowcharts and budget allocations.
As part of the Offshore Team of Dentsu Argentina, you must actively participate in the weekly virtual networking meetings with other members of the Argentina offshore team.
You must also participate in the Offshore Team's peer-to-peer engagement activities held periodically in our Buenos Aires offices, except for those who are not located in that city.
QUALIFICATIONS
1 to 2 years of experience within the digital and programmatic industry.
A bachelor's degree, preferably in marketing, advertising, finance, or analytics, will be valued.
Knowledge of managing Programmatic DSPs, primarily Google DV360.
Advanced knowledge and understanding of Performance Marketing concepts.
Good knowledge of the Microsoft Office suite, especially Excel and PowerPoint.
Strong analytical thinking, comfortable with data, analysis and mathematical skills.
Solution-oriented with strong critical thinking skills.
Consistently delivers accurate and timely work products.
Ability to resolve and troubleshoot problems.
Accuracy in execution, quality control through Q&A, and compliance with deadlines.
Organizational skills and project management capabilities.
Ability to handle multiple projects and prioritize responsibilities in an agile environment.
Works well in a team and in a fast-paced environment.
PERSONAL SKILLS
Strong communication skills, both verbal and written.
Ability to build strong relationships with the teams you work with.
Proactivity and collaboration with colleagues.
Strong attention to detail and precision in your work style.
Integrity, autonomy, and self-motivation.
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Location:
Buenos AiresBrand:
IprospectTime Type:
Full timeContract Type:
Permanent