About this Social Media Lead role at Moneyboxapp
As we build on our success and continue to scale our growth, we're creating a new senior role within the Marketing team - Social Media Lead - to take our social media presence to a whole new level. You’ll own our social strategy and content engine end to end, growing social into a true engagement and brand lever for Moneybox.
With a dedicated test-and-learn budget and a clear mandate from senior leadership, you'll take full ownership of our presence across social channels, building an ambitious strategy, proving out new formats and partnerships, create best-in-class content, and shaping how 1.9 million Moneybox customers - and many more prospective ones - experience our brand on the channels they use every day.
Reporting to the Head of Content & Customer Communications, and working closely with Brand, Paid Media, PR, Public Affairs, Product, CRM and Commercial teams, you'll be a strategic partner across the business.
What You'll Do
As Social Media Lead, your role will be responsible for but not limited to the following:
• Own and develop Moneybox's long-term social media strategy, with a focus across Instagram, TikTok, YouTube, LinkedIn and Reddit.
• Lead social-first content creation - distinct from, but closely aligned with, our CRM and in-app content - to engage existing customers and reach new audiences.
• Build and run Moneybox's influencer, creator and talent partnership pipeline, targeting audiences with precision rather than blanket spend.
• Design and defend social experiments with robust measurement, ensuring results are actionable and can be scaled with confidence.
• Own a dedicated test-and-learn budget, using data to prioritise the highest-impact opportunities across channels, formats and partnerships.
• Manage internal creative studio stakeholders as well as external agency support to deliver seamless project management and scale content creation.
• Represent social in cross-functional planning, working closely with Brand, Paid Media, PR, Public Affairs, CRM, Commercial and Content teams to ensure alignment, consistent GTM strategies and maximise impact.
• Develop a deep understanding of Moneybox's customer segments, and use this to shape channel and content strategy.
• Champion social media best practice and innovation across the wider business, coaching and supporting other team members as the function grows.
• Integrate AI tools and efficiencies to improve content production and team productivity.
• Build strong relationships with senior stakeholders internally and externally, acting as a strategic partner and influencer across the Marketing department.
Who You Are
• Have a genuine passion for social media and a sharp eye for what makes content perform - you live and breathe the platforms you'll be responsible for.
• A strategic leader who can translate business goals into an ambitious social strategy, then make it happen.
• Offer strong project management and stakeholder management skills, able to balance creativity with commercial and brand pragmatism and prioritisation.
• A master communicator with in-depth knowledge of best-in-class social content, community management and engagement analysis.
• Are data-literate and comfortable using performance insights to inform creative decisions and iteration.
• A confident, credible person who builds trust quickly with senior stakeholders and can represent social with authority across the business.
• A proactive self-starter and collaborator energised by the opportunity to build a growing function.
• Share our passion for the FinTech industry and our mission to give everyone the means to get more out of life.
Experience & Skills
• Minimum 7 years' relevant experience in social media, with a proven track record of owning strategy at a senior level (financial services experience a plus, not essential).
• Demonstrable success growing organic and/or paid social channels against clear brand and commercial KPIs.
• Strong track record of building and scaling influencer, creator or talent partnerships.
• Excellent knowledge of best practice across key social media platforms.
• You have an eye for reactive content – opportunities for fame-driving engagement that you can turn around quickly.
• Skilled at designing experiments and measurement frameworks that produce evidence-based, actionable results.
• Confident using AI tools and platforms to drive efficiency and productivity.
• Experience managing significant budgets and being trusted with material spend from day one.
• Strong stakeholder management skills, with experience influencing senior leadership and cross-functional teams.
• Experience coaching, training or managing junior team members, with an interest in growing a team over time.
