About this SNS Owned Channels Lead role at Uniqlo
DEPARTMENT OVERVIEW
The Marketing & PR Department plays a vital role in promoting the business by coordinating all communication to deliver the value of the company’s products and corporate stance. Especially, Digital marketing teams work to increase brand awareness, acquire new customers, foster customer engagement, and drive conversions through various digital marketing strategies across the channels. This team is also responsible for analyzing data to pull insights and execute optimum strategies across all acquisition & engagement channels to boost the growth of business in the digital arena.
ROLE OVERVIEW
This role will lead the planning and execution of integrated digital campaigns, with a strong focus on Social Media channels. The position owns SNS strategy and performance, develops CRM strategies, leverages customer data and insights to improve targeting and personalization, and works closely with internal and external stakeholders to deliver consistent, high-impact digital marketing execution.
* This is the individual contributor position.
* Internal title: Digital Marketing Assistant Manager/Supervisor.
JOB RESPONSIBILITIES
Core Responsibilities
Own end-to-end Social Media strategy and execution, including content direction, community engagement, and campaign amplification, ensuring alignment with brand and business objectives.
Lead the planning and execution of integrated digital campaigns, with social owned channels (Facebook, Instagram, Tiktok...) as the primary channel to drive awareness, engagement, and conversion.
Leverage data and customer insights to continuously refine SNS targeting strategies, content performance, and personalization.
Collaborate with internal and external stakeholders (agencies, platforms) to drive efficiency, innovation, and best-in-class execution across Social Media channels.
Work closely with cross-functional teams (Brand, PR, Product, Sales) to ensure seamless campaign execution and consistent messaging across all touchpoints.
Performance & Optimization
Monitor and optimize key Owned Channels performance metrics (engagement, reach, traffic, conversion), ensuring campaigns deliver against defined KPIs.
Act as a strategic partner in shaping the Owned Channels direction as the core owned-channel growth driver.
Drive continuous improvement and innovation, introducing new approaches in social engagement, content formats, and community-building.
Guide and align teams/agencies toward clear Owned Channels priorities, simplifying complexity and focusing on high-impact initiatives.
QUALIFICATIONS
Required
Bachelor’s degree, ideally in relating to Marketing, Economics and other relating fields.
At least 08+ years experiencing in digital marketing experience in the retail industry, with demonstrated success delivering multi-channel campaigns. Expertise leading in-house performance marketing, with a focus on both profitability and growth.
Experience building both scalable acquisition strategies and retention strategies
Good understanding of consumer marketing in fashion retail industry.
English: Business level (both written & verbal).
Good analytical skills to draw insights from data and reflect them to actions
Nice to Have
Being a proactive individual who is highly committed with a strong drive, and possesses an inquisitive, commercial, and analytical mindset.
Strong passion and career aspirations to make the brand No.1 in the market.
Customer-oriented and store-oriented mindset, with resonance with Fast Retailing philosophy.
Detail-oriented and willing to do hands-on/manual work, with flexibility to learn the company’s unique system setup.
WHAT WE OFFER
Competitive salary, performance bonus, and comprehensive benefits package.
Staff Discount.
24/7 Healthcare & Accidental insurance since the onboarding day (cover for 01 family member of staff)
Career growth in a company where the role may expand with business needs, including potential future responsibility within the FR group.
A results-driven, entrepreneurial culture where your decisions drive real business impact.
UNIQLO Vietnam respects candidate privacy and is committed to protecting personal information. Any personal data submitted during the recruitment process will be collected, processed, and stored solely for recruitment and employment-related purposes in accordance with applicable laws and company policies. Personal information will only be accessed by authorized personnel involved in the hiring process.
By applying for this role, candidates acknowledge that UNIQLO Vietnam may use submitted information to assess suitability for current or future opportunities within the organization, where permitted by applicable law.
UNIQLO Vietnam is an equal opportunity employer. As an equal opportunity employer, UNIQLO Vietnam does not discriminate against applicants or employees because of race, ancestry, color, religion, sex, sexual orientation, place of origin, criminal conviction, family status, gender identity or expression, Indigenous identity, marital status, mental disability, physical disability, political belief, source of income or because of any other status or condition protected by applicable law.
We sincerely appreciate the interest and enthusiasm of all applicants. While every application is carefully reviewed, only candidates whose qualifications closely match the position requirements will be contacted
